2019
Christmas Carnival
Sponsorship Opportunities
Contents: Christmas Carnival - Event Details............................ 3 Principal Sponsorship Package................................. 4 Procession Sponsorship Package............................. 7 Grotto Sponsorship Package..................................... 9 Elves Workshop Sponsorship Package..................... 11 Main Stage Sponsorship Package............................. 13 Gold Sponsorship Package....................................... 15 Associate Sponsorship Package............................... 15 Bolt-ons...................................................................... 16 How do I sponsor?................................................... 17
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Christmas Carnival Date – Sunday 24th November Time – 12noon till 6pm Expected attendance – 18,000 – 20,000 Harpenden Christmas Carnival is a spectacular event in Harpenden High Street, encompassing a carnival procession, stage entertainment, festive market stalls, Santa’s grotto, fairground rides and not forgetting the switching on of the Town’s spectacular Christmas Lights.
We are expecting over 18,000 people to come along and enjoy a great family festive day out. This event provides you with an amazing value-for-money opportunity to showcase your business to a large number of Harpenden residents, with potential to: • Increase your visibility in Harpenden • Build your reputation as being community focused • Benefit from local media coverage • Engage new audiences and clients 3
Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Principal Sponsorship Package ÂŁ5000
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Principal Sponsorship Package ÂŁ5000 As part of this package in addition to the benefits listed below, you will receive event naming rights, plus the prestige of being recognised as the event's ONLY Principal Sponsor.
Principal Sponsorship Package - Before event Your organisation name in Harpenden Town Council (HTC) press releases about the event A photo opportunity and inclusion of a quote in HTC press releases about the event Feature slot on the HTC homepage and on HTC Facebook & Twitter pages (Oct - Dec 2018) Your organisation logo on the event page on HTC website and on Facebook Bespoke social media campaign across HTC Twitter & Facebook in the lead up to the event Your organisation logo in HTC email signatures Your organisation logo & name in the digital event programme & printed poster
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Principal Sponsorship Package - Day of event A 3m x 3m pitch in the main switch-on area (own gazebo and furniture required) Two of your promotional banners displayed in a prominent location e.g. in front of the stage or on the main High St Permission to hand out promotional flyers across the event Four times throughout the day, the stage presenter will make announcements showcasing your support of the event Refreshments for up to four people from your organisation Your support showcased by the Mayor in their speech before the Christmas light switch on The opportunity to join the Mayor on stage for the Christmas lights switch on The opportunity to take part in the Christmas walking procession through the high street at 3pm Your organisation logo on the large printed site maps
Principal Sponsorship Package - After event Your organisation logo will feature in the Forum Newsletter with content associated to the event 1/4 page advert in four consecutive editions of the quarterly Forum Newsletter (starting with the Dec 2019 issue) 1 page editorial in Forum Newsletter quarter (December 2019) Your organisation name in HTC press releases about the event A photo opportunity and inclusion of a quote in HTC press releases about the event 6
Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Procession Sponsorship Package ÂŁ2000 An opportunity for one business to sponsor the Procession, which packs the high street with spectators. The procession is the kick off to the Christmas season as Santa makes his 2019 debut!
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Procession Sponsorship Package ÂŁ2000 Procession Sponsorship Package - Before event Company name in HTC event press releases Company photo & quote in HTC event press releases Your organisation logo on the event page on HTC website and on Facebook Your organisation logo & name in the digital event programme and printed poster
Procession Sponsorship Package - Day of event Your organisation logo on the large printed site maps The opportunity to lead the walking procession Refreshments for up to four people from your organisation Your support showcased by the Mayor in their speech prior to Christmas light switch on Permission to hand out promotional flyers across the event
Procession Sponsorship Package -After event Company name in HTC event press releases Company photo & quote in HTC event press releases 1/2 page editorial in Forum (December 2019) Logo included in Forum Newsletter content about the event 8
Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Grotto Sponsorship Package ÂŁ2000 One business will have the opportunity to sponsor Santa's Grotto, one of the most popular activities at the Carnival. Santa's Grotto is a favourite for children and their families as kids line up to meet Santa and give him their Christmas lists!
