To Promote & Protect Homeownership as the American Way
HBA Lake-Sumter
Official Newsletter of the Home Builders Association of Lake-Sumter
March 2013 Vol 37 Issue 8
2013 Awards Banquet at Trilogy’s Beautiful Magnolia Room Here are the Sponsors and some of the Award Winners Check out the Picture Gallery and Facebook for more photos.
Mark Your Calendar: March 5, 6 & 7 All Day RubyTuesday Give Back Program in The Villages March 6 - 9 AM Governmental Affairs Committee March 6th - 4 PM Deadline for SMC Award Entry March 7 - 8 AM SMC Sales Awards Judging! March 7 - 8 AM Sales & Marketing(SMC) Meeting March 7 - Noon Membership Meeting March 12 - 4:30 Fin. 5 PM Board Meet. March 13—Noon Remodelers/Green Building March 14 - 3:30 PM Golf Tournament Meeting March 26 - 6 PM General Membership (ELKS)
2013 Business Silver Sponsor
2013 Corporate Sponsor
Enjoy this newsletter in vibrant color at www.lakehba.com
Home Builders Association Lake-Sumter 1100 N Joanna Avenue Tavares, FL 32778 Ph 352-343-7101 Fax 352-343-4650 www.LakeHBA.com www. facebook.com/LakeHBA
Officers & Directors President William Dorman - White Aluminum Vice President William Wilburth - W.C. Wilburth Inc. Associate Vice President Paul Swanson - George Nahas Chevrolet Secretary/Treasurer James Moore - Aluminum Contractors Immediate Past President Andrew Nutt - Holly Homes Immediate Past Associate Vice President Loretta Maimone - Loretta C. Maimone, Inc Builder Directors Sean del Castillo - Lake-Sumter Habitat for Humanity Cynthia Couillard - DiBarco Building Corp Craig Hegstrom - Hegstrom Homes Joe Ziler - Kevco Builders Associate Directors Chuck Hiott - Booth, Ern, Straughan & Hiott Inc Dale Roberts - Dale E. Roberts & Assoc. Dave Van Winkle - Citizens First Bank Life Directors Mike Carter - Granger Construction Carl Ludecke - Charlie Johnson Builder George Hansford - Prominent Construction Clarence Tibbs - STE Electrical Systems
Staff Carolyn Maimone - Executive Director Kelly Hoover - Administrative Assistant On The Level is published monthly by the Home Builders Association of Lake Co. Every attempt has been made to insure the accuracy of all information presented, however no guarantee or warranties are provided. For advertising, contact the HBA at 352343-7101 or visit our website. The HBA reserve the right to refuse any advertising.
Sponsorships Available for Golf Tournament Call us at 352-343-7101
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Building Permits DECEMBER #Single Family Permits Lake County Tavares Eustis Leesburg Lady Lake Montverde Clermont Mount Dora Sumter County
6 5
Value 1,412,618 1,279,551
0 10 3 306
2,292,398 798,138 83,325,767
Thank you to the building departments for supplying this information. Cities missing did not report.
