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Hispanic Chamber of Commerce of Metro Orlando
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Spending time with loved ones is inspiring. Ensuring they receive expert care is
Amazing. Florida Hospital provides a comprehensive healthcare network for your entire family. That’s why our 10 hospitals and 2,500 physicians deliver expert care at convenient locations across Central Florida — wherever you live or work. We’re here to heal the mind, body and spirit. Because when your loved ones are
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LIFE is AMAZING.
Hispanic Chamber of Commerce of Metro Orlando
FloridaHospital.com 16-COMMPART-05952
happy and healthy,
Cover Stories
Welcome Letter Frank Lรณpez p. 7
Commemorative Edition
Feature Stories Key Hispanic Market Trends To Watch For p. 18
Lourdes Mola Authenticity in Action p. 8
HCCMO Always Innovating & Ever Changing p. 12
Redefining a Chamber of Commerce A Member Experience p. 22 The Evolution of HCCMO's Programs and Signature Events p. 24
Columns Don't Let the Tax System Stump You p. 21
Kari Conley
A Gem in Our Community p. 27
A Legacy of Transformational Leadership p. 14
The I.T. Factor p. 28
Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando
Editor's Note Commemorative Edition
EDITORIAL TEAM Dr. Cyndia Muñiz Editor-in-Chief Christine Soto Art Director / HCCMO Nelson Camargo Contributor / HCCMO Elda Rivera Contributor / HCCMO Margie Viera Contributor / HCCMO Ariana Largacha Graphic Design Intern / HCCMO Aida Lublin Contributor Jason Fernández Contributor Euribiades Cerrud, Esq. Contributor Peter Hilera Contributor George Fournier Contributor Wilson Camelo Contributor Carlos Pérez Contributor
Estimados Colegas, I am honored to serve as the Editor of this special commemorative edition of Visión Magazine, in which we highlight the evolution of the highly successful Hispanic Chamber of Commerce of Metro Orlando. As I read the stories of how the HCCMO came about and the strides that were made along the way, I felt an enormous sense of pride. I am taken aback by the dedication of those individuals to maximize on an opportunity to have a collective impact on our Central Florida community. In his personal account, Euri Cerrud describes the Chamber as extended family. A family made possible by uniting like-minded, skillful professionals with the best of intentions and laser focused on a bigger picture. I am also very excited for you to read about the journey of HCCMO Chairwoman, Lourdes Mola. A trailblazer and change agent in her own right, Lourdes Mola has had a profound impact on the Central Florida community. Thank you Lourdes; for rolling up your sleeves when needed, for your unwavering commitment to serving others and for always representing the Latino community with excellence. Your transformative leadership in our community is truly appreciated. To the Editorial Team, who have volunteered their time and talent to Visión Magazine over the years, thank you for your tireless efforts. Your ongoing support made all of the difference in putting together the finishing product time after time. This publication has always been a team effort and I am immensely proud of our dedicated editorial team. It has been my pleasure to serve the Chamber and this community as Editor of this eminent magazine that has been utilized as a platform to display the many achievements and contributions of professional Latinos in Central Florida. We look forward to the continued progression of the HCCMO under its new leadership in the coming years. Muchísimas gracias a todos. Wishing you all much success moving forward. Atentamente,
Dr. Cyndia Morales Muñiz Editor-in-Chief University of Central Florida cyndia.muniz@ucf.edu
Hispanic Chamber of Commerce of Metro Orlando
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HCCMO Staff
2017/18 Board Members Executive Board
Frank López President María S. García de la Noceda Vice-President Margie Viera Director of Business Development Nelson Camargo Marketing Manager
Karla Muñiz Board Chair Florida Hospital
Modesto Alcala Vice-Chair Universal Orlando CityWalk
Juan C. López-Campillo, Esq. Legal Advisor Cruser & Mitchell, LLP
Paul Roldan Vice-Chair Elect Allgen Financial Advisors, Inc.
Albert Hurtado, CPA Treasurer GellerRagans
Janet E. Martínez Secretary ShuffieldLowman Attorneys & Advisors
Board of Directors Malcolm Barnes Director Duke Energy
Dick J. Batchelor Director Dick Batchelor Management Group, Inc.
Cy Cawthorn Director ClariVita
Rick Corral Director UPS Florida
Elda Rivera Marketing & Sales Coordinator
José Cerda Director State Farm Insurance
Marivette González, Esq. Ambassador Chair The Law Office of Marivette González, PLLC
Luisa García Executive Assistant
Jason Fernández Director Wyndham Worldwide
Yanet Herrero Director Kings Service Solutions, LLC
Manuela Restrepo Staff Accountant
Belinda O. Kirkegard, MPA Director City of Kissimmee
Christina Pinto, CFP Prospera Representative MPC, Wealth Management
Ovelyn Beaudoin Membership Services Specialist
Lourdes Mola Ex-Officio Lourdes Mola Solutions
Ricardo R. Pesquera, Esq. Director Crews & Pesquera, P.A.
