Market Info
30
Growthwell Foods partners with Berjaya Corp’s Country Farms Group to Launch HAPPIEE! The TM Plant-Based Food in Malaysia
ingapore’s leading plant-based nutrition pioneer and Asian food tech start-up Growthwell Foods and the Country Farms Group, a wholly-owned entity of Berjaya Corporation Berhad, recently announced its exclusive distribution partnership. The partnership will grant Country Farms Group’s CountryFarm Organics Sdn Bhd exclusive rights to Growthwell
S
Malaysia Retailer Vol 10 No 1
Foods’ HAPPIEE! TM plant-based product portfolio, driving the launch of the brand across retailers and foodservice channels across Malaysia. HAPPIEE! plant-based food products will be available at selected AEON supermarket outlets in West Malaysia by the end of June 2022. The brand will also partner with iconic restaurants and eateries within the region to roll out special
dishes made from HAPPIEE! plant-based food products later this year. Through the strategic partnership with Country Farms Group, Growthwell Foods aims to introduce the HAPPIEE! plantbased food to more restaurants and eateries across Malaysia by the end of 2022. “Country Farms Group is thrilled to partner with Growthwell Foods in launching its HAPPIEE! plantbased food products in Malaysia. With more Malaysians choosing to adopt veganism, vegetarianism or flexitarian diets due to a growing desire to improve their health and wellbeing, demand for plant-based alternatives in food and beverage continues to rise. HAPPIEE! plantbased food is well-positioned to meet the needs of consumers, demonstrating that highly nutritious plant-based food can be readily available and enjoyed from the