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PRESIDENT’S MESSAGE Success - Succeed - Successful - Successfulness suc·cess (sƏk-sěs’) n. 1) The achievement of something desired, planned, or attempted: attributed their success in the Parade of Homes to hard work. 2) a. the gaining of fame or prosperity: we want our members to be spoiled by success. B. The extent of such gain. 3) One that is successful: The 2013 Parade of Homes was a success. These are words that typify the outcome of this year’s Parade of Homes. Oh we had challenges to overcome, and we had last minute details to iron out, but the success of this Parade is due to hard work by many people, sponsorships from great companies that truly know the meaning of participation and being engaged and especially the Builders that entered their beautiful homes this year. There are so many people to thank, and I would like to start off with the Chairman of this year’s Parade of Homes, Dale Roberts with Dale E. Roberts and Associates. Dale’s involvement in Bud Dorman Parades put on by other associations help form a vision for ours. Dale’s tireless efforts to inWhite Aluminum crease the number of entries and to make this Parade the best it could be were not overlooked, and I want to thank him personally for all his efforts. But Dale could not have succeeded without the help of his team, the Parade of Homes committee: Carole Holden with Gelmtree Advertising, our Vice Chair was monumental in getting us coverage on several Radio and TV stations. James Pooler with Progress Energy is a wealth of knowledge and helped judge the Sustainability Awards, and ran all over the place the day of the Banquet helping gather equipment and supplies. George Hansford with Prominent Construction set up the Judges sheets and routes and as always was there for staff with support and guidance that is irreplaceable. Kim Haversat with The Real Estate Book helped with Guidebook locations and also by getting us the cover of The Real Estate Book for Lake County and 1-1/2 pages in both the Lake and Orlando editions, at an awesome price I might add!! Kim Collins with the Orlando Sentinel was fantastic to work with and BROWNE DISTRIBUTORS helped produce a beautiful Parade Guidebook. At the last minute LANDSCAPE SUPPLIERS she and her team at the Orlando Sentinel jumped in to help when COMMERCIAL ● WHOLESALE ● RETAIL we needed the inside map designed. Rubber Mulch Red Mulch We could not have a Parade without judging. And the judges need a driver, so I want to thank Clarence Tibbs with STE Electrical and Susan Adams with Ro-Mac Lumber & Supply for driving our Judges around safely. The Banquet, held at Trilogy Orlando in Groveland, was beautiful and we have Jeff Gersh and his team to thank for all their hard work putting the event together. I also want to thank Jimmy Moore with Aluminum Contractors Inc. for being our Emcee, and Karen Schroder with Solid Image Inc. for being our Vanna and presenting the awards. Karen and her crew at Solid Image Inc. graciously made the granite backings to the gorgeous awards for this years Parade.
15 Varieties of Stone Cypress Mulch Lava, River, Pine Bark Nuggets White Marble, etc. Also in Bags PATTY or DEBBIE Baled Pine Straw Office (352) 326-8461 Potting Soils Two Locations Fax (352) 365-8338 Top Soils 2600 N. U.S. Hwy 27 ● Fruitland Park, FL 34731 www.landscapesuppliers.com U.S. Hwy 27 ● Minneola, FL 34755 Office: (352) 242-0810
Last but definitely not least I want to thank our hard working staff. Carolyn and Kelly put in a lot of extra hours pulling off this event. Their behind the scenes involvement in all that we do here at the association is crucial to our success, thank you ladies. Please remember to mark your Calendars for the 22nd Annual Golf Tournament, April 19th at beautiful Harbor Hills!! Thank you, Bud Dorman, President www.lakehba.com
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SALES AND MARKETING Less judgmental, more curious For most of us in the profession of marketing and selling, we should be mindful of this: it is not about us, our home, product or service that we sell, but about the consumer. Our charge is to seek those consumers who are suspects, determine if they will become prospects, and subsequently a customer. I also believe that my co-workers and associates in my profession are my customers, and they too deserve the same high level of service as a consumer customer.
Jeanne Abernathy (Southern Style Management), Sales & Marketing Committee Chair
As marketing professionals, we are tasked with seeking out current information that relates to our industry, so that we may be of value to our customers. Our diverse market offers us many opportunities to serve people from all over the country, and the world. Customs, trends, and preferences all play a role in what consumers select in a house, location, service providers, furnishings and fixtures. We should be less judgmental and more curious.
Last month at the International Builders Show in Las Vegas, Andrew Nutt, President of Holly Homes, met with industry experts on green building, energy efficiency, single-family home design, landscaping, and new products for homes. “The current trend of homes shrinking has just shifted to consumers wanting slightly larger homes again,” said Nutt. “There was also a great deal of information shared about water saving landscape designs and plumbing fixtures, as we continue to experience water shortages in many areas of the United States.” I encourage all members of the HBA to engage in a committee, attend our monthly meetings, and participate in the upcoming Golf Tournament, “Beach Par-Tee,” on April 19th at Harbor Hills Country Club in Lady Lake. Get out and chat with other members about what is going on the area! And, save the date on your calendar for the Southeast Builders Conference, July 11-13, 2013 in Orlando. Be curious, learn, and grow your business! ~Jeanne
www.lakehba.com
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Congratulations!! What a great time to be a member of the HBA of Lake-Sumter!! This past week was our Parade of homes, and as this years Chairman I would like to say what a successful event it was. We are hearing from very excited Builders who state that many contracts have been written and prospects are plentiful. That is so great to hear!!
