Asia Food Journal | July-August 2023

From the Editor

Diving Deep into the Future: How Cutting-edge Farming Tech is Revitalizing Our Oceans, Feeding the World, and Shaping a Sustainable Future

Dear Readers,

Welcome to this edition of our magazine, where we explore the nexus of aquaculture, sustainability, and emerging technologies.

Our headlines this month revolve around an industry that’s quickly shaping our collective future: aquaculture. Labeled the ‘Blue Revolution,’ this sector is undergoing rapid transformations that are set to redefine our relationship with the oceans, the environment, and our global food supply.

In our cover story, the Norwegian Seafood Council shares how marine stewardship paves the way to sustainability. In our conversation with Crayon’s Armin Haller, we delve into how companies and tech experts harness cutting-edge technology to revolutionize the food and beverage industry. SABIC gives us a closer look at how their technology and collaborations have been pivotal in reducing waste and ensuring the health and well-being of aquatic species.

Finally, Markets and Markets shares their insights on the current aquaculture industry trends.

As we chart the progress of the Blue Revolution, sustainability is at the heart of our narrative. The dual challenge of satisfying our planet’s ever-increasing demand for food while protecting our precious ecosystems has never been more pertinent. In this edition, we analyze the measures being taken to ensure aquaculture practices are sustainable, ecologically sound, and prepared to withstand the rigors of climate change.

But beyond the technology and the environmental benefits, we explore the human stories within this fast-paced industry. We meet the passionate innovators and devoted farmers who are at the helm of this revolution, committed to nurturing a sustainable future for our oceans, and in turn, for us.

As always, we are grateful for your readership and your shared interest in a sustainable future. As you delve into this issue, we hope the stories inspire, inform, and instigate conversation about the transformative potential of aquaculture and its critical role in a sustainable future.

Enjoy the dive.

Cheers,

Cath Isabedra

Cath Isabedra Editor

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Franklin Farms Introduces PlantBased Tuna

Franklin Farms®, a division of Keystone Natural Holdings, has expanded its plant-based product line by launching a new plant-based tuna product. Franklin Farms PlantBased Tuna captures the taste and texture of real tuna without the environmental impacts caused by commercial tuna fishing. This better-for-you new product will be available in two varieties, Original and Jalapeño, in stores nationwide this month.

“Our plant-based tuna mimics the same bite, texture and flavor as traditional tuna and is unlike any other plant-based offering available in the market today,” said Cindy Wong, Vice President of Sales at Franklin Farms. “It is a 1:1 replacement for regular

canned tuna but is 100 percent fish-free and perfect to use for tuna salad, tuna sandwiches, tuna casseroles and more. Flexitarians, vegetarians and shoppers looking to try more plant-based products will all love the delicious savory taste of our new Franklin Farms Plant-Based Tuna!”

According to Future Market Insights, the global plant-based tuna market size exceeded $273.2 million in 2022 and is estimated to grow at over 4.3 percent CAGR between 2022 and 2032. Drivers of this growth include growing flexitarian lifestyles, rising cases of seafood allergies, and increasing environmental concerns. Furthermore, today’s consumers are more educated about the risks of high mercury and metal levels in traditional canned tuna and are aware of the many health benefits of plant-based foods.

Franklin Farms Plant-Based Tuna is formulated from a blend of plant-based proteins. It is non-GMO and cholesterol-free. Additionally, Franklin Farms Plant-Based Tuna offers 9-10g of protein per 2oz serving and is free from mercury, which is commonly found in several species of tuna.

“Not only is our Franklin Farms Plant-Based Tuna better for nutrition, it is also much better for the environment and sustainability efforts,” said Wong. “Tuna is both the world’s most consumed fish and one of the ocean’s most vulnerable populations. We wanted to create a sustainable fish alternative without compromising the flavor and texture of real tuna for consumers to enjoy.”

According to the Food and Agricultural Organization, over six million metric tons of tuna are fished worldwide. In addition, bycatch, the unwanted fish and marine creatures caught during commercial fishing, kills more than 80 species, including endangered sea turtles, sharks, sailfish, and other sea life.

Wong added, “We hope our new plant-based tuna will provide a

flavor-forward, high-quality, vegan alternative to shoppers while helping with common seafood sustainability issues, such as overfishing, pollution and bycatch. By creating innovative plant-based options and making these options accessible to consumers, we aim to create a positive impact and a healthier, happier planet.”

With over twenty years of expertise in plant-based protein foods, Franklin Farms uses only the highest quality ingredients and packaging to provide a healthy selection of plant-based products for any meal of the day. Product offerings include veggie patties, meatless meatballs, tofu, seitan, tempeh, chickpea tofu, vegan wraps, and more. Franklin Farms is a proud member of healthy brands under Keystone Natural Holdings, a company devoted to developing authentic, health-conscious, and innovative food.

Startups Stand Up and Take the Challenge

The food and beverage ingredient industry’s most celebrated startup awards return to Fi Europe in 2023

Entries are now live for the 2023 Fi Europe Startup Innovation Challenge, giving innovators a rare opportunity to take their concepts to the next level. Now in its eighth edition, the awards programme

champions innovation in food and beverage ingredients and technology. Taking place at the Innovation Hub during Fi Europe, it provides a unique platform for young companies to gain exposure to a global audience, attract investment and showcase their products and ideas to influential industry players.

Startups that are less than five years old are invited to submit entries for one or more of the following categories:

• Most Innovative Food & Beverage Ingredient

• Most Innovative Plant-Based or Alternative Ingredient

• Most Innovative Processing Technology or Technology Platform

• Most Innovative Service or AI Solution Supporting the F&B Industry

As it has become requisite for any new venture or ingredient to demonstrate inherently strong sustainability credentials, there will also be a Jury’s Choice award for the Most Innovative Sustainable Solution. Companies cannot apply directly for this category – the winner will be chosen from the finalists across all categories by the expert judging panel.

As well as benefitting from the kudos and publicity that go hand in hand with clinching a prestigious 2023 Startup Innovation Challenge accolade, category winners can choose from a selection of high-value business support packages as prizes. These include a free stand at a future Fi Europe, a comprehensive digital marketing package delivered in conjunction with Ingredients Network, and mentoring services from investors and incubators.

But in these awards, winning isn’t everything. Simply by entering, applicants benefit from the experience of pitching their business case on paper to the Fi Europe Startup Innovation Challenge jury board.

All shortlisted startups are then invited to introduce their innovations to an expert judging panel for 2023 made up of industry luminaries such as Michael Dovbish (executive director, Nutrition Capital Network), Kevin Camphuis (co-founder, ShakeUpFactory), and Giulia Crastolla (investor relations manager, StartLife).

Shortlisted companies also have the opportunity to present their solutions on stage to a global audience via the Innovation Hub on 28 November at Fi Global’s flagship European show. Given that Fi Europe attracts over 25,000 attendees from all over the world, this represents a highly efficient route to reaching a vast yet targeted cross-section of the food and beverage industry population.

In addition, organiser Informa has created an onsite Startup Lounge for exclusive use by shortlisted entrants. This gives startups access to a private space on the show floor to hold meetings with

potential partners, customers, and investors.

Yannick Verry, Brand Manager, Food Ingredients Europe and Americas, says: “Fi Europe is all about promoting, sharing and celebrating ingredient innovation. Every breakthrough ingredient or disruptive technology starts as an idea and we are proud of our role in helping to nurture and bring on startups. With the Startup Innovation Challenge, we have created a programme that rewards entrepreneurial spirit and helps young businesses to make the connections they need to scale up and grow – essentially it provides a springboard into a vast sea of opportunity.”

