DAYTHREE HUMANISES TECHNOLOGY WITH AI

Daythree’s proprietary web-based platforms take on the mundane and repetitive tasks to allow executives to focus more on the interaction with the end consumer. These platforms are designed ultimately to turn data into meaningful insights, freeing stakeholders to make informed decisions.

Established in 2016, Daythree is an awardwinning digital global business services organisation, delivering insights and innovationdriven customer experience (CX). The CX Lifecycle Management is their forte and delivering insights and innovation is their key di erentiator. Daythree improves business processes by automating high volume, mundane, error-prone and manual processes within the rm and for its clients.

CEO Raymond Devadass said the company believes in humanising technology and in building trust for the brands they serve by delivering a connected experience with empathy and passion. Since its establishment, Daythree has developed over 200 processes. It owns one of the biggest bot farms, or automated processes done on behalf of humans, in Malaysia.

“Through technology, innovation and the use of data, we deliver insights and a personalised experience,” said Raymond.

Daythree relies on its three proprietary web-based platforms, namely Daisy, Faith and Saige, to help the company do just this.

“We are embedding sophisticated AI technology into all our digital tools.

If you notice, all three names for our platforms have the letters AI in the middle – FAIth, DAIsy and SAIge.”

Daisy leverages on robotic process automation technology to deliver personalised and connected CX, empowering executives to handle customer transactions e ectively across all channels of communication.

The platform works round the clock, with almost zero errors and no diminishing returns. Above all, it interacts with the business processes in a human-like fashion without disrupting its IT architecture.

“Daisy sits at the heart of our business, as the eye to Daythree’s operations, sharing data using intelligent bots and AI technology. This enables us to build e ective business intelligence and data analytics tools for our customers.

“By using such cutting-edge technology, we are now managing business processes 15 times faster than the average human,” said Raymond.

Faith, on the hand, improves employee engagement, streamlining communication, knowledge base, scheduling, payroll and performance feedback no matter where they are working from – o ce or remotely. Designed to enable data-driven people management, the platform allows for the collection and analysis of data.

All data can be converted into heat-maps that capture vital information on their organisation, and dashboards that show relevant metrics. It also provides analytical insights incorporating predictive and descriptive analytics. Saige is a business insights platform, embedded with AI Digital Assistant tool, that enables the use of data to tell a story. It gathers data from various processes and captures it onto one analytics platform to show how di erent parts of the business a ect one another. The platform includes key features such as data visualisation, visual analytics, interactive dashboarding and KPI scorecards to allow clients to make informed decisions quickly.

“With this platform, we are able to reduce business risks and operational costs, and most importantly, understand our clients and their end-consumers better,” said Raymond.

The company is con dent that its platforms as well as the security measures they have in place to keep clients’ data safe can enhance productivity at the work place.