Ricky’s Spicky Kitchen 祥仔辣辣
Nameless X The Food Story
Brand Guidelines
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Ricky’s Spicky Kitchen 祥仔辣辣
Nameless X The Food Story
Table of Contents
Brand Concept
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Brief Introduction
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Color Scheme
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Logo Icon
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Interior Design
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Font Usage
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Restaurant Accessories
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Online Media
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Ricky’s Spicky Kitchen 祥仔辣辣
Brand Concept
Background Story Ricky’s Spicy Kitchen infuses all the alluring culinary recipes crafted by the highly reputable celebrity chef Ricky with all the spicy flavour, delivering a sensational stimulating dining moment to all the customers waiting for an unexpected culinary experience crafted with savoury spice and mouth-watering chilli.
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Conceptual Elements -80’s Hong Kong Tong Lau’s window frame -Tong Lau’s Roman-style pillar -Tong Lau’s vintage ceramics floor tiles pattern -Luxurious Colonial Hong Kong Cafe
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Ricky’s Spicky Kitchen 祥仔辣辣
Brief Introduction Food
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Fusion Cuisine Sichuan x
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Ricky’s Spicky Kitchen 祥仔辣辣
Color Scheme
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The red colour shows the spiciness of the brand and foods. Mainly use in logo and interior design colortone direction.
Pantone : 1675C RGB : R171 G68 B30 CMYK : C24 M80 Y96 K17 HEX : #ab441e
Pantone : 000C RGB : R255 G225 B225 CMYK : C0 M0 Y0 K0 HEX : #ffffff
Pantone : 7628C RGB : R161 G43 B42 CMYK : C25 M93 Y82 K21 HEX : #a12B2a
Pantone : Black 6C RGB : R0 G0 B0 CMYK : C91 M79 Y62 K97 HEX : #000000
Pantone : 7621C RGB : R177 G32 B40 CMYK : C21 M98 Y84 K13 HEX : #b12028
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Ricky’s Spicky Kitchen 祥仔辣辣
Logo Design
Logo Icon
Logo inspired by Rickýs Kitchen same restaurant brand manage by the celebrity chef - Ricky Cheung. Logo design add Sichuan cuisine elements - Sichuan pepper and hot pepper, which inspired by one of the signature dish Poached Beef in Chili Sause
Pantone 7628C Pantone 7621C Pantone 1675C Pantone 000C Font - Soukou Min cho_Regular
Logo Usage Nameless X The Food Story
Correct uses
Word transparent
Incorrect uses
Black in Word
Rotate Expand Color change Effect Drop Shadow Deductible
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Ricky’s Spicky Kitchen 祥仔辣辣
Interior Design
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Design Concept Ricky’s Kitchen features both classic Hong Kong and Chef Signature tasting dishes in comfortable surroundings familiar to all Hong Kong locals. The cultural integration of foods inspire the design. In Hong Kong, the British colonial period is a phase that best reflects Chinese and Western cultural combination. The interior design is highly involved with Hong Kong’s vintage elements. For example, the shop front and reception design are taking the facade of Tong Lau as a reference, also the Hong Kong vintage handmade ceramic mosaic-like floor tile’s pattern. In the colonial era, there are many western decorative ideas brought to Hong Kong. They help recreating the atmosphere of Hong Kong’s cultural diversity merging both local and western ideas. In terms of color, red and black are the domination. Red is reminiscent of restaurant food, black adds modern style, and golden edges as embellishment. The main dining area is forms by loose furniture and benches, which facilitates flexible table merging. As a restaurant that serves Chinese cuisine, round tables account for a certain percentage.
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Ricky’s Spicky Kitchen 祥仔辣辣
Layout Plan
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Total Area : 1504 sq.ft. (Exclude M.O.E Corridor) Kitchen Area : 462.8 sq. ft. (30.8%) Total Seats : 87
Total Area : 2084.68 sq.ft. Kitchen Area : 517.08 sq.ft. (24.8%) Total Seats : 114 (VIP Room 12)
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Ricky’s Spicky Kitchen 祥仔辣辣
Nameless X The Food Story
Rendering Shop Front
Rendering Dining Area
In the early 1930s, the world has entered the “modern” era, and Hong Kong Tong Lau has also entered the third generation of development. The use of reinforced concrete to build houses has become a mature and economical construction technology that is widely used in countries around the world. Hong Kong’s Tong Lau also follows the technology and uses reinforced concrete widely. The shop front extracted elements from the Tong Lau, such as, neon light sign, Art Deco’s arch, window frames and frosted glass. And also with modern elements like black metal with golden edges redefining the cultural diversity experience. Bring local people ‘s common memories while promoting the local culture to the foreigners.