Entries are open at bit.ly/SUIC2023_apply from 3 July to 1 September 2023.

Finalists will be announced on 13 October, and final judging will take place on 27 November in Frankfurt, Germany.

Minebea Intec, one of the world’s leading industrial weighing and inspection technology manufacturers, is expanding its existing load cell portfolio with the single point load cells PR 53, PR 54 and PR 57, and the bending beam load cell PR 77. These high-quality stainless-steel load cells provide a reliable solution for demanding weighing processes in industrial environments. These products and other selected weighing components are available immediately from the online shop (shop.minebea-intec.com). Customers can quickly access product information and order the products directly from here.

Single point and bending beam load cells are the best-selling load cells on the market. They are crucial in various applications, whether in bench and floor platforms or

integrated into machines. The new load cells PR 53, PR 54, PR 57 and PR 77 cover a wide load range from 7.5 kg to 750 kg, making it possible to realize any application, from small bench or floor scales to vessel weighing.

A vital strength of the new load cells is that they are certified to international standards. The load cells PR 53, PR 54, PR 57 and PR 77 are certified to OIML, NTEP, ATEX and IECEx, which means that they can be used in a wide range of industrial environments worldwide.

Load cells developed in collaboration with MinebeaMitsumi

Minebea Intec worked closely with its parent company MinebeaMitsumi on developing and producing the PR 53, PR 54, PR 57 and PR 77 load cells. The MinebeaMitsumi Group is a publicly listed Japanese group with over 85,000 employees worldwide and its head office in Tokyo. The company operates in various industries and manufactures high-precision production parts such as ball bearings and engines. Working together on this project allowed the companies to make optimal use of their shared expertise, and the partnership helped to guarantee the high quality and reliability of the load cells. “We are proud to join forces with MinebeaMitsumi to offer high-quality load cells that meet our clients’ requirements,” says Yannick Salzmann, Product Manager Process & Weighing Products.

The exceptional quality of the advice and service that customers receive from Minebea Intec allows them to take advantage of individual load cell applications, e.g. for vessels or silo weighing, or alternatively to order the load cells for integration into a checkweigher or platform scale. “We support our customers throughout the entire process, from the moment goods arrive at customers’ premises to the moment they leave,” says Yannick Salzmann. “Introducing these new load cells helps us to widen our portfolio in order to meet the increasingly demanding requirements for weighing processes in industrial environments.”

Potential customers can find more information about the new single point load cells from Minebea Intec in the How-To Guide ‘Single point load cells: Key features, advantages and benefits’ from Minebea Intec.

Minebea Intec expands its portfolio with stainlesssteel load cells for demanding applications

Yili Innovation Center Europe, the Institute for Manufacturing and StartLife in the Netherlands jointly hold the Open Innovation Forum

From July 5 to 6, 2023, the Open Innovation Forum was held on the campus of Wageningen University and Research (WUR), one of the world’s top higher education institutions focusing on agricultural studies in the Netherlands.

Organised by the Open Innovation (OI) Forum at the Institute for Manufacturing at the University of Cambridge, the event was hosted by StartLife, a specialised investment organisation based in the Netherlands, and Yili Innovation Center Europe under the theme of “Disruptive Food Production Technologies.” The forum aimed to advance the upgrading and innovative application of global health food technologies, providing consumers with more comprehensive health solutions.

During the forum, Mr Dominic Oughton, Industrial Associate & Leader of OI Forum at the IfM, University of Cambridge, Dr Maurits Burgering, Program Director at WUR, Ms Annelies Schenk, Head of Innovation &

Partnerships at StartLife, Mr Hittjo Homan, Manager of Dairy Technology at Yili Innovation Center Europe, and Dr Matthias Eisner, Senior Product & Process Technology Scientist at Yili Innovation Center Europe participated in discussions with other esteemed experts, as well as representatives from technological innovation enterprises on a series of cuttingedge technologies.

Regarding this forum, Dr. Lin Zhu, Open Innovation Manager at Yili Innovation Center Europe, said: “The forum will further promote the high-quality development of the industry, and in turn, provide consumers with healthier, more comprehensive and more nutritious solutions.”

During the open discussion session on innovation practices under the theme of “Innovation in a Cross-cultural Context,” Dr Maurits Burgering noted that Yili not only focused on a considerable number of innovative projects with WUR but also actively supported students and start-ups as part of its contributions to a better future.

The Yili Innovation Center Europe has now become a bridge for Yili to connect China with innovative endeavours in Europe and the world. Mr Dominic Oughton said, “Yili has achieved cutting-edge innovation in the process of connecting the world and bringing the power and innovation of its brand to Europe. This is the best case study of how universities, start-ups and large companies can work together across different regions to achieve open innovation.”

“Yili works closely with start-ups that are part of StartLife, through providing them with constructive feedback and guidance regarding innovation and entrepreneurship. Yili’s support has helped them in their journey to becoming larger and more impactful businesses. We are grateful for Yili’s dedication to supporting start-ups around the world,” said Ms Annelies Schenk.

In June 2021, Yili signed a cooperation agreement with StartLife in food and agricultural technology and became a member of the OI Forum. The OI Forum at the IfM, University of Cambridge is a structured programme for members to share best practices, explore ‘hot topics’ and accelerate open innovation collaborations along the Food, Drink & FMCG value chain.

IFFCO Group Strengthens Production Capabilities with Sidel’s Cutting-Edge PET Lines in the Middle East

The multinational IFFCO Group, headquartered in the United Arab Emirates, is expanding its condiments production capacity by installing Sidel’s complete PET lines in the UAE and a new facility in Iraq.

Throughout the entire project, IFFCO Group has entrusted Sidel to oversee the entire turnkey line project and ensure optimal efficiency. Sidel, renowned for providing end-to-end solutions, has tailored the complete lines around their best-selling equipment, strategically placed at each crucial stage of the packaging process.

With a wide range of leading FMCG brands and an array of industry solutions and services, IFFCO Group enriches the lives of millions of consumers and customers globally. Operating in over 100 countries, reaching customers through 80+ brands, and employing more than 15,000 persons across 49 countries, IFFCO Group has established itself as a leader known for innovation, convenience, and sustainability.

Recognizing the growing demands of consumers in Iraq, IFFCO Group embraced local production and inaugurated their first factory in Baghdad, dedicated to producing top-quality condiments.

Sidel’s involvement has been instrumental in providing a comprehensive and top-tier solution for both the site in Iraq and IFFCO’s group factory in Al-Ain, United Arab Emirates, to increase production capacity across the region. These lines boast an impressive capacity of up to 9,000 bottles per hour (bph) and the flexibility to handle three unique bottle designs, two cap options, and three label variations. By incorporating Sidel’s cutting-edge equipment and through the optimal utilization of individual assets, enhanced overall efficiency has been achieved.

The upstream part of the line benefits from the compact blow/fill/cap Combi solution, which integrates Serac’s accurate weight filler. The Combi’s blowing part also benefits from preferential heating technology, which optimises PET distribution while allowing the asymmetrical stretching needed to blow flat and shaped containers.

