Commercial Por,olio E19CP Hayman Kinpan Lo 8053
UCAN’TSEE ME.
D i v e r s i t yN o w! H a y ma nK i n p a nL o
UCa n’ tSe eMe Thec onc e ptoft hi sSS1 6c ol l e c t i oni si ns pi r e dbymyv i s i ti nDa l s t on, London. Da l s t oni si ne a s tLondon. TheEa s ti st hepoor e s tdi s t r i c ti nLondona nda l s oi ti st he pl a c ega t he r e dbydi v e r s ee t hni cmi nor i t i e s . I t wa smyf i r s t v i s i t t oDa l s t on, t hea t mos phe r eof t hepl a c ewa ss ur r ounde dwi t hde pr e s s i ona ndpov e r t y , a ndt hef e e l i ngi squi t es t r onga ndobv i ous . I f oc us e donobs e r v i ngt hes hopsa ndpe opl e ’ sf a s hi ons t y l e . Thewi ndowdi s pl a y sc a ught mye y e s , be c a us et hei t e mst he ywe r es howi ngwe r et heChr i s t ma sc os t ume s( i twa snot Chr i s t ma ss e a s on) , wor k e runi f or msa ndc ol l e ges we a t s hi r t s , e t c . ;a l s o, i twa sv e r y obv i oust ha tt he yt r i e dha r dt oa s s e mbl et hes howc a s et obe“ f a s hi ona bl e ”a nd “ a v a nt ga r de ” . I f oundt hes t r ongc ont r a s t wi t ht hef a s hi ons hopsi nc e nt r a l London; i tma demef e e l l i k ebe e nt os ome whe r ee l s e , noti nLondon. Thi sv i s i tga v emet he s t r ongf e e l i ngof London’ sdi v e r s i t ya nddi s pa r i t y , a ndi ns pi r e dmef ort hec onc e pt of t hi s“ di v e r s i t y ”c ol l e c t i on. Thi sc ol l e c t i ont i t l e d“ Uc a n’ ts e eme ” ,a ndt he r ea r et hr e es t or i e sbe hi ndt hi st i t l e . Thef i r s ts t or yi st hema i nc ov e roft hi sc ol l e c t i on.Myv i s i tofDa l s t onga v emea s t r ongf e e l i ngof di s pa r i t ya ndc l a s s i s mi nLondon. Andf a s hi ona l wa y spl a y st hebi g r ol eoni nt e ns i f y i ngt he s ei s s ue s .“ Uc a n’ ts e eme ”i st heme s s a gef r om wor k i ng c l a s st ot heuppe rc l a s s( “ f a s hi ona bl e ”pe opl e ) .Howe v e r ,wor k e r ’ suni f or msa r e a i me dt obes e e nbe a c a s ueof s a f e t yr e a s ons , a ndt husI wa nt e dt opr oduc et hei r oni c humouri nt hec onc e pt . Al s o, a l t houghI a maf a s hi onde s i gne r , I ha t ef a s hi on’ sma t e r i a l i s ma ndc l a s s i s m.Thegoa lf ort hi sc ol l e c t i oni st e l l i ngoutt he s es oc i a li s s ue s a ndc r e a t i ngac l a s s l e s sc ol l e c t i onf ore v e r y one . Thes e c onds t or yi sr e l a t e dt omy s e l f ,buti ti snota boutdi v e r s i t y .Ia m as hya nd qui e t pe r s on, but I a l s owa nt t os howof f a nde x pr e s smy s e l f , whi c hi st hec onf l i c t of mype r s ona l i t y . Howe v e r , pe opl ec a n’ t s e et hi squa l i t yof mype r s ona l i t y . Thet i t l e“ U c a n’ ts e eme ”i sat houghti nmyhe a r t . I ti sa l s oac onc e ptofs howi ngmyc onf l i c t . Thet hi r ds t or yi sa l s ounr e l a t e dt odi v e r s i t y . I t i smyopi ni ona bout t hephe nome non ha ppe ne di nf a s hi onwe e k si nr e c e nty e a r s .Thef a s hi oni s t a sa r et oode s pe r a t et o dr e s supt os howof f i nf a s hi onwe e k s . Andi t i sv e r yc ommont ha t t os e eapi c t ur eof onef a s hi oni s t as ur r oundi ngbyt hous a ndsofc a me r a s . I tl ook e dl i k eaz oonow. The s t r e e tf a s hi ons na pc ul t ur eha sbe c omet ooe x c e s s i v ea nds t r e e tf a s hi onha snow be c omedr e s s i ngwi t ht oomuc hi nt e nt i on. I nt hi sc a s e , t het i t l e ”Uc a n’ ts e eme ”i s ma k i nga ni r oni cj ok eoft hi sphe nome non.
M ood & Si l houet t e
P a t c h wo r kd e s i g nl a y o u t
Mo r ed e t a i l s
D i f f e r e n tt r yo fp a t c h
Customer Profile
- Name: Micah - Age: 29 - Occupation: Fashion blogger, stylist - Income: £50,000 – 70,000 - Style: Rock, biker jacket, individual, androgynous - Lifestyle: Music composition, love of indie rock music, photographing, socializing - Favourite designers/brands: Saint Laurent, Balmain, Haider Ackermann - Identity: Independent, individual
Customer Profile Customer: Kara Bellabes Age: 21 Occupation: Club promoter/body painter Based: London/Manchester Wage: 18,000 Hobbies: going to the gym and classes such as zumba and salsa dancing. Art museum visits, modern contemporary art, socialising at new events with work and friends of new club events. Food: organic foods Favourite designers and brands: Alexander Wang, Louboutin shoes, KG shoes, MAC makeup, Rag n Bone, Philip Lim Customer type: Sporty lifestyle and artistic, likes to look good and keep in shape at all times. Independent strong willed woman. Social networks and constant promoting means she must fit and on the ball at all times. Loves edgy new clothes that multi function for day and night wear that is comfortable and can be dressed up and down. However must have individual style as she will save for months to buy the designer clothing she adores that inspire her to look amazing, so they must be very good quality and last.
Inspiration's to avenir.