ISSUE #21
JAN-FEB-MAR
2015
25 INFLUENTIAL
HISPANICS OF CENTRAL FLORIDA P. 8
WHY YOU SHOULD CARE ABOUT
YOUR SOCIAL MEDIA
PERSONAL BRANDING P. 26
Putting the needs of others
FIRST THE JOURNEY OF DR. GIORGINA PINEDO-ROLÓN
P. 22
Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando
Strong culture. Strong community. Strong buSineSS. Let’s share in the support of our member businesses.
As the #1 Nissan Dealer in Florida, and a Hispanic
• Celebrating 50 years as a Nissan dealer
Chamber of Commerce Metro Orlando Trustee, we’re
• Family owned and operated dealerships for over 60 years
proud to serve our community. Together we all share in the responsibility to help each other’s businesses grow and thrive. Last year alone, our support of local Hispanic-owned Chamber businesses allowed us to refer over $2,000,000 in sales. Let us continue to build on this trust and support. The next time you’re in Aaron Hill
General Manager, Reed Nissan
the market, remember – at Reed Nissan, you’re family.
Reed Nissan
• #1 Nissan Dealer in Florida • Over 600 new Nissans in stock • Huge selection of pre-owned vehicles • Extended service hours, including Sunday • Special Vehicle Purchase Pricing for Hispanic Chamber of Commerce Members. Contact Aaron Hill at aaron.hill@reedmotorsinc.com
ReedNissan.com 3776 West Colonial Drive Connect With Us: Orlando FL, 32808 Hispanic Chamber of Commerce of Metro Orlando VISIÓN | 3 888.208.3835
HCCMO Staff
2014/15 Board Members Executive Board
Diana Bolivar President Maria S García Director of Events and Operations Christine Peña Events Coordinator Ana Bello Director of Marketing & Business Development Diego Rodriguez Graphic Design & Social Media Coordinator Elda Rivera Marketing & Sales Coordinator Nelson Camargo Business Development Specialist Manuela Restrepo Staff Accountant Ovelyn Beaudoin Membership Services Specialist Luisa Garcia Administrative Assistant Sebastian Sanchez Project Specialist Jessica Delvalle Events Intern
Giorgina Pinedo-Rolón
Peter A. Hilera
José Nido
Janet E. Martinez. Esq
Lourdes M. Mola
Karla Muñiz
Chair Gio Communications, Inc. Vice-Chair Wyndham Worldwide Corp. Vice-Chair Elect Walt Disney Parks and Resorts
Legal Advisor ShuffieldLowman Secretary Florida Hospital
Board of Directors José Cerda
Juan C. Lopez-Campillo, Esq.
Orlando Alancastro
Evelyn Martínez
Modesto Alcala
Christina Pinto
Malcolm M. Barnes
Keith J. Raymond
Dick J. Batchelor
David Ruíz
Ex-Officio State Farm Insurance Director OUC: The Reliable One Director Universal Orlando Director Duke Energy
Director Dick Batchelor Management Group, Inc.
Kari Conley
Director Orlando Health
José G. Costa Director Terracon
HCCMO Trustees
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Treasurer Vestal & Wiler, CPAs
Hispanic Chamber of Commerce of Metro Orlando
Director Jackson Lewis P.C. Director EM Promotions
HBIF Representative MPC Wealth Management Director Popular Community Bank Director UPS
Irma E. Stenman
EDC Representative Metro Orlando EDC
Editor’s Note... Editorial Team Cyndia Morales, Ed.D. Editor-in-Chief UCF Diego Rodríguez Art Director Ana Bello HCCMO George Fournier Freelance Writer Peter Hilera Vestal & Wiler, CPAs Elisha Gonzalez-Bonnewitz Valencia College Cindy Bowman LaFronz Rollins College Tony Lagos Contributor
Greetings! ¡Saludos! I am absolutely elated to serve as the 2015 Editor-inChief for Visión Magazine and elated to be writing you, the reader, for the first time! While reflecting on my goals for the magazine this year, I decided that I would always ask myself the following question when seeking and creating content for future issues: How does this topic uphold and advance the mission of the Hispanic Chamber of Commerce of Metro Orlando? My commitment to the chamber and its members is that the design principles of this magazine will uphold leadership, economic development and community at the forefront of its contributions. That said, I cannot think of a better way to begin the year and my tenure as Editor, than by celebrating the accomplishments of our fellow community members! The 25 Hispanics that are featured in this issue are some of the best professionals from our Hispanic community. These individuals were nominated and selected for their demonstrated leadership and notable contributions to the Hispanic community in Central Florida. The selected Influencers were asked to answer three questions, which assisted the editorial board members in creating a brief synopsis of their professional journeys. We are also excited to highlight our Community Gem, a non-Latina who is an influential leader in Central Florida. Congratulations Shawn Bartelt, Vice President and General Manager of CMG Orlando TV. We sincerely appreciate your contributions to the Hispanic community!
Miguel Rivera MegaTV Contributor
As it has become tradition, this issue features our 2014-2015 Hispanic Chamber Board Chair, Dr. Giorgina Pinedo-Rolón. In her capacity as Chair, Dr. Pinedo-Rolón has exhibited a staunch devotion to the enhancement of our business community. Gracias Giorgina, for your leadership and dedication to the chamber!
Carlos Carbonell Echo Interactive Group Contributor
I would like to take this opportunity to thank the editorial board for giving of their time and efforts in gathering the stories of our honorees; a special thank you to Carlos Carbonell, for his guidance and support during my onboarding as Editor!
Gonzalo Loayza Contributor
In closing- The editorial board wants to hear from you! If you would like to contribute to the magazine, please do not hesitate to contact me. We also welcome your suggestions on how we can make Visión even better!
Daniel Kuykendall Photographer Vincent Giannoni GGM & Associates
Wishing you all a positive, productive year! Until next time! ¡Hasta la próxima!
Euribiades Cerrud II Pesquera, Cerrud & Birmingham, P.A.
CYNDIA MORALES, ED.D. Editor-in-Chief University of Central Florida cyndia.morales@ucf.edu
Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando
The Visión
” She was especially aware of the needs of those who were newly arrived in the United States.”
