rumbs BAKERY BRAND STYLE GUILD
CONTENTS
DESIGN BRIEF DESIGN ELEMENTS
1 3-6
PRIMARY LOGO ALTERNATIVE LOGO TYPOGRAPHY COLOR PALETTE USAGE
7-8
CLEARSPACE COLOR & MONO VERSIONS PATTERN USAGE
9-10
DESIGN BRIEF
About Crumbs Bakery Crumbs is a bakery that offers freshly baked pastries, sweet snacks and desserts. Our goal is to create a modern, friendly, authentic identity that has to be special enough to stand out from many other bakeries in the city. Since we aim to offer high quality food, we focus on people of all ages but mostly on families or people age twenty and above, both Vietnamese and Foreigners.
1.2
ODERN RIENDLY UTHENTIC
DESIGN ELEMENTS
PRIMARY LOGO
rumbs BAKERY symbol
Y = 1/2 symbol height X = 1/3 symbol height
logo type
ALTERNATIVE LOGO
The alternative logo should be used on packaging pattern, stamps and stickers only. 3.4
DESIGN ELEMENTS Logo typefaces:
TYPOGRAPHY
Colaborate Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Abadi MT Condensed Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
5.6
COLOR PALETTE
CMYK RGB PMS
Note: This color should be used for packaging pattern only.
CMYK RGB PMS
CMYK RGB PMS
CMYK RGB PMS
CMYK RGB PMS
USAGE
CLEARSPACE
rumbs BAKERY X = 1/3 symbol height
COLOR & MONO VERSIONS
Primary logo
rumbs BAKERY
rumbs BAKERY
rumbs BAKERY
Alternative logo
7.8
PATTERN
At Crumbs, some of our applications are designed to have a printed pattern. This pattern is a composition of the alternative logo in two different main colors - red and green. It also has a mono version as shown on the right page. This pattern design should only be used on the inside print of envelops or packaging such as wrapping papers, paper bags or boxes.
9.10