maedate magazine

About Mædate

The Mædate brand is a creation developed through

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the inspiration of the delicate detailing on Japanese warriors body armour. This delicate detailing is what led to the use of the crafts macramé and knit to knot threads, making this the focus on each product created. With the inspiration coming from Japanese samurais, Mædate felt the need to show the two sides of the harshness you would expect from a warrior and mix it with the delicateness that the armour shows, within it’s brand.

With the word ‘mædate’ being used to describe

a form of Japanese body Armour and also a type of knot used in the macramé process, it seems that it is the perfect name given to this brand. This form of ruggedness is shown in the products through the use of suede threading, and throughout its strong imagery. This is what gives you the image of the samurai warrior, as it gives a rugged edge and feel to the Mædate collection. When mixing this thought with the idea of it meaning a form of macramé knot and combining it with the soft alpaca wool brings back the realisation of the delicateness meant by the individually hand crafted pieces.

The skill of macramé dates back to the thirteenth

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century. It is thought that is derived from Arabic origins

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and from this it eventually made it’s through to Europe and has recently become a skill that many desire to learn. Macramé isn’t usually a craft that you would associate with fashion garments, however recently it

has become very popular within the fashion industry

Knit is used from season to season in all forms of

This collection is a mix of accessories including belts, legwear, bag and neckwear.

in creating garment’s and accessories. Many designers

garments, jumpers, vests, and cardigans and even in

With each piece being individually crafted it is a time consuming process. Each

found the hype of using this craft in fashion, Gucci has

accessories. With this in mind, Mædate has but a twist

thread individually knotted and knit knitted.

to be most effective in their Spring 2011 collection,

to make the original idea of knit and combine it with

the macramé is used in a striking way that it really

the macramé to create unique products. These two

captures the beauty of the craft making it look as

techniques fit so well together creating a wearable art

though it should never been out of fashion.

piece that it desirable to many.

Fashion is never far away from a knitted garment.

Mædate has designed a collection of 6 products for its Spring/Summer 2013.

As a brand, Mædate is determined to push forward the use of this craft into the

fashion community creating a range of products that are each as desirable as one the last!

Kata

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This samurai inspired product was created as an accessory to be worn over an addition garment. The neckpiece has two elements to it that make it such an attractive piece. The knitted section of the neckpiece is made up of 18 rows of knitted alpaca wool. The alpaca wool gives a chunky harsh finish but soft to touch. It is finished off with 40 strands of the suede threads the suede threads give the contrast of soft and hard materials. The suede is connected to the wool using a macramé knot called half hitch. This holds the suede in place perfectly so that the next stage can be completed. Using a knot called the alternative square knit is what has given the pattern effect on “Kata”. This innovative accessory is finished of perfectly with decorative beading on alternate threads to add a little sparkle.

Perfect to wear over every

fashionista most prised possession, a little black dress.

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Mædate has designed these leg pieces to be connected to shoes and

Mæmi

sandals to give an outfit a new twist and touch of style in an original way. Each leg piece is made of suede strips. The pattern of the macramé is created using the macramé knot half hitch. The main cord is held tight in the direction that is desired, while the decorative cord is knotted tightly over. This repeat knot has created a pattern that is effective and works well as the leg piece. The ability of connecting them to shoes gives this product and edge compared to many with the fashion industry.