HÔTEL SWEXAN NOW OPEN

134-KEY, ‘LEADING HOTELS’ PROPERTY FEATURES DYNAMIC CULINARY & ENTERTAINMENT OFFERINGS, BLENDING WARM, TEXAS HOSPITALITY WITH ELEVATED EUROPEAN FLAIR

Harwood International, the global Dallasbased real estate firm, has opened the company’s flagship boutique hotel property, Hôtel Swexan. The hotel serves as the crown jewel of the more-walkablethan-ever 19-city block Harwood District.

Hôtel Swexan’s moniker stands for “Swiss meets Texan,” inspired by Harwood International founders’ multi-generational Swiss-Texan family heritage. Operated by Harwood Hospitality Group with a collective of 100 years of experience, the destination represents a complete expression of the group’s five-decade-long vision for the Harwood neighborhood in Dallas. The hotel’s design is reflective of the founders’ travels and passion for art and design, offering guests an immersive European-inspired journey throughout the multi-faceted, transformative spaces.

Hôtel Swexan brings the neighborhood worldclass culinary, entertainment, and cultural experiences layered throughout the building. Five intimate and unexpected restaurants and bars are to be discovered within. Each is fully expressive and transports guests to another world. Designed with all generations in mind, the hotel plays host to an eclectic mix of personalities where locals and visitors collide.

“It is with great pride that we announce Hôtel Swexan to the ever-changing Dallas skyline and community. With a combination of exquisite design, an exceptional location, and a nod to our company’s Swiss Texan heritage, the first-of-its-kind destination introduces a new level of style and distinctive Swiss-inspired luxury to our great city,” said Jessica Young Reid, Director of Marketing, Harwood International. “We believe the hotel adds a vibrance to the community, which has always been central to our company’s mission. We hope the space becomes a best-loved culinary, cultural, and nightlife destination right in the heart of Harwood District.” with the contemporary and a twist on conventions, incorporating a blend of influences that work together in harmony. Art and design elements throughout are inspired by exploration and adventure, offering a creative flair that is both timeless and unique. As visitors meander, they will be taken on a journey to experience and explore each European city that has inspired the interior architecture and furnishings. The hotel’s service elements are specially crafted as a form of art, providing an immersive life-as-art guest experience.

The 22-story modern tower is the third building in the Harwood District designed with world-renowned Japanese architect Kengo Kuma. The mirrored structure exemplifies Kuma’s philosophy that buildings should enrich the connection between architecture and its surrounding landscape. "For Hôtel Swexan, we were assigned the task of designing the building's facades, which for us was like tailoring a suit—precise and crisp in the Swiss approach and relaxed and robust in the Texan spirit—made of local materials. The horizontals and verticals build on the theme found throughout our projects for Harwood, a loose and woven grid. This suit should feel made for the spaces and the rich diversity within, welcoming, with surprising moments and movement throughout. We are interested in the continuity between regional tradition and cosmopolitan modernity. This exterior coat sets the tone, and wears through the day with changing light, from morning to dusk and into the evening," said Kengo Kuma.