Louisville Builder October 2013 by Building Industry Association of Greater Louisville

GET CONNECTED TO MEMBERS IN THE COMING MONTHS I AFFORDABLE CARE ACT, wHAT DOES IT MEAN FOR yOU?

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

VOLUME 25, NO.10 OCTOBER 2013

John W. Robinson

1928-2013

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vol. 26, no.10 october 2013

contents

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

association news 10 Three Decades of Service 16 Memories of John Robinson 18 Mark Your Calendars (And Ad Plans) and Get Connected to Customers in Coming Months ... 22 Associates Appreciation BBQ Photos 26 Affordable Care Act -- What Does it Mean for Your Business? 28 November General Membership Meeting is TUESDAY, November 5 33 Remembering Bill Bruenderman

feature

A Tribute to John W. Robinson John W. Robinson, who served as Executive Officer of the Home Builders Association of Louisville for 32 years, died July 26. He also had been President of the Home Builders Association of Kentucky, as well as President of the Executive Officers Council of the National Association of Home Builders.

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departments Perspective Letter.................................5 Member Meetings............................34 Member News..................................35 Milestone Members.........................36 Honor Roll.......................................37 Members Pending............................37 Corporate Sponsors..........................37 Calendar of Events...........................38 GET CONNECTED TO MEMBERS IN THE COMING MONTHS I AFFORDABLE CARE ACT, wHAT DOES IT MEAN FOR yOU?

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

VOLUME 25, NO.10 OCTOBER 2013

John W. Robinson

1928-2013

events

Home & Design Show

October 18th & 19th

page 24

products

Gas Fireplaces Products every member should know about.

page 31

Cover: John W. Robinson was the Executive VicePresident of the Home Builders Association for 32 years

october 2013 3

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perspectiveletter Home Builders Association of Louisville, Inc.

1000 North Hurstbourne Parkway Louisville, KY 40223-4012 (502) 429-6000 FAX (502) 429-6036 Email: newhomes@hbal.com Web Site: www.hbal.com 2013 OFFICERS Bob Thieneman, Jr. President

Change is Coming to the Association by Chuck kavanaugh

Perry Lyons Vice President Pat Durham Treasurer Don Karem Secretary Tom Raver Associate Vice President Charles J. Kavanaugh Executive Vice President BUILDER DIRECTORS Brandon Bailey Brandon Buttorff Terry Chynoweth Mike Effinger Dave Ernst Jeremy Esposito Michael Isaac David Lurding George Miller Jason Orthober Chris Osborne Rocco Pigneri Mark Simpson Leo Thieneman, Jr. ASSOCIATE DIRECTORS Deborah Bilitski Davis Boland Mira Farmer Dave French Greg Gentry Larry Hobson Andrew Holden John Hollenbach Paul Miele David Mindel Derek Smothers Ron Wibbels Bryan Wiegandt

HONORARY Builder DIRECTOR

Clifford Thieneman, Sr.

HONORARY associate DIRECTORs Frank Arnold, Sr. Richard Bean PUBLISHER Charles J. Kavanaugh EDITOR Tara Brinkmoeller Advertising Melissa Mattingly Kimberly Greenwell 502.429.6000 GRAPHIC DESIGN Scott Dudgeon Writers Stacy Smith Rogers HBAL Issues Nancy Miller Product Features HBAL Staff PRINTING United Graphics

Your Board of Directors recently voted unanimously to change the name of the Association. The name will be the Building Industry Association of Greater Louisville. This change will officially be announced to the public in January 2014. We will be rolling out information about the new name and logo to the membership now through the end of this year. The decision to change the name was made after a significant amount of information was gathered from key Association leaders, Past Presidents and the entire membership. As you likely recall, there are several business reasons for this change. The Association has evolved as a business organization representing a far broader spectrum of the residential and commercial building, development, materials, and support service businesses within the industry than our current name suggests. We are the lead representative for the Building and Development Industry in the Louisville area. Additionally our organizational philosophy has changed to one that now aims to connect each member with its customer – both internal and external of the Association. Our new name will better represent our Association’s membership today, as well as provide potential for future growth and diversification of membership from all aspects of the building, development and supplier communities. This change does not mean that will be abandoning some of the core brands and principles that are a strong part of our history and heritage. The Association will continue to brand the Registered Builder and Registered Remodelor programs. In fact, in 2013 we have more proactively promoted these brands through paid advertising campaigns, which we anticipate replicating in 2014. The well-branded public events will also continue to be produced by the Association. We will work to liken the new Building Industry Association of Greater Louisville name to these shows, as well as brand the Association with consumers through the Home, Garden & Remodeling Show, Homearama, Tour of Remodeled Homes, and other public events throughout next year. We also will work to brand the new name and create a positive association with member companies participating in these events

through point of sales materials stating their membership affiliation. These materials will also explain that the Home Builders Association of Louisville is now the Building Industry Association of Greater Louisville. We will use the remainder of this year to spread the news of our Association’s name change to you, our membership. We will reveal the new logo to members in the November issue of Louisville Builder magazine. We will also have a special ceremonial celebration of the Home Builders Association of Louisville’s heritage during the Annual Holiday Party on December 6th at the Hyatt Downtown. Please mark your calendars and plan to attend this final Holiday Party under our current Association name. We are currently planning for our public announcement of the name change which will take place early next year. Although the details are not set, the Executive Committee and Board have discussed holding a large member event which would also include local and state elected officials, agency leaders and influential citizens from our seven-county jurisdiction. We will unveil more details about this event as they are set. Watch for the Happenings E-Newsletter in the coming weeks for more information about the name change and visit the HBAL.com Member News section for other answers to frequently asked questions on this topic. Also, be sure to read the November issue of Louisville Builder magazine for the exciting unveiling of the Building Industry Association of Greater Louisville logo. This is an exciting time for all of our members and our Association. Please help us celebrate this exciting opportunity which I believe will positively impact each member and the industry as a whole in Louisville. Sincerely,

Charles J. Kavanaugh Executive Vice President Home Builders Association of Louisville E

Watch “Heading Home with Chuck Kavanaugh” on HBAL.com HBAL.COM

october 2013 5

6 louisville builder â&#x20AC;˘ hbal.com

John W. Robinson: 1928-2013

A Tribute to John W. Robinson

John W. Robinson, who served as Executive Officer of the Home Builders Association of Louisville for 32 years, died July 26. He also had been President of the Home Builders Association of Kentucky as well as President of the Executive Officers Council of the National Association of Home Builders. Several past presidents of the HBAL discuss the impact Mr. Robinson had on the Association and on the community, and share their memories of him. By Nancy Miller

John was fun but also serious and dedicated. He believed in doing things the right way. That’s how HBAL got to where we are today. He was the best of the best and he made HBAL one of the top home builders’ associations in America. I don’t know anyone else who could have done that job as efficiently and effectively as he did. As a young president, I got to admire him for the incredible job he did managing people. He was never looking for credit and allowed many of his ideas to be presented as those that came from the president at the time. That was just the way he operated. He believed in his officers. And he always wanted to do what was right for the employees. He knew how to deal and operate and move the entire organization. To come up with the idea of Homearama was great, but then he had to get homebuilders to build the houses, which he did. I remember him as a very personable guy. He would call and say, “I have a couple things to go over with you.” We would jump to hear what they were. They were always challenges, but most of the time they were opportunities. When I would come up with an idea, he would never say he didn’t think it was a good idea because he was very diplomatic. I once asked him, “If you had to do it all over again, what would you do?” He answered, “I think I did what I had to do to get us where we needed to be.” - J. Sherman Henderson III, The Derby Agency There was kind of an aura around John because of what he had built the HBAL to be during his time and because of how he had managed the Association. I loved him. He was a father figure to me. For a man of his stature to have confidence in me and my leadership ability he helped me believe in myself. When I became involved with the Louisville Orchestra and built the homes for Extreme Home Makeover, he’d call and tell me how proud he was of me. Other people called to say the same thing, but his call was special.

He was fantastic at making the presidents look good. Even though he had done much of the work, he gave them a lot of the credit. At the end of my year as president, John announced he was going to retire. He said he wanted to go out on top. He actually stayed another month so he could sit in the office in the new building.

