HAY HI & HELLO
PORTFOLIO
COLOR THEORIST CREATIVE INSTIGATOR BRAND POO-BAH CHAMPION
HAILY AYRES I’ve always had a passion to create. As far back as I can remember I have had a pen, a marker, a paintbrush or a mouse in my hand. My origins in art education often carry over in how I design and interact with others. Combining the two backgrounds fuels my passion for design while also leading me to create pieces unique to me and my clients. I firmly believe in taking risks, pushing boundaries (as well as myself), and finding new ways to innovate. Making others feel something through my designs is something I feel very strongly about, even if it lasts only a moment.
CONTACT www.hayhaily.com hailyayres@gmail.com 913.240.7548
SKILLS Adobe Suite CC Illustration Photography Video Editing Animation Website Design Logo Design Brand Recognition
ACHIEVEMENTS AAF - Joplin Advertising Awards 3 Gold Awards 6 Silver Awards 2 Judges Choice Award Best of Show AAF - District 9 Advertising Awards 2 Silver Awards SCA - Summit International Awards Silver Award Packageinspiration.com Featured Work Collegiate Media Conference All Kansas Award 2016
PROFESSIONAL EXPERIENCE Washington University in St. Louis Web Designer & Animator August 2016 – Present Designed and created websites for the university along with animations used on multiple platforms. hayhaily Freelance Designer July 2014 – Present Worked with clients to create innovative solutions and designs for their businesses. blu20 Graphic Designer & Video Editor May 2015 – May 2016 Created inventive concepts and designs for clients using print and digital forms. The Collegio Art Director & Ad Designer August 2013 – December 2015 Lead and managed a full design staff to layout the student newspaper and meet deadlines.
EDUCATION Pittsburg State University Major: Graphic Design Minor: Commercial Art 4 Year Bachelor
LOGO DESIGN
project
BRAND DESIGN
THOU MAYEST APP DESIGN
Thou Mayest is a small unique coffee shop out of Kansas City with a boyscout/grandpa’s attic feel. All of the images and graphics within the app were created by me. I also filmed and edited the video that can be
Silver ADDY AAF Joplin
found within the app. I used this project as an opportunity to learn more about UI/UX, app design and incorporate my photography skill within a project.
BRAND REDESIGN
The Collegio is a student newspaper at Pittsburg State University. I had the amazing opportunity to lead five other designers in a total re-brand of the logo, the paper’s interior style, it's social media and website.
All Kansas Award
COLLEGIO
Gold ADDY & Judges Choice AAF Joplin
This re-brand really brought all of us closer to the paper’s identity and it was a great opportunity to lead a whole creative team in a large scale project.
WASHINGTON UNIVERSITY IN ST. LOUIS BRAND ANIMATION
While working at Washington University in St. Louis I had the opportunity to create animations for the second presidential debate. To create these animations I took a pre-existing logo, animated it, and
added text and visuals to create animations that were unique and on brand for the event. The debate was broadcast on a plethora of news outlets with my animations accompanying them in the background.
MIAMI NATION CASINO
ANIMATION & SOCIAL MEDIA DESIGN
Miami Nation Casinos (MNC) is a tribal owned casino out of Oklahoma. When working for this client I would create Facebook posts and banner images for their social media page, emails, and website. I was also tasked
with creating animations and editing audio/video for commercial spots to promote the casino.
HOFFMAN KITCHEN + BATH
ANIMATION & PRINT MATERIAL DESIGN
Hoffman Kitchen + Bath is a granite company out of Missouri. When working for this client I would create Facebook posts and banner images for their social media page. I was also tasked with creating text animations
and editing audio/video for commercial spots to promote the business.
*See animations in motion at vimeo.com/hayhaily
ANIMATION CREATION*
PACKAGING DESIGN
TEA AT SEA
PACKAGING DESIGN
Tea at Sea was a concept created within the graphic design department at Pittsburg State University. When creating Tea at Sea I drew out the waves, ice cubes and fruit to create a large part of the visual element in the
brand. I created these elements using my sketch book and tracing paper. From there I scanned it in to Illustrator and traced over my original drawing to create the graphic you see here.
BYOB*
BRAND & PACKAGING DESIGN
SCA Summit International Silver Award
BYOB* is a monthly subscription service that sends cocktail recipes and ingredients to your door. I not only created the branding and concept for this product but I also created a logo, website, typeface, and
Silver ADDY AAF District 9
Gold ADDY & Best of Show AAF Joplin
Google Ads. All of the photographic and graphical elements were created by me from the recipe book to the box itself. Screen printing, wood burning, and glass etching are just a few techniques used in this project.
NATURALE
PACKAGING DESIGN
Featured on Package Inspiration
NATURale is beer packaging that was inspired by traditional art media. It focuses on the expressive element of paint and how it can be used alongside an Adobe program to create something more organic.
Silver ADDY AAF District 9
Gold ADDY & Judges Choice AAF Joplin
Each label was created first by hand in guash, then scanned into Photoshop where I added unique shapes and brush strokes. I used this as an opportunity to create something using my background in fine art.
MT. OLIVE
PACKAGING REDESIGN
Mt. Olive is a well known brand that has been around for almost 100 years. Over all those years the branding has changed, but it has been a while since it received an update. With this project I set out to create
labels with the familiar Mt. Olive packaging, but updated to fit the more modern and clean design culture of today. I hand drew most of the custom elements within the packaging design.
100 DAYS PROJECT
COLOR THEORIST CREATIVE INSTIGATOR BRAND POO-BAH CHAMPION
THANK YOU
HAILY AYRES