How to Get Started with Local SEO The advent of smart phones has transformed the way SEO strategies are approached. With more and more consumers relying at information on the go, local SEO plays a critical role in finding business success. Furthermore, with all those updates in Google Algorithms it is no longer possible for SEO SEM marketing heads to fool search engines with tactics. The focus needs to shift to creating an excellent website that delivers. To be able to get started with local SEO Leeds in an effective manner, here are a few common pitfalls that you want to avoid – Having no Content on your Homepage It is important that you let your audience as well as the search engines know what you are about. If your homepage only consists of a banner or a slider and a few short sentences, you may want to relook this approach and include more informative content right away. A Page with a Few Sentences only Especially if you wish to master the local SEO game, you want to make sure that your website works hard to highlight what it offers and where. Avoid simply using content such as “We Offer ABC, email us for more information!” The modern day shopper is looking for immediate information that will help them make actionable decisions such as visiting your store or closing a purchase through your website. Spamming with Keywords
In the world of mobile and local SEO excellence, spamming with keywords will get you nowhere. Simply listing 150 cities where you are located with commas in between on your home pages provides information of no relevance to your audience. Make sure that you get rid of all the junk content and use your website to provide informative content. Getting on With Local Optimization With on-site signals playing a critical role in helping you find local SEO success, you want to make sure that you site includes all the relevant signals. Make sure that your city or state is included in the following – The Title tag This will help you in locally optimizing your pages as it acts as an important signal for local relevancy. H1 Heading While your entire heading can contain other relevant key phrases, make sure that it also includes your city or state of more local relevancy. Your Content Unless you are talking about your local area in your content, chances are that your entire local SEO efforts will not work. Alt Text on Images It is not uncommon to come across websites that do not have alt text at all. Since search engines cannot see what your images are about, it is
important that you leverage your alt text to provide clarity on the visual content. Finally, you also want to make sure that your URL structure incorporates information about the city or state your operate in. this will help you deliver an additional local signal to your customers as well as your search engines. You may also setup 301 redirects so that your old URL is able to take the audience to the new one that is locally targeted. Get more info on: SEO SEM Marketing & SEO Leeds