MACHINERYROW

Esterer WD Reveals New Bold Logo

Since 1862, Esterer WD with 250 employees today in Altötting and Reutlingen, Germany, has been one of the worldwide leaders in supplying sawmill equipment. Commitment to quality, reliability and customer focus count among the most important values within the company and contribute to ongoing success.

EWD has enjoyed considerable growth in recent years and has taken several, successful steps toward digitalization. Despite this, the sawmilling industry will face substantial challenges in coming years which will require further, continued development.

The company, always known for realizing new possibilities, is facing these challenges and developing a comprehensive vision for the future. For this EWD is drawing on its values and experience from the last 160 years and combining these with a large portion of innovative spirit and willingness for development. This will also be reinforced in a new, confident company image.

The previous EWD logo, with the letters outlined, will change to three solid, bold letters. They reflect the stability of the company within the market. The company color remains the timeless, elegant grey of the trusted machines and shows technical and classical values.

The new external image can be seen in different channels in the future. Already at the end of 2022 the new EWD Linkedin channel was launched. A TikTok presence is also planned to target future talent. The next step in the plan is an optimized Internet presence, which reflects the relevance of the company EWD online.

“However, in all you will repeatedly find the future company values: Tradition and Innovation, Awareness of the Past and Future Orientation, Stability and Flexibility,” the company states.

McDonough Names Hawley Senior VP

McDonough Manufacturing, Eau Claire, Wis., has promoted Hugh Hawley to senior vice president from vice president of operations.

Hawley, a graduate of the Forest Engineering Program at the University of New Brunswick, having started his career in the sawmill industry immediately after graduation, moved into the sawmill machinery manufacturing industry in 2005, joining McDonough in 2007 as the general manager of the Edger Div.

When McDonough expanded into Canada in 2017, Hawley became general manager of the Canadian division before being named vice president of operations in 2020.

Doosan Changes Name To DEVELON

Doosan will now be called DEVELON throughout the world and will continue providing innovative products and solutions in construction and other heavy equipment equipment industries.

Work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co.). The name DEVELON was chosen to convey the company’s drive to develop onward to bring innovative solutions through technological transformation and the development of exceptional equipment and services.

“We believe the new DEVELON brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” says Todd Roecker, vice president of growth initiatives.

DEVELON products and services will help customers and partners become industry leaders in construction, logging, recycling, mining, rental and agriculture. Efforts will also be placed on advancing sustainable development through alternative energy sources of power for construction equipment.

In North America, DEVELON will continue supporting its more than 180 dealer locations while DEVELON North American operations will remain headquartered near Atlanta, in Suwanee, Ga., where the company continues to offer a training center for dealership service technicians. The company will maintain parts availability through its two regional parts distribution centers: one in Atlanta and a second in the Pacific Northwest. A customization plant in Savannah, Ga. will still play a key role in supplying machines to DEVELON dealers and customers.

DEVELON will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction equipment companies under HD Hyundai.

Con-Vey Promotes Goebel To VP

Con-Vey LLC, manufacturer of automated material handling equipment for engineered wood products, announced the promotion of Jeremy Goebel to Vice President.

Goebel joined Con-Vey as a sales representative in 2013 and quickly rose through the ranks, becoming the sales manager in 2017. With exceptional technical skills and personable nature, Goebel has been instrumental in driving ConVey’s success and growth.