Facts to Help you Rethink your Digital Strategy The key to finding success in your digital marketing plan is to simply have a clear understanding of your audience. If you are at the cusp of hiring a new Digital Marketing Agency India or implement a new plan, it is the right time to sit down and look at the following facts that will help you re-think your overall approach – Millennials make for the most Affluent Demographic in the Market today The group of people who are really willing to spend are the Millennials. They are known to make the demographic with the highest power to spend. Make sure a major part of you digital marketing efforts are focused towards this group. 74% of the people feel that they have the power to influence buying decisions of people around them. In addition to also having the maximum spending power, this young and savvy group of shoppers is extremely well versed with the power of persuasion. 76% of this audience believes that they can be extremely dependant for their opinions are can influence their friends and family. The key takeaway here for your digital marketing services provider is that you want to create a brand that is worth spreading. The average number of text messages a mobile user sends out every day is 109.5
While the focus is shifting on email marketing, social media engagements and other digital mediums of marketing communications, text messaging continues to be a dominant area worth including in your plan. There is still a major segment of customers who is more active on text than on email and social media.  73% men and 63% tend to check their phone at least once every 60 minutes Increasingly, people are getting hyper-connected through their smart phone devices. It is believed that most people keep their phones with them for 22 out of 24 hours of the day. This statistic highlights the increasing significance of mobile optimized checkout features, responsive web design and mobile SEO.  82% of the market still prefers to shop at Brick and Mortar Stores Even though online marketing seems to be catching up like wild fire, believe it nor a significant chunk of customers continue to prefer shopping in the traditional way. Even if you do not have an online store, your business can no longer afford to avoid SEO and digital marketing as a key strategy to your growth.  95% consumers say that they like it if the brand actively pursues them Customers enjoy the attention they get from a brand that is courting them. It is okay to send out emails, remarket your products, sell hard and pitch them to your audience.
Finally, even though traditional advertising costs so much more than modern day online alternatives, they continue to lose out in the credibility game. The chances of having customers trust you are higher if you reach out to them through digital content such as blogs, articles, info-graphics and other forms of interesting content with higher credibility. Get more info on: Digital Marketing Services & Digital Marketing Agency India