Tracey Olaez Project Coordinator
Juliana Peña Director Orlando International Airport
Alex Sánchez Director WTMO Telemundo Orlando
Pamela Rogan Director Rogan Marketing and Communications
Abdullah Tharoo Director PayKoncept Merchant Solutions
Hiram J. Turull Director TD Bank, America’s Most Convenient Bank
Irma Stenman Metro Orlando EDC Representative Metro Orlando EDC
Christine Aponte Events Coordinator Christine Soto Graphic Designer & Social Media Coordinator
HCCMO Trustees
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Hispanic Chamber of Commerce of Metro Orlando
Pedro Zorrilla Director Ventana Al Jazz
A Word from the President It is with great enthusiasm and pleasure that I take this opportunity to introduce myself as the new President of the Hispanic Chamber of Commerce of Metro Orlando (HCCMO). I consider it a privilege to be entrusted by the HCCMO Board to serve in this mission driven role. A mission that will drive and light the path for us every day. A mission that challenges us all "to provide leadership and support the economic development of the Hispanic business community of Metro Orlando." I am sure we all remember that not so long ago, when organizations dealt with defined markets and in regards to leadership, an organization’s main concern was mostly a matter of managing resources. Today, we live in a fast forward, ever changing environment where organizations big and small are dealing with constant change and unpredictability. To achieve success leaders need to be present and mindful of current needs. As importantly, leaders need to also have the ability to keep an eye on future challenges and opportunities making sure to develop a vision that will serve as a road map for success. This is why I am committed to maintaining the legacy of transformational leadership of this great organization. Together, we will effectively and strategically lead with our board and our partners, to build and advance on the legacy of the accomplishments achieved by the HCCMO for over more than two decades to the benefit of the Central Florida Region. This is my mantra, it will be my purpose throughout my tenure at the HCCMO. As I embark on this journey, I will ensure to engage, to listen, to learn and to seek to create reciprocal value for all of our stakeholders. I firmly believe it is only through the creation of reciprocal value for our members, from business owners to trustees and corporate as well as public sector partners, that we achieve lasting and sustainable success for our Chamber and our community. I feel privileged and honored to embark on this journey, joined by a dynamic and dedicated cadre of professionals and volunteers that call the HCCMO familia. I pledge to honor each of them, as well as to challenge us all, to achieve above our expectations. I do look forward to meeting and engaging with each of you, and to the opportunity to build strength and financial well-being for all of the entrepreneurs of our great City and Region. Until we meet in person, I am at your service.
Frank LĂłpez President
Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando
Cover
Lourdes Mola
Authenticity in Action
I
n every leadership role Lourdes Mola has embraced, she is described as an authentic leader. Her visionary mindset keeps her focused on consistent growth and a strong commitment to building lasting business relationships. She believes the ability to connect starts with attentive listening because making effective connections also depends on the ability to be sincere and authentic. It is all part of the impression that people have when they first meet Lourdes because, as she says, “I am just myself.” Being “herself” is a combination of many things that include: her upbringing as the daughter of two Cuban immigrants, her reliance on strong values and beliefs, her appreciation of the importance of her own culture along with a respect for the culture of others, and her desire to contribute to the growth and development of everyone around her. This desire turned into a great passion, one that will now get her fulltime attention. Lourdes is putting to great use her years of experience and proven business acumen into guiding others to envision and achieve a bigger share of the marketplace for themselves – the kind that can be gained by doing business with Fortune 100 companies and becoming minority vendors for large corporations. Lourdes Mola Solutions, which she describes as “a vocation in action” fueling businesses in the areas of development, multicultural strategies, leadership training and communications, is her way to drive community economic empowerment. Advising fellow Latinas such as Sharon Rodríguez in starting Social Blitz, a new social media business and connecting her to the institutions that could help open doors for new business is part of a day’s work. Teaching negotiating skills and strategizing tactics to help a small bakery become a supplier for a mega business was icing on the cake.
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A Goal Driven Leader
Lourdes believes that in order to make positive contributions, it is important to identify and achieve goals to see them come to fruition. It is an ability she put to good use during her 19-year career at Walt Disney Company. After working for ten years in Miami for Royal Caribbean Cruises and Celebrity Cruises, Lourdes was recruited by Disney Cruise Line to come to Orlando to be part of the “launch” of a completely new business. At the time, Disney had no ships in the water, and her job involved developing and executing plans for international sales, along with designing a system for inventory operations. “Basically building everything from scratch, a team, a system, and operation," an experience she later recalls with many fond memories. What followed was a series of positions of increasing responsibility. Lourdes became the Senior Sales Manager for Disney’s Fairy Tale Weddings, another new Disney start-up business. That was followed by additional sales and marketing management positions throughout the Disney portfolio. After achieving success in the sales and marketing arena, Lourdes became Manager of Minority Business Development, and finally Manager of Corporate Citizenship. “I learned the power of the brand,” says Lourdes. From painting the Disney Magic cruise ship in
Mickey-related colors to foregoing on-board casinos, the Disney brand drove decision making. It was also the mark of an authentic corporate identity that became part of Lourdes’ own approach to business and her role as a community leader.
