NEWS pay-tv/platform/ott COOCAA, Clip TV announce strategic partnership and co-branded smart TV package
Pay-TV services revenue in Japan to grow at 1.9% CAGR over the next five years Japan’s total pay-TV services revenue is set to register a compound annual growth rate (CAGR) of 1.9 percent during 2019-2024, increasing from US$8.9bn in 2019 to US$9.8bn in 2024, according to revised payTV forecasts from GlobalData, a leading data and analytics company.
Photo source: COOCAA
Cutting-edge television brand COOCAA announced a strategic partnership with one of Vietnam’s largest and most famous streaming platforms and content providers, Clip TV. The two parties are set to release their first co-branded line of smart TVs. Launched on the 3rd of September, the smart television features a 40 to 65-inch screen. It
boasts
of
three
advantages:
• The larges-screen AIoT television can serve as a base for a smart home ecosystem. By giving a voice command to the TV,
users can control smart home devices throughout the home. • The television runs on Android TV and supports voice control, so with a touch of a button, users can access an endless selection of video content. • It comes with a free lifetime membership to Clip TV, so that the family can enjoy a wide variety of content including over 100 local television channels, over 20 international television channels, a massive selection of on-demand content, and access for up to four devices on each Clip TV account.
84% of Indonesian consumers are willing to see ads in exchange for free streaming video Connected TV (CTV) has become popular in Indonesia with 7 in 10 consumers having access to it and a whopping 92% of consumers surveyed say they have increased their consumption of streaming content during the COVID-19 pandemic lockdown, according to the results of a survey conducted by Integral Ad Science (IAS) called Streaming Wars - The Impact of Stay-at-Home Behaviours on CTV. According to the report, mobile dominates as the medium of choice in Indonesia, with 76% of consumers using mobile to stream video compared to 29% on CTV. They showed an increased preference for streaming content-both subscription and ad-supported with 89% having added free streaming due to the COVID-19 pandemic lockdown
and 83% added a subscription service. With 8 out of 10 respondents willing to see ads in exchange for free streaming video, the quality, context, and relevancy of ads becoming key in increasing engagement. In response to the quality and relevancy to the ad being seen during the streaming of the video, almost 6 out of 10 respondents said they prefer high-quality ads (ads appearing in a high-quality environment) when they are watching free streaming video content and more than half of them (56%) said that the ads must be relevant to the content they are watching. Contextual relevance of ads in streaming content helps maintain consumer attention, the majority of consumers (75%) interviewed are likely to view an ad to completion if the ad is relevant to the content they’re engaging with.
GlobalData’s Japan Telecom Operators Country Intelligence Report indicates that the overall growth in the pay-TV services revenues will be primarily supported by improving the aggregate average revenue per user (ARPU) from pay-TV services over the forecast period 2019-2024, despite the ongoing cord-cutting trends triggered by growing demand for OTT-based video services in Japan. Overall pay-TV ARPUs will grow from US$36.01 in 2019 to US$40.37 in 2024 with growing ARPUs from cable, direct-to-home (DTH), and Internet Protocol television (IPTV) services.
Deepa Dhingra, a Telecom Analyst at GlobalData said, “Cable will be the leading technology to deliver pay-TV services in Japan over 20192024; however, its share of the total pay-TV service subscriptions will continue to decline with the growing adoption of IPTV services. Improving coverage of high-speed fiber broadband networks will support the delivery of IPTV services in Japan. “KDDI will lead the pay-TV service segment over 2019-2024, supported by its strong foothold in the cable segment, and focus on providing cost-effective multi-play packages to compete in the market. For instance, it is offering a cableplus phone bundled plan at a price of ¥1,330 (US$12.2) along with additional benefits such as lower call rates and an additional discount of ¥100/month for ‘au mobile phone’ subscribers.”
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