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Ricky’s Spicky Kitchen 祥仔辣辣
Rendering Shop Front
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Rendering Dining Area
Rendering Mall View
Apart from the presentation of the cultural integration in the design element, the floor plan has also combined the cafe and Chinese restaurant layout. The floorplan was formed in two parts. The first part is round tables of loose furniture, which is a common setting in a Chinese restaurant. The second part is the bench, which creates the flexibility of table seats. Many western elements were used in the furniture to replicate a cafe environment, in strong contrast to the food visually.
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Ricky’s Spicky Kitchen 祥仔辣辣
Kitchen Equipments Gas Environmentalfriendly Work Range
Floorstanding Noodle Cooker
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Electric Steam Cabinet
Gas Environmental Cooking Range
Ricky’s Spicky Kitchen 祥仔辣辣
Dulux Paint Mixing Silk -
Antique Bronze Mirror -
Gold Brushed Stainless Steel -
Salsa Red
Laminate Finish
xxxxxxx
Material Board
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Antique Bronze Mirror and Gold Brushed Stainless Steel is a common material in an English Café. The pattern of Hong Kong classical handmade ceramic mosaic-like vinyl floor tile is chosen for the sake of durability and cleaning.
11 Dulux Silk -
Vinyl Tile -
Black Steel Mirror -
Rich Black
Custom Made Tile Pattern
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Ricky’s Spicky Kitchen 祥仔辣辣
Red Flannel W 555mm, H 1000mm, L 653mm Fabric : Red Flannel
Furniture Choices Flannel is commonly chosen as fabric material in the cafe, as well as the marble table. The details of the couch’s back give a little privacy between customers.
Black Marble Table Top with Gold Stainless Steel Bottom Stand W 600mm, H 750mm, L 700mm Coner Fillet R50mm Black Marble
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Couch H 1393mm, L 550mm Fabric : Red Flannel Grey Flannel
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Ricky’s Spicky Kitchen 祥仔辣辣
Lighting Highlight
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In order to match with the concept theme nostalgia ceiling fan light were used as a lighting decoration combine with black shell track light for substance use. Red LED light will be installed at the false ceiling at the end of the shop, gives a little “spicy” touch in the interior design.
Lighting Effect Due to the color tone of the interior design is dark, and the style of the restaurant is more casual and daily. Compare to the high-end restaurant the lights will be brighter, mainly use warm white.
D 1100mm, H 430mm Ceiling Fan Lights : xxxxx Light Temperature : 3000K
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Ricky’s Spicky Kitchen 祥仔辣辣
Font Usage
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Ricky’s Spicky Kitchen 祥仔辣辣
Restaurant Accessories Menu Layout -Divide the menu into logical sections -Use photos sparingly
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-Choose relative colors
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Ricky’s Spicky Kitchen 祥仔辣辣
Takeaway Packaging
Tableware Utensils Black matte transparent lid plastic box Large Size : W168mm X L113mm X H44mm Smaller Size : 60mm X 60mm X H44mm Paper Box
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Dimension :
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Ricky’s Spicky Kitchen 祥仔辣辣
Waiter/Waitress Uniform
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Design inspired by the Sichuan cuisine, it is easy to link up spicy with flame. The color used is base on the logo Pantone.
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Ricky’s Spicky Kitchen 祥仔辣辣
祥仔辣辣 Ricky’s Spicy Kitchen
rickysspicykitchen
Online Media
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thefoodstoryhk.com/rickysspicykitchen
rickysspicykitchen
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Ricky’s Spicky Kitchen 祥仔辣辣
Nameless X The Food Story
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by
Team : Jesie Chan Hazel Ching Alan Tang