8
25 Influentials
22
Putting the Needs of Others First
26
Why Should You Care About Your Social Media Personal Branding
28
Keep Their Eyes on You
29
2015 First Quarter Planning
30
The Main Street Gardener
30
HCCMO Update
32
Gallery
34
Let’s Face the Facts
George Fournier Putting The Needs of Others First Page 22
Hispanic Chamber of Commerce of Metro Orlando
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25 IHISPANICS N F L OFUCENTRAL E N TFLORIDA IAL The following individuals were selected by the Board of Directors of the Hispanic Chamber of Commerce of Metro Orlando. These individuals are as people who are making strides in and for our community. These 25 Influencers were asked to provide a brief background of their current work, the experiences that have led to who they are today, and words of advice for rising stars who wish to have an impact on their community.
Elio Aguilar Elio Aguilar is General Sales Manager at the leading Spanish newspaper in Central Florida - La Prensa Newspaper, an Impremedia product providing news and information to the Central Florida Community for 33 years. Elio was privileged to be part of the team responsible for introducing Spanish TV in the Washington D.C metro area. He was instrumental in designing marketing and sales strategies for the Univision affiliate when Entravision Communications 8 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
acquired the TV station in Central Florida. His experience at La Prensa has been an excellent complement to his professional growth. His advice: “Working in Sales has led me to successfully implement the “Three Elements Approach” to designing a sales or marketing strategy - think of the entity you represent, your client and community - creating a fulfilling partnership with you community.”
George Díaz George Diaz is a sports and occasional op-ed columnist with the Orlando Sentinel, having worked for this company since moving to Orlando in 1989. Key moments in his career include the opportunity to join the editorial board in 2006, coming from sports. It opened his eyes to a much broader perspective of Orlando, and allowed him to write on significant issues, including the chronic homelessness problem in
Orlando, the Cuban embargo and foster care. “I have been blessed to honor my late mother by working with the Alzheimer’s Association of North and Central Florida, and also raising my voice as a foster parent in this community to help children in need.” His advice: “Engage in something that motivates you and something you believe in passionately.”
Nancy Alvarez She considers it a success to educate the public about issues in their community. “I measure success by the number of people I have given a voice to, by simply sharing their story. Being part of that process is a great privilege.” The most challenging part of my career, is the most rewardingbeing a mom. I try to be the mother my children, Benjamin and Julia,
deserve. Being a mother motivates me to improve our community. Her advice: “I encourage parents to make their kids part of the process of volunteering. Spending time together helping the community is an invaluable lesson. Raising well rounded children begins with giving back.”
Henry Lim Henry Lim is President of Lim & Associates, P.A., a law firm dedicated to immigration practice. He is the 2015 President-Elect of the Hispanic Bar Association of Central Florida. By representing investors who come to the United States and immediately hire people, Lim not only contributes to the benefit of investors, but also to the community as a whole. “I get to fight for what is right. I can sleep at night knowing my life’s work has
meaning to others.” His advice: Give back- “Give your time and resources until it becomes your norm. The best of men and women do not look for what can be given to them. They work, sacrifice, and maintain integrity throughout a process of enriching the lives of others by listening, caring, and actively participating in the betterment of those around them.”
Hispanic Chamber of Commerce of Metro Orlando
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Flora Maria Garcia Flora Maria Garcia is President and CEO of United Arts of Central Florida. United Arts is a nonprofit organization providing funding and services to more than 50 nonprofit arts, science and history organizations, and a wide range of artists in Lake, Orange, Osceola and Seminole counties. Finding balance between an intensive dual Master degrees (Business Administration and Arts Administration) while being a mother of two small children was an intense challenge
of heart and mind, but it was what was needed to obtain the business background she needed to run a nonprofit and work with the corporate and public sectors. Her advice: “Speak up and take initiative when the opportunity presents itself. Become engaged in the nonprofit sector and make a difference- nothing is more personally rewarding than giving back to your community.”
Hector Marcano Hector Marcano is Vice President of Hispanic operations for iHeart Media and General Manager of Rumba in Orlando- stations that are listened to by over 245 million people in the U.S. These outlets serve a great responsibility to the Latino community to makes them feel en casa (at home). Marcano has learned to see people not as they are, but as in what they can become. He enjoys competition and
therefore likes to be in the presence of rising stars. He recognizes that great dreams and goals are accomplished with great teams., and that there are always blessings in disguise of great efforts and challenges. In his words, “The problems never end, but neither do solutions.” His advice: “Don’t get discouraged by mistakes, they are proof that you are trying.”
Lily Gonzalez Lilly M. Gonzalez is Senior Vice President and General Manager at Entravision Orlando, overseeing the Univision and UniMas Orlando television affiliates, as well as FM radio station Salsa 98.1. Entravision is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States. “27 years of leading the first group of journalists and media executives 10 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
through the successful launch of the first Spanish-language newscast in Central Florida, is what carries the most significance in my career. Serving the communities we reach daily, by keeping our viewers informed and entertained accomplishes the goal I originally set out for.” Her advice: “Find what you are passionate about and you will give fully with compassion, conscience and conviction.”
SAVE THE DATE
Orange County Convention Center – West Concourse 9800 International Drive, Orlando, FL 32819
JUNE 4-6, 2015 Hispanic Chamber of Commerce of Metro Orlando
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ith us:
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Antonio Muñiz-Olán Antonio Muñiz-Olán, MBA, LUTCF is Founder and Chief Strategist of Muñiz & Associates, a consulting firm focused on assisting professionals and business owners in the Middle Market in the following 7 areas: Obamacare Strategies, Business Development & Representation, Business/Startups Advisory Services and Operational Support, Risk Management, Marketing Consulting, Business Technology, Diversity Management. A combination of diverse career choices, a staunch
commitment to his personal and professional development, and making the most of his interactions with identified mentors is what he attributes to having positively shaped who he is today. His advice: “Display competence, professionalism, enthusiasm, and likability at all times. Stay current, set high goals, and work with people who share your passion for doing their best. Leadership and energy are key to making things happen.”
Christina Hernandez Christina Hernandez is Owner and President of Convocomm, LLCCustomized engagement strategies starting conversations that matter to drive action that impacts. Her career began nearly twenty years ago when after months of calls to her hometown’s newspaper pleading to write for them, an editor finally took a chance on a wildly tenacious 10-year old, sparking two decades of priceless experiences. “Often being the youngest
at the table, I learned at an early age to shatter perceptions and obstacles by dreaming recklessly with blind vision, and working fiercely with intense passion.” Her advice: Never be afraid to start conversations that matter, with your community, customers, or constituents. Your message is your impact; craft it wisely. Remain humble and remember when you are on top of the world that the earth rotates every 24 hours.