Down the line, the AQFlex® smooth contactless accumulation and conveying system contributes to bottle integrity during the transfer from the Combi to the labeller, ensuring the container quality remains optimal when reaching the retailer’s shelves. For secondary packaging, the Cermex WB46 case packer is

unique for its ability to ensure perfect case squaring and hot melt sealing, despite the limited counterpressure provided as a result of the shaped bottles inside the wrap-around outer packaging. End-of-line efficiency is later delivered through the affordable RoboAccess robotic palletiser, which comprises an exclusive gripping tool capable of handling cases, interlayers, and pallets.

Sidel and IFFCO Group share common values and market positions as organizations. The two companies are committed to delivering exceptional quality products and adopting a comprehensive and efficient approach to serving diverse industries such as sauces and dressings, edible oil, food, and personal care. A key focus for both entities lies in promoting sustainability throughout their operations.

Andrey Dribny, CEO of IFFCO Group – Culinary, said: “The project management was commendable, and our collaboration proved effective in overcoming challenges. By partnering with Sidel, we benefit from their impeccable service, consistent reliability, and exceptional quality, which are vital for our daily operations. Sidel’s remarkable capacity allows them to meet IFFCO’s requirements seamlessly, regardless of location, circumstances or market

segment.” With convenience and sustainability as sizable trends for condiments packaging, Sidel has also supported IFFCO Group in redesigning their current bottle range, keeping the essence and maintaining the legacy of their renowned design, but with a view of contemporising it. Easy to hold and visually pleasing to consumers, the three iconic new bottle designs have been developed with material saving and a reduction in environmental impact in mind. Additional lightweighting steps are now in place, and opportunities available through the utilisation of r-PET have also been discussed.

Mr. Dribny, concludes: “We are committed to embracing sustainability and moving beyond light-weighting efforts. Recognizing the potential of r-PET as the future, we are confident in Sidel’s pioneering position in this field. Therefore, we will rely on their technological support, knowledge, and expertise to navigate our path forward.”

INEOS Styrolution partners with EGN and Tomra to develop food-contact polystyrene

• Process enables closed-loop circularity for polystyrene (PS) at food contact quality levels.

• First large-scale mechanical recycling facility for processing recycled PS suitable for food packaging.

• Start-up expected by mid-2025.

INEOS Styrolution, the global leader in styrenics; Tomra, the world leader in waste transformation; and EGN Entsorgungsgesellschaft Niederrhein, a leading recycling company, have announced a ground-breaking project to convert post-consumer polystyrene (PS) waste into recycled polystyrene for food packaging applications.

EGN, a subsidiary of SWK AG, will build a green field stateof-the-art advanced mechanical recycling facility processing with a capacity to process 40kt of post-consumer polystyrene (PS) waste per year. It is expected to be the first large-scale facility of its kind. EGN will manage sorting and washing, while INEOS Styrolution will be responsible for the “super-cleaning”

purification process to comply with the European Food Safety Authority (EFSA) requirements for food contact applications.

The new facility will be located in Krefeld, Germany. It is expected to start up in mid-2025, allowing INEOS Styrolution to start serving customers at a commercial scale.

An agreement with Tomra to provide sorting technology and feedstock completes the project. Tomra Feedstock will collect postconsumer polystyrene waste from disposed food packaging and deliver it to the new site in Krefeld, Germany.

Pierre Vincent, Managing Director EGN, says: “We share INEOS Styrolution’s vision of closing the loop for food-contact quality polystyrene. I expect the dairy industry to especially benefit from this new offering by allowing them to mechanically recycle from yoghurt pot to yoghurt pot creating a true circular economy for this material.”

Jürgen Priesters, Managing Director Tomra Feedstock, comments: “We are proud to contribute to this first commercialscale polystyrene mechanical recycling facility for food contact applications. Polystyrene has the right composition to be recycled mechanically for food applications.

The mission of Tomra Feedstock is to keep PS in true circularity.”

Steve Harrington, CEO, INEOS Styrolution, adds: “This is an exciting step forward for our industry. Our three companies bring complementary expertise to this project, and because of this unique collaboration, we will be able to provide customers high-performing circular polystyrene produced at a significantly lower carbon footprint. Already, we are seeing high interest from customers and brand owners to secure long term contracts.”

Key facts about recycling of polystyrene

The advanced mechanical recycling process benefits from the inherent properties of polystyrene making it the material of choice for real circularity.

PS is proven to be one of the best sortable plastics in the waste stream and is one of only two polymers that can achieve foodcontact qualities with mechanical recycling. The material offers infinite recyclability, retaining its property profile after many mechanical recycling cycles at virgin quality levels. Due to its properties, PS offers very low contamination uptake in the waste stream.

It is expected that a significant percentage of recycled food packaging material will be realised in a very short timeframe. Investment in commercial scaling of PS recycling will lead to a growing market share and a reduction in packaging taxes and licensing fees in countries where such frameworks are in place.

Deliveroo launches Snack To The Future report revealing

key trends

Deliveroo has today launched its Snack To The Future Report, bringing together leading industry experts across the worlds of food, science, technology, and innovation. The report identifies how consumers in Singapore and the region will be eating by 2040 and how meal tables are set to revolutionise. The report further comes timely amid climate change and threats to global food supplies, highlighting the required changes to consumer diets and resilient food systems.

In Singapore, the city-state is working towards strengthening its food security with the 30 by 30 goal – to produce 30 percent of its

nutritional needs locally by 2030. On top of that, Singaporeans’ focus on food quality, safety, and sustainability, driven rapidly by their increasing interest in healthy diets and alternative proteins, reiterates how these food trends will be key by 2040.

Led by Deliveroo, alongside Singaporean food experts, Yip Hon Mun and Luke Tay, with several other global industry leaders, the report uncovered key food trends that will be impacted by technological advancements and shifting consumer preferences by 2040. Some of the key trends include:

• BREATH-PRINTS

• ME-GANISM

• PERSONAL AI

• FOODGASMS

• EDIBLE BEAUTY

• 3D PRINTED MEAL PLANS

• A METAVERSE OF FOOD DISCOVERY

• RESTORATIVE RESTAURANTS

• NEWFOUND FOOD STAPLES

• ALT-OHOL

““The most notable trend across all is the need to empower consumers with control over their food choices, allowing them to enjoy meals on their terms, precisely when and how they prefer. In addition to considering affordability, taste, and nutrition, customers will have the option to select sustainably sourced food or customise their meat to align with their ethical and environmental standards,” said Yip Hon Mun, a Senior Adviser on Food Technology in Singapore.

Beyond the shifting consumer preferences, the report highlighted that climate change and overpopulation would continue to contribute to future food shortages, people’s diets, and how they live. Many of the plant varieties grown today might not be available because they cannot meet the climate challenges of tomorrow.

“For tropical countries like Singapore, we will face harsher and more volatile weather, shaping Singaporeans’ life- and work-styles. Hence, their nutritional needs and food-styles will transform in tandem,” said Luke Tay, a Food Systems, Sustainability, and Geopolitical Analyst from Singapore.

“People will also become more nocturnal, working and eating amid the cooler night hours, leading to food and delivery services being a segment that never sleeps, catering to consumers round-the-clock. Concurrently, with climate change impacting staple crops, it gives way to other mainstream ingredients that will need less water to grow and sustain in Singapore,” shared Tay.

“Operating in a food haven like Singapore allows for a massive catalogue of meals. With these new technologies, those willing will be able to make more informed food decisions based on data collected of their daily food intake. There’s even the option for food companies to recommend various meal 4 options that increases convenience and ensures nutritional needs and goals are met consistently in line with Singapore’s Healthier SG Strategy,” said Jason Parke, General Manager at Deliveroo Singapore.

