Tips to get your SEO Technicalities Right If this is the first time that you are hiring a performance based SEO service you may want to make sure that the agency is able to get all the technicalities right. Achieving perfection in a typical SEO strategy takes a long time and is rather tricky. However, you still want to make sure that your efforts are taking you in the right direction. Here are a few technicalities that every provider of SEO services Leeds must account for to help your brand achieve its online goals – Title Tags The title tag, considered to be SEO’s “Holy Trinity” needs to be short and must include the primary target key phrase right in the beginning. Avoid making your title tag longer than 58 characters since this is where it is estimated that the tag is cut off by Google. Heading Tags Also known as the <h1> tag, this is the most critical tag that you will have on your page. Since it is also the most visible text to your users you want to make sure that the key phrases it includes is extremely relevant to the content in your page. It is also considered to be a critical tag from the perspective of search engine algorithms. Most experts suggest that it contains nothing more than your primary key phrase. The <h2> and <h3> tags are also important in getting support for your primary key phrases via synonyms and other supporting search terms.
Key Phrases in the URL One of the least technical elements in an overall SEO strategy, the idea is to keep them short and to make use of canonical tags to avoid additional parameters from being included in the page. This can ruin a good URL structure. Meta Descriptions Highly influential and rather underrated in SEO, this is found on the SERPs. While they may not influence your rankings directly, the mail objective of these descriptions is to offer to your audience more information on what the link contains. A good description goes a long way in helping you improve your CTR which eventually improves your ranking. Make sure your meta description is no longer than 155 characters and includes your target key phrase along with a call to action. Image Optimization About 10% of all searches on Google are image searches. This works out to millions of searches every day. This means that you also want make sure that your images are optimized. Since Google also crawls file names, you want to make sure that your names are as descriptive as possible, and also incorporates the relevant key phrase. Finally, you also want to account for your internal anchor text linking, which is the blue underlined text which users click on to view your page. Not only should your key phrase be relevant to the content in your page, but make sure that you know where to draw the line with the content on your anchor text. It is not uncommon to come across
text that is not readable to the users because it has been overoptimized. Get more info on: Performance Based SEO & SEO Services Leeds