Dr. Andres Perez Dr. Andres Perez is a physician with Orlando Foot and Ankle Clinic, who has been practicing medicine for over 25 years. Dr. Perez also serves as the President of the Colombian American Medical Organization, a non-profit which offers support to the Latino community in Orlando, as well as in Colombia. Dr. Perez attributes who he is today to the challenges he experienced in his re-education process. After having
practiced medicine in Colombia for a decade, he found himself back in Medical School for another 6 years to obtain his credentials to practice medicine in the United States. He acknowledges God, his wife Martha, COAMED colleagues, and his patients for their support. His advice: “You need to see the light at the end of the tunnel. Set yourself up to dream and define your goals.”
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Maria Martinez Maria Martinez is Assistant Vice President of Human Resources and Risk Management at Rollins College; chartered in 1885 as a coeducational Liberal Arts College- recognized as one of the Top 100 Family Friendly Companies and receiving the 2014 Employee’s Choice Award. Maria has honed her skills through experiences she feels afforded her opportunities to develop independence, creativity, decisiveness, and resourcefulness. “Human
Resources offered me the opportunity to make a difference in people’s lives. As a member of the Rollins community, I have assisted in building an organization that values employees, treats individuals with respect and dignity, and provides comprehensive benefits and programing for community members.” Her advice: “Be honest, have integrity in all you do, treat others with dignity and respect, laugh at yourself and always maintain a sense of humor.”
Gabriel Ruiz Gabriel Ruiz is Owner, President and CEO of Advanced IT Concepts, an Information Technology Systems Integrator and Professional Services provider to the Federal, State and Local Government and Commercial clients. Gabriel attributes who he is today to his 26 years of military service as an Army Information Technology Officer helped him develop the required leadership and organizational skills needed to lead teams to common goals, like
those required to making businesses successful. He also acknowledges his early years as a consultant, where he learned many business lessons including having a genuine customer focus and an unwavering pursuit for quality. His advice: “You can only have an enduring impact, if you personally get involved. Set the corporate vision and the environment, so that it carries on even after you are gone.
Iza Montalvo Iza Montalvo is Editor in Chief of La Prensa newspaper, which has served Central Florida’s Hispanic community for over 30 years. Iza attributes who she is today to her varied career opportunities, in which she has had the opportunity to work for some of the most respected media outlets in the Spanish-language media- El Diario La Prensa in New York City and El Nuevo Día, Puerto Rico’s largest daily 14 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
newspaper. She has also served as a producer for Univision WXTV-26 as well as worked as Congressman Alan Grayson’s press secretary. Iza has reported on major news stories and as a TV producer, interviewed Joseph A. Acaba- the first Puerto Rican to be named as a NASA astronaut candidate. Her advice: “Work hard, be persistent and always, always, follow your heart and intuition.”
RESEARCH & DEVELOPMENT
Now enrolled at the UCF College of Medicine, Luke Pearson, ’14, credits his experiences in the lab and in the field with focusing his career path.
“Through undergraduate research, I learned a hands-on approach to science and gained a better understanding of my interests that prepared me to make the best choice for my future.” Luke Pearson, National Hispanic Scholar and National Merit Scholarship recipient, earned his undergraduate degree in biomedical sciences at UCF.
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OVIEDO • HUNTERS CREEK • ST. CLOUD • WINDERMERE • CONWAY Hispanic Chamber of Commerce of Metro Orlando
Alex Sanchez Alex Sanchez is Vice President and General Manager of Telemundo Orlando. Telemundo is an international network delivering unique content to Spanish speaking communities. ZGS communications is Telemundo’s largest affiliate who has operated WTMO in Orlando for more than 23 years. “The diversity of the media outlets, the multiple markets in which I have lived and above all, the diversity of the people who I have interacted with, have given me
the richest personal and professional experiences.” His advice: “If you care enough you will find a way. Be passionate about your cause. Study the people (organizations) who have successfully impacted their communities and emulate their approach, strategy and tactics. In the end it is all about execution, you may have a brilliant plan, but if you don’t execute, you failed.”
Gloria Puerto Gloria Puerto is Founder and CEO of Feed and Fortify Community Organization Inc., a not for profit organization 501(c)3. FEED & FORTIFY was developed as “a master key” dedicated to alleviating the suffering of children and families who are homeless or in transitional situations in Central Florida, by way of uplifting their bodies, minds and spirits as an integrated process of self-help and trust in God.
In her words, “As a God believer I am who I am today because his grace and mercy. My biggest success until now has been keeping the mission alive by multiplying my efforts.” Her advice: “Love what you do! Always remember that the real reason for serving should come from the heart. Never expect anything in return when you give.”
Vicente Sanchez Vicente Sanchez is President and CEO of Empresas Barsan, Inc. in Puerto Rico and TITAN Products of Puerto Rico Corp., in Orlando. Empresas Barsan-Productos TITAN has become the largest plant of its kind in Puerto Rico and TITAN Products of PR Corp. was established as a distribution warehouse to satisfy the necessities of the increasing Puerto Rican population in Central Florida.
“Throughout all of these years, I have faced good and bad times, economic crisis, market changes and more. With more than 30 years of hard work to build a successful business from scratch, I have learned that the way to success is by being in love with what you do.” His advice: “You have to evolve with the times and always be a step ahead. Love what you do. and do it right.”
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Laiz Rodrigues An Attorney by trade, Laiz Rodrigues is Editor and Creator at Hotspotorlando/ AboutUs Magazine and President at the Central Florida Brazilian American Chamber of Commerce. When reflecting on the experiences that have shaped who she is today, she stated: “All experiences contribute to the person you are, they mold you. Being a faithful person helps. Life presents us with many challenges and
constantly teaches us valuable lessons. At times criticism can emerge as a challenge, but your response to the criticism is what matters. As an Editor, I often face this challenge, but it never stopped me from doing what I love.” Her advice: “Never assume you know everything. Embrace life, do not look back, look to the future- there is where your success is.”
