BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Module Title
FINAL MAJOR PROJECT
6
Outcomes 1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Hazel Gage Blog Address: http://h-gage0912-fmp.blogspot.com Rationale A print based investigation into publications within the culture sector with a focus on display and ornamental font development. Primary focus of my design practice is font development with the application of these to deliverables and tangible products in order to add contextual purpose to the type. The fonts will be digital in the end so they are usable and can be sold on font foundry websites, however they may all start off as hand renders. Print application of the fonts is secondary but necessary to show context. I am interested in mechanical printing techniques, both high end print processes as well as lo-fi, however it is not a driving factor and will take on any budgeted project. It is beneficial for me to take on a range of printed work of varying budgets and requirements to show breadth. A passion of mine is for booklets and especially pagination. An opportunity where the physical form and audience interaction with the turning of each page can be explored is of interest to me. Digital application will have to be taken into consideration if I am to become successful. Generally, research drives my design decisions and this helps me think of another creative avenue, especially primary research and theoretical readings. The knowledge that there is a reason why something works, and not going off on too much of a tangent, but just enough so that it is different to the norm are how my outcomes are formed. My dissertation has altered my perception of production methods of my designs and helps me encompass the best of manual and digital creativity. My intentions are to work in a small design studio in the Manchester area, working on small collaborative projects outside of work to develop a name for myself as a designer as well as in a team. This can be done also by entering competitions and attending exhibitions. I intend to work more with imagery, specifically photography to broaden my portfolio.