Community Leadership
Authentic leaders take inspiration from their own life. When her daughter enrolled in Middle School, Lourdes attended her first Parent and Teacher Association meeting as a new parent to the school. The result of her curiosity was her immediate selection as the PTSA president. By applying her marketing and organizational skills, Lourdes successfully engaged parents and increased PTSA membership by 300 percent, with an outcome of happier, more engaged and more involved parents committed to the success of their children and their school. Throughout her journey, Lourdes has received numerous nominations and distinguished awards for her involvement in education, the Hispanic community, and serving as an example for professional women throughout Central Florida. Her service with the Hispanic Heritage Scholarship Fund, Girl Scouts of America, and Business Women’s Association, to name a few, led to prestigious nominations including the Women of Distinction Awards and 2016 Entrepreneur of the Year by the Women’s Executive Council. Her local involvement would later receive statewide attention. In 2015 Florida Governor Rick Scott appointed Lourdes Mola to the Board of the Early Learning Coalition of Orange County. Governor Scott would then reappoint her for another term, prompting features in the Orlando Sentinel and Orlando Business Journal's “People to Watch.” For Lourdes, serving the needs of others is just as important for nonprofit organizations with actively engaged volunteers as it is for large for-profit companies. The need to serve others is an attribute which Lourdes has displayed both professionally and in her personal life.
HCCMO’s Longtime Champion and Servant Leader
The Hispanic Chamber of Commerce of Metro Orlando was approximately three years old when Lourdes arrived in Orlando. As she progressed through different roles at Disney, Lourdes would find her corporate objectives becoming more in line with the mission and vision of the Hispanic Chamber. So much that she would enter a 10year affiliation with the chamber spanning being the trustee representative for Disney, a committee member, board member, and ultimately board chair. The character of the Chamber along with its commitment to service and engagement reflected the approach Lourdes has taken throughout her career. During her tenure with Disney, Lourdes managed to work on a strategic plan alongside current HCCMO leadership to ensure the prosperity and growth of the HCCMO programs that serve our Hispanic Business community, and her loyalty to
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Hispanic Chamber of Commerce of Metro Orlando
this mission will impact their reach and longevity. As a board member and trustee, Lourdes was a strong advocate for the HCCMO’s Young Professionals program providing the initial spark to launch the program in 2015. The program has since grown to become a conduit for many young Hispanics to transition from entry level thinking to more established level of professionalism. As recognized by the 2016 Young Professional Chair, Mr. Fernando Velandia: “Lourdes was instrumental in securing the funds to launch the program and thanks to her championing this effort, today the Young Professionals group has over 150 participants.” In 2016 she served the Chamber’s 1,700 member representatives as Chair of the Board of Directors. Under her tenure as Chair the HCCMO rolled out a strategic plan to increase memberships and launched a voting campaign in partnership with NCLR and the Supervisor of Elections for Orange, Osceola, and Seminole County. The campaign, #CFLWillbeheard, contributed to one of the highest voter registration years among the Hispanic population in Orlando. Through hands-on leadership roles with the HCCMO, Lourdes demonstrated an exemplary passion and commitment to the organization's vision: “To be the leading voice of the Hispanic Business community.” During her tenure as 2016 Chair of the Board, Lourdes led round table discussions with small business owners and Governor Rick Scott to address issues of our business community. This effort resulted in a follow-up visit from Secretary Chad Popell from the Florida Department of Management Services. Her efforts and dedication translated into to the Chamber receiving recognition as Hispanic Chamber of Commerce of the nation as recognized by the United States Hispanic Chamber of Commerce in September of 2016.
Launching Her Company
she applies today in her newest venture as the President and CEO of Lourdes Mola Solutions. “I want to share the knowledge I have acquired in the past 25+ years,” she says referring to her clients. Her clients are business people and companies who want to align their business plans, operational procedures and marketing efforts with their goals and dreams. With a Master’s degree in Business Administration and decades of corporate experience and leadership positions, Lourdes offers her clients in-depth analytical skills, along with a genuine interest in their success. She also provides her clients with the reassurance that they are working with someone who understands the risks and rewards of running their own business.
Yesterday, Today and Tomorrow
Lourdes recognizes that being authentic and service oriented is the means for achieving a sense of “family” as well as a very happy, efficient and productive team. She also believes that the future of the local Metro Orlando community is powerfully enhanced by the presence of diversity and inclusion. As described by the upcoming Chair of the Board of Directors, Karla Muñiz: “Lourdes is an authentic and knowledgeable leader with a passion for results. She builds relationships, engages team members and handles complexity with ease. Her ability to adapt to change and work collaboratively with others is a unique strength. As chair of the Board of the HCCMO, she has made a significant contribution this past year to accelerate our mission and vision.”
Nelson Camargo HCCMO
Margie Viera
The commitment to authenticity is a core value that Lourdes retained after her time at Disney and as a leader in the community. It is the same commitment
HCCMO
Hispanic Chamber of Commerce of Metro Orlando
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Cover
The Hispanic Chamber of Commerce of Metro Orlando (HCCMO) has continually progressed in both size and influence within the Central Florida Community. In over a 23-year span, the organization increased from 200 members in 1993 to over 1,700 members in 2016. The HCCMO has received numerous accolades for Chamber of the year in the state of Florida and Hispanic Chamber of the year in the U.S. How was this accomplished? The founders of the chamber realized that despite a growing Latino population in the mid-90s, there was still an internal divide among Latinos that hindered progress. Uniting the Latino community under one voice was as much a strategic approach as it was a moral stance for inclusion and unity. As a membership-driven organization, the HCCMO positioned itself to coincide with the continually growing Hispanic population in Metro Orlando; a socio-economic factor that few were able to foresee impacting Central Florida or Florida the way it has. It is in these undefined and unpredictable settings where leadership must operate.