Camilo Soto Camilo Soto is CEO of PCNet – a leading independently-owned Managed Services Provider of technology services, hardware and software since 1985- which offers a full spectrum of IT Products, Professional Services and Data Center solutions to numerous Fortune 1000 companies nationally. PCNet began its rich business history as a division of The Dun & Bradstreet Corporation at a time when the PC/ VAR industry was just beginning. It is the professional experiences gained
from working within a large Corporation that have helped make me and PCNet successful today. His advice: “Risk = Rewards. You must always explore new products and services that your customer needs. Be flexible. Do not stay stagnant. Customize and adapt your business offerings to client requirements. If you do not stretch outside comfort zone, there will be no gain.”
Lisette Saint-Hilaire Lisette Saint-Hilaire was the Local Sales Manager at the former WHKQ 103.1 FM . In this role, she coached Account Executives optimizing quality of service and customer satisfaction. “I enjoy helping our sellers assist their client’s effectively through our radio platform.” “Learning about my clients’ industry has made me a good listener. I have a special commitment to local clients, because local clients have as much right to take advantage of a platform as the big regional 18 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
and national accounts.” Her advice: “Help, support and encourage everyone around you. Sellers have the privilege of touching many people’s lives, because our job depends on meeting people. We have a strong responsibility to be the fine thread that brings people, ideas, concepts and resources together.”
Diahann Smith Diahann Smith is Marketing Director for Florida Diary Farmers, and represents more than 130 dairy farm families in the state of Florida, promoting the healthy benefits of milk, cheese and yogurt. Having the opportunity to intern at the Orlando Sentinel many years ago set the course for her career. “I spent 13 years there and had great managers, mentors and role models who encouraged
and challenged me to learn, grow and be part of the community.” Her advice: “Pay it forward, by helping the next generation of professionals learn, grow and be active members of their communities. Always be open to learning new skills and expanding your horizons. And most importantly, treat all people with respect and maintain a positive attitude - it will take you far.”
Pedro Zorrilla Pedro Zorrilla is President of Ventana Events, a corporation that realizes Ventana al Jazz on a monthly basis in Orlando and Miami, soon to be a monthly event in 25 Hispanic Markets around the U.S. “Banco Popular made the biggest contribution to my personal business goals. Banco Popular was my real MBA,
where I learned from a top CEO what hard work is, and the importance of always protecting and never bending your values.” His advice: “Be an inspiring example to others, your business is not only for personal growth, your work always has to be a contribution to your market.”
Lucelis Torres Lucelis Torres is Founder of the Orlando Montessori Bilingual Academy. This academy serves families from many countries in a learning environment that fosters bilingual skills and respects a child’s natural desire to learn. As a mother of two young girls, Lucelis wanted her children to develop language skills in both Spanish and English. However, she found that teaching her children Spanish at home also required a supportive school
environment outside of the home. “I wanted children to grow up being bilingual and preserve their native tongue.” Lucelis was inspired and encouraged by her parents’ experiences as small business owners. She was also aided by her own passion and vision, as well as by the mentorship of the Hispanic Business Initiative Fund. Her advice: “Find a need and fill the gap.”
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I N FHISPANIC L U ECOUPLES NTIAL Eduardo Colón & Denise Torres Eduardo Colón and Denisse Torres are the owners of Melao Bakery. The mission of Melao Bakery is to celebrate Hispanic heritage through great food! Their business trajectory began in Puerto Rico, where they had a small bakery for many years. Upon their arrival to the states, they were confronted with many cultural challenges. “We learned the importance of working together as a family with the confidence that God is
directing us in all that we do.” They were not deterred, and in January 2015, will be opening the second Melao Bakery in Orlando. Their advice: Be yourself in the moment of creation. Do not be a replica of another’s vision. As community leaders, our most important purpose is to inspire others to work together as a team towards the same vision and community.
Ricardo & Janet Pesquera Ricardo is a Partner in the law firm of Crews & Pesquera and practices personal injury and criminal defense. Janet is the Managing Partner of Pesquera, Cerrud & Birmingham where they practice business and labor law. For Ricardo, starting a law practice in a foreign land and persevering on a dayto-day basis developing the firm into a nationally recognized office, made him the tough, no nonsense, highly motivated person he is.
For Janet, practicing law in Puerto Rico and Florida, while being a daughter, wife and mother to 2 nieces, provided her a life full of challenging experiences while making her a happy, balanced, nurturing woman. Their advice: “Be passionate and ‘in-tune’ with your inner self. Practice what you preach, never quit. Share your knowledge and accomplishments. Get involved and lead by example.”
Sergio & Karla Vargas Sergio and Karla Vargas are owners of All Star Mattress Furniture store. “We started out by selling mattresses to family and friends out of our family minivan, and then the word began to spread about what we did.” This led to an opportunity to service the community at large. Both worked in the hospitality industry for many years and acquired great customer service skills- which is a key ingredient of being successful in 20 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
any business or industry. “Our customers are our number priority and we ensure their satisfaction. That is what keeps them returning and referring us.” Their advice: “Follow your dreams with passion. Set short and long term goals and have a plan to reach them. Make sure to always invest in your community. Because this is where you work, live and play.”
SHAWN BARTELT A GEM IN OUR COMMUNITY Shawn Bartelt is Vice President and General Manager of CMG Orlando TV, which licenses WFTV Channel 9, WRDQ TV27, Antenna TV, and MegaTV Orlando, a Spanish-language station serving Hispanic viewers. Shawn majored in Broadcast News, because she wanted a career, “that would force me to stay engaged and involved in my community and in the world.” For Shawn, broadcasting would become a highly successful career resulting in job opportunities in numerous cities, coupled with ever-increasing responsibilities. Throughout all of the changes in her career, Shawn’s passion for the media and for its potential to serve the community has remained constant. As a parent of two adopted children, Shawn is also passionate about the struggles faced by many families. For Shawn and for the stations she manages, community connection has remained an essential core value.
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Putting the needs of others
FIRST
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COVER STORY
W
hat kind of gift might a young girl from Caracas, Venezuela want when she celebrates her Quinceañera? One fifteen-year-old named Giorgina said she wanted to visit Walt Disney World in Orlando. It was a choice that began an inspiring journey for a woman who does everything with a passion for people. Standing in front of Cinderella’s Castle, the young Giorgina told her aunt that one day she would work for Disney. Despite her aunt’s wondering how her young niece could see so far into the future, that is exactly what happened. At the age of fifteen, Georgina had made up her mind.