“I started Deliveroo in 2013 with a mission to connect people to the best quality food from local restaurants and deliver it directly to people’s doors. It has been an incredible ride over the past ten years and I am really proud of what we have built. As we look towards the next decade and beyond, Deliveroo will continue to create exciting new innovations in food delivery, build new and better consumer experiences and take Deliveroo beyond functionality and convenience to really capture the passion and emotion of food,” added Will Shu, Founder and CEO of Deliveroo.

Personalised and convenient, sustainably sourced and produced, augmented and virtual — the future of food delivery and enjoyment is set to be an intriguing, immersive and innovative space to emerge.

Libya: African Development Bank, government discuss strategy to bolster food security

The bank hosted the meeting to deepen dialogue with the Libyan Government on key priorities, including agriculture

The African Development Bank (www.AfDB.org) has restated its support for the Libyan Government’s agenda to boost food security and build resilience in the North African country.

Malinne Blomberg, the Bank’s Deputy Director General for

Northern Africa, gave the assurance during a coordination meeting on the Food Security Agenda in Libya.

“Food security is a prerequisite for economic development, social stability, and the overall well-being of the population,” she said, adding that the bank was working with other development partners to ensure the strategy succeeds.

The bank hosted the meeting to deepen dialogue with the Libyan Government on key priorities, including agriculture. It formed part of the bank’s engagements in response to global challenges and building on the outcomes of the January Dakar 2 Summit on Food Sovereignty and Resilience in Africa.

The Libyan delegation was headed by Dr. Mahmoud El Futaisi, Director General of the National Economic and Social Development Board, who is also responsible for preparing the national food security strategy. There were delegates from the Food and Agriculture Organization, World Food Programme, United Nations Children’s Fund, the Islamic Development Bank Group, and the World Bank.

The African Development Bank has rolled out a $1.5 billion

African Emergency Food Production Facility to boost food security and nutrition. Launched in May last year, the facility is helping Africa mitigate rising food prices and inflation, worsened by climate change, the Covid-19 pandemic, and Russia’s war in Ukraine. The Bank also co-organized a food summit in January in Dakar, Senegal, which produced food compacts for African countries.

Dr. El Futaisi commended the Bank’s initiatives to ensure food security across Africa amid global challenges.

“Providing food for Libyans through preparing a food security strategy

is paramount to the government,“ he said, adding that despite the challenges, setting clear goals and milestones will ensure efficiency and achieve results.

The meeting discussed the complex challenges facing the formulation and implementation of food security strategies, such as climate change, water management, nutrition, and the need for inclusiveness and preparedness for emergency responses.

The Bank shared its experience of supporting other northern regional countries (Egypt and Tunisia) in preparing their compact on the wheat value chain. The international agencies also shared their experience and approach to food security.

The meeting showcased the development partners’ resolve to dovetail efforts and strengthen partnerships to ensure Libya’s first national food security strategy succeeds. To achieve this goal, participants agreed to establish a coordination working group and a technical task force to drive the strategy. This

Sustainable Aims in Marine Agriculture: The Path to Stewardship

By Cath Isabedra

consumption. However, our oceans, as vast as they are, can also suffer. Unsustainable fishing practices, such as overfishing, destructive fishing methods, and bycatch, can deplete fish populations, damage marine habitats, and disrupt ecosystems.

Overfishing is a significant threat to the health of our oceans. Consuming a variety of seafood species, including lesser-known or underutilized fish, can help alleviate the pressure on popular fish stocks and contribute to biodiversity conservation.

In an era marked by environmental challenges and the pressing need for sustainable practices, marine agriculture, or aquaculture, holds great potential for addressing the increasing demand for seafood while protecting our oceans. However, achieving true sustainability in this field can take time and effort. It requires a comprehensive understanding of aquaculture’s goals and stakeholders’ collective responsibility to become stewards of the ocean and marine life.

Aims of Aquaculture: Balancing Ecology, Society, and Economy

With heightened conscious consumption, there has been a notable shift in seafood

According to the Norwegian Seafood Council (NSC), “The ocean could supply over six times more food than it does today (364 million metric tons of animal protein). This number represents over two-thirds of the edible meat that the FAO estimates will be needed to feed the future global population.

Sustainably expanding unfed aquaculture (i.e., aquaculture of species that do not depend on feed inputs for nutrition, such as bivalves and seaweed) can substantially increase nutritious food and feed with a lower impact on the marine environment. Low-income and food-deficit countries, as defined by FAO, depend more heavily on fish for their animal protein.

Furthermore, fish are particularly important in small island developing states in tropical regions, which are most vulnerable to climate change and suffer from weak fishery management and unsustainable aquaculture development. Improving fisheries management and aquaculture sustainability can pay large dividends to these countries in the form of food from the sea.

Cover Story

As a sustainable practice, aquaculture must strike a delicate balance between ecological responsibility, social welfare, and economic viability. Firstly, it should mitigate the overexploitation of wild fish stocks by reducing pressure on marine ecosystems through controlled fish, shellfish, and seaweed production. Aquaculture can help alleviate the strain on fragile oceanic habitats and declining fish populations by providing an alternative to traditional fishing.

Sustainable aquaculture enhances social welfare by creating economic opportunities for coastal communities. By fostering local employment, supporting livelihoods, and promoting equitable distribution of benefits, responsible aquaculture can contribute to the socioeconomic development of communities dependent on marine resources.

The economic viability of aquaculture is crucial for its

long-term sustainability. The industry can ensure economic resilience while minimizing environmental impacts by optimizing production methods, reducing operational costs, and investing in research and development.

Becoming Stewards of the Ocean and Marine Life: Collaboration and Responsibility

The transition towards sustainable marine agriculture requires stakeholders to embrace their roles as stewards of the ocean and marine life. Governments, industry players, researchers, consumers, and local communities must collaborate and take collective responsibility to drive positive change.

Governments play a vital role in creating robust regulatory frameworks that promote sustainable practices and ensure compliance. By establishing stringent environmental standards, enforcing responsible farming protocols, and incentivizing innovation, policymakers can create an enabling environment for sustainable aquaculture.

Industry players have a responsibility to implement best practices that prioritize environmental sustainability. This includes responsible feed sourcing to reduce pressure on wild fish stocks, adopting eco-friendly farming systems, minimizing the use of antibiotics and chemicals, and implementing effective waste management strategies. Transparency and accountability in supply chains are also essential to build consumer trust and promote sustainable seafood choices.

Consumers also play a significant role by making informed choices and demanding sustainable seafood options. By supporting certification programs such as the Marine Stewardship Council (MSC) and the Aquaculture Stewardship

Researchers are critical in advancing the knowledge and technological innovation necessary for sustainable aquaculture.

Council (ASC), consumers can drive the market demand for responsibly sourced seafood, encouraging producers to adopt sustainable practices.

The NSC shares that our ocean stocks remain balanced and the assurance that there will be enough seafood for the future generation. Less greenhouse gas emission, less farmed land.

Food production contributes to climate change. However, food production from the sea may be advantageous from a climate change perspective for three reasons. First, because their production occurs in the ocean, capture, and aquaculture production do not directly drive land conversion like land-based food systems (e.g., conversion from forests to farms and areas for raising livestock).

