H AV E N H O M E S A F E
ANNUAL REPORT 2021
m ore c apa c i ty
Innovating with Tank
A number of projects are currently in the pipeline, all working towards these pillars:
This year we have continued on our transformation journey, a big part of which will be redefining our brand strategy in the markets we will work in — this will see us working with brand strategy and innovation consultancy, Tank. Tank, an accredited B Corporation, is a key strategic partner within the transformation team, advising on brand strategy, positioning and consulting on the regional grants round bids for the state government of Victoria. 58
→ Consistency in communicating our strategic opportunity, corporate identity and narrative across leadership, culture, in and through marketing. → Alignment on a single strategic trajectory for leaders, employees and stakeholders which can be reflected in our marketing communications and culture initiatives. → Linking our values with day-to-day behaviours, communications and initiatives as well as client/ customer and stakeholder-centric experiences. → Embedding empathy for the needs of staff, stakeholders and clients into marketing and culture; ensuring they see themselves and their needs within our organisation’s transformation. → Ensuring all experiences with our organisation are in sync, customer-focussed and in alignment with our organisational strategy → Researching the market, communities and their needs to provide evidence-based decision making and strategy. While on this journey, HHS is committed to ensuring that the process is collaborative and will always respond to the needs of our customers.