The Road to Florida There were many steps along the path of Giorgina’s journey. There was a degree in Business Administration from Andres Bello Catholic University, marriage to an airline pilot and many trips around the world, a move to New Jersey and a master’s degree in TV Production Communication from William Paterson University of New Jersey. Finding the climate in New Jersey too cold for her liking, Giorgina chose to move to Florida. She decided upon Orlando, because it would be the kind of place best suited for perfecting her Englishlanguage skills. Thinking back on her choice, Giorgina said she considered Orlando to be “a very nice, cozy, family place - a central location where people would come and visit me.”
The Return to Disney Being the kind of person who needed something productive to do, Giorgina looked for a job. The place where she found it: Walt Disney World. She loved her job in sales, and soon became a lead merchandise buyer. “When you work in the tourist industry, it gives you the opportunity to see and appreciate many other cultures,” says Giorgina. While at Disney, her personal encounters with people from around the world reinforced her belief that “it takes only a little bit of kindness to make a big difference in somebody’s life.”
The Face of Telemundo After nine years at Disney, Giorgina decided to change course and use her knowledge of TV production. Sacrificing her well-paying
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job at Disney, she first volunteered at Telemundo Orlando, and was later offered an entry-level position. She soon became one of the station’s best-known on-air personalities and goodwill ambassador. After becoming Telemundo’s Director of Production and Public Relations, Giorgina used the power of the media to provide useful information to the Hispanic community. She was especially aware of the needs of those who were newly arrived in the United States. She recognized that her audience needed information about their new surroundings, new laws, community services, employment, and business opportunities. She also created programming that helped her audience stay connected with their own customs and native countries. “We supported local artists. We wanted to help people keep their roots. Every country has its own roots,” says Giorgina.
Becoming Her Own Boss After nine years at Telemundo and nearly one year as the Editor in Chief of the Central Florida edition of IMAGEN Magazine, Giorgina considered job offers in other parts of the country. She also considered how best to use her many talents and the friendships she had developed over the years. Even her background as a personal trainer and her many appearances as the reigning Ms. Florida 1999 came into play when making her decision.
”
During the past six years, Gio Communications has grown significantly, now offering consulting services for public relations, marketing, governmental affairs and event planning. The common element in all of Giorgina’s work is her desire to serve as an instrument for bringing people, companies and organizations together for their mutual benefit.
She also says there are some things about people that are universally true. People need other people in order to thrive.
There were, however, two additional factors that were even more influential in making her final decision. She wanted to stay in Orlando, and she had the support of the most important person in her life: her current husband, Deputy Chief of the Orlando Police Department, Orlando Rolón. “He gave me the strength to do what I needed to do,” says Giorgina. What she most needed was to start her own company. In 1999, Orlando Rolón was a Public Information Officer with the Orlando Police Department. Early on, he recognized Giorgina as a TV reporter and producer who cared more about her audience, and less about negative stories and sensationalism. “Giorgina always puts others’ needs before her own,” says Orlando. Ten years later, when it came time for making her most important career decision, 24 | VISIÓN
Orlando assured Giorgina that she had the trust and respect of a great many people - the kind of respect that would ensure her success as the President of Gio Communications. “I knew that she would be the ideal person to help her clients in achieving outreach to the Latino market,” says Orlando.
Hispanic Chamber of Commerce of Metro Orlando
”
We Have the Power In a similar way, Giorgina’s 17-year association with the Hispanic Chamber of Commerce of Metro Orlando was motivated by a desire to bring people together for the benefit of Hispanic entrepreneurs and for the good of the Central Florida community. Giorgina is emphatic when she says, “I have so much confidence in the Chamber. We have the power to make changes. We are here to help small Hispanic businesses become successful and be heard.” As the HCCMO Board Chair, she is enthusiastic about working with fellow board members and with a staff of people who share her passion for progress.
Nothing Can Stop You This past year, Giorgina achieved another milestone. Having completed her doctoral studies in Social Psychology, she is now known as Giorgina Pinedo-Rolón, Ph.D. “I have always liked to study human behavior. We are all different, and we all react to different situations in different ways,” says Giorgina. However, she also says there are some things about people that are universally true. People need other people in order to thrive. They especially need supportive family members. Perhaps the best understanding of the importance of this person-to-person support is offered by Giorgina when she says, “If you have that support, nothing can go against you.”
GEORGE FOURNIER
Freelance Writer
Hispanic Chamber of Commerce of Metro Orlando
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Why You Should Care about Your
SOCIAL
MEDIA
PERSONAL BRANDING
I
f you do not tweet or post, you may think to skip right past this article. Don’t! We are not talking about Snapchat or Swarm here. I want to share with you how to realistically improve and cultivate your online personal brand. Follow these tips and it will be one of the biggest boosts to your career in years. Why should you care about your social media personal brand? Google. Anyone can find out anything they want to know about you and, more importantly, your competitors. It is time to take control of your personal brand and utilize it to reach your goals. I have been curating my digital personal brand since social media was created. Ensuring my professional brand is upheld in all of my posts (including personal items when appropriate) and broadening my reach, has helped me become a business owner. As you develop your social media personal brand, first understand what each channel is for and who your audience is on each. Here are a few tips to help you make decisions on the largest social media platforms:
Create your own Brand & Set up your Profiles Stop and think. What is your brand? What is it you value most? How do those values apply to your brand? Also, spend some time researching other’s profiles, your audience and how they interact.
Audit your existing social media. Google yourself and see what comes up. What values do the search results represent? Do they align with your personal brand? Label your expertise. Use repeatable descriptions for all your social profiles. This is not the place to be extremely creative, as you want it to be searchable. Some examples include using “graphic designer” instead of “creative thinker,” or “marketing director” instead of “strategic guru.” Have one username. Consistency is vital. 26 | VISIÓN
Your Brand’s Visual Story Use one photo across all channels. Your photo is the strongest visual representation of your brand. Snap pictures with care. A picture is worth a thousand words (which is awesome, because you only get 140 characters on Twitter). Professional vs. Personal Brand on Social Media Many argue these are impossible to keep separate. Be you- just remain professional on social media. Most importantly, know your audience and stay positive. Thought Leadership is Shaped By Your Engagement Not every topic is right for every social network, and realizing that is another essential part of successfully using social media to build your personal brand. Read twice and edit before you post. Every post you write contributes to people’s
perceptions of you. Always post carefully and never write in haste. Remember to be consistent. One of the most important tenants of a great brand is consistency. Get your professional opinion out there. People who research you will want to know just how much of an expert you are in your chosen profession. Get your opinion out to the world by talking with your audience at least once a week and build up your reputation. React with caution. Think twice before you respond. Posts are often taken out of context and can severely damage your personal brand. Act without emotion. Have conversations. Spark growth in your personal brand by engaging with others. Join community discussions whenever you can.