Second, for many marine species, the greenhouse gas emissions associated with their production are comparatively low. Greenhouse gas emissions per portion of protein, associated with producing large pelagic, small pelagic, and white fish capture fisheries and molluscs and salmon in aquaculture are lower than terrestrial animal production. Norwegian aquaculture tops the charts of the most sustainable animal protein production. The Coller FAIRR Index, which ranks the world’s most sustainable animal

protein producers, awarded three Norwegian aquaculture companies. Of the four companies identified as being ‘low risk,’ three are Norwegian aquaculture producers. The world’s largest salmon farmer, Mowi, once again took the top spot. It’s followed by Greig Seafood in at number two and Lerøy Seafood coming in at number four.

All have held these positions following the rankings in 2021. In addition, Salmar ASA claims 10th place in the ranking. As the world’s only comprehensive assessment of animal proteins, the index considers various factors contributing to a protein’s overall score. This includes greenhouse gas emissions, water use, biodiversity, animal welfare, and antibiotic use, to working conditions and governance.

The Norwegian Seafood Council’s Notable Contributions

The Norwegian Seafood Council has been at the forefront of promoting sustainable practices in aquaculture. Notably, in recent years, they have made significant contributions that have advanced the cause of sustainability.

One noteworthy area of focus has been developing and promoting sustainable fish feed alternatives. Recognizing that traditional fish feed reliant on fishmeal and fish oil derived from wild-caught fish contributes to overfishing, the Council has actively supported research and implementation efforts for alternative feed ingredients. Plant-based proteins and microalgae are emerging as viable alternatives, reducing the industry’s dependence on wild fish resources and addressing a significant environmental concern.

The Council has made significant strides in establishing rigorous regulations and certifications for the Norwegian aquaculture industry. By ensuring compliance with strict environmental standards and supporting sustainable farming practices, they have elevated the overall sustainability of Norwegian aquaculture. Their initiatives have helped create a culture of responsibility, with practices and standards being emulated and adopted globally. The NSC has initiated campaigns such as “Sustainable Aquaculture,” to raise consumer awareness and promote sustainable seafood choices.

The Norwegian Model

• No throwing back: a pioneer in sustainability, Norway introduced a ban on discards in 1987, while the EU banned the practice in 2019, more than 30 years after.

• Quota system: it is also the first country in the world to introduce a quota system for important species such as cod. Regulators, industry, and science work together to protect vulnerable areas, clean seas, and sustainable fish stocks. Norway’s fishermen must land what they catch but cannot profit from anything outside their quotas.

• Protection: the stock assessments protect younger fish classes from being

caught, allowing new generations of fish to grow large enough before being subject to catching, which can benefit the country both ecologically and economically. Guiding sorting grid size, mesh net size, and the size of hooks used are designed to maximise targeted catch while ensuring larger or smaller fish are spared.

• Control: the Norwegian Coast Guard spends 70 per cent of their time and resources to ensure fishing activities align with regulations. Closing fisheries and banning certain fishing equipment or methods can protect other vulnerable parts of the ecosystem. This ensures fishing activities are carried out at the right time, in the right areas, and with the right equipment. While on land, regular inspections of fishing vessels arriving in port and at sea are being conducted.

NSC also published Top Seafood Consumer Trends in 2021, the first in a series of reports that took a deep dive into what is happening in the world’s trend, and how and why this is important to the seafood industry. The purpose is to inspire innovation and new perspectives on how technology, politics, and finance can be used to create a more sustainable and prosperous relationship with the sea.

The United Nations Climate Panel has highlighted the importance of marine aquaculture in producing enough healthy and sustainable food for an increasing population. The world needs systematic and industrial food production, as well as efficient logistics and distribution. Technology and innovation must be strengthened at all stages – from the production and distribution of feed to the processing, packaging, and distribution of finished products. And this is what the Norwegian seafood industry is trying to achieve.

Embracing Norwegian Aquaculture Practices in Asia

Sustainable aims in marine agriculture, encompassing ecological responsibility, social welfare, and economic viability, are crucial for our oceans’ long-term health and productivity. Achieving these aims requires collective responsibility and collaboration among governments, industry players, researchers, and consumers. The NSC’s notable contributions exemplify the progress toward sustainable aquaculture.

Data-Driven Success: How AI and Machine Learning are Transforming Food and Beverage Operations

By Cath Isabedra

The food and beverage (F&B) industry is undergoing a remarkable transformation with the advent of artificial intelligence (AI) and machine learning (ML). Armin Haller, Director CoE Data & AI for APAC at Crayon, sheds light on the impact of these technologies, stating,

AI is revolutionizing farming practices and reshaping food and beverage manufacturing.

In our recent interview, Haller shares his insights on how these technologies revolutionize the industry. Our conversation covered a range of topics, from the impact of AI on farming and manufacturing to the ethical considerations of using these technologies.

AI in Farming and Manufacturing

Haller identified two main trends in the application of AI in the food and beverage industry: one in food growing and the other in food and beverage manufacturing.

In the farming sector, AI has been integrated into the machinery used by farmers. Haller emphasizes the significance of AI in farming, saying, “Farmers now have access to cutting-edge AIintegrated machinery like automated tractors equipped with sensors and even lasers.” These advancements enable farmers to optimize resource usage, monitor crop growth, and make informed decisions based on real-time data.

However, Haller pointed out a significant issue: the data collected by these machines often goes back to the manufacturers, forcing farmers to buy back the data to gain insights into their farms. This has led to a backlash from farmers. And this is what Crayon aims to address—giving control back to them through the use of remote sensing technologies and drones.

“We have a few projects in crayon that’s actually use set of that imagery to do large scale analysis for the farmers on yield on the quality on you know the amount of water they need to use in certain areas.”

In the context of food production, farmers regain control through the use of satellite imagery and AI models. Training models on highresolution imagery and utilizing free lower-resolution satellite images makes large-scale analysis possible for individual farmers, conglomerates, and even entire countries.

This information is valuable for companies purchasing specific products like bananas, kiwi fruit, pineapples, or coconuts, as they can assess the yield of the farmers they source from. Additionally, countries such as Canada, Bali, or Indonesia can utilize satellite images to determine the quantity and extent of production for various crops, such as sugar cane.

In the manufacturing sector, AI has been used for the visual quality

inspection of products. Computer vision and cameras analyze and sort products based on their quality. This technology can identify product irregularities, such as size and shape, ensuring that only the best quality products reach the consumers.

In terms of product identification and quality analysis, AI is prominent in two main areas. One approach uses sensors to read the unique identifiers (such as barcodes) on products, while the other utilizes computer vision to visually analyze and assess product quality. These methods enable companies to identify products and analyze their quality using AI technologies precisely.

In addition to these specific applications, AI has broader applications in various industries, including generating AI models and processing documents. This includes tasks like processing invoices, purchase orders, and quote requests. The combination of Optical Character Recognition (OCR) and generative AI allows for extracting relevant data from these documents, streamlining and automating document processing tasks.

The Knowledge and Skill Gap

When asked about the biggest challenge, Haller explains it’s

more deep-rooted. Companies may have the resources and access to technology. But the main problem is the people within.

Implementing AI in the food and beverage industry, as in many other industries, is the limited access to skilled talent. Customizing AI models for specific manufacturers or food products requires expertise unique to each case. Remote sensing, for instance, requires tailored offerings based on specific produce, such as bananas or coconuts. Different labeling and AI models may be necessary, and the implementation requires data scientists and machine learning engineers.

Securing such specialized talent is a common struggle across industries, and the competition from tech companies further complicates the situation. Fortunately, companies like Crayon, with dedicated data and AI teams, attract these skilled professionals. Combining subject matter expertise in the food and beverage industry and specialized knowledge in data and AI becomes a crucial factor.

