TRADESHOW-ATF The Asia TV Forum & Market 2020 looks forward to a better 2021 By Monina Eugenio
T
he highly-anticipated Asia TV Forum & Market (ATF) 2020 is happening virtually from 1 to 4 December 2020.
This year’s theme, which aims to bring the industry together amid a challenging year while looking forward to a better 2021, is called, “Prelude to 2021: Be Part of the Conversation”. What to look forward to Consisting of several pillars, ATF Online+ offers a trade market element that features an extensive attendee library, targeted recommendations, program and video listings, a personalised matchmaking service, and click-easy meeting tools that allow video chats; virtual conference and pitches; a speed dating series that would allow potential partners, collaborators, coproducers, and commissioners to meet and engage online; and a full program that includes video and resource libraries that will remain available until 28 February 2021.
from TUBI, Banijay Rights, Catchplay Group, Bluebird Pictures, BBC Studios, ITV Studios, True Digital, and many more. ScreenSingapore In conjunction with ATF Online+, ScreenSingapore will also take place virtually where filmmakers, distributors, financiers, and film buyers can explore co-production opportunities, learn about the changing film landscape, and more. ScreenSingapore will also be hosting the Southeast Asian Film Financing (SAFF) Project Market and Conference, which was made possible through a partnership with the Southeast Asian Audio-Visual
Association (SAAVA) and Ties That Bind: Asia/Europe Producers Workshop (TTB) that will connect filmmakers and producers from Southeast Asia and Europe. SAFF Online+ 2020 will feature talks on content buying, workflow connectivity, best practices, and new perspectives in Southeast Asian co-productions. IMDA: Singapore as a prime media hub for Southeast Asia ATF Online+ is hosted by the Infocomm Media Development Authority (IMDA). Howie Lau, the Assistant Chief Executive for Media and Innovation at the IMDA said,
Programme lineup The ATF Online+ programme lineup will see industry leaders discuss and provide insights on a broad range of topics such as digital transformation to partnership announcements and a look at how China’s film and TV industry has developed in 2020 with a 2021 forecast. Among the things that the ATF Online+ will feature are key Asian brands who are at the forefront of digital innovation and production such as Dr. Michael Gryseels, President of True Digital Group from Thailand, and Archana Anand, Chief Business Officer of Zee5. Meanwhile, a panel discussion will include the Singapore Tourism Board, Studio Dragon, and iQIYI who will come together and provide insights and share about their partnership to promote the Destination Singapore story. Other speakers will include representatives
Howie Lau, Assistant Chief Executive, Infocomm Media Development Authority
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