“I loved him. He was a father figure to me. For a man of his stature to have confidence in me and my leadership ability he helped me believe in myself.” John was one of the most powerful people in Louisville. When an election was held in Jefferson County to change to a magisterial form of government, the measure passed. John was concerned that the new form of government would mean residents would care only about their own area, not the entire county. He didn’t believe most voters understood what they voted for. He discovered a technicality that the measure had not been properly advertised. As a result, he got the vote overturned. In the following year’s election, that form of government was defeated. - Joe Pusateri, Elite Homes I first met John when I became involved with the Registered Builder committee. We would have meetings in the old HBAL building on Arthur Street. I remember John was always dressed to the nines---coat and tie, pressed shirt and suspenders. There he was, dressed like that, sitting in a modest building with hardly any windows, really a hole in the wall. He was very in-tune with governmental issues and knew all the politicians. He was also very hands-on and came to a lot of different HBAL committee meetings. For someone who was donating their time to the association, like I was, it helped to see that the head of the organization was appreciative of what you did. - Robert Eberenz, Jr., Robert L. Eberenz, Jr. Builder october 2013 7

John W. Robinson: 1928-2013

I had a great deal of respect for John. He was a temendous executive who made everyone feel they were contributing and to feel like they were an important part of the Association. It was amazing how he could work with all the presidents and their different personalities over the years. He was able to make all the officers look good in their roles as leaders. He would do the majority of the work but allowed them to take the credit. He was very personable and could tell good stories that would really make you laugh. I remember a funny story about him. He and some of the officers were at a leadership conference in Florida. He liked to rent a Lincoln Town car when they’d go on trips because he could drive several people around. At the time, Lincoln Town Car ran a commercial saying that no one could confuse that car with any other. John and the group were staying in a resort area in the middle of nowhere. Dinner was 30 miles or more away. While they were in the car, John reached down to get a cigarette. It turned out the valet had brought the wrong car. He drove the rest of the night and then turned it into the valet. John never said a word to anyone about it and no one said a word to him. - Rob Peterson, Robert A. Peterson Jr. Co. John was in charge in more ways than one. He was a well-organized person and had the Association running the way he wanted it to run. He was a great man. He was the kind of person who instilled confidence in others. Guys who ran companies three or four times as big as HBAL would listen to him because they wanted his advice. - Jim Skaggs, Omikron Construction 8 louisville builder • hbal.com

“He was very protective of his presidents and prepared us to increase our visibility by speaking before various groups. He would review what we were going to say and would make constructive suggestions. I really appreciated that.”

John was very innovative and did a remarkable job. He took a small association and helped it grow into the second largest in the United States. He was very influential around town and extended HBAL’s influence throughout the city, such as with MSD and LG&E.

John W. Robinson: 1928-2013 Outside of his family, he had two loves, HBAL and the Cincinnati Reds. Since I am a St. Louis Cardinals fan, we had a lot of kidding going on.

He was very protective of his presidents and prepared us to increase our visibility by speaking before various groups. He would review what we were going to say and would make constructive suggestions. I really appreciated that. Very organized, he was rarely caught off guard about anything. He anticipated problems and had a plan of action to resolve them before they actually occurred. He was always looking ahead. - Robert L. Eberenz, Sr. When I built my first house in English Station in 1979, the development was considered to be way out in the country. That was before cell phones, so when you were on the job and needed to contact a subcontractor, you had to drive back to a pay phone on Beckley Station. At a meeting of Homearama builders, I got very upset and said I couldn’t understand why an organization that was building two million dollars worth of houses couldn’t have a telephone on site. John took that as a criticism of the way the Association was running Homearama. But, a telephone was installed the next week. I don’t think he talked to me for another year or so. When he came to HBAL, he had no experience in the home building industry. But he grew into the job and became very respected in the community. The welfare of the HBAL was a priority with him. He was also respected among Executive Officers around the country. If he spoke, they listened. - Glen Stuckel, Glen E. Stuckel Builders John was a very easy person to work with and took care of his presidents. He didn’t play favorites and he was straight up. He wouldn’t agree with you all the time but you always knew where you stood with him and you always got a fair hearing.

“He didn’t play favorites and he was straight up. He wouldn’t agree with you all the time but you always knew where you stood with him and you always got a fair hearing.” It’s one thing to serve as president under the Executive Officer, but we were also friends. When the presidency ran out, John and I didn’t run out. We were still friends. - Sid Anderson, S. J. Anderson Builder John shared many traits with great leaders. Like them, he was able to see the big picture, didn’t have tunnel vision on issues, and was open to listening and to creating a dialogue. You knew he was a leader when he walked into the room because he took charge. Everybody would stop and listen to him. He prepared the presidents-to-be for the role they would assume. He mentored us to be not only the leader of the Association but also a leader in the community. I will always be thankful for his guidance. When we were president and had to travel, he took care of us and hovered over us because in his eyes, when it was your turn to be president, you had earned it. John became integrally involved in all of our lives. When you got

close to him you received personal as well as professional guidance. It was extremely personal to me because he was like the father I never had. I sat at his gravesite for two days and wrote his eulogy. I had never written one in my life. There was unbelievable pressure wanting to do justice to him. When it was time to give the eulogy, I didn’t have to read it because it flowed out naturally. I began by saying that John was a leader of leaders and that many people over the years said he never knew how to build a house. That’s probably correct, but he damn sure knew how to build an association. The greatest fear in most people’s life is the fear of dying. May I suggest that a greater fear would be the fear of living our lives on earth not having made a difference in anyone’s life and the world we live in. How sad that would be. We can all know John made a difference in our world and in many people’s lives. We will cherish our time with him. I know I will. - Roger Bright, Bright Properties october 2013 9

John W. Robinson: 1928-2013

Three Decades Of Service

Excerpts republsihed from the February 1991 Louisville Builder story written by Gerry Stribling

A great issue can be made of the retirement of a senior association executive, and for John W. Robinson, who after all has not just served as Executive Vice President of the Home Builders Association of Louisville, he has personified it, more than the usual accolades have been, and will be made. In his 32 years of astute leadership, Robinson leaves to his successor one of the nation’s strongest local HBAs, a pioneering organization that blazed trails in the areas of professional accountability, consumer advocacy, community service, government relations, and the promotion of housing. Among his peers, his fellow executive officers of Home Builders Associations large and small across the country, John W. Robinson stands among the elite. In retrospect, John Robinson’s career and the fortunes of the Home Builders Association of Louisville are one and the same. A retrospective of either is a retrospective of both. From mutually quiet origins – not necessarily humble – John Robinson steps down after many accomplishments, both personal and for the Association. And yet the HBAL, on the event of John’s retirement is poised to begin a new era of advocacy, a new beginning from its new headquarters on Hurstbourne Lane. It is to John’s credit that he goes out, so to speak, on such a decisively positive note. HBAL has never rested on its laurels, and has never thought small. It has grown and prospered, 10 louisville builder • hbal.com

continually increasing and enhancing the image of Louisville’s housing industry. It is one of the most respected professional organizations in the region, and among the most effective HBA’s in the country. Much the same can be said about John Robinson. POISED ON THE BRINK: THE EARLY YEARS, 1958-1967 In Louisville during the Eisenhower Fifties, progress was everyone’s most important product. In the span of a few mid-decade years, the Ford Motor Company built its Fern Valley Road assembly plant, the Watterson Expressway was completed, and the Kentucky Fair and Exposition Center opened. A small professional organization located in the Madrid Building downtown, the Associated Home Builders of Louisville, needed a new executive secretary. After too many years on the road away from his wife and family and his hometown, John Robinson returned to Louisville to stay in August, 1958. Those years had taken their toll; John looked forward not so much to resting as recuperating. Though just in his early thirties, he needed time away from a series of high stress positions that left him concerned about his health. John’s friend and Middletown neighbor Jim Zimmerman, a key functionary with the Kentucky Chamber of Commerce, informed him

John W. Robinson: 1928-2013 that a relatively new professional organization, the Associated Home Builders of Louisville, was in need of an executive secretary. Robinson had his doubts. He was a sales manager. And, what, after all, was an executive secretary? “I don’t even know how to type,” he recalls saying to himself. The AHBL was located then in a tiny two-room office suite in the Madrid Building at 3rd Street and Guthrie in downtown Louisville. Leroy Highbaugh was president of the Association in 1958, and a Realtor by the name of Roscoe Dalton headed the search committee for the Association’s new EO. Highbaugh talked John into applying for the position. Though he had intended to take a number of months off before looking for work, John Robinson was hired for the position only 30 days after having left his previous job. John showed up for work on a bright September morning, and had absolutely no idea what he was supposed to do. He drank coffee and read the newspaper until lunch. The phone didn’t ring the entire morning. That afternoon, he opened the drawers of the Association’s two file cabinets, intent on finding out just what an executive secretary did. He found out quickly. There were a number of local governmental agencies with which to work, agencies that had considerable power over the business activities of his membership – the Planning Commission, the Health Department, and the Building Department. John thought it would be wise to introduce himself to the heads of these agencies and find out how cooperative they had been with the AHBL in the past. None of them had ever even heard of the Associated Home Builders of Louisville, in spite of the fact that the Eline test case had been debated, up to that point, for two years. The case involved the reluctance of the Louisville Water Company to extend water mains into unincorporated areas of Jefferson County out Westport Road. The case was resolved in June, 1960 – with the input of AHBL – when Franklin Circuit Court ordered the water company to extend service beyond the city limits. Thus one of the doors were opened for the development of eastern Jefferson County.