This intersection of expertise and knowledge is the key to empowering F&B companies to maximize AI and ML’s benefits.

Finding innovative ways to bridge this talent gap is a critical priority for industries seeking to leverage AI technologies for their growth and success.

Ethical Considerations

While AI and machine learning offer numerous benefits, they also raise ethical considerations. Haller emphasized the importance of consent when using technologies like facial recognition in the workplace. He also stressed the need to follow responsible AI guidelines to ensure that the technology is not used to penalize employees or invade their privacy.

Haller mentions, “Computer vision or cameras can be in place to check shop floor workers if they’re following hygiene protocol. However, companies have to be careful about, first of all, what you store and how you do that check. Conversely, these employees of course, because they employees of that

company, they need to sign off course an agreement that they are they are being checked in the hygiene compliance process, but they are not being observed in the shop floor.”

Innovation and Future Trends

AI has proven valuable in assisting humans in developing food and beverage products. Analyzing historical data on ingredients and flavors allows AI models to predict and guide designers in creating new combinations more efficiently.

While AI plays a significant role in guiding product designers, it’s important to note that human involvement remains crucial. Flavors, in particular, require human evaluation and judgment as taste cannot be solely determined by chemical properties.

Qualitative feedback from humans is necessary to assess the taste quality of a product. AI models can assist in the evaluation process, including using generative AI models to fill gaps in data.

However, the effectiveness of these models relies on the availability of high-quality data from previous products, including information on ingredients, flavors, and consumer feedback.

Labeled data is essential for optimal results, including precise information on ingredient-flavor combinations and associated quality feedback. While developing an AI model that automatically generates perfectly tasting food products is still a work in progress, AI can significantly accelerate the product development process when there is a substantial amount of relevant data.

The integration of AI in the food and beverage industry holds promise for streamlining product development. Still, it’s essential to recognize the ongoing need for human expertise and judgment in ensuring taste quality.

By combining AI models’ strengths with human designers’ knowledge and experience, companies can effectively expedite the creation of new food products, provided there is a robust dataset to draw insights from.

Looking ahead, Haller envisions a future where the resolution of satellite imagery will undergo significant advancements.

As these improvements unfold, the potential for more precise yield predictions and quality assessments in the farming industry becomes increasingly viable. With better resolution, businesses will be equipped with enhanced tools to monitor

and analyze crops, leading to more efficient supply chain management and a reduction in waste.

The accessibility of these advanced technologies is expected to increase over time, making them more readily available to a wider range of businesses in terms of both availability and cost. As satellite imagery becomes more refined and affordable, it will unlock opportunities for smaller farms and individual farmers to harness the power of AI models for their own operations.

This means that not only large-scale farms and conglomerates, but also small and medium-sized enterprises can leverage these technologies to optimize their production processes, make informed decisions, and maximize their yields.

Moreover, the improved accessibility of high-resolution satellite imagery combined with AI models will also benefit companies in the food and beverage industry that rely on specific product information. For instance, businesses that purchase products such as bananas, kiwi fruit, pineapples, or coconuts can obtain accurate data on the yield and production of the farmers they source from. This information empowers them to make informed procurement decisions, ensuring a stable supply chain and facilitating effective inventory management.

As technology progresses and becomes more accessible, it is anticipated that individual businesses and whole countries can leverage it for agricultural purposes. Governments and agricultural agencies can utilize satellite imagery and AI models to gain insights into specific crop production quantities and areas within their territories. This data can inform policymaking, resource allocation, and even support initiatives promoting sustainable agriculture and food security.

Advice for Companies

Haller’s advice for companies in the food and beverage industry considering using AI and machine learning is clear: embrace these technologies or risk being left behind. He emphasized that these technologies could increase yield, reduce risk, improve customer satisfaction, and even accelerate the development process of new products. However, he also cautioned companies to be mindful of ethical considerations

and to ensure they have the necessary talent to implement these technologies effectively.

AI and machine learning are transforming the food and beverage industry in numerous ways. From improving farming practices and manufacturing processes to driving innovation and sustainability, these technologies are set to play an increasingly important role in the industry’s future.

With insights from Armin Haller, Director CoE Data & AI for APAC at Crayon. Armin Haller has a deep passion for harnessing the power of data and artificial intelligence and has been at the forefront of driving transformative solutions in various industries, including

the food and beverage sector. With his expertise in data analytics, machine learning, and remote sensing technologies, Armin has helped businesses leverage AI to optimize their operations, improve product quality, and enhance decision-making processes. Through his visionary leadership and dedication to innovation, he continues to shape the future of the food and beverage industry by unlocking the immense potential of AI and machine learning.

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Seas of Change: Redefining Seafood Packaging to Counter Ocean-Bound Plastic and Bolster Aquaculture

By Cath Isabedra

As the world’s population surges past 7.8 billion, our reliance on the ocean’s bounty for sustenance is growing exponentially. Seafood, with its nutritional richness, forms a significant portion of the human diet, particularly in coastal communities worldwide.

However, with the increasing demand for seafood, several challenges have surfaced. These primarily revolve around the packaging of seafood, the rising menace of ocean-bound plastic, and concerns related to aquaculture’s sustainability and environmental footprint.

The Ocean-Bound Plastic Problem

Each year, millions of tons of plastic waste end up in our oceans, becoming a growing environmental catastrophe. This waste originates from diverse sources, including household litter, poorly managed landfills, and industrial waste.

Recent studies estimate that nearly 380 million tons of plastic enter the world’s oceans each year, making them the largest dumpsites for plastic waste.

This plastic debris seriously threatens marine organisms through ingestion, entanglement, and habitat disruption. Microplastics, tiny fragments of degraded plastic, also infiltrate the food chain, potentially impacting human health as we consume seafood.

Innovations and Initiatives in Seafood Packaging

Thankfully, a wave of innovation is driving the emergence of sustainable packaging solutions. These include biodegradable

materials, edible packaging, and circular packaging systems that prioritize reusing and recycling.

Companies like SABIC are spearheading these changes, offering packaging solutions directed at reducing the impact of packaging on ocean waste.

SABIC introduced its first oceanbound plastic solution in 2021 as an additional offering within their existing TRUCIRCLE™ portfolio of circular solutions. Their OBP solutions can be certified circular polymers from advanced recycling of used plastics (used in packaging solutions) or mechanically

recycled products from post-consumer recyclate (used in other applications such as consumer electronics).

The OBP-based solution feedstock is certified under the Zero Plastic Oceans program. Their collaborator, HHI (Heng Hiap Industries), was the first organization to have received certification confirming that the OBP materials it recycles qualify as ocean-bound.

These innovative packaging solutions can help reduce the amount of plastic waste entering our oceans, alleviating the pressure on marine ecosystems and aquaculture operations.

At SABIC, innovation is the way to a more sustainable future. Their commitment to innovation drives their development of more sustainable products, operations, and business models. Their OBP innovation is made from post-consumer plastic recovered from areas around ocean-feeding rivers and waterways.”

Through their collaborations, SABIC works to prevent valuable plastic from becoming waste and entering our natural environment.

SABIC’s OBP solutions specifically contribute to the following:

• UN Sustainable Development Goal 12: Ensure sustainable consumption and production patterns, namely Target 12.5, by helping to reduce waste generation through the recovery and recycling of post-consumer plastic.

