CRUMBS BAKERY
BRAND STYLE GUILD
CONTENTS
DESIGN BRIEF DESIGN ELEMENTS
1 3-6
LOGO TYPOGRAPHY COLOR USAGE
7-8
CLEARSPACE INCORRECT USAGE PATTERN
9-10
DESIGN BRIEF
About Crumbs Bakery Crumbs is a bakery that offers freshly baked pastries, sweet snacks and desserts. Our goal is to create a modern, friendly, authentic identity that has to be special enough to stand out from many other bakeries in the city. Since we aim to offer high quality food, we focus on all ages, mostly on families, people age twenty and above, both Vietnamese and Foreigners.
1.2
MODERN FRIENDLY AUTHENTIC
DESIGN ELEMENTS
LOGO
symbol
X/2
X X/2
X/2
CRUMBS BAKERY
logotype
TYPOGRAPHY
Logo typefaces:
Garamond Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Letter Gothic Std Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
3.4
DESIGN ELEMENTS Full color version
Mono version
Reversed version
CRUMBS
CRUMBS
CRUMBS
BAKERY
5.6
COLOR
BAKERY
BAKERY
COLOR
Color palette
CMYK RGB PMS
CMYK RGB PMS
CMYK RGB PMS
CMYK RGB PMS
CMYK RGB PMS
USAGE
CLEARSPACE
CRUMBS BAKERY
INCORRECT USAGE
7.8
PATTERN
At Crumbs, some of our applications are designed to have a printed pattern. This pattern is a composition of the alternative graphic design (on the right) in two different main colors - red and green. It also has a grayscale version as shown on the next page. This pattern design should only be used on the inside of envelops or packaging such as wrapping papers, paper bags or boxes. The alternative graphic should never stand alone in any circumstance since it may confuses customers with the company’s logo.
*Note: Green (CMYK........................, RGB......................, PMS......................) is used for the pattern only. 9.10