John Robinson’s baptism by fire as an EO involved one of his first assigned projects – one that had been decided on prior to his appointment – the construction of a show house for the 1958 Kentucky State Fair. “It was a hell of a thing to have dropped in your lap right from the start,” John says. The house, a Better Homes and Garden Idea House, was radical for its day.” John Robinson’s baptism by fire as an EO involved one of his first assigned projects – one that had been decided on prior to his appointment – the construction of a show house for the 1958 Kentucky State Fair. “It was a hell of a thing to have dropped in your lap right from the start,” John says. The house, a Better Homes and Garden Idea House, was radical for its day. Designed by Colorado architect John Bloodgood, it was a California-style contemporary home, something most Kentuckians had never seen, with lots of glass, gables, open design and even orange carpeting. The public was fascinated – some might say shocked – by the home’s design, which brought to AHBL some of its first significant public recognition. After the Fair the house was moved to St. Matthews where it can still be seen, the forerunner of radical contemporary residential design in Louisville, at 3521 Winchester Road.

John Robinson bought the house, and lived in it with his family until 1969. The Longest Train Ride: Triumph heaped upon triumph in the early John Robinson days with the Association. The Home, Garden and Flower Show (then known as the Metropolitan Home Show), recognized now as one of the community’s premier spring events, prepares for its 41st consecutive opening. In 1958 it was one of the first expositions held at the Fairgrounds, and is now the longest running show in the history of the Kentucky Fair and Exposition Center. HBAL members have built at least one show home inside the Expo Center each year of the Show – and have built as many as five. In October, 1961 AHBL became the first organization ever to sponsor a public service show on Louisville television, a “Meet the Press” – style political debate between Republican and Democratic political hopefuls. In 1962 the Associated Home Builders Association of Louisville became the Home Builders Association of Louisville. 1962 was a watershed year for the Association in a number of ways. R-A zoning for a number of unincorporated areas in county was proposed, and if it had gone unopposed, would have mandated one-acre lot sizes in many residential areas. The HBAL succeeded in getting the Planning and Zoning Commission to consider, and adopt, less drastic density control methods. 1962 was also the year of the great Outer Loop construction debate. HBAL President Ben Swindler (later to become NAHB VicePresident) argued passionately for the building of the highway, calling it essential to the future of the community. He was right. In 1962 the Association also built a typical single family detached house at the Kentucky Stat Fair – based on Soviet house plans. The crude dwelling received considerable press, including coverage by national magazines, and toured several other states. In 1963 the Home Builders Association of Kentucky moved its headquarters to Louisville – and named John Robinson to the position of HBAK Executive Vice President. The Spike Club was formed in 1964, and the next year the HBAL bought the Home Building Center on Arthur Street near the University of Louisville – the Association’s headquarters for the next 25 years. And behind much of it was John Robinson – who says that the Association had every right to fire him in 1959 on the grounds of severe hypothermia. “NAHB held its convention every year in Chicago at that time,” John recalls. “1959 was my first year to organize our delegation to the convention, and I had the idea to put together some special travel arrangements, perhaps charter a plane.” A friend of John’s who worked for the L&N Railroad suggested a train instead, and was able to arrange a package with the help of the president of the line, a man named Tilford, through which they could attach a number of cars to the South Wind, a passenger express that ran at the time between Florida and Chicago. The package included the use of Tilford’s private care, and would cost the passengers only $16 per person round trip. All the arrangements were made. General Electric provided food, entertainment, and the bar on the president’s car. It looked as if a good time was to be had by all. But problems began occurring even before the group departed from Union Station. The South Wind refused to pick up the extra cars because Indiana law stipulated that passenger trains could not be longer than 19 cars. But a quick call from L&N president Tilford to the president of the Pennsylvania Railroad, which ran the South Wind from Louisville to Chicago, cleared that up. John flew ahead to Chicago to arrange for transportation from the railroad station to the Conrad Hilton Hotel, where the Louisville deloctober 2013 11

John W. Robinson: 1928-2013

egation was staying. It was a cold day in Chicago, about seven degrees, and John began to worry when the South Wind, usually a prompt run, was late. Four hours later and the buses Robinson chartered, which had kept their motors running the whole time, had to be refueled. The South Wind finally arrived at Union Station five hours late because the engine had broken down in the wilds of central Indiana. But that wasn’t the worst of it. The steam couplings had frozen up, and the Association’s cars had had no heat the entire trip. The entire Louisville delegation to the 1959 NAHB Convention was half-frozen (a shortage of blankets on the train was compounded when the delegation’s liquor ran out), and, for all intents and purposes, ready to hang their executive secretary from the nearest lamp post. Robinson began to wonder what else he could do with his life. “Things settled down once we reached the hotel and the membership thawed out,” Robinson recalls. “And we chartered trains to carry the Louisville delegation to the NAHB Convention from then on until the old McCormack Place burned down and the convention moved elsewhere. But things looked kind of iffy in January 1959.” FINEST HOURS: 1967-1978 During the late 1960’s and 1970’s, the Home Builders Association of Louisville recorded some of its greatest triumphs, beginning with one of which John Robinson takes the most pride – the creation of the Registered Builder program. “We needed a handle – something to positively identify our members to the public,” John says about the institution of the Registered Builder program. “This came home to us when we commissioned a survey of 600 homes – we’d been using the BILDOR designation for a 12 louisville builder • hbal.com

number of years, and we wanted to see how that sat with the public. 83 percent of the people surveyed thought BILDOR was a brand of door!” Experiments of this nature had been tried in Milwaukee and Houston – a program of registering builders according to quality of product and fiscal responsibility; with avenues of redress should consumers have a complaint about their homes.

“It’s been extraordinarily successful, one of Louisville’s most important consumer tools. It’s raised the public’s perception of the professionalism of Louisville’s residential contractors, and is a source of pride to the builders who display the orange sticker on their vehicles and at their building sites.” - John Robinson

Louisville’s Registered Builder program was designed primarily by Robinson and HBAL members J.D. Hardesty and Ron Karzen. “We put teeth into the program from the very beginning,” Robinson says. “We had about a hundred builder members at the time, and no one was grandfathered in. Everyone earned their certification.” The program did indeed have teeth. 70 builders were approved for certification in the first round of applications – and half-dozen builders had their membership terminated, including that of a past president’s.” The Registered Builder program quickly evolved into the nation’s most effective housing consumer protection program. “Prior to the program, there was no mechanism for complaint,” John Pointed out.

John W. Robinson: 1928-2013 “And builders who were sued usually lost. Today 95 percent of the complaints registered by home buyers through the Registered Builder program are resolved immediately. It’s saved the consumers of this area hundreds of thousands of dollars in legal fees alone. So, twenty years ago, long before consumerism became a buzzword, HBAL was practicing it.” Louisville’s Registered Builder program has served as the model for similar programs in a number of communities throughout the country, and HBAL continues to average two requests a month for information on the program. “We provide the material free, of course, including all the forms we use,” Robinson says. “It’s been extraordinarily successful, one of Louisville’s most important consumer tools. It’s raised the public’s perception of the professionalism of Louisville’s residential contractors, and is a source of pride to the builders who display the orange sticker on their vehicles and at their building sites.” The Registered Builder program, and George Martin’s timely trip to Great Britain, served as inspiration for the HBAL triumph that had the greatest repercussions of all – felt on the national level – the formation of the Home Owners Warranty (HOW) Corporation. Martin, the only Louisvillian ever to serve as President of NAHB, visited England on a housing tour in 1972, the year of his national presidency, and returned with an exciting idea – an insurance program designed so that builders could offer a buyer’s warranty on the homes they build.

“The Registered Builder program quickly evolved into the nation’s most effective housing consumer protection program. “Prior to the program, there was no mechanism for complaint,” - John Robinson

Martin called in his closest confidants, including John, to put together the basics of such a program, and in subsequent meetings over the next several months the details were worked out. Qualification for the program was based on those used for Louisville’s Registered Builder program. The HOW idea was fleshed out, and presented to the national membership at the 1973 NAHB convention. Meeting with the Louisville leadership, NAHB and HUD representatives, including HUD Secretary and former NAHP President Gene Gullege, liked the idea tremendously. HOW would become the world’s largest warranty program for new home buyers, covering more than two million homes built by 12,000 builders nationwide. Another significant HBAL triumph of the late Sixties was the area’s first single site Homearama. Prior to this time, HBAL had been staging Parades of Homes showcasing the work of member builders throughout the metropolitan area. But on October 13, 1968, the gates opened on Homearama, featuring 12 homes on contiguous lots at a single site in the Hurstbourne subdivision on Nottingham Parkway. Dick Thurman chaired the first Homearama. HBAL President that year was the late John Montgomery. And like the Home, Garden and Flower Show, Homearama has become a community institution. “I owe my great friend Orville Brown a debt of gratitude for Homearama,” Robinson says, Orville Brown, the longtime HBA of Cincinnati Executive Vice President who retired two years ago, held the first Homearama. “As well as a fascinating fellow from Cincinnati by the name of Alan Paul.” Paul, a successful builder and developer, is Chairman Emeritus of Cincinnati’s Homearama, and more than anyone else showed HBAL how to run one – going so far as working the gate and the concessions for Louisville’s first Homearama when John

