NEWS CONTENT Moonbug partners with Tencent Video to expand its reach across China compassion, empathy and resilience while teaching children fundamental life skills through engaging storylines and interactive nursery rhymes. Each in Global entertainment company Moonbug announced its continued expansion into China via a strategic partnership with Tencent Video. Through the partnership, four of Moonbug’s leading IPs such as Go
Buster, Playtime with Twinkle, The Sharksons, and KiiYii will be available imminently to Tencent Video users.
These popular animated shows promote healthy values such as
show will be Mandarin and
available English.
“We have experienced a huge volume of global expansion this year, and this strategic partnership with Tencent will further enhance exposure for some of our new and younger brands within the Chinese market,” said Nicolas Eglau, head of EMEA & APAC, Moonbug. “We are excited to partner with a leading platform like Tencent and introduce our growing category of children’s content to kids across China so they, too, can learn and grow with these shows.”
iQIYI releases The Long Night, the fifth suspense drama of its highly-acclaimed ‘Mist Theater’ iQIYI continues to innovate and explore different market segments, catering to the diverse preferences of its users. These dramas cover multitude themes, broadening Mist Theater’s content offering with diverse creation perspective, and filling many gaps in the domestic suspense genre. China-based online entertainment service iQIYI Inc. has premiered The Long Night, the fifth suspense drama in its highly-acclaimed Mist Theater series on 16 September. The drama, released by iQIYI and produced by Haoji Film, tells the story of a prosecutor who spends seven years searching for the truth in a perplexing case. The drama series is mainland China’s highest-rated series over the past 20 months. This year, iQIYI launched Mist Theater, making it the first online streaming platform to adopt a stylised theaterlike category for online dramas. To date, the company has released five high-quality short suspense dramas under the Mist Theatre banner, namely
Kidnapping Game, The Bad Kids, Crimson River, Sisyphus, and now, The Long Night.
6 October 2020 television asia plus
Mist Theater has been a hit among viewers since its debut as multiple dramas in the series that achieved an average rating of over 8 on influential Chinese social media platform Douban, which is know for its movie and TV show reviews. With widespread popularity and great reviews, Mist Theater has driven the rising confidence in China’s burgeoning original drama series industry. Another major hit was the recently released Sisyphus, which achieved a popularity index score of 7,000 within 18 hours of its release. With the addition of The Long Night, iQIYI is expected to strengthen the Mist Theater brand, which has become synonymous with high-quality short suspense dramas that have widespread appeal.
TAICCA and CATCHPLAY announce joint investment in SCREENWORKS ASIA to Build Taiwan’s content powerhouse
From left to right: GM of Screenworks, Karen Tang CEO of CATCHPLAY Group, Daphne Yang Chairperson of TAICCA, Hsiao-Ching TING President of TAICCA, Lolita Ching-Fang HU CREDIT: TAICCA, PR NEWSWIRE
The Taiwan Creative Content Agency (TAICCA) and CATCHPLAY announced a joint investment in Screenworks Asia Ltd. to create more original Taiwanese content for the international audience. The joint venture aims to increase the quantity and quality of entertainment content productions and to facilitate a platform for international collaboration to make Taiwan a powerhouse for Asian original content. CATCHPLAY is Taiwan’s leading distributor for international movies with movies such as La La Land, Green Book, and Parasite in its recent lineup. The distributor also has a streaming service called CATCHPLAY+, which is one of the few digital content services that have succesfully expanded to international markets with over 6 million users across operations in Taiwan, Singapore, and Indonesia. Screenworks Asia’s main focus will be producing and distributing premium Taiwanese original entertainment content targeting international audiences. Screenworks Asia selects various topics of international interest for development, focusing mainly on movies, miniseries, and factual entertainment for theatrical releases, TV, or streaming services with creating diversified, crosscountry global IP as its long-term goal.