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The continued progression of the HCCMO will be overseen by 2017 Board Chair, Karla Muñiz, who serves as the Senior Director of Talent Acquisition - Human Resources at Florida Hospital, and 2018 Board Chair, Modesto Alcala, who is Sr. VP of Revenue Operations at Universal Orlando City Walk. In a rapidly growing region with more socioeconomic influences than ever before, it will be a challenging task, to say the least. Central Florida’s Changing Landscape Central Florida is positioned as one of the fastest growing metropolitan regions in the U.S. With its central location, the region is strategically situated to accommodate a variety of corporate necessities. Among the emerging industries set to form the future of Central Florida’s economic footprint is Healthcare, Advanced Manufacturing, Aviation and Innovative Technologies. Per the Florida FutureCast, by 2030 jobs are expected to increase to an additional 2 million openings throughout the state of Florida and the population is projected to grow another 6 million. This population is being fueled by a continually growing Hispanic community, as well as an increasing Millennial generation.
Hispanic Chamber of Commerce of Metro Orlando
Throughout the U.S., the workforce population has already begun to change. According to Pew Research, the Millennial workforce has already surpassed Generation X in 2015 as the largest segment of the American workforce. By 2030, this generation is expected to make up 75 percent of the workforce and will be the driving force behind the U.S. economy. Karla Muñiz is confident that the HCCMO is in a unique position to benefit from this growth. “The value that young professionals bring to the community is incredible. The HCCMO is currently positioned to serve as a conduit to this growing demographic and help progress the many skills needed to further their professional development," says Karla. Actively seeking this generation’s input at the board level and offering networking opportunities between generations will be an emphasis Modesto Alcala looks to implement within the HCCMO. Remaining Competitively Relevant Once again, the market is shifting. Environmental factors are expected to reshape the Central Florida region and adjust the course of the HCCMO as it did in the early 2000’s. In recent years, Central Florida has seen an increase in professional organizations
“My vision is to strengthen our leadership position and strategically grow our regional footprint.” - Karla Muñiz
and industry-based associations that provide targeted programming. The competition has grown exponentially and the competitors are shadowing niche market approaches. Just as consumers can choose from a seemingly infinite number of vendors for one product, businesses and professionals have the option to participate in an array of organizations. Posing membership as an economically attractive proposition for businesses will be the common factor for these competitors. “Just as any business must continually innovate and adapt to remain competitively relevant, so too must chambers,” exclaimed Alcala. Thus far, the HCCMO has been able to provide ROI (return on investment) for their members through a variation of programming and events. To continue developing activities and benefits that are reflective of the needs of their members, Muñiz expressed the desire to increase data driven decisions, identifying areas of value for the membership and recognizing trends that will ensure the HCCMO remains effective. A Strategic Partner in the Community Although the focus of the HCCMO continues to be the Hispanic community, the organization is inclusive of all ethnic groups. The concept of inclusion is an act that has yielded great success, and has led to increased collaborative opportunities. Both Muñiz and Alcala are aligned in their aspirations for the HCCMO to become a stronger strategic partner in the community.
Alcala sees a stronger emphasis on messaging through multiple channels to reach different generations, within a highly diverse Hispanic community. Thereby, permitting the HCCMO to maintain a commitment to leverage its resources in support of its membership by establishing strong partnerships. “My vision is to strengthen our leadership position and strategically grow our regional footprint,” expressed Muñiz. Strengthening the position of the HCCMO as an influential entity in traditional business operations, overall financial health and the well-being of the community, will be an important aspect of the organization’s future.
Nelson Camargo HCCMO
Hispanic Chamber of Commerce of Metro Orlando
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Cover Antonio Caravia Board Chair ‘11
William Díaz
HCCMO Formation Contributor
Millie Irizarry
José Cerda
Board Chair ‘04
Board Chair ‘13
Dr. Giorgina Pinedo-Rolón Board Chair ‘14
Rick Hernández
Volunteer President ‘00
Maritza Martínez Board Chair ‘12
A Legacy of Transformational Leadership Once upon a time there were two organizations representing the interests of Latino businesses in Central Florida. These two organizations had no offices. They had no paid staff. They had meetings and events, but their membership was relatively modest. One day the presidents of these two organizations were asked by William Díaz, a local talk show host, why not get together to form one organization. That question caused Al Sarabasa, the president of the Latin Chamber of Commerce and Ricardo Pesquera, the president of the Puerto Rican Chamber of Commerce to begin thinking. In 1992, there was a fairly competitive spirit between the two chambers. Because these two organizations spoke with two different
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voices, they found getting attention from government officials and community leaders was a challenge.
