9 Market Info
New Myvi Launched with 4,303 Units Booked Perodua launched the New Myvi with a total of 4,303 bookings collected within a 9-day period with deliveries made immediately. he New Myvi, which cost RM50 million to develop, has advanced technology, enhanced intelligent safety features, improved fuel economy, sporty new looks and a new colour. “We are thankful to our customers and to all Malaysians for the support shown to both Perodua and the New Myvi,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad. He stressed that Perodua is expecting to register 6,000 units monthly, which would enable the compact car company to maintain sales interest in the Myvi moving forward. The New Myvi variants include the 1.5 litre AV (Advance Variant), 1.5 litre H variant, a 1.5 litre X variant and 1.3 litre G. The New Myvi is priced from RM45,700 to RM58,800 and is only applicable for Peninsular Malaysia. The launch of the New Myvi was within the same week as per the launch of the third generation Myvi on 16 November 2017. The Myvi, which was first introduced in May 2005 have sold some 1.3 million units so far and of that number, the third generation Myvi sold 277,329 units. Notable changes to the Myvi include an upgrade to its safety system, which features the Perodua Smart Drive Assist (PSDA) system
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which was designed with the safety of the driver and pedestrian in mind. The PSDA has four features; the Advance Safety Assist (ASA); Driving Assist; Parking Assist; and Head Lamp Assist. The full suite of these features can be found in the AV variant, which qualifies it as a car with Autonomous Level 2 technology. “The increased fuel efficiency of the New Myvi is our commitment towards reducing carbon impact on the environment and working towards our goal of becoming a carbon-neutral organisation,” added Dato’ Zainal. The New Myvi also features new colour, Cranberry Red, which is only available for the AV. Other colours include Ivory White, Glittering Silver, Lava Red (not available for the AV), Granite Grey, and Electric Blue. On the overall industry outlook this year, Dato’ Zainal said the challenges brought upon by the COVID-19 pandemic is still present
and is impacting vehicle production with intermittent halts to curb the spread of the virus. The semiconductor chip supply shortage is still an issue for manufacturers worldwide as chipmakers struggle to keep up with the demand. Meanwhile, Perodua is also introducing another value-added allinclusive vehicle subscription service called Perodua EZ MOBi whereby this service will assist companies in managing their vehicle fleet from the time of procurement, servicing and fleet replacement. “In essence, EZ MOBi represents Perodua’s value contribution towards its customers’ growing mobility needs. The overall package includes vehicle registration, insurance renewal, servicing cost, part replacement cost, courtesy car, vehicle disposal and replacement under one subscription plan. For more information, please visit Perodua’s website at www. perodua.com.my. Malaysia Retailer Vol 9 No 3
