Portfolio2012_1

ABOUT

.

PORTFOLIO . FMP . .

My design practice revolves around type design for the culture sector with an application to print based publications.

CONTACT If you wish to comment on any of my outcomes, please contact me. www.hazelgage.co.uk hello@hazelgage.co.uk +44 (0)7875074858 @hazelgage

EXHILARO

BRIEF Create an alternative version of Helvetica Bold for use as a display font. Changes must be within the restrictions of Helvetica Bold and uppercase, lowercase, glyphs and numbers required.

CONCEPT ‘Exhilaro’ meaning cheerful has a crafted feel which has the chararcter lacking from Helvetica Bold. Changes made include; attachment of serifs, thinning of horizontal strokes and illustrative hand shading.

Promotional material enhances the feel of crafted and a personal feel through hand-bound booklet, with rounded corners and usable postcards.

A TYPE OF SHOW

BRIEF ‘A Type of Show’ exhibition of Australian typographers require a strong visual identity, and material to be presented to visitors of the exhibition.

CONCEPT For this ‘short life’ exhibition, 2 colour printing kept costs low whilst harnessing a current trend. The design of the identity is simple, but effective.

SATURDAY SESSIONS

BRIEF D&AD competition brief for Ministry of Sound required 3x A2 typographically focussed posters to promote ‘Saturday Sessions’ in September, October and November 2012.

CONCEPT Collaboratively, Steph Bourne and I added the 3D element for eye catching effect. I designed a new ‘Saturday Sessions’ logo to reflect the extension and the slantedx layout to communicate an edgy event, appealling to the target audience.

SATURDAY SESSIONS

BRIEF Produce a range of limited edition products to be sold for the ‘The Specials’ based on their ethos and most popular songs.

CONCEPT To achieve a high quality finish and feel of uniqueness, a mechanical pen printing technique was employed for all products, resulting in each print being completely unique. Typographical focus with each typeface designed and created by myself.

THANK YOU