YFM-FEST concept

YFM FEST Text in Koushiki Sans

CMYK 100, 0, 0, 0 opacity 20%

CMYK 15, 100, 100, 0 opacity 100%

Concept Based around an impact image and type, the audience should be drawn in and enticed to read the information on where, when, why and what. As this event currently has no branding and is on for a short period of time, the concept needs to be eye catching but the information must be clear. The typeface chosen for the branding of YFM-FEST does not give any indication to the style of film and teamed with a obviously film making related image, it should be recognised as something for those interested in this topic.

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Research The Hyde Park Picture House has a great reputation, and this is a good aspect to focus on. By researching their look of promotional items, the style can be complimented through the branding of YFM-FEST, making a subconscious visual association to the location. The image chosen to feature reflects the historical element to film making which is important to respect in the contemporary practice.

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Young Film Makers Festival Hyde Park Picture House 11 - 03 - 12 12 : 00 - 15 : 00

YFM FEST Audience -

Entrants -

ÂŁ3 entry

ÂŁ3 per film entry

witness up and coming film makers free raffle ticket proceeds to charity

judging panel of industry experts great networking improve portfolio

Poster The layout of the poster is adaptable to fit more information on, as currently there are no logos for the charity. The main focus is the YFM-FEST, which may be hard to read, however, the image should attract filmmakers or those with an interest in film for them to find out more by reading the information as either and entrant or an audience member at the event.

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Front -

YFM FEST Young Film Makers Festival Hyde Park Picture House 11 - 03 - 12 12 : 00 - 15 : 00

Audience -

ÂŁ3 entry witness up and coming film makers free raffle ticket proceeds to charity

Entrants -

ÂŁ3 per film entry judging panel of industry experts great networking improve portfolio

Back -

Leaflet The branding for the initial poster can be easily applied and adapted for other promotional material such as flyers. By using the same colours, font and image a whole brand could be created for YFM-FEST. This also means that if there were future events, the audience could recognise and therefore return.

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