was called away at the last minute because of a family emergency. Homearama and the Home Show are HBAL’s biggest income producers – responsible, Robinson says, for the fact that HBAL has the lowest dues of any builders’ association of its size in the country. HBAL Director of Special Projects Tony Short is credited with success of space sales at the Home Show, which more than anything features the products and services of many of HBAL’s associate members – and it is Homearama that serves as the showcase of the efforts of the builder membership. “A number of great building careers have been launched at Homearama,” Robinson says. “It’s a great way for individual builders – as well as the Association itself – to get their names before the public.” In 1972 the first twin site Homearama was held at Murray Hills and Seven Oaks subdivisions. The intention was to broaden the presentation of member-built homes to cover a wider potential market – to include the move-up middle-income buyer as well as the luxury and custom home niche. Twin site Homearamas are now Louisville-area tradition that has survived into the Nineties. The A-Team: In 1970 John was elected President of the NAHB Executive Officer’s Council, a position that placed him on the influential NAHB Executive Committee. Normally, ascension to the presidency of the EO Council is a somber affair. Nomination to the presidency is frequently unopposed and based on seniority and service. The year of John Robinson’s election was different, however. That year’s EO Seminar was held in Hot Spring, Arkansas – not the liveliest place to hold a convention – and a number of EO’s from around the country elected to stay home that summer, including a number of John’s closest contemporaries. A group of executives from the Arkansas and Tennessee area figured it to be a prime time to usurp the leadership of the EO Council, and two days before the election was to be held, placed the name of HBA of Memphis Executive Vice President J. B. Bell into nomination for President of the NAHB Executive Officers Council. Word got back to the Midwest that John’s election to the presidency would not go unopposed, and the morning before the election John was surprised to get a phone call from his old friend Orville Brown, EO of the HBA of Cincinnati – from the hotel lobby. Orville had flown to Hot Springs with fellow EO’s Jacques Sheley from Dayton and Bob Flath from Columbus – all of whom planned to skip the Hot Springs seminar. As the four of them walked together through the hotel restaurant another EO was heard to make the comment, “Oh, oh – here comes the A-Team.” The A-Team, Robinson, Brown, Sheley, and Flath, is now NAHB legend. John Robinson won the election by two votes. The Seventies were a time when regulatory and governmental activities became more intense for the Association. In 1970, while Robinson continued to serve as EO of the state association as well as the local, the state plumbing code was updated by the Kentucky General Assembly – after years of debate and painful negotiation. But as issues grew more and more complex on the state level, it became apparent that HBA of Kentucky needed a greater presence in Frankfort – on a permanent basis. In 1973 Robinson was instrumental in recruiting his state-level replacement, a young HBA of Milwaukee assistant EO and former BOCA official Len Mills. “That’s another thing I take great pride in,” Robinson says, “bringing Len Mills to Kentucky.” Mills went on to establish HBAK’s headquarters in Frankfort, expanded the state Association from six locals to sixteen, and more than any other individual helped move the adoption of the BOCA building code through the General Assembly. Mills left HBAK in 1985 to found APL, which today publishes 20 october 2013 13

John W. Robinson: 1928-2013 state and local Home Builders Association magazines and housing consumer guides. In an example of symmetry which proves that the Home Builders Association becomes an undeniable part of the people who make it up, Len Mills will succeed John Robinson as Executive Vice President of the HBA of Louisville. GLORY YEARS: 1979-1991 At the end of 1978 the membership of the HBA of Louisville topped 700. Twelve years later, the membership stands at double that mark. This year the HBA of Louisville could become the country’s tenth largest home builders association. The Eighties saw a recession that, when combined with doubledigits interest rates, caused the worst depression of housing starts in the United States since World War II. But in 1983 the local housing market bounced back with resiliency – combined housing starts were up nearly 60 percent over the previous year. The Home Builders Association of Louisville had gained a maturity by the Eighties that made it arguably the most respected professional organization in Jefferson County. In June, 1987, HBAL Past President Jim Skaggs recruited the Association’s thousandth member. The Association sponsored the Home Builder’s Institute creation of highly successful training program to prepare disadvantaged men and women for careers in construction. In 1988 the Association pledged $250,000 to the Campaign for Greater Louisville, and presented the Campaign with its first $20,000 installment in April. Then in 1989 the Association presented the Louisville Coalition for the Homeless with a $10,000 donation. In June, 1990, the Association’s Remodeler Council completed renovation of the Jenny Smith home, an exercise in adaptive construction to create an accessible living environment for the young woman who suffered paralysis as a result of a cheerleading accident. Ask John about the milestones of the Eighties, however, and he’ll tell you first about the lonely campaign he fought against the magisterial government movement in 1985, an issue which, if allowed to go unchecked, would have plunged Jefferson County government in a miasma of self-serving politics. An Okolona-area Baptist minister by the name of John Carter spearheaded the effort to “improve representation in Country Judge/ Executive and three Commissioners elected at large from the county with eight magistrates who would each represent a specific part of Jefferson County. The issue was placed on the 1984 general election ballot, and it was passed by the voters of Jefferson County. But it was passed improperly, John Robinson saw. The referendum did not receive the kind of pre-election notice stipulated by Kentucky state law. And other than quietly endorsing the measure, the CourierJournal did nothing to inform the public of the impact the change of government would have. John formed “Taxpayers Against Bigger Government” to fight the measure, which would have more than doubled the operating costs of county government, and, Robinson argued in an editorial he wrote for the Courier Journal, “since the magistrates would be nominated and elected by district only and not by countywide voting, they would answer only to the voters in their districts. Inevitably, this would place their districts’ interests ahead of more important countywide issues…. what every area would in reality be assured is a return to old ward-style politics and its resultant pork-barrel legislation. So uniformed was the public on the magisterial issue, that a poll conducted by the Courier-Journal revealed that most people thought that the measure would increase the size of criminal courts and had nothing to do with county government at all! 14 louisville builder • hbal.com

Taxpayers Against Bigger Government raised $28,000 to spend on public education about the issue, and with blessings of the HBAL Board of Directors, John Robinson filed suit to have the election reversed. Meanwhile, more than 60 people filed for election to the newly created positions of magistrate. Just ten days before the 1985 primary that would have created the fall slate for magistrates in the general election, the Kentucky Supreme Court declared the previous fall’s magisterial referendum null and void. Appeals on behalf of the candidates for magistrate went very quickly all the way to the United States Supreme Court – which refused to consider the case. John Robinson’s lonely campaign against bigger government was won with very little help from the businesses that would suffer the most had the measure stood. U.S. Senator Mitch McConnell quietly opposed the measure, and former County Judge/ Executive Harvey Sloane supported it – only to recant privately to Robinson, thanking him for taking the personal initiative to kill what could have turned Jefferson County government into a disaster. There was the matter of legal fees involved in the lawsuit itself – to the tune of $47,000, for which John and the Association were responsible. But a legal provision was found which stated that if county government is responsible for an election error of this nature, then it is liable for all legal fees involved. Fiscal Court, on the advice of County Attorney J. Bruce Miller, issued the Association a check a week later covering the full amount. The magisterial referendum appeared again on the ballot in November, 1985. This time it was defeated by a better than 2 to 1 margin.

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october 2013 15

John W. Robinson: 1928-2013

Memories of John Robinson By Nancy Miller

John Robinson is widely credited with increasing the visibility and enhancing the image of HBAL during his 32 year career as Executive Officer. Those accomplishments are recounted by three key HBAL staff, as they also offer a more personal perspective of him. “When I came to HBAL in 1996, I learned very quickly that John was an icon who had really helped move and grow the organization. Everyone knew and liked him and he had gained a lot of respect in the community,” says Chuck Kavanaugh, Executive Vice President. “Being a leader was natural to Mr. Robinson. I saw that as I worked with him for 16 years. He didn’t let people get to him. He kind of did his own thing but he did it the right way and he got along with everyone,” says Robin Durham, Administrative Director. Establishing relationships with political figures, corporate executives and local residents was one of the distinguishing reasons for his effectiveness and success. Margie Brangers, Registered Builder Committee Director, remembers, “He would take a call from anyone and treated everyone the same. That made a real impression on me.” Calls to him from news outlets were frequent and often required detailed information. “The media would call about a pending bill or one that had passed, or would interview him about housing or a related topic. He never prepared his answers ahead of time and wouldn’t even make notes. It amazed me how he could rattle off comments that were just great,” says Durham. “He was very open to me and very accepting. I became comfortable asking his opinion on things we were doing. I learned a lot about the Association from him and observed his fondness for it. I also saw the kindness he extended to its members,” says Kavanaugh. Mr. Robinson’s commitment to the annual Home & Garden Shows and Homearama was legendary. Brangers said he ran the sites 16 louisville builder • hbal.com

with a very hands-on approach to his involvement. “I was hired by him in 1987. When you’re young and coming out of school, many people don’t want to bank on you, but he took a chance on a little girl from Bullitt County. Throughout the years, he was highly professional, and he also cared very much about our well being. One flake of snow and he’d say, “You girls get home before it gets bad.” He was always very good to the staff,” recounts Brangers. Durham fondly recalls how he helped her deal with a serious health crisis. “When I had cancer in 1990, my oncologist told me I had to take off work for 9 months. I didn’t think there was any way I could possibly do that. But Mr. Robinson said, ‘You’re going to take the time you need and we will pay you in full. And when you come back, you will have your job waiting for you.” I have never gotten over that. He never pressured me about the job. It was the nicest thing anyone has ever done for me. It meant so much to me because the bills were high and I was allowed to take the time I needed to get well.” “I felt he always treated Margie and me like daughters and we felt like his second daughters. After he retired, he would come visit with us and took us to lunch a couple of times. He was relaxed and talked a lot about his family. He was tickled that when he retired he was able to mow his grass for the first time in a long while. And he ran errands for his wife. He loved doing those things. That was a surprise to us because he had always been so focused on business. I’m so glad we had that time with him because it was nice to get to know that side of him,” says Durham. “The foundation in which John created during his career at the Association has allowed us to create an even stronger Association,” remarked Kavanaugh. “And I know my personal conversations with him he was pleased with how the Association has evolved.

