ICO – Initial Coin Offering is a fundraising mechanism in which new projects sell their underlying crypto tokens in exchange of cryptocurrencies mainly Bitcoin and Ethereum. In a decentralized market ICO era is rising rapidly. According to HashCash ICO survey, in 2018 (till September) total raised amount by ICO is approximately $20,302,378,397 and total number of ICOs are 823. And hundreds of ICO are yet to be launched as companies are recognizing it a fundraising tool. In 2017 more than 50% of ICOs were not successful and top 10 ICOs raised 25% of the total amount. The reason behind a successful launch of your ICO is how good your ICO marketing strategy is.