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Grotto Sponsorship Package ÂŁ2000 Grotto Sponsorship Package - Before event Company name in HTC event press releases Your organisation logo on the event page on HTC website and on Facebook Your organisation logo & name in the digital event programme and printed poster
Grotto Sponsorship Package - Day of event Refreshments for up to four people from your organisation Your organisation logo on the large printed site maps Your support showcased by the Mayor in their speech prior to Christmas light switch on Opportunity to take part in the walking procession 3m x 3m pitch at the event (own gazebo and furniture required)
Grotto Sponsorship Package - After event Company name in HTC event press releases Company photo & quote in HTC event press releases Logo included in Forum newsletter content about the event 1 page editorial in Forum Newsletter (December 2019) 10
Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Elves Workshop Sponsorship Package ÂŁ1500 A new sponsorship opportunity for 2019! One business will be able to sponsor The Elves Workshops, which will be free bookable workshops for families and adults alike. These workshops are sure to be popular, with wreath making, kids crafts, and a wine & chocolate tasting planned.
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Elves Workshop Sponsorship Package ÂŁ1500 Elves Workshop Sponsorship Package - Before event Company name in HTC event press releases Logo on the event page on HTC website and on Facebook Your organisation logo & name in the digital event programme and printed poster
Elves Workshop Package - Day of event Your organisation logo on the large printed site maps 3m x 3m pitch at the event (own gazebo and furniture required) Promotional banner in a prime location Refreshments for up to four people from your organisation Your support showcased by the Mayor in their speech prior to Christmas light switch on Opportunity to take part in the walking procession Two times throughout the day, the stage presenter will make announcements showcasing your support of the event
Elves Workshop Package - After event Company name in HTC post-event press release Logo included in Forum newsletter content about the event 12
Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Main Stage Sponsorship Package ÂŁ1500 The Main Stage is the hub of the carnival, serving as the site of the official light switch-on cermony and playing host to a variety of lively performances throughout the day. Sponsoring the Main Stage is a great opportunity for one business to reach a large group of attendees throughout the event.
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Main Stage Sponsorship Package ÂŁ1500 Main Stage Sponsorship Package - Before event Company name in HTC event press releases Logo on the event page on HTC website and on Facebook Your organisation logo & name in the digital event programme and printed poster
Main Stage Package - Day of event 3m x 3m pitch at the event (own gazebo and furniture required) Your organisation logo on the large printed site maps Two promotional banners in a prime location Refreshments for up to four people from your organisation Your support showcased by the Mayor in their speech prior to Christmas light switch on Opportunity to take part in the walking procession Two times throughout the day, the stage presenter will make announcements showcasing your support of the event
Main Stage Workshop Package - After event Company name in HTC post-event press release Logo included in Forum newsletter content about the event 14
Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Gold Sponsorship Package ÂŁ1000 Gold Sponsorship Package - Before event Logo on the events web page and social media event Bespoke social media campaign on HTC channels Your organisation logo & name in the digital event programme and printed poster
Gold Sponsorship Package - On the day Your promotional banner displayed in a prominent location e.g. front of the stage or down main High Street Your support showcased by the Mayor in their speech prior to Christmas light switch on Your organisation logo on the large printed site maps
Associate Sponsorship Package ÂŁ350 Associate Sponsorship Package - On the day 3m x 3m pitch at the event (own gazebo and furniture required) Your promotional banner displayed in a prominent location e.g. front of the stage or on main High Street
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
Sponsorship Bolt-ons Supplemental Bolt-ons - Before event £100
Organisation name in HTC event press releases
£500
Inclusion on HTC website homepage and social media
£100
Logo on events web page and social media event
£500
Bespoke social media campaign on HTC channels
£100
Logo included in Forum Newsletter
£800
1 page editorial in Forum
£400
1/2 page editorial in Forum
£250
Your organisation logo & name in the digital event programme and printed poster
£350
Logo in HTC staff email signatures
Supplemental Bolt-ons - On the day £250
3m x 3m pitch at the event
£200
Promotional Banner displayed in prominent location
£100
Permission to hand out promotional flyers
£100
Company name, photo & quote in event press releases
£250
Recognition in Mayor's speech before switch on
Supplemental Bolt-ons - After Event £100
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Organisation name included in HTC event press release
Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019
How do I sponsor? If you are interested in any of the sponsorship packages or have any further questions, please contact Harriet Tamke at Harpenden Town Council: 01582 463668 harriet.tamke@harpenden.gov.uk
Other sponsorship opportunities Harpenden Town Council has a number of additional sponsorship opportunities in the town, including but not limited to town events, flower beds and Council vehicles. For more information about any of the other sponsorship opportunities that the Town Council offers contact the Council at: 01582 768278 harpenden.town.council@harpenden.gov.uk
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Harpenden Town Council Christmas Carnival Sponsorship Opportunties 2019