Dale Roberts 2013 Parade Chair Dale E Roberts & Associates
Joe Ziler with Kevco Construction had this to say: “We have nearly two dozen serious buyers that we are working with from the Parade of Homes. We have already written 3 contracts as a direct result of the Parade and we are working with 5 serious custom home prospects that we believe will end up future customers.”
We also heard from Bob Walker from KB Home who shared their results as of mid week: “We have already received one contract from a buyer and are working with 3 more, all because of our entry in the Parade of Homes!” We would like to share the Award winners with you and recognize our awesome sponsors without whom this event could not have been possible: Category Community: Remodelers Showcase Attached $100,000 - 150,000 $150,000 - 200,000 $250,000 - 300,000 $200,001 - 350,000 $350,001 - 400,000 $400,001 - 500,000 $500,001 - 1,000,000
1st Place Winner 2nd Place Winner Summerbrooke by Park Square Homes Sorrento Springs by Royal Oak Homes Kevco Builders Harbor Hills Development The Tiffany by Kevco Builders Tuscan Cove by Kevco Builders The 2003 by KB Home The Pensacola by Park Square Homes’ The Emeralda by Pringle The Hawthorne by Royal Oak Homes The Heather by Shea Homes A Custom Home by Kevco Builders The St. Thomas by Medallion Home The Stockton Grande by Lennar Corp. The Santa Maria by Medallion Home A Custom Home by Harbor Hills Development
Dream Community
Platinum & Cocktail Hour Sponsor
Presenting Diamond Sponsor
Platinum Sponsor
Thank you to Our Banquet Sponsors! Silver Sponsors: Ro-Mac Lumber and Supply & Orlando Sentinel Video Sponsor United Southern Bank www.lakehba.com
Banquet Program Sponsor White Aluminum Park Square Homes Sustainable Awards Sponsor Solar City
Dessert Sponsor Jeanne Abernathy Awards Sponsor Solid Image, Inc. Cocktail Hour Sponsor Medallion Home Page 5
PICTURE GALLERY - Parade of Homes Awards Banquet
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PICTURE GALLERY - Parade of Homes Awards Banquet
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MEMBERS IN ACTION Lumber & Commodity News
Don Magruder Ro-Mac Lumber & Supply
Your HBA Wood Commodity Index (Index) increased 4.5% to $439.98 per thousand driven primarily by strength in the sheathing market. What makes the February increase significant is that it follows-up a whopping 11% increase in January, & this price weathered a brief ten day market correction during the beginning of February. Heavy overseas buying, improved domestic demand, & a fire at a Canadian OSB manufacturing facility are being blamed for the increase.
The 15.5% increase in the Index since mid-December is scary in itself, but the numbers become horrifying when compared to last February. Since last February, the Index has increased a mind-boggling 63.0% with lumber increasing 42.3% & sheathings up an unimaginable 81.3%. Based on our Index, an average piece of OSB or CDX sheathing has increased $203.79 per thousand or $6.52 per sheet. These numbers are very spooky considering the difficulty many builders are having in getting appraisals to qualify their homeowners for financing. Over the last 30 days, the lumber portion of the Index only increased by 0.8% to $419.92, & this may suggest that buyers are growing weary with the pricing. A 42.3% increase in pricing since last year is hard to digest despite the overseas buying & increased demand. The sheathing portion of the Index remains very strong on short supply, & the emotion from the Canadian OSB fire is still fresh in the minds of buyers. The sheathing portion increased 7.3% to $454.96 with OSB sheathings adding $34 per thousand & CDX pines pushing up $15-$25 per thousand. The cost numbers for sheathings are extremely high--approaching record levels, & there is a real concern as to how much farther this market can increase until it begins to kill its own demand. Increased fuel costs are creating a bevy of price increases & added fuel charges across the supply chain. Door companies have announced 5%-6% increases, mouldings are going up with some outages being reported, & shingle manufacturers have announced two price increases that will be implemented in the next three months. Special order items are becoming harder to get & stock orders are