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Mark Your Calendars (And Ad Plans) and

Get Connected to Customers in Coming Months ... By Stacy Smith Rogers, Grace Communications, LLC

HBAL’s events offers members valuable opportunities to connect with customers. One of the Association’s highest priorities is to carry out this goal to help grow business for its members. HBAL events offer a variety of timely opportunities for members. Gail Schell, HBAL Vice President of Special Events and Operations gives ger breakdown on HBAL Events ... Mark your calendars and find out how you can connect with customers through these events. (There’s at least one opportunity each month for six months!) Louisville Home and Design Show -- October 19-20, 2013 Ramada Plaza (I-64 and Hurstbourne Lane) “The new Louisville Home and Design Show this month provides a great opportunity for companies to make one last connection for a face-to-face with consumers prior to the holidays and the winter season. It’s a good time of year to get just a few more jobs in when business may be slowing down.” November General Membership Meeting -- November 5, 2013 The Olmsted “The November General Membership Meeting is typically very well attended and another great place to network.” 18 louisville builder • hbal.com

HBAL Holiday Party -- December 6, 2013 Hyatt Downtown “The December Holiday Party is a great, inexpensive way to treat your employees and their spouses to a holiday treat and get a better feel about the history of the association.” Home Product Expo -- January 18-19, 2014 Paroquet Springs Conference Centre, Shepherdsville, KY “The Home Product Expo is a smaller and more intimate event than the larger Home Show, but it offers a good venue to learn more about the customers and interact one-on-one with them.” Table Top Night -- February 20, 2014 Ramada Plaza “Table Top is always a fun member event that will certainly bring more potential business on a variety of levels.” Home, Garden & Remodeling Show -- February 28 - March 2, 2014 Kentucky Exposition Center “Without a doubt, the Home, Garden & Remodeling Show brings an audience that is ready to spend money on their home. This Home

“I think we provide great ways to network and meet potential new customers – and if a member asks ‘what’s in it for me?’ I first ask, ‘What is it do you specifically want to get?’ Our HBAL staff takes pride in finding the right opportunity for members so that they have the take-aways they need for their business to be successful and grow, and our events help them do that.” - Gail Schell

Show certainly provides more bang for the buck. It has proven time and time again to be a sure way to build your business and propel it throughout the year.” Why Participate? HBAL staff and members share their perspective ... Kim Foster, Window World “For Window World, HBAL events provide a great opportunity to get in front of buyers. The March Home,Garden, & Remodeling show jumps starts our year. The show brings in nearly 20,000 people who have been trapped inside all winter and are dying to start their spring home remodeling projects. They come to the show to see the latest trends and to choose the company to do their work. It’s an opportunity to get in front of a lot of buyers for a nominal fee considering the results. The Table Top Night and other events are also great networking events that help keep the front-of-mind awareness, but they also connect you with other vendors/contractors that may be great connections for you in terms of referrals.”

Did you know? Print Advertising is the perfect conduit to allow you to tell your customer about you and why to use you. Magazines score significantly higher than TV in ad receptivity and all of the other engagement dimensions including the “trustworthy” and “inspirational.” (Source: Simmons Multi-Media Engagement Study) Most HBAL events are promoted in print. For opportunities on print advertising with HBAL and supporting the events offered through HBAL, contact Melissa Mattingly (melissa@hbal.com) and Kimberly Greenwell (kimberly@hbal.com) at (502) 4296000.

“For Window World, HBAL events provide a great opportunity to get in front of buyers. The March Home,Garden, & Remodeling show jumps starts our year. -Kim Foster Perry Lyons, P.L. Lyons Inc. “Anytime you participate in HBAL’s events, it places you in the public eye. And, when the public sees you involved in these events, you are immediately considered a professional in their opinion. Participating gives you more credibility.” Nicole Bouchard, HBAL Director of Member Services “Being involved in these events does two things for the members: it shows your support of the association as a whole and gets your face and company name recognized. The more the members see you around, get to know you, and become more comfortable with you, the more natural business comes. Being involved opens up opportunities to build relationships, which in turn, helps with your business.” Tom Raver, Fireplace Distributors “HBAL has given us plenty of avenues to make connections with consumers, but it takes a commitment. In my world, not everyone is going to have a fireplace. I know, however, that longevity and having a campaign with consistent branding can make an impact. You can’t just do one show and then complain about not getting leads. If people would commit to a long-term strategy instead of walking away, they would see results. Homearama is a good example. We’ve been doing the show for several years, but for the first time I can remember, we have had four or five phone calls from people who say they saw our signs at Homearama and they’re ready to buy from us.” october 2013 19

Get Connected to Customers Jessica Embry, HBAL Manager of Shows and Events “In addition to connecting with customers, these events are worthwhile opportunities to connect to other professionals in the housing industry to learn from and potentially earn their business. Many of our show exhibitors report to us that they make friendships with their booth neighbors and get new business from other participants in the show. Some have said that they talk about the pros and cons of new trends in their industry which gives them a leg up in their industry.”

meeting or event is a highly effective way of getting your message to your customer! We offer both business-to-business sponsorship opportunities and consumer opportunities. Sponsors are recognized in the form of signage, announcements, mentions and more. When you take advantage of the many opportunities to network and advertise in HBAL events and publications, you align yourself with the established positive reputation of the association.”

Pat Durham, Pat Durham Builder “HBAL events can literally put you in front of strategically targeted demographics that appeal to our industry. If you can’t participate in them all, then let the marketing staff help you pin-point which event gives you the best bang for the buck. If the attendance in the show itself is too daunting, then the opportunity to advertise or sponsor is available. General membership and council meetings; as well as Sales and Marketing Council meetings offer a chance to directly network and make connections throughout the year.” Melissa Mattingly, HBAL Senior Account Executive “I have been working in the field of advertising/marketing for over 20 years, four of those being with HBAL. Coming from ‘Corporate America,’ it is refreshing to be part of an association whose focus is on members and what service and/or products we can offer to help them succeed. We do this by offering a plethora of opportunities that connect members to their customers. Networking is an important element in any successful business plan and becoming a sponsor of a

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october 2013 21

Associates Appreciation BBQ August 25th, 2013 - Tom Sawyer Park

Bubble Truck!

Everyone enjoying the food and company

The “Grillfather” HBAL Secretary Don Karem along with other builders served the food.

22 louisville builder • hbal.com

A beautiful car show

Associates Appreciation BBQ Special Thanks to these Sponsors: Catering: The Catering Company Water Sponsor: RJ Thieneman Home Run Sponsors: CMB Development Co., LLC Elite Homes, Inc. Esposito Construction, Inc. Karem Built Homes, Inc. P.L. Lyons, Inc. Prestige Builders, Inc. Line Drive Sponsors: Rocky Pusateri and Pat Durham playing frisbee

Bailey Remodeling & Construction, LLC Barnes & Esposito Builders, Inc. Bentley Construction, LLC Burrus Architecture & Construction, LLC The Buttorff Co. Clifford Thieneman Co., LLC Deville Homes, Inc. Dogwood Homes of Kentucky, LLC Hardy Builders, LLC Isaac Contracting & Design Co. Inc. J & L Construction, Inc. Joe Kroll Builder, LLC/Mastercraft Homes, LLC The Jones Group, LLC

There was cornhole as well

Key Homes, LLC Kimbel Construction, Inc./Kimbel Homes, LLC Leo Thieneman & Sons, LLC Lurding Homes, Inc. Michael R. Effinger, LLC Orthober Custom Homes Pat Durham Builder, Inc. Pinnacle Properties of Louisville, LLC Robert Duggins Builder, Inc. Robert L. Eberenz Jr. Builder, LLC Simpson Builders, Inc. S.J. Anderson Builder, Inc. Suburban Construction & Management, Inc.