• UN Sustainable Development Goal 14: Conserve and sustainably use the oceans, seas, and marine resources for sustainable development, namely Target: 14.1, by collecting ocean-bound plastic and removing it from the environment, helping to avert marine pollution.

In terms of safety and sustainability, SABIC’s certified circular polymers from advanced recycling of used plastics (including OBP) used in food applications such as Pescanova/Polivouga and Scientex are drop-in solutions with the same packaging

characteristics and conditions as the equivalent polymers made using fossil feedstock. Therefore, no investment in line modifications is required allowing shortened qualification rounds and easy upscaling for packaging converters.

Sustainable Aquaculture: A Potential Ally in the Fight Against Ocean-Bound Plastic

Sustainable aquaculture, which promotes environmental, economic, and social balance, can be an effective tool in the fight against ocean-bound plastic. Minimizing waste production and promoting responsible disposal methods can help reduce marine pollution.

Successful examples of sustainable aquaculture are found worldwide. In Norway, for instance, integrated multi-trophic aquaculture systems are used, which recycle waste products within the ecosystem, reducing the environmental impact.

Better packaging practices, combined with sustainable aquaculture, can support our oceans’ health and the continued provision of seafood, an essential food source for billions of people.

Echoing the Calls for Sustainability

Governments and regulatory bodies can enforce laws and standards promoting sustainable packaging practices, encouraging businesses to switch to eco-friendly alternatives.

Businesses and consumers can drive change by choosing environmentally friendly packaging options and supporting sustainable seafood products.

Tackling the interconnected issues of seafood packaging, oceanbound plastic, and aquaculture requires global cooperation and a commitment to change at all levels, from international policymaking to individual consumption habits.

As we stand at the intersection of increasing seafood demand and escalating environmental concerns, it is critical to promote innovations in seafood packaging and sustainable aquaculture practices.

SABIC works closely with our customers to offer more sustainable and circular solutions to meet the growing demands of the customer for more sustainable packaging. SABIC also includes the subject of plastics circularity as part of our global

Corporate Social Responsibility program, which amongst other objectives, aims to educate about the responsible consumption and end-of-life management of used plastics.

For example, SABIC participates in global activities as part of the CLEAN4Change program organized by the Alliance to End Plastic Waste, an industry-founded and funded non-governmental and non-profit organization of which SABIC is a founding member.

It is a call to action for businesses, policymakers, and consumers alike, reminding us that the health of our oceans, the well-being of our seafood, and, ultimately, our health are inextricably linked. Through collective effort, we can ensure a sustainable future for our planet and ourselves.

Dive into the Future: Emerging Trends in Aquaculture

Aquaculture involves the cultivation of aquatic life forms, including fish, mollusks, crustaceans, and aquatic plants. The Food and Agriculture Organization (FAO) defines “farming” as the intervention in the rearing process to improve production, including regular stocking, feeding, and protection from predators.

Over the past few decades, there has been a significant increase in global aquaculture production, providing a substantial amount of fish and seaweed for human and animal consumption. Aquaculture plays a crucial role in the economic development of many nations. It has garnered support from governments looking to improve their countries’ economic performance by implementing policies that support the industry.

Recently, the demand for seafood has surged, resulting in the expansion of the aquaculture market. This sector is experiencing significant changes, including a growing emphasis on producing high-quality products safe for consumption.

Aquaculture products refer to the necessary inputs for rearing and farming aquatic animals and plants, including equipment and raw materials. These products improve production by facilitating regular stocking, feeding, and protection from predators. The

study considers a range of supplies, such as containment equipment, water management equipment, chemicals, and fertilizers.

Growing Demand for Seafood Creates Opportunities Globally

The global aquaculture products market has undergone significant advancements due to innovations in aquaculture technology and the introduction of new species. These advancements have affected various aspects of the market positively.

Introducing new species has been particularly beneficial, as it has directly contributed to the growth of aquaculture production. Additionally, it has provided valuable scientific and commercial information that supports the development of new technologies and products.

Source: Primary Interviews, Related Research Publications, Government Publications, Company Press Releases, and MarketsandMarkets Analysis

Technology Related To Aquaculture Products

The fishing industry has undergone significant changes in recent years, with automation playing a crucial role in its development. Factors such as a shortage of skilled labor, climate change, and changing eating habits have contributed to this transformation. In response, industry leaders have prioritized automating their production processes to improve energy efficiency and sustainability. By embracing technology, producers can more effectively address the challenges posed by automation, efficiency, and sustainability in the industry.

Smart Pumps

The aquaculture and fishing industry can leverage the advantages of the Internet of Things (IoT) and smart manufacturing to optimize their processes. Advanced analytics from smart machines provide valuable insights that improve efficiency and safety levels. The integration of sensors enables better communication between pumps and valves. Smart pumps reduce energy waste, resulting in significant cost savings for companies over time.

Oral Vaccine Delivery System

Administering vaccines to fish through hand injections can be a laborious and stressful process for the fish. However, new developments in oral delivery systems could make this process easier, more efficient, and less stressful for the fish. Micro-encapsulation or bio-encapsulation, where medicines are delivered in tiny particles or within living host organisms, offers new possibilities for better delivery methods. ViAqua Therapeutics is exploring micro-encapsulation techniques and has created an encapsulated RNAi particle

that can be administered to fish through their feed, effectively treating viral diseases. This is a significant advancement in aquaculture vaccines to improve the administration process.

Key Drivers Impacting Growth

The aquaculture industry is expected to experience substantial growth due to various factors, such as the increasing production of aquaculture, higher seafood, and fish consumption, and technological advancements in aquaculture products. Constant innovations are being made to automate the process to meet the growing demand for the latest and energyefficient equipment.

Growth of the aquaculture industry: With the world’s population consistently increasing, fish demand is also rising. This trend is expected to continue as urbanization expands, the developing world’s population grows, and incomes rise. Additionally, due to the unsustainable nature of meat and poultry, and the health risks associated with the consumption of red meat, consumers are increasingly turning to fish as a healthier and sustainable alternative.

As per the International Trade Administration and the US Department of Commerce, the demand for seafood and the yearly decrease in the quantity of wild fish caught will lead to significant growth in aquaculture. This industry ensures global, regional, and local food security.

The Asia Pacific region is expected to experience the highest growth in this sector, as it is a vital component of the region’s domestic economy and will consequently drive overall market expansion.

Increase in health consciousness and environmental awareness: Recently, most

countries have acknowledged lifestyle-related ailments as a significant concern. Consequently, there has been a surge in consumer awareness regarding healthy food options, leading to a rise in demand for seafood and its derivatives.

The growing elderly population, higher life expectancy rates, and a surge in chronic illnesses have contributed to the shift in dietary habits. More and more consumers are becoming aware of the potential dangers and commonalities of nutritional deficiencies. Additionally, as people gain a greater understanding of the benefits of supplementing their diet to address these deficiencies, there is likely to be a rise in the consumption of seafood, which could boost the market.

Aquaculture Products: Restraints and Challenges

Resource exploitation due to overfishing: The problem of overfishing has been rapidly deteriorating over the last six decades, especially in tropical oceans, as the mass of captured fish has increased fourfold. Global trends show that fish populations are on an unsustainable path, with per capita fish consumption rising faster than human population growth.

In 2020, people consumed around 178 million tons of fish, which means an average of 20.2 kg (44.5 pounds) per person, with an additional 22 million tons used for fishmeal and fish oil products. The Indo-Pacific region accounted for approximately 70 percent of the total fish caught. Fish is a crucial source of animal protein for nearly half of the world’s population. However, overfishing poses a significant risk to the sudden collapse of fish populations, such as the case with cod on the Grand Banks of the North Atlantic.