Two Become One
To create one unified chamber some negotiations were required. Attorney Tico Pérez offered to host a meeting of the two chambers and assisted in the creation of a new legal structure. A new name was agreed upon, and a vote of the members
Hispanic Chamber of Commerce of Metro Orlando
Carlos Colombo, Esq Board Chair ‘09
James Jardon II Board Chair ‘06
Mario García, Esq
Volunteer President ‘02
Aileen Cubillos Board Chair ‘08
Ramón Ojeda
President ’03 - ‘12
Mercedes McCall
Volunteer President ‘95
of both chambers was called for. When the votes were counted the new Hispanic Chamber of Commerce of Central Florida numbering approximately 200 members was born. Today, the organization’s name is the Hispanic Chamber of Commerce of Metro Orlando, but the advantages of speaking with one voice are still just as important. During the chamber’s first year Conrad Santiago, representing the old Puerto Rican Chamber, accepted the position of president. “We thought the support we could receive from the community would increase considerably if we were one chamber with one voice, versus two chambers acting separately,” says Conrad. He was right. That one voice became an influential voice. Political leaders began to attend chamber-
sponsored events, and plans for a business expo were drawn up. Equally important, the membership steadily grew to almost 500. In the second year, following an agreed upon presidential succession plan, the presidency passed to Louis Martínez, a former member of the Latin Chamber. In the year following, the president would be chosen by a popular vote of the membership.
One People, One Voice
“Que somos un solo pueblo, que tenemos una sola voz, y que unidos podemos más,” was the motto prominently displayed in the office of the Chamber’s first popularly elected president, Mercedes McCall. In a well contested election, Mercedes, who left Cuba at the age of 12, was chosen as the
Hispanic Chamber of Commerce of Metro Orlando
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Chamber’s third president. At the time, the Chamber had limited resources and no paid staff, but Mercedes’ employer, SunTrust, agreed to support her work. Following the approach taken by the first two presidents, Mercedes was also committed to the idea of speaking with one voice. She also recognized that people from diverse cultures could join together and bring different perspectives to the Chamber. “I am very proud of my Cuban roots. I shake your hand, but I give you a hug. I do it with a different flavor,” says Mercedes. It was that welcoming spirit that enabled the Chamber to engage business people from Latin American countries.
Helping Hispanic Entrepreneurs
One example of doing more was the creation of the Hispanic Business Initiative Fund (HBIF) of Greater Orlando in 1995. It was an initiative proposed by the Chamber with Conrad Santiago serving as the first Board Chair and Mercedes McCall as a founding member. They approached Orange County Mayor Linda Chapin and Orlando Mayor Glenda Hood with a carefully designed plan and a request for funding. The goal was to provide assistance to Hispanic entrepreneurs trying to establish or expand their businesses. Today the HBIF has joined with similar initiatives, adopted the new name Prospera, and has become the largest organization of its kind in the state of Florida.
Moving Mountains and Tilting at Windmills
“United we can move mountains,” was the theme used by another Chamber president for sustaining the Chamber’s progress. It was the theme that Ricardo Pesquera used as his guiding principle when he became president in 1998. It was also the theme that he used to promote the outreach to “mom and pop businesses” as the mainstay of Chamber membership.
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Hispanic Chamber of Commerce of Metro Orlando
The year 1998 also held special significance when the Chamber created the Don Quijote Awards, in partnership with Prospera (formerly HBIF). Lou Carrión was part of a small group of Hispanic business leaders who developed the idea of holding a recognition gala. In an interview in Issue #12 of Visión magazine Lou said, “The vision for Don Quijote was huge: that this would be the premier event and that it would honor Hispanics.” The vision proved to be true, perhaps beyond expectations. The first award ceremony was held at the Orlando Museum of Art, attended by approximately one hundred people. Today, the gala has become a black tie event held at Epcot’s World Showplace Pavilion and attended by more than one thousand people. The Ingenious Hidalgo Don Quijote de la Mancha would be proud. This event also demonstrates the importance of collaboration between these two organizations.
Growth Years
In 2003, it became apparent that the Chamber could no longer serve the needs of its membership as an all-volunteer organization. A paid president and paid staff were needed. Ramón Ojeda, a sales and marketing director from Venezuela, was selected. During his tenure, Chamber membership doubled and the support staff quadrupled. Through his leadership, the Chamber established an internal structure that would better serve the needs of its members and the community. In 2013, Diana Bolívar became the second paid president and continued to lead this growth. The Chamber established a Supplier Diversity Series, Civic Advocacy Series and Young Professionals program. Trusteeship grew to include 40 companies. During her tenure, Chamber membership representatives increased to 1,700. Under their leadership, the Chamber would receive national recognition as Chamber of the Year by the U.S. Hispanic Chamber of Commerce in 2005, 2012 and 2016.
A New Generation
Longtime member Maritza Martínez represents a common transition among the Latino population – a second generation Latina living in a Central Florida community with a wellestablished Latino presence. Born in Brooklyn, New York, Maritza is the daughter of parents who emigrated from the Dominican Republic. After moving to Central Florida, she earned her Bachelor’s degree in 1991 from the University of Central Florida. In 2012, she became the Chamber’s Board Chair and continues to be actively involved in the Chamber.
Receiving the U.S. Hispanic Chamber of the Year 2012
She recognizes that staying relevant requires the Chamber to broaden its appeal to a new generation. For Maritza, it is a generation that believes in combining a social consciousness with business goals. “We have to build the case as to why the millennial generation should support their local chamber of commerce,” says Maritza. In response to this market trend, in 2013 the chamber created an initiative to attract and engage young professionals.