Now get online and start attracting business through your personal brand!
Hispanic Chamber of Commerce of Metro Orlando
Choose whether you will include professional contacts with your family and friends here. Twitter For everyone and all topics. LinkedIn Professional Optimize your account by using keywords, utilizing their blogging tool, growing your network, and staying engaged. Instagram Share a mixture of photos from professional, business, personal, hobbies, etc. Do not only post about Happy Hour or you will come across as an alcoholic. Google Plus Content appears in Google search results, so make sure yours is positive. Pinterest Share photos from your favorite websites and blogs to express your personality from hobbies to projects and your lifestyle.
LAURA KERN
KAPTIV Marketing @KAPTIVMarketing
THE BEST COLLEGE IN FLORIDA
F O U N D E D
1885 WINTER PARK • ORLANDO, FL
TOP RANKED FOR 20 YEARS
For 20 consecutive years, U.S. News & World Report has ranked Rollins among the top two regional universities in the South and first in Florida. NO. 1 IN FLORIDA AND NO. 9 IN THE NATION FOR PART-TIME MBA Bloomberg Businessweek (2013) NO. 1 IN FLORIDA Forbes: America’s Top Colleges (2011) NO. 1 MBA IN FLORIDA Forbes (2005–13)
More than 60 percent of students study abroad before they graduate.
NO. 1 IN FLORIDA AND NO. 19 IN LEADERSHIP DEVELOPMENT PROGRAMS Leadership Excellence magazine (2012)
A Top Producer of Fulbright Scholars ROLLINS HAS 22 VARSITY ATHLETIC TEAMS WITH MOST COMPETING IN NCAA DIVISION II AND THE SUNSHINE STATE CONFERENCE.
ARTS
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CULTURE
STUDENTS
Rollins is home to the Cornell Fine Arts Museum, the Annie Russell Theatre, the Bach Festival Society of Winter Park, Winter Park Institute, and Winter With the Writers. Our campus guests have included David McCullough, Gloria Steinem, Maya Angelou, Allen Ginsberg, Paul McCartney,
COMMUNITY ENGAGEMENT
and presidents Coolidge, Roosevelt, Truman,
Community service and partnerships
Reagan (then governor), and Obama.
are essential to a Rollins education.
EDUCATING GLOBAL CITIZENS AND RESPONSIBLE LE A DERS
rollins.edu
Hispanic Chamber of Commerce of Metro Orlando
VISIÓN | 27
SALES PERSONALITY RUSH
KEEP THEIR EYES ON YOU!
D
o you ever sing Karaoke? Do you make a fool out of yourself when you do it? I do, all the time! I usually sing James Brown’s ‘I feel good’ when I go to Karaoke night. So, imagine a ‘Powder Rican’ singing to James Brown. People love it! It’s a combination of silliness, bravery and entertainment, all at the same time.
painful memories. As a matter of fact, I am the biggest hater of painful memories, because it puts the audience in a negative state of mind. I usually do not concentrate on the pain of the past. I bring the joys of the past to be experienced again in the present and in the future.
What is a great presentation?
Bottom line- there are many aspects to a great presentation. The same applies to a sales pitch, or any conversation you have. Here is what I know you should know: Get their attention fast, be enthusiastic, ask powerful emotional questions, be a master of storytelling, learn how to be humorous (different than being funny), provide solutions and have a memorable closing.
A “great” presentation is subjective. What is “great” for some, could be more like “eh” for others. How well you know the information you are presenting is the least important factor when wanting to capture an audience. There are so many important aspects of a great presentation, but information is not the key factor. Information bores the crowd. An award winning scientist could be explaining the next breakthrough in science and at the same time he or she could be putting the audience to sleep. So what is the secret ingredient for a fascinating presentation?
Is it delivery? First, grab the audience’s attention in less than 9 seconds. You should know this, because you have heard it before. No time to explain why, but make sure you do this. “Thank you for having me” and or “Thank you for coming” is ‘amateurish’ and is the way most people start their presentation. Are you still reading? Have you realized yet that the reason you are still reading is because of the first sentence of this article? I immediately put you in the picture, gave you a memory of you or someone you know that sang Karaoke. Maybe it is a great Karaoke show, or maybe it is something related to singing or performing. Karaoke is fun, and if you can grab the attention of the audience during Karaoke night, you have the fundamentals of a great presentation. You might be thinking, “yeah right!” but it is true! In Neuro-linguistic programming, it is very common to somehow remind people of the past. Get people to remember and relate to stories. Comedians do this all of the time. It does not have to be
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Hispanic Chamber of Commerce of Metro Orlando
What does it take?
All of those things require practice and skill. Notice that I did not say speak well. Speaking skills are definitely important and you should most definitely train in speech, but I have heard people with heavier accents and stutter speak and still get a standing ovation. Above all, your state of mind is the most important thing. You might not realize this yet, but your state of mind will dictate how well you deliver a presentation- no matter how good of an actor you are. Ask yourself five questions before you deliver any presentation: (1) What is your outcome? (2) What mental state are you in currently? (3) What mental state do you need to be in to reach your outcome? (4) What mental state is your audience in? (5) What mental state does your audience need to be in for you to reach your outcome? Once you know the answer to those five questions, you will deliver a great presentation more often than not.
MILLO ALDEA
The Sales Personality Echo Interaction Group @milloaldea
2015 FIRST QUARTER PLANNING
W
ith the ringing in of the New Year, now is the time to begin considering tax planning strategies for the upcoming year, which involves a review of tax strategies adopted in the past and revising them for the future. Adopting a quote from Benjamin Franklin, well-known author Alan Lakein once said, “Failing to plan is planning to fail.” Business owners that take the time to engage in year-end planning strategies, therefore, are setting themselves and their business up to succeed in the coming years.