Associates Win 22-17

october 2013 23

October 19th & 20th, 2013 Ramada Plaza Louisville

www.LouisvilleHomeDesignShow.com

New Home & Design Show is a great place for Members to become inspired too!

The newest home show to be produced by the Home Builders Association of Louisville is the Home & Design Show presented by Window World. This Show will be filled with inspiring design and home improvement companies that can help you get your home in tip-top shape this fall. You can also get great holiday decorating ideas to create fun and festive spaces in your home. The Louisville Home & Design Show, presented by Window World will be open 9 AM – 7 PM on Saturday, October 19 and 11 AM – 4 PM on Sunday, October 20 at the Ramada Plaza. The event is FREE to attend and FREE to park. There will be more than 100 booths on display at the Ramada Plaza Hotel and Conference Center located at 9700 Bluegrass Parkway in Jeffersontown, KY near the Hurtsbourne Parkway and I-64 interchange. Don’t miss exciting seminars by fellow members! Saturday: Show hours 9 am – 7 pm SEMINAR TIMES • 10 am – Home Organization: 5 Tips for 5 Rooms • 11 am – Connect-the-Dots in Design Renovation Projects 24 louisville builder • hbal.com

• • • •

1 pm – Outdoor Living Projects - Planning/ Installing/ Maintenance 2 pm – Home Organization: 5 Tips for 5 Rooms 3 pm – Connect-the-Dots in Design Renovation Projects 4 pm – Outdoor Living Projects - Planning/ Installing/ Maintenance

Sunday: Show hours 11 am – 4 pm SEMINAR TIMES • 11:30 am – Home Organization: 5 Tips for 5 Rooms • 12:30 pm – Connect-the-Dots in Design Renovation Projects • 1:30 pm – Outdoor Living Projects - Planning/ Installing/ Maintenance Get great ideas for your home and help show support of fellow members at the HBAL’s newest home show. Hope to see you at the Home & Design Show, October 19 and 20! Presented by:

october 2013 25

Affordable Care Act

What Does it Mean for Your Business? By Stacy Smith Rogers, Grace Communications, LLC

Open enrollment for the Affordable Care Act began October 1, 2013 and states across the nation have launched their exchange networks, including Kentucky. Also referred to as health insurance marketplaces, “exchange networks” are federal- or state-run websites where people can buy health care coverage. The deadline for individuals to obtain health care coverage (if they don’t already) is January 1, 2014. The deadline for businesses (with more than 50 employees) to offer coverage to their employees is January 1, 2015. If you have a lot of questions regarding the rules, deadlines and specifics surrounding health care reform and the Affordable Care Act, you’re not alone. Steve Church, Logan Lavelle Hunt, said uncertainty is what is fueling a sense of urgency. Many insurance companies are encouraging their customers to act now rather than later. “They are saying, ‘We know you just renewed in July, but if you renew in December of this year, you can renew with a minimal percent increase, or you can wait until your regular renewal in 2014 and your increase could be as much as 90-120 percent more.’ Since no one knows the rates yet, these companies are all over the board, anticipating that rates will drastically increase. Because of the strategy of insurance carriers offering these early renewals, people are able to avoid addressing the new law, at least for now. My general experience with employers is that they often don’t deal with crisis until crisis is upon them. At some point in the near future, they are going to have to deal with health care reform.” There are a lot of questions about how this legislation will affect not only the insurance industry, but employment and the economy. Many are wary of the unintended consequences the Affordable Care Act will bring. One thing that’s clear, however, is that no one can be denied coverage because of pre-existing conditions. Church pointed out that under healthcare reform, there are only three things that a consumer will have to divulge -- age, where they live and whether they smoke or not. He noted that that if you look at the community rate as deter26 louisville builder • hbal.com

mined under the health care exchange, younger, healthier employees will pay more, whereas people who were previously considered “bad risks” will pay less. He pointed out that if you’re a smoker whose income entitles you to a subsidy for coverage under the exchange, you’ll want to take note that there’s a smoking surcharge of up to 50 percent.

But, the way I’m thinking from an employer’s perspective is that providing health care coverage gives your employees one less thing they have to worry about. As the recovery of the building industry continues, those folks who offer insurance to their employees will be way ahead of the game,” - Steve Church

Logan Lavelle Hunt administers the association’s insurance program offered to its members as it does for other HBAs in the state of Kentucky. Church emphasized the value of offering health insurance as an employee benefit and encourages businesses to take this opportunity to review why their company offers insurance to its employees and why it might not. “Just because this law is being implemented doesn’t change the reasons why they were or were not offering it. But, the way I’m thinking from an employer’s perspective is that providing health care coverage gives your employees one less thing they have to worry about. As the recovery of the building industry continues, those folks who offer insurance to their employees will be way ahead of the game,” he said. Church also added that HBAL members only have to employ one person to be eligible for the group coverage under the association’s plan.

Affordable Care Act Do You Have to Play or Pay? Alison Stemler, Frost Brown Todd, leads the Employee Benefit Law Team within the Tax, Benefits, and Entrepreneurial Services Practice Group. She begins by advising business owners to first determine what category they are in as it relates to the rules and laws surrounding the legislation. “The first thing is to determine how big of a business you are. In the construction industry, that can be a little challenging to figure out. There are some rules for seasonal employees, but anyone who works more than four months is considered an employee and anyone who works over 30 hours a week is considered a full-time employee,” she explained. Stemler said the magic number is 50 full-time equivalent employees when it comes to counting employees. Fifty is important because if a business employs under 50 full-time equivalent workers it is not penalized if it doesn’t provide healthcare coverage for them. If it has more than 50, then businesses should be prepared to “pay” or “play.” There’s a formula for calculating how many full-time equivalent employees a business has, but it can be a little tricky. According to the law, employers can disregard seasonal workers if they work fewer than 120 days and if the company is only above 50 employees in four or fewer months. Stemler sources Kaiser Permanente and the federal government’s Department of Labor as helpful resources on determining how many employees businesses have according to the “pay or play” rules as well as other aspects of the new exchanges: dol.gov/ebsa and healthreform.kaiserpermanente.org. To contact Stemler about specifics associated with the pay or play rules, email her at astemler@fbtlaw.com.

“The first thing is to determine how big of a business you are. In the construction industry, that can be a little challenging to figure out. There are some rules for seasonal employees, but they consider anybody who works more than four months an employee and anyone who works over 30 hours a week a full-time employee,” - Alison Stemler

What Options are Available for You as an HBAL Member? Bob Weiss, HBAK executive vice president, explained that the majority of HBA members across the state will not be required to provide health-

Helpful Resources www.hhs.gov www.healthcare.gov www.kynect.ky.gov www.healthreform.kaiserpermanente.org

care coverage for employees because of the size of their business. “Most of our members have under 50 employees, so they won’t be affected. However, this might prompt some businesses to consider offering health coverage. If they do, I would emphasize the value of utilizing the plan they can get through our association,” he said. Weiss explained that HBAK offers a bona fide association healthcare program, which means they are able to offer plans similar to those of big companies because they’ve partnered with 20 other associations in Kentucky to get the group rates. “I’m confident that members will find better rates through our association than they will in the exchange, especially considering the rating structure. I would advise people to check out the rates in the exchange, but before they make a decision, check with our provider, Logan Lavelle, and compare the costs,” he said.

“I’m confident that members will find better rates through our association than they will in the exchange, especially considering the rating structure.” - Bob Weiss For more information about the insurance programs offered to members of HBAL, contact Steve Church or Stan Logan at Logan Lavelle Hunt at (502) 499-6880. (Logan Lavelle Hunt is the agency that administers the association’s health insurance program.) Go online and read more about how the Affordable Care Act might affect your business and the penalties associated with it! Visit hbal.com/2013/10/01/affordable-care-act-mean-business

Important Deadlines October 1, 2013 -- Every employer is required to inform their current and new employees that the exchanges exist, whether they offer coverage to their employees or not. Two separate draft notices are available at the Department of Labor -- one for employers who offer coverage and one for those who do not. They can be downloaded at: www.dol.gov/ ebsa/newsroom/tr13-02.html. January 1, 2014 -- The deadline for individuals obtaining coverage for themselves is January 1, 2014, however open enrollment extends through the end of March. January 1, 2015 -- Businesses with 50 or more employees are required to offer access to coverage for their employees. (See online story about penalties associated.)

october 2013 27

November General Membership Meeting is Tuesday, November 5

The November General Membership Annual Meeting will be held on Tuesday, November 5th at the Olmsted from 5:30 until 7:30 pm. The Annual Meeting is a mix of business and fun, where you can connect with fellow members and customers. It’s an excellent opportunity for both new and long-time members to make business connections and be engaged with the Association. This event also serves as Spike Appreciation Night during which we thank our many dedicated members who work to increase membership within the Association throughout the year. Lots of great prizes will be handed out during the night to lucky new members and new member recruiters – but for some prizes you must be present to win! The General Membership Annual Meeting is a fun time, but also requires a little business to be tended to during the night. The membership in attendance will vote on the 2014 Board of Directors and officers that are presented by the nominating committee. This is one meeting that all members of HBAL should attend. The cost is only $20 per person, which includes hors d’oeuvres, beer and wine. Register for this meeting today by emailing Robin Durham, Robin@hbal.com or visit the website, www.hbal.com, to register. Reservations must be made by October 29, 2013. All cancellations of reservations must also occur by this date or they will be charged. 28 louisville builder • hbal.com

Thank you to these generous sponsors of the General Membership Annual Meeting: Spike Awards Sponsor: L&N Federal Credit Union Bottoms Up Sponsor: Carpet Specialist Hors d’oeuvres Sponsor: First Citizens Bank Cocktail Sponsor: Window World Table Sponsors: Bonnycastle Appliance & TV Century Mortgage K-I Lumber & Building Materials Louisville Realty Group P. C. Home Center

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Healthcare Options from the Home Builders Association Healthcare is changing- and for many businesses tough decisions are just around the corner. Donâ&#x20AC;&#x2122;t go it alone. The experts at Logan Lavelle Hunt are here to answer your questions.