Festive but Effective
Mario Garcia, Past Volunteer President
Over the years Latino businesses have become well integrated into the Central Florida economy. Similarly, Latino business people have become well assimilated into the mainstream. How to remain fully integrated into the economy without losing its distinctive voice is one of the Chamber’s challenges for the future. Commenting on the distinctive style with which the Chamber fulfills its mission, Conrad Santiago says, “What makes the Chamber unique is that we do it with the warmth of the Latino culture.” To that he adds, “We are festive, but effective.” Mercedes McCall offers additional insight when she says, “We became part of the mainstream with a flavor.” From its beginning in 1993 to today, success for the Chamber and for the people it serves is found in its one voice that speaks with a unique perspective.
Past President Diana Bolívar and Board Members meet with Orlando Mayor Buddy Dyer and Commissioner Tony Ortiz
George Fournier Freelance Writer
Hispanic Chamber of Commerce of Metro Orlando
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Key Hispanic Market Trends To Watch For
The New Year marks a time for making changes and resolutions, and a time when many look toward the future with optimism of what is yet to come. In marketing to Latinos, there is also a renewed optimism as the data continues to show significant population and economic growth. For those seeking to accelerate or launch their strategies for reaching this lucrative market in 2017, here are some trends to follow: Continued growth and diversification of the Hispanic market
We have long understood the Hispanic market is not monolithic, and we see that here in Central Florida. Fueled by the growth of Puerto Ricans from the island, the market here continues to diversify and Spanish-language communication remains critical. This diversity is not relegated to ethnicity. One of the key lessons we learned in last year’s elections is that Latinos are also not monolithic in thought or politics. As such, marketers should understand that reaching us is as sophisticated and nuanced as the general market.
Increased budgets toward reaching millennials
This is a double-edged sword; budgets have shifted toward digital strategies largely fueled by a desire to reach millennials, yet brands have not proportionally increased their allocations toward reaching Latino millennials. This is a strategic mistake as the younger you go, the more Latino the demographic becomes. In fact, nearly 6 out of 10 Latinos are millennials or younger, according to the Pew Hispanic Center.
Digital and social media marketing continues to grow
Fueled by the increase and importance of reaching millennials, this trend is not necessarily a surprise. This is another area where brands cannot continue to under allocate when it comes to reaching Latinos. We have all seen the data by now. Latinos own more smart-phones, spend more time online and on social media than any other demographic, and marketing budgets should reflect that. Those budgets should also include digital strategies to
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reach the newly arriving Latin American population that will continue to consume digital content from their native homelands outside the U.S. such as Colombia and Venezuela.
Reaching Hispanics in English
Gone are the days when marketing exclusively via Spanish-language media was the way to reach Hispanics. Even the Hispanic media themselves have recognized this, and continue to make changes to programming, format and emphasize non-traditional media to reach more acculturated and bilingual Hispanics. The need to reach Hispanics via English media, traditional and nontraditional, will increase. What won’t change, however, is the importance of culturally-relevant messages and approaches to reach Hispanics, even in English. Just how direct translations of marketing from English to Spanish don’t work with Spanish-dominant Hispanics, English-language advertising and messaging won’t necessarily work with bilingual or English-dominant Hispanics. The acculturation phenomenon Latinos are experiencing is drastically different from the assimilation phenomenon experienced by their European counterparts from the last century. What does this mean? While Hispanics do become more English-dominant the longer they are here, their culture remains a critical part of their identity. Culture will continue to impact purchasing and consumption decisions, and advertising and messaging needs to reflect this fact.
Hispanic Chamber of Commerce of Metro Orlando
Wilson Camelo Camelo Communication
Today’s Largest Hispanic Population
The growth population has created a:
1.5 Trillion Latino Consumer Market
{
{
a market larger than the economy of all but 15 countries in the world
18 - 34
49%
(Compared to 26% state wide)
Ranked #3
Florida
All Minorities
2.3 Million
5.8 Million
$350.7 Million
$1.0 Trillion
Combined gross reciepts
Central Florida Hispanic Demographic
Education
Income
35 - 54
47%
Texas
Hispanic American Firms Number of firms
Spanish
Age
Ranked #2
Economic impact
Latinos in Central Florida are almost equally divided in terms of their language preference 51% English
Ranked #1
California
31%
$35k - $49k: 32%
(Compared to 33% state wide)
$50k - $79k: 16%
32%
of the Hispanic population go to college
10%
Post-Grad
HCCMO’s Progression U.S. Hispanic Chamber of the Year Awards ‘96
‘99
‘05
‘12
Membership ‘16
‘93 ‘03 ‘13
200
72% Small/Medium Business 19% Large Business
716 1442
1590
‘17
Member Representatives
Over 150 individuals involved
in the Young Professionals program in 2016
Over 700 matchmaking meetings
linking diverse suppliers with industry buyers in 2016
1
$13 Million in Revenues in 2017 Leads Groups in 2017
10
Leads Group in 2009
Hispanic Chamber of Commerce of Metro Orlando
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The Orlando Magic are honored to support the
HISPANIC CHAMBER OF COMMERCE OF METRO ORLANDO Thank you for your leadership and support in our community!
