BRANDT REBRANDS TO DELIVER GREATER BUSINESS VALUE

Brandt International is now known as Brandt Business Services Sdn Bhd, and has added two new directors to its Board.

Based in Kuala Lumpur, Brandt International is a leading Malaysian-based Business Consulting and Business Process Outsourcing (BPO) organisation that provides outsourced customer service, telemarketing, sales, support, and next-generation contact centre solutions powered by Insights, arti cial intelligence and cloud solutions. Brandt has regional on-shore and o -shore delivery capabilities to serve clients from its Malaysian delivery sites.

In realising its regional and global aspirations, Brandt is fuelled by its core values of ‘Integrity’, ‘Strive for Excellence’, ‘Spirit of Adventure’ and ‘Respect for Diversity’.

Founded in 2004 by Dato’ Munirah Looi, who is also Chief Executive O cer, the company has consistently achieved a CAGR revenue growth of 25% and just celebrated its 18th year in business. Since its inception as a CX Consulting rm, Brandt has evolved to deliver superior customer experience and business value to its clients from telecommunications, e-Commerce, oil and gas, high-growth internet companies and MNCs.

“We are well poised to realise our regional and global aspirations. As part of this milestone, while retaining our identity of Brandt and providing better market recognition of our services, we will be transitioning and rebranding ourselves via a new entity known as Brandt Business Services Sdn Bhd,” announced Dato’ Munirah.

She added, “We are indeed excited about the future growth of the Global Business Services sector.

IDC estimates that the worldwide market for o shore-based Business Process Services (BPS) will achieve USD17.5B by 2024, with a 5-year CAGR of 6.6%. In Malaysia, the GBS industry market size achieved USD4.95B at the end of 2020, and IDC anticipates for a healthy 5-year CAGR growth of 6.2% to achieve USD6.7B by 2020.”

“As part of our growth phase plans, we are doubling down on our business process outsourcing services, speci cally in higher value Customer Experience and Robotic Process Automation for high-growth Internet sectors such as e-Commerce, Fintech & Healthtech. The injection of strategic capital enables us to focus on new markets and geo expansion, while positioning ourselves as a high-value AI-enabled Digital Global Business Services company, through signi cant upgrading of our IT infrastructures and nextGen technology to support market demands”, she shared.

Recently, Brandt Group announced new members of leadership, namely, Andrew Chong as Deputy CEO, Cheah Kok Hoong, as Chairman and Muzahid Shah Abdul Rahman as Corporate Advisor and Director.

Andrew Chong has over 20 years’ experience in transformational CX Management and CS Operations across Asia. Meanwhile, Cheah is an ICT/GBS industry stalwart with over 30 years’ experience in business development, business strategy and regional expansion in major corporations across industries. Muzahid has led digital transformation initiatives delivering signi cant business bene ts and spearheaded the expansion of tech businesses throughout ASEAN.

“The Board of Directors are con dent that Mr. Cheah and En. Muzahid will add depth, robustness, and perspective to our team in the development and execution of Brandt’s strategic plans and continuing excellence,” said Dato’ Munirah.