Lower health insurance rates are available to qualified members. Health insurance can be confusing. We are here to help. As the sponsored insurance agency for the Home Builders Association, we understand the options available. Let us help you find the best program to meet your needs.

(502) 499-6880 info@LLHins.com www.LLHins.com

october 2013 29

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You or your customer can sit back and enjoy the comforts of a warm fireplace at the convenience of your fingertips. With the ease of a remote you can control the flame and when you have to leave the house or go to sleep, you can simply turn it off. To see how you can transform your house or your clientâ&#x20AC;&#x2122;s visit Fireplace Distributors at 5810 Fern Valley Road, or call 502-964-5996. For more information visit our website; www. FireplacesForYou.com.

Holiday

Join us for the last Holiday Party as the Home Builders Association of Louisville as we celebrate our past and look towards the future.

PART Y Friday, December 6th, 2013 6:30 PM

67th Annual

Hyatt Regency Hotel Downtown 311 South 4th Street, Louisville, KY 40202

The installation of the 2014 officers and the annual presentation of awards will follow. Attire is black tie optional and the cost is $60 per person. For more information call Robin Durham at 429-6000 or email robin@hbal.com

october 2013 31

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Remembering Bill Bruenderman By Nancy Miller

William “Bill” Bruenderman, of Bruenderman Construction and Remodeling, and a member of the HBAL Remodeler’s Council, passed away August 5. Bill had a loyal cadre of clients, colleagues, and friends. His reputation and high quality work earned him the Remodeler of the Year award. “He was sincere and he was a perfectionist, striving to do everything the best way possible. He was also extremely kind. I guarantee that you could call any of his customers over the last 30 years, and there wouldn’t be one that wouldn’t have something good to say about Bill and his brother. That’s quite a tribute,” says Phil Fackler, of Fackler Homes. Pat Ballard, of M & H Custom Cabinets, agrees, saying, “I can’t say enough good about him. He did business the right way. His clients became his friends and came back to him for other projects because he was honest and upfront with them, and told them how things would be. In the building trade, that isn’t always the case.” “Bill was an outstanding remodeler who had been involved with the Remodelors Council and Tour of Remodeled Homes since I became involved with HBAL in 1996. He was one of the nicest people you could ever meet. He had a fabulous personality, cared about other people and was a strong family man. His death is a true loss,” says Chuck Kavanaugh, HBAL Executive Vice President. Tom Corrigan, of Corrigan Electric, established a bond with Bill in 1995. “He asked me if I could help him get out of a bind with an electrical problem on one of his jobs. He said it wouldn’t be a one-time deal, that he would stick with me. I have done every one of his jobs since then except one, and that was when the homeowner wanted to use his own electrician. Bill and I had lunch about three years ago. I thanked him for giving me a chance to work with him. He said, “Remember you said you’d help me out, and I told you I’d stick with you.” That’s the kind of guy he was; he was loyal to his contractors. According to Ballard, Bill wasn’t afraid to do things differently. If a client had an idea, he’d make it work. “I never saw him get upset about much of anything. He was very fun to work with and handled himself

well on his projects. He had a sense of humor, but I didn’t always get it,” says Ballard. “I definitely felt like I was an integral part of his overall team.” Fackler agrees about Bill’s sense of humor. “He was quite the jokester. Anytime we’d go on a ski trip together, he’d hit a tree that had a big snow drift so the snow would hit you in the face. We were friends since high school. We did many things socially. Before he had children, he would go on father-son trips with my sons. He had helped me get into the business and was a mentor to me. He was also a great friend, and was like a brother to me.”

“Being in the remodeling business all these years shows what a good businessman Bill was, but for him, being a good businessman went along with being such a nice person,” - Mike Isaac

“Bill was the type of guy who’d meet you on the job, walk through it with you and supply very detailed information. When he had time, he would work alongside his brother Bob. He was warm, kind and professional. I never saw him upset. If there was a problem on the job, he would be part of the solution. When we did the HBAL television show, he never wanted to be in front of the cameras. He was very low key and modest,” says Corrigan. Mike Isaac, of Isaac Contracting & Design, knew Bill for 25 years. “He was creative and appreciated his craft. He and I spent a lot of time together, much of it in conjunction with the Tour of Remodeled Homes. And over the years, we had opportunities to bid against one another in friendly competition. Being in the remodeling business all these years shows what a good businessman Bill was, but for him, being a good businessman went along with being such a nice person,” says Isaac.

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october 2013 33

membermeetings SHELBY COUNTY Council

BULLITT COUNTY Council

Rob Eberenz, Jr., Kris Wissing (Envoy Mortgage-Sponsor), Derek Smothers (Shelby Council Chairman), Judge Rob Rothenburger (Speaker), David Turner (Carpet Specialists-Sponsor), Chad Turner (Carpet Specialist), Denise Duncan (Carpet Specialists), Chuck Kavanaugh (Executive Officer, HBAL)

Jonathan West (Dept of Transportation-Speaker), Senator Paul Hornback (Speaker), Tony Atherton (Hawkeye SecuritySponsor), Misty Rose (Century Mortgage-Sponsor), George Miller (Bullitt Council Chairman), Amber Smith (Century Mortage), Daniel Shults (Century Mortgage), Chuck Kavanaugh (Executive Officer, HBAL) Not pictured: Montrell Bross (Century Mortgage)

The council met on August 6 at Claudia Sanders Dinner House. The meeting was sponsored by Carpet Specialists represented by David Turner and Envoy Mortgage represented by Kris Wissing. We gave away two Claudia Sanders gift certificates to:

The council met on August 20 at a new venue, Rivers Edge in Shepherdsville and enjoyed lunch by Bootleg BBQ. The meeting was sponsored by Hawkeye Security, represented by Tony Atherton and Century Mortgage Company, represented by Montrell Bross. Our speaker was Jonathan West from the Department of Transportation. He presented about the transportation projects in Bullitt County. West said that sometimes it can be challenging working with the utility companies to get the roads completed. A few projects include:

1. Cindy Ellsworth (Atmos Energy) 2. Natalie Mudd ( Kentucky Farm Bureau) Our speaker was Judge Executive Rob Rothenburger. The county has been growing rapidly, however there are still lots of dairy farmers in Shelby County. They want to be ready if a company wants to move here. The infrastructure is available to support growth. Officials work with road crews to plan ahead. Sewers in Shelbyville and Simpsonville have available capacity. There is a shortage of apartments; 2007 was the last time a permit was pulled to build them. There is a 98% occupancy rate in Highpoint Apartments now. There is a need for high end apartments and senior citizen housing. Residents want to live in the county but cannot maintain the acreage. There are over 80 factories in the county and they expect 1,000 jobs to come from the new outlet malls. Our next meeting is: October 8th. Do you want to get the email meeting notices for the Shelby County Council? Contact Nicole Bouchard at Nicole@Hbal.com to get on the list!

*44 Intersection- 4 projects to alleviate traffic problems

*Bogard/Lloyd Intersection-Turning lanes (Spring 2015)

*Bells Mill/KY 44 Intersection-Turn lanes and a flashing turn signal *KY 480/Cedar Grove Road-Wide 480 (Fall 2015) *KY 245-Widen (Spring 2015)

Senator Paul Hornback attended and addressed the group. Senator Hornback said that $40 million in projects were carried out in Bullitt County last year. There is a lot of growth in the county, but we need to also plan for the future. Hornback also informed the group that there will be redistricting as of August 23. Senator Dan Seum will be Bullitt Countyâ&#x20AC;&#x2122;s new representative. He said that he has too high of a percentage of constituents. He will now represent: Shelby, Henry, Trimble, Carol and part of Eastern Jefferson Counties. Our next meeting will be in October. Do you want to get the email meeting notices for the Bullitt County Council? Contact Nicole Bouchard at Nicole@Hbal.com to get on the list!