For more information on Orlando Magic initiatives in the local community, visit www.orlandomagic.com VISIĂ“N 20 |
Hispanic Chamber of Commerce of Metro Orlando
STUMP YOU!! A
s I write this article, the election has passed, along with perhaps the most contended and controversial campaign any of us has witnessed. If the president elect manages to fulfill his promises, we will face copious amounts of changes in the near future. One of the most noteworthy are the modifications to the Internal Revenue Code, which will have significant impact in all our lives and our businesses. At this point, there is a great deal of uncertainty and a lot is up in the air, but as we all know, tax policy, tax rates, and the tax regime, are always a hot button that affects campaigns and promises made during the campaign cycle. With the new administration in place, what changes are to be expected? Or at least, what was promised to be changed? Trump’s tax proposal will affect all businesses across the Unites States, both large and small enterprises. The Trump plan is estimated to include a US$2.6t to US$15.9t tax cut, depending on whether macroeconomic effects are taken into account. Trump’s full proposal affects various industries, both large and small enterprises, but we summarize Trump’s tax plan, looking into the specific interests of small and medium sized businesses. Understanding the proposal at high level will give you an idea of where tax policy might be heading over the next 4 years.
CORPOR ATE INCOME TAXES TAXES Change Item ATE INCOME Tax CORPOR Proposed Change
Rate Top Item TaxCorp.
15% Proposed
Top Pass-Through Corp. Rate Rate (Applicable to Pass-Through Top Corporations,and S Rate (Applicable to Partnerships) S Corporations,and Partnerships) Interest
15% (established new business income tax rate 15% (established income the personalnew within income tax business therate code matching tax personal income within the rate). corporate tax code matching the Manufacturers corporate rate).electing to capitalize investments lose electing to Manufacturers of corporate deductibility investments lose capitalize expense. interest deductibility of corporate expense.except interest eliminated, Most of R&D credit. Most eliminated, except of R&D credit.
Interest Other business provisions Other business provisions
INDIVI DUAL INCOM E TAXES Item DUALProposed TaxINDIVI INCOM EChange TAXES (note that 25%, 33% 12%, Change Proposed currently, the highest federal 25%, 33% (note that 12%, is 39.6%). tax currently, the highest federal -Keep 39.6%). capital gains tax is excisting rate structure. capital -Keep excisting net 3.8%gains additional -Repeal rate structure. income tax (NIIT), investment additional -Repeal of thenet as part3.8% established income investmentCare Act.tax (NIIT), Affordable established as part of the is NIIT change Dividends Only Act. Care Affordable adjustments. Dividends Only change is NIIT Capital gains tax Repealed. adjustments. Estate Tax until death subject to tax. First Capital gains tax Repealed. tax free. $10M Estate Tax until death subject to tax. First deductability Dependent Care Full $10M tax free. of average-cost child Full deductability Dependent Care care expenses. of average-cost child Other itemized care expenses. at $100K/$250K Capped deductions Other itemized Capped at $100K/$250K Personal deductions Eliminated. alternative Personal tax minimum Eliminated. alternative minimum tax
Tax Itemtax Individual rates Individual tax rates Capital gains and dividends Capital gains and dividends
One of the changes outlined above is an adjustment to the corporate income tax rate, which will have an impact on small businesses. Currently, for regular corporations, the top federal tax rate is 35%, but it will be reduced to 15% with Trump’s proposal. In regards to S Corporations, a very common business structure for small companies, the individual tax rate applicable to S Corporation income will be reduced, from the top marginal rate of 39.6% at the individual level, to a top rate of 15%. This proposal, if it does materialize, will provide a substantial tax savings to current business owners. Will these changes materialize as the new administration takes the reigns in Washington? That remains to be seen. For a small business owner, it is important to keep in close contact with their tax professional, not only at yearend, but also throughout the tax year to fully understand how adjustments in the tax code will affect them. Changes will come and knowing what to expect will allow you to take advantage of new provisions and plan accordingly.
Hispanic Chamber of Commerce of Metro Orlando
Peter Hilera Park Lake Tax & Consulting LLC
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Features
I
n i ts standard form, a chamber of commerce has a very direct definition and purpose. A chamber of commerce is typically defined as a voluntary association that furthers the business interests of its community. This is typically done by establishing a probusiness climate, promoting the business community and creating networking opportunities. This definition, however, can describe any chamber of commerce and fails to fully define what the Hispanic Chamber of Commerce of Metro Orlando (HCCMO) represents. In other words, a chamber of commerce that is successful based on its subscription to the average definition of a chamber of commerce has a limited scope and can only meet the minimum needs of a community. There are many definitions of success for a chamber of commerce; however, I believe the most appropriate definition of success is better measured and expressed in its range of familial relationships.
Three Generations Under One Organization
HCCMO opened its doors in 1993 and merged two families, The Latin Chamber
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Hispanic Chamber of Commerce of Metro Orlando
of Commerce of Central Florida, Inc., and the Puerto Rico Chamber of Commerce of Central Florida. Over 20 years later, the HCCMO still enjoys the memberships of its founders and original members. Some of the original members are still active as ambassadors, directors and trustees of the chamber, and support various events throughout the year. Perhaps more importantly, these longtime members have become advisors to the current membership. These senior members bestow a wisdom that can only be earned through time and experience. The HCCMO also enjoys a strong membership of those in their prime - all successful businesspeople who comprise the driving force of our economy. This generation brings forth an informed world view and maintains our community abreast of common social and business trends in this ever changing technological landscape. Then there is the younger generation the young professionals with fresh ideas and non-conventional approaches to business. They are defining the market trends of tomorrow and are the catalyst for impactful change in our society.