While aquaculture helps alleviate the demand

for wild-caught fish, it is essential to have proper national and regional fisheries management to implement and enforce sustainable policies to prevent overfishing. The global community needs to monitor fish stocks to ensure food security due to the world’s dependence on fish as a vital protein source. Unfortunately, from 1974 to 2017, fish stocks within biologically sustainable limits dropped from 90 percent to 65.8 percent.

Meanwhile, the world’s human population has increased, adding more pressure to already stressed fish stocks. Fishing, particularly deepsea bottom trawling, can negatively affect fish populations and the environment. This destructive practice harms fragile habitats that house unique biodiversity, including millenary deep-sea corals. Though aquaculture is helping to meet the demand for fish, it’s crucial to have proper national and regional fisheries management to ensure sustainable policies are enforced and prevent overfishing. This approach will protect the environment and ensure healthy fish populations for future generations.

Increase in consumer appetite for vegan diets: As people become more conscious of climate change and animal welfare, they are increasingly choosing eco-friendlier options. Many also realize the health benefits of a vegetarian or vegan diet, leading to a surge in demand for plant-based foods.

The Good Food Institute reports that plantbased food sales grew three times faster than overall food sales in 2021. In response to the rise in vegan and vegetarian consumers, manufacturers are developing new sources of plant proteins. However, this trend may pose a long-term challenge to the seafood industry.

Value Chain Analysis

Understanding the distribution of aquaculture products to end-users and stakeholders is crucial, and the value chain analysis provides a comprehensive framework for this purpose. Identifying the most valuable activities helps gain insights into the aquaculture products market.

Furthermore, it sheds light on the interdependencies between stakeholders and their participation in the market. The value chain in this market is highly integrated.

It includes several activities, such as R&D, sourcing of raw materials, manufacturing, distribution, and post-sales service of the product, each of which is elaborated as follows:

Research and Product Development: In the equipment industry, research and development are crucial in introducing new technologies and equipment that align with customers’ energy efficiency and sustainability needs. The aquaculture sector can also benefit from the Internet of Things (IoT) and smart manufacturing

to improve efficiency and safety. Smart machines can enhance the overall performance and safety of the industry.

Raw Material Sourcing: The sourcing of raw materials is vital to the aquaculture products industry. This market utilizes various materials, such as aluminum and stainless steel. In addition, nonmanufacturing materials such as software, consulting services, and hardware are also utilized. The procurement process considers multiple factors.

Manufacturing: The second most crucial step in the aquaculture products market adds the most value to the value chain.

Among the key manufacturers in this industry are Pentair PLC (US), AKVA Group (Norway), Xylem Inc. (US), Aquaculture Equipment Ltd (UK), and Aquaculture System Technologies, LLC (US).

The manufacturing industry is increasingly moving towards sustainable practices, with Pentair aiming to reduce its greenhouse gas

Source: Secondary Research, Primary Interviews, Industry Journals, Related Research Publications, Press Releases, and MarketsandMarkets Analysis

emissions by 50 percent from a 2019 baseline by 2030 and become carbon neutral by 2050.

Distribution: Effective distribution channels are essential for marketing any product as they serve as a vital link between producers and consumers. Aquaculture products are in high demand among commercial fishing and aquaculture industries. These products can be distributed through various channels, including online and offline methods.

End Users: The commercial fishing and aquaculture industries rely on end users to drive demand. The aquaculture sector is always innovating to meet the needs of consumers and sustainability standards. However, the industry faces numerous challenges, such as fierce

competition, economic impacts, and the issue of overfishing.

Post-sales Services: Providing after-sales service is essential to every company’s marketing strategy. Exceptional customer service plays a vital role in boosting customer satisfaction and loyalty. The service industry has undergone significant transformations, especially with digitization, and the pandemic has further accelerated this trend.

By leveraging remote technology to manage routine tasks, service providers can devote more time to building stronger customer relationships during on-site visits. This shift towards digital services has also increased productivity for

Aquaculture Products: Ecosystem Mapping

Source: Secondary Research, Primary Interviews, Industry Journals, Related Research Publications, Press Releases, and MarketsandMarkets Analysis

Key Segments

During the forecast period, the aquaculture products market is expected to be dominated by aquatic animals. This is due to government support for fish farmers in the Asia Pacific and Africa, where aquaculture provides significant employment opportunities in coastal areas. Consequently, many aquaculture product manufacturers have invested in these regions, leading to industrialization in the aquaculture sector.

Freshwater is expected to be the leading segment in the aquaculture products market during the forecast period. It plays a crucial role in the local economies of the Asia Pacific, particularly in supporting the livelihoods of rural communities. Freshwater sources are also significant in supplying domestic fish consumption in the region. Therefore, freshwater’s dominance in the market is facilitated by these factors.

Based on product type, small-scale farms are anticipated to continue to hold their leading position in the aquaculture products market. These farms are known to achieve high efficiency in aquaculture production and are typically better equipped to handle fluctuations in equipment and supply costs than large-scale production. During the forecast period, the aquaculture products market is expected to be dominated by equipment classified by product type. Marine culture has a high demand for equipment, with various methods such as sea ranching, intensive aquaculture, and rack & line farming.

The equipment segment has seen significant technological improvements, enhancing the efficiency and productivity of aquaculture operations and addressing environmental concerns. These developments include reducing resource usage, better waste management, and minimizing the impact on surrounding ecosystems.

Source: Secondary Research, Primary Interviews, Industry Journals, Related Research Publications, Press Releases, and MarketsandMarkets Analysis

As a result, the demand for equipment-based aquaculture products is increasing. The Asia Pacific region is anticipated to have the biggest market share.

This is because Asia has the highest production of aquatic plants and animals globally, accounting for around 101.5 billion tonnes (111.88 billion tons) of aquaculture products, 92.1 percent of the global production.

The region’s inland and marine & coastal areas are diverse and produce a variety of species. Technology adoption and automation are major focuses for players in the aqua farming sector, making it a crucial industry in the region.

Way Forward

There’s anticipation that the aquaculture products market will experience a notable growth rate in the coming years. This market has been expanding rapidly for the past five decades, helping to bridge the gap between the rising demand and supply of food worldwide.

Aquatic creatures are a crucial source of topquality protein and are loaded with essential vitamins and minerals. Aquaculture products have the potential to produce large amounts of these creatures at lower costs.

Similarly, aquatic plants and seaweed are abundant in protein and have diverse applications, such as personal care, ornamental, pharmaceutical, and food, as they are organic.

Furthermore, due to growing concerns about food safety, fish farming is being promoted to provide relatively higher levels of food security, which is expected to further boost the demand for the aquaculture products market.

Disclaimer: The following market trends report is intended for informational purposes only. The information provided in this report is based on extensive research and analysis, but it should not be considered professional financial or investment advice. Readers are advised to conduct their own research and consult with relevant experts or professionals before making any business or investment decisions.

The report’s content is subject to change without prior notice, and no guarantee is made regarding the accuracy, completeness, or reliability of the information presented. Asia Food Journal disclaims any liability for any direct, indirect, or consequential loss or damage arising from the use of or reliance on the information provided.

Asmita Shrestha Associate - Food, Beverage, and Agriculture

Abhishek Dhar Team Lead - Food, Beverage, and Agriculture