& development expenditures, other significant business incentives that expired in 2013, that may or may not be extended by Congress include, enhanced Section 179 expensing and the Work Opportunity Credit. Alternatively, there are many lesser known incentives still available to businesses, including 50-percent gain exclusion on the acquisition of qualified small business stock acquired after December 31, 2013, and the Code Section 199 Domestic Production Activity Deduction. Depending on your particular business, your CPA can advise you on a wide variety of incentives available to you allowable under current law.
Schedule a Meeting or Phone Call with Your Accountant Final “Repair Regulations” Most business owners are accustomed to contacting their accountants in the months leading up to the filing of their business tax returns. Unfortunately, outside of tax season, many business owners fail to take advantage of the knowledge and business experience possessed by their accountants that could lead to valuable benefits and savings. In fact, accountants tend to be the most underused resources that business owners possess. Your accountant is well versed on the current tax climate and its impact on your business and can apply this knowledge to your particular business needs and goals for the new year. However, if you do not reach out to your accountant, you may be letting this valuable resource go to waste.
In addition to the expiration of the business incentives discussed above, 2014 also saw the issuance of final regulations regarding the treatment of certain costs related to acquisitions tangible property. These regulations may afford significant tax planning opportunities for businesses, especially since they provide for a de minimis safe harbor allowing taxpayers to deduct rather than capitalize certain items. The de minimis safe harbor amount is $5,000 or less for those businesses with an audited financial statement and a written policy in place and $500 per item or invoice for those businesses without audited financials and a written policy. Your CPA can help you determine how your business can benefit from these final regulations.
Expired Business Tax Incentives
The Affordable Care Act
As 2014 was an election year, many of the first quarter tax planning strategies considered by business owners will depend on the actions of Congress that will likely take place in the first couple of months of the New Year. With 2014 came the expiration of several significant tax incentives that were afforded to businesses, including bonus depreciation and the credit for qualified research & development expenditures. While the sentiment in the tax and legal community seems to be that an extension of these and other expired tax incentives is more likely than not, the potential that they may not be extended will be an important factor in current first quarter planning strategies. Although the expiration of these incentives technically took place on December 31, 2013, if Congress chooses to extend them, even with a decision taking place in early 2015, their application would be retroactive to January 1, 2014. Therefore, with respect to bonus depreciation, now is an ideal time to review assets purchased in 2014 and to plan for assets that may be purchased in 2015. Because a final decision whether or not to take bonus depreciation is not required until a return is filed, business owners should consult their CPA to determine strategies both in the event these incentives are extended, and alternative strategies in the event Congress chooses not to extend. In addition to bonus depreciation and the credit for qualified research
January 1, 2015 marks the date for which the Affordable Care Act’s shared responsibility requirements take effect for applicable large employers (100 or more full-time employees). However, employers with at least 50, but fewer than 100 full-time employees, are exempt from these requirements until 2016 and employers with fewer than 50 full-time employees are completely exempt for any year. Additionally, large employers are afforded certain relaxed standards for 2015. You should consult your CPA to understand how the ACA will apply to your business based on its size. While these are just some examples of tax planning strategies that should be considered as we begin a new year, there are many others that are available based on the particular needs of your business. You should consider the items discussed in this article and contact your CPA to ensure your business is set up to succeed
PETER HILERA JENNIFER SULZER Hispanic Chamber of Commerce of Metro Orlando
VISIÓN | 29
The Main StreetSTREET GARDENER THE MAIN Gardener
NOW IS THE TIME!
A new year is the perfect time to pause and pro-actively create your plan for 2015. It is critical for you to make the time now to establish your business and personal goals, or you will spend the entire year simply reacting to what happens to you. Many people spend more time planning their vacation than planning their business, only to spend their whole vacation worrying about their business performance. Take my advice. Trust me. Just do it! You will be amazed at what you can accomplish in 2015 when you make a plan now and then stick to it! I call my system the “three R” method of planning: reflection, reviewing, and recommitment. You may have a different system that works for you, but what is most important is that you spend some time really thinking about your business and documenting your success and your challenges. Reflection Typically, I use the holiday season to reflect on the current year. Thanksgiving prompts me to reflect on all the things that happened throughout the year. From new clients, new opportunities that appeared, and sometimes what challenges were overcome. I also reflect on what worked really well this year, and what did not turn out like I imagined. Many times this exercise generates a three-column page: (1) What I am truly grateful for; (2) What worked really well last year; and (3) What needs improvement. List number one is always the longest! Review This stage is for reviewing the why of the above lists. If something worked out really well, I ask myself, why? If there was a real success, why did it happen and how can I repeat the success again this year? If things did not go so well, I ask myself, why? Did I miscalculate or do I need to get some additional training? This is not the time to make excuses. This is the time to be honest with yourself and dig into the reasons why you are doing well or struggling. You may need to visit a coach or ask your advisors, but in order to move forward with your business, you have to know what is working and why, and what is not working, and the reasons why. Recommit Once you have reflected and reviewed last year, it is time to map your course for this year. Much like setting the GPS in your car, when you insert your destination, there may be a variety of routes to get you to the destination, but you must commit to a route that will get you there. Setting goals for your business allows you to check on your progress to the destination, and it will also allow for you to recalculate your route if you make a wrong turn. A goal must have measurable achievements along the way, and a timeframe for accomplishment. It has been said, that “a goal without a measurement or a timeframe is simply a wish.” Do not just wish for success in your business. Set your goals now, recommit to achieving them, and hold yourself accountable. This process is not hard, but it does take time. If you get started now, I believe it will pay off for you in 2015. Happy New Year!