A Personal Recollection
As an active member for many years, I have been involved in a variety of HCCMO programs. I recall one event in late November, where the East Orlando Le ads Group celebrated its Thanksgiving dinner. Looking across the room, I realized that I was no longer looking at “members� of a chamber of commerce. The sight reminded me of a family event. Present were four generations of individuals with their immediate families breaking bread together: grandparents, parents, children and grandchildren. There was prayer, laughter, business and political discussions, and plans to spend the holidays together. On one side, I noticed a much older member giving advice to a young businessman. On the other side, children played and ran as if they were cousins. I realized that this group of people had become my extended family. The Hispanic Chamber of Commerce is a network of entrepreneurs and professionals who come together as a community, but whose connections are so strong it begins to feel like family.
The success of its members cannot solely be measured in dollars and cents or number of transactions. The accomplishment of its members is more holistically measured in the resulting network and the strength of the relationships cultivated. It is a family-like bond, where not only is there friendship among the members, but the children of its members become friends as well. What I continue to witness is a successful chamber whose future is secure in the relationships of upcoming generations. Businesses come and go; money is lost and earned - but relationships, especially with those who are like family, are most impactful. HCCMO redefines success, because it has become an institution, not a mere nonprofit entity. HCCMO is a successful family of businesspeople, and I am a successful member of the HCCMO, because it is part of my extended family.
Defining Success
The HCCMO redefines the measure of success for a chamber of commerce through its holistic approach. A chamber of commerce, as approached by the HCCMO, is a family.
Euribiades Cerrud, Esq.
Hispanic Chamber of Commerce of Metro Orlando
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Features
As the Hispanic Chamber of Commerce of Metro Orlando (HCCMO) has progressed from its early days, so has its programs and signature events. The HCCMO Leads Groups, Business After Hours, Supplier Diversity Series, Latin Food & Wine Festival and the Don Quijote Awards, in partnership with Prospera (formerly HBIF) are among the programs which have significantly evolved over the years. These activities may have begun as a thought in someone’s living room or taken place at a local restaurant during nonbusy hours, but each have grown to become key Chamber programs.
Leads Groups
José Costa, past Chairman of the HCCMO Leads Groups recalls how he and a group of four individuals in 2009 had a vision to form a networking subgroup within the Chamber. “The goal was to bring different industries together to provide leadership and support the economic development of the Hispanic business community of Metro Orlando,” says José. Under the leadership of HCCMO past president Ramón Ojeda, the first HCCMO Leads Groups came into existence. Julio Rocha, a member of the original group, recalls a clear moment which separated the HCCMO Leads Groups with other referral groups at the time. “One day José Costa addresses the meeting and drops the yellow pages on the table. This act made one thing very clear… Anyone can give you a lead, it’s as easy as looking in a phone book. What we wanted for this program, were qualified and personal leads.” Fanny Le Morvan, part of the original five and current active leads group member shared Rocha’s sentiment expressing, “Most people will do business with people they know, like and trust.” Since the original group, the program has grown to become one of the most successful referral group programs in Central Florida. As of 2016, there were 10 active HCCMO Leads Groups throughout Orange, Seminole and Osceola County, and together have generated over $13 million in shared revenue.
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Hispanic Chamber of Commerce of Metro Orlando
Business After Hours
The HCCMO Business After Hours is a networking event that takes place every month. A similar program found in other chambers and organizations throughout the year. So what makes this event so different? The Business After Hours evolved from a social gathering to business focused interactions. This program has been held at various locations from major hospitals to small local businesses and has an average attendance of over 120 professionals and business owners. It was at a Business After Hours networking event that another HCCMO program was first formedthe Supplier Diversity Series.
Supplier Diversity Series
Business After Hour events provided the space for many business leaders to dialogue with representatives from large corporations about collaborative business opportunities. It was during this time that José Nido, Vice-President of Global Supplier Diversity for Wyndham Worldwide, approached Ramón Ojeda and established the Minority Supplier Initiative. The initiative started off as a section on the HCCMO’s website, informing members of the benefits of becoming a Minority Supplier and the Minority Certification. Later in 2013, HCCMO President Diana Bolívar wanted to take the initiative to the next level and Wyndham Worldwide agreed to sponsor a series of supplier diversity events throughout the year. José Nido also agreed to be the first Chair of the Supplier Diversity Series Committee. Through this
program, the community received information about how to do business with large corporations and government agencies, and how to establish strategic alliances. “This program is not only for Hispanics, but for everyone…it is a minority event series,” expressed José Nido.
HCCMO Signature Events
The HCCMO Annual Signature Events have developed significantly from their early stages. The Latin Food & Wine Festival began originally as Festival de Sabores. As the Latino culture became more and more influential in the region, the HCCMO rebranded the event to be more inclusive and representative of the change taking place. The event serves as a celebration and an illustration of the strong influence the Latino community has within Orlando culture. The event magnifies the taste buds of local residents and help non-Latinos experience one of the most fundamental and unifying features of Latino culture food! The Don Quijote Awards Gala, in partnership with Prospera (formerly HBIF) is perhaps one of the most prestigious and well known events in the business community. In 1997, a small group of Latino business leaders wanted to highlight the accomplishments within the Latino community that often went unrecognized in Central Florida. The Don Quijote Awards were created in partnership with the Prospera (formally Hispanic