running much longer lead times as the supply chain is very lean. Cash remains king & squeezed-down credit lines are creating tight inventories at all levels. Then there is the common sense factor--you don’t load the wagon when the market is at record high pricing. This is creating tight supply. In my view, the market is still overpriced & there exists a real downside risk; however, when & how remains to be seen. The brief market correction in early February looked as if prices were going to drop significantly, but the mills were not able to turn it around. My concern is these prices could be pricing many customers out of the market. Those who hold long-term pricing are really getting hurt now, & this could mean the loss of more companies in the supply chain. Builders, you should have a price escalation clause in every contract, & it is in your best interest to monitor pricing extremely close. There are a lot of low bidders who were awarded projects a couple of months ago, & who may not survive these huge increases. Right now, the smartest people in the room may be those who lost bids in November & December because they were too high. www.lakehba.com
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www.lakehba.com
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THANK YOU FOR RENEWING
WELCOME NEW MEMBERS
35 - 39 Years Ro-mac Lumber & Supply Inc. (39)
Hughes Bros. Construction / Chad Hughes Ph (352) 399-6829 Site Development Sponsor: Paul Swanson / George Nahas Chevrolet
20 - 24 Years Charlie Johnson Builders/Carl (24) 15 - 19 Years Dalton & Owens Electric Service (15) 10 - 14 Years Diamond Construction Inc. (10) 5 - 9 Years Mott Concrete Inc. (5) Gelmtree Advertising (9) 1 - 4 Years Pro Build (3) Dale E. Roberts & Associates LLC (1) Thank You For Being Members :) If you know or do work with someone who is not a member please ask them to join. Let’s build our membership - There is strength in numbers
Lake Nissan Sales Inc. Stephen A. Bakich Ph (352) 343-5111 Auto Sales & Service Sponsor: Bud Dorman / White Aluminum CenturyLink / Robert A. Filebark Ph (407) 889-6269 Phone, TV & Internet Provider Sponsor: Chuck Hiott / BESH Mainsail Solutions Inc. / Greg Thomas Ph (352) 314-0059 Builder Sponsor: Don Magruder / Ro-mac Lumber & Supply Morris Realty & Investments / Yeuell Watkins Ph (352) 516-4141 Real Estate Sponsor: Andrew Nutt / Holly Homes Inc. Pruett-Williams Insurance Agency Inc. / Davis Talmage Ph (352) 357-6119 Insurance Agent Sponsor: Don Magruder / Ro-mac Lumber & Supply Southern Title / Shelley Stewart (386) 760-9010 Title Insurance Sponsor: William C. Wilburth / W.C. Wilburth Inc.
TIME TO RENEW CORE Construction Wells Fargo Home Mortgage Countryside Homes LLC MY 790 AM Design South Homes Inc. Lifestyle Kitchens Inc G. Phillips Homes Inc. . If you know or do business with those listed please encourage them to renew their membership.
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WE VALUE YOUR MEMBERSHIP NAHB SPIKE CLUB Statesman George Hansford
Super
500-999 517.5
250-499
Carl Ludecke Karen Schroeder
Royal
428 409.5
150-249
Ann Hagen Craig Hegstrom Clell Coleman Bud Dorman Don Magruder (2) Paul Fallman
Red
201 199 185.5 160 156 154.5
100-149
Clarence Tibbs Andrew Nutt (1) Dale Roberts
120 104 100.5
Green
50-99
Paul Swanson Lee Humphrey Susan Adams Gerry Suarez Jim Bible
$500 NAHB Discount
97.5 93.5 90.5 82.5 78.5
Jody Coursey Mike Carter Dick Stier
73.5 64 52
Life
25-49
Rob Granger Ron Griffith Joe Ziler
45.5 30.5 29
Blue
6-24
Ron Schwarz Jason Hansford Joe Williams Glenn Phillips Loretta Maimone Bart Lucas Jimmy Moore
22.5 20 14.5 8 8 7 6
The Spike Club is an elite group of Association members recognized for outstanding achievement in membership. Become a spike by recruiting new members. 2013 number of new members noted in parentheses next to name.
George Nahas Chevrolet Dedicated to Serving All Your Automotive Needs
Paul Swanson Commercial/Fleet Manager Direct line 352-748-8605 Cellular 772-521-6064 pswanson@ georgenahaschevrolet.com www.georgenahaschevrolet.com 4135 E State Rd 44 in Wildwood
www.lakehba.com
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HBA of Lake -Sumter 1100 N Joanna Av Tavares, FL 32778
Or Current Resident
Pre-Sort Std. US Postage PAID Mid-FL FL Permit # 78112