HCCMO UPDATE
2015 HAS ARRIVED! Happy New Year to all!
We are ready to start fresh and with great enthusiasm to make this year a great one as we continue to work hard and move forward for the betterment of our business community. With the New Year comes change and improvement to many of our events and programs. We want to ensure we continue to provide value-added propositions and return on investment to our members, trustees and sponsors, as well as our community. We value our partnerships and collaborations. It is our purposeful intent to continue to develop those relationships in order to be more diverse and inclusive. Our first signature event of the year is the 23rd Annual Installation Luncheon February 19, 2015, at the Rosen Shingle Creek. During this event we introduce the new Chair of the Board and the newly appointed Board of Directors for HCCMO. We also recognize our valuable trustees for their continued support to the mission and vision of the Chamber. We invite you to be a part of this great event where Chamber members and community leaders will be updated on the state of the chamber and a look ahead for 2015. Following Installation, we gear up for the new and improved Hispanic Business Conference & Expo taking place June 4 through June 6 at the Orange County Convention Center West Building. For the past 20 years this event has paved the way for entrepreneurs to meet and do business together, and thus supporting and fostering economic development for our region. We have taken this event back to the drawing board and enhanced it with innovative ideas that will focus on business to business connections. The new HBCE, with its new name and all, will give our businesses improved networking and business opportunities, seminars that matter and make sense for your business or profession, whether your company is small or large. 2015 is the year of re-invention, creativity and innovation for our business community. Supporting Hispanic Business Conference & Expo is Supporting Entrepreneurs! Join us in June! For more information contact us at Info@hispanicchamber.net or call (407) 428-5870 or visit hccmo.org for more information. I congratulate all of the Hispanic Influencers showcased in this edition, including the special edition of our board chair, Dr. Giorgina Pinedo-Rolon. Giorgina’s leadership and dedication to our Hispanic Chamber and community is exemplary. It is a privilege and an honor to be working amongst such amazing professionals! To our Community Gem, thank you for being an example Shawn Bartelt, for walking the talk. Join me and my team in 2015 as together we work towards improving the quality of life for the place we call home, Central Florida, the place where we live, learn, work and play. ¡Feliz Año Nuevo!
JERRY ROSS
Executive Director National Entrepreneur Center
@JerryRossOnline
30 | VISIÓN
Hispanic Chamber of Commerce of Metro Orlando
DIANA BOLIVAR
President HCCMO @HCCMO
Hispanic Chamber of Commerce of Metro Orlando
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GALLERY
Business After Hours PC Net Corserva
Savor The Night 2014
Latin Food & Wine Festival 2014
17th Annual Don Quijote Awards
32 | VISIĂ“N
Civic Advocacy Series
Savor The Night 2014
Latin Food & Wine Festival 2014
17th Annual Don Quijote Awards
Hispanic Chamber of Commerce of Metro Orlando
HCCMO Member Appreciation Day at LEGOLAND Florida
Latin Food & Wine Festival 2014
Latin Food & Wine Festival 2014
17th Annual Don Quijote Awards
September - December 2014
Pet Alliance of Greater Orlando by Reed Nissan
HCCMO Member Appreciation Day at SeaWorld Orlando
Savor The Night 2014
Latin Food & Wine Festival 2014
Latin Food & Wine Festival 2014
Latin Food & Wine Festival 2014
Orlando Health - West Orange Chamber of Commerce
Orlando Health - West Orange Chamber of Commerce
Business After Hours
17th Annual Don Quijote Awards
17th Annual Don Quijote Awards
17th Annual Don Quijote Awards
Trustee Luncheon 2014
Business After Hours
Hispanic Chamber of Commerce of Metro Orlando
VISIĂ“N | 33
LET’S FACE THE FACTS Robe rto
G
añ z Bol os
Oscar De
La
e óm
s
ff se
yor a m
Ga b rie l árquez ia M
Sonia S
rc Ga
o
Dilma R ou
to
nta e R
INFLUENTIAL HISPANICS IN THE WORLD DILMA ROUSSEFF
GABRIEL GARCIA MÁRQUEZ
OSCAR DE LA RENTA
ROBERTO GÓMEZ BOLAÑOS
SONIA SOTOMAYOR
Dilma Rousseff (December 14, 1947- Present) is Brazil’s 36th and first female President. In a political realm normally dominated by men, Brazil’s President Rousseff, 67, has challenged social norms in many ways. Rousseff is known for her progressive politics, including fighting for social equality and challenging the machista mentality. She was previously the Chief of Staff of the President Luiz Inácio Lula da Silva from 2005 to 2010.
Gabriel Garcia Marquez (Mar. 6, 1927 – Apr. 17, 2014) was a Colombian novelist, short-story writer, screenwriter and journalist, known affectionately as Gabo throughout Latin America. Considered one of the most significant authors of the 20th century, he was awarded the 1972 Neustadt International Prize for Literature and the 1982 Nobel Prize in Literature. He pursued a self-directed education that resulted in his leaving law school for a career in journalism.
Óscar Arístides Renta Fiallo (Jul. 22, 1932 – Oct. 20, 2014), known professionally as Oscar de la Renta, was a Dominican American fashion designer. Born in Santo Domingo, Republica Dominicana, he was trained by Cristóbal Balenciaga and Antonio del Castillo. He became internationally known in the 1960s as one of the couturiers who dressed Jacqueline Kennedy. An award-winning designer, he worked for Lanvin and Balmain. His eponymous fashion house continues to dress celebrities and royalty.
Aka “Chespirito” (Feb. 21, 1929- Nov. 28, 2014) was born in Mexico City and became a famous author, publicist, drawing artist, music composer, director, and producer and the father to 6 children. He was trained as an engineer, but never practiced. Chespirito began as a creative writer in the D’Arcy advertising agency at the age of 22 and in the late 1960s, Latin America came to know and love him as El Chapulín Colorado and El Chavo del Ocho.
(Jun. 25, 1954- Present) was nominated by President Barack Obama for Associate Justice in May 2009- assuming the role in August 2009. She is the 111th appointment to the Court. She is the first justice of Latino heritage, and the third female justice. Sotomayor is among the youngest justices to serve the Supreme Court. She was born in the Bronx, New York and earned a B.A. from Princeton University and a J.D. from Yale University.
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Hispanic Chamber of Commerce of Metro Orlando
By: Gonzalo Loayza
MEET: MISSY STEPHENSON
MANAGER OF COMMERCIAL CUSTOMER SERVICE
MY BUSINESS TO HELP “ IT’S GROW YOUR BUSINESS.”
When she’s not riding to raise money for charity, Missy helps customers like Orlando Harley-Davidson save money, energy and valuable time to put more of their customers behind the handlebars. With OUC’s new Business Service Center, businesses of all sizes get a personal connection to their hometown utility. Missy and her team provide one-on-one, industry expert guidance, navigating businesses on the road to energy efficiency. Learn more at www.ouc.com. Hispanic Chamber of Commerce of Metro Orlando
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WE HELPYOU BUILD
RELATIONSHIPS.
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Hispanic Chamber of Commerce of Metro Orlando
WWW.HCCMO.ORG
Orlando Fashion Square Mall - 3201 E. Colonial Dr. • Suite A20, Orlando, FL 32803