HBAL.COM

Get news & events specific to your committee or council at the new HBAL.com

34 louisville builder â&#x20AC;˘ hbal.com FACEBOOK

membernews Willis Klein makes large donation to Habitat for Humanity ReStore Recently at Willis Klein we needed to clear our warehouse of slightly used or discontinued, but still valuable, product; and decided to donate it to Habitat Restore. ReStore made the donation easy for our team. We are grateful to the crew who picked-up the product, as they made what could have been a frustrating process run smoothly. We feel great about our donation because the proceeds are put to great use building homes for those in need. – Norman Graham, Operations Manager, WillisKlein Showrooms, Locks/Security

associatescommittee

corner

Gov. Beshear has appointed Troy T. Corrigan to the Electrical Advisory Committee to serve for the remainder of the unexpired term ending July 15, 2015. Troy T. Corrigan, of Louisville, is an electrical contractor at Corrigan Electric Co. He represents electrical contractors. The appointment replaces Michael Shannon, who has resigned. Louisville Dirt Exchange powered by Fireplace Distributors The website that moves dirt is here! HBAL members may sign up for LouisvilleDirtExchange.com for free to post when they have dirt available for pick up by another member, or when they need dirt. This listserve format allows members to receive an email anytime a new posting is made. Postings should include location, amount, and timeframe in which the dirt is required to be moved. Sign up today! 3rd Annual HBAL Marketing Promotion We are very excited to announce the 3rd annual marketing promotion. Any advertiser who signs a 2014 contract by December 20, 2013, will be entered into a drawing to win big Prizes! Advertisers who invest $15,000-$24,999 will be entered into the drawing twice and those investing $25,000+ will be entered in the drawing three times! Are you trying to reach home owners with a household income of $75,000+? Do you have a product/service that other HBAL members would benefit from purchasing? If so, we have targeted publications, events, and sponsorships that will help excel your business and you could walk away with a great prizes! Deadline: Thursday December 20, 2013 To submit your news, email Tara Brinkmoeller at Tara@hbal.com.

Custom Mail Boxes • Street Signs Cluster Box Units • Condos • Multi-Units

B.E.A.M. Award Winner has Been Chosen In August, the Associates Committee chose our 2013 B.E.A.M. Award Winner! We will be awarding this person in the spring with a plaque. No one knows who won this fierce competition except for the HBAL Staff ! The B.E.A.M. Award stands for Builders Engaging Associate Members. The application covered state and local Associatoin participation by the builder. Community involvement was a factor and a significant section considered was based upon the percentage of sub-contractors used that are HBAL Members. This award winner has the potential to go on as a state finalist, and then on to be a finalist at NAHB.

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october 2013 35

membermilestone Congratulations to these Milestone Members. These members have reached a milestone mark in their membership with their renewal in August. Bohannon Masonry, Inc. – Charles Bohannon Steven Arnold Masonry – Steven Arnold

35 Years Joe Pusateri – Registered Builder & Remodelor Jack Band – Registered Builder

5 Years Brandon Bailey – Registered Remodelor T’s Tree – Thomas Petrowski N.Glantz & Son, LLC – Bonnie Temple William Ross – Registered Remodelor John Cary Painting, Inc. – John M Cary Bluegrass Erosion Control – Barry Dockery Steve Thompson – Associate Builder Remodelor

30 Years Clete Reinhart – Registered Builder & Remodelor 25 Years Willard Bryant – Registered Builder 15 Years Cutter Lawn Care, Inc. – Jason McMeans Phillip Hill – Registered Builder Scott Yates – Registered Builder Christian Brother Roofing & Contracting – Gary Jenkins

1 Year ADEX Designs – Tim Edwards Kimberly Rash Fence & Construction, LLC – Kimberly Rash Chris Coates Drywall, Inc. – Chris Coates Extraordin-Air, LLC – Stephen Sturgill

It’s not not just just a a wIndow, wIndow, It’s It’s peace peace of of mInd. mInd. It’s 10 Years Highland Contracting Consultants, LLC – Jennifer Kessinger Brad Lehmann – Associate Builder Remodelor

It’s not just aawIndow, It’s not just wIndow, It’s peace of mInd. of mInd. It’sIt’s notpeace just a wIndow, It’s peace ofjust mInd. It’s not a wIndow, It’s not a wIndow, It’sjust not just a wIndow, It’speace peace of It’s of mInd. It’s peace of mInd. mInd.

For an up-to-date Spike Club list please visit hbal.com/members/spike-club HBAL.COM

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honorroll

As of September 1, 2013

Builders: Blacketer Company

Deville Homes

Clifford Thieneman Co., LLC

Dominion Homes

Associates: 1st Choice Insulation A&G Drywall, Inc. Bachman Commercial Sales Bardenwerper, Talbott & Roberts BB&T Boland Maloney Lumber Bonnycastle Appliance & TV Boral Bricks Century Mortgage Company Corrigan Electric and Home Systems Cunningham Door & Window Ditsler Insurance, Inc. The Door Store and Windows

Envoy Mortgage Fifth Third Bank The Flooring Gallery Frost Brown Todd, LLC K-I Lumber & Building Materials L & N Federal Credit Union Logan Lavelle Hunt Insurance Louis E. Hobbs Construction Co. Inc. McDonald Marble & Stone Inc. PC Home Center PPG Porter Paints Paul Hughes Kitchen Design & Sales Pro-Build Quarry Bluff Estates

Republic Bank RJ Thieneman Royal Kitchen & Bath Designs Sam Kinnairdâ&#x20AC;&#x2122;s Flooring and Granite Screens of Kentucky Sonne Steel The Trend Companies of Kentucky Triton Stone Group United Residential Lending Corp Wells Fargo Home Mortgage Window World VanZandt, Emrich, & Cary

A special thanks to all Honor Roll Members! For more information on how you can be listed on the HBAL Honor Roll, please call Melissa or Kimberly at 429-6000.

memberspending The following have applied for Registered Builder/Remodelor membership or Associate Builder/Remodeler membership. Members with pertinent information about applicantâ&#x20AC;&#x2122;s suitability to become a registered member of the Association, particularly credit information, are requested to contact the Registered Builder Committee, c/o the HBAL office at 1000 N. Hurstbourne Parkway, Louisville, KY 40223 by mail or you can fax information to Margie at the HBAL office at 429-6036. Pending Registered Builder:

Pending Associate Builder/Remodeler:

Lee Ethington AKL Custom Homes, LLC 506 Foxwood Court Shelbyville, KY 40065 321-0538

Steve Hartung Java Construction, LLC 2602 Meadowlark Court Prospect, KY 40059 548-1022

Sponsors: Bob Marrett Don Karem

Sponsors:

corporatesponsors Special thanks to these 2013 HBAL corporate sponsors:

october 2013 37

calendarofevents

October

advertiserindex Back Alley Ornamental Iron......................... 33

Shelby County Council Meeting 11:30 a.m., Claudia Sanders Dinner House

Bobcat Enterprises........................................ 33

Land Development Meeting 10:00 a.m., HBAL

Boland Maloney Lumber.............................. ibc

HBAL PAC Night 5:30 p.m., Locust Creek Clubhouse

Bonnycastle Appliance & TV......................... 17

NAHB Fall Board Meeting Colorado Springs, Colorado

BTM Engineering........................................ 20

Associates Committee Meeting 3:00 p.m., HBAL

Century Mortgage Company......................... 17

Codes and Standards 11:00 a.m., HBAL

Daunhauer Plumbing................................... 32

19-20

Home & Design Show Ramada Plaza Louisville

Duggins Co., Inc........................................... 35

Registered Builder Meeting 10:00 a.m., HBAL

DWB Restoration II, Inc............................... 35

23-24

HBAK Board Meeting Hilton, Downtown Lexington

Ditsler Insurance Nationwide....................... 25

Sales & Marketing Council Meeting 9:00 a.m., U of L Shelby Campus

Envoy Mortgage............................................. 4

Executive Committee 1:00 p.m., HBAL

Fireplace Distributors, Inc............................. 31

Board of Directors 3:00 p.m., HBAL

Frost Brown Todd......................................... 25

General Membership Annual HBAL Meeting 5:30-7:30 p.m., The Olmsted

Land Development Meeting 10:00 a.m., HBAL

Commercial Council Breakfast 8:30 a.m.

President’s Board Dinner & Recognition

Registered Builder Meeting 10:00 a.m., HBAL’

Logan Lavelle Hunt.................................. 4,29

Executive Committee 1:00 p.m.

Middleton Reutlinger................................... 29

Board of Directors 3:00 p.m.

PC Home Center.......................................... 36

Oldham County 11:30 a.m., John W. Black Community Center

Pella Windows.............................................. 32

Thanksgiving Day – HBAL Office Closed

PPG Porter Paints........................................ 15

HBAL Office Closed

November

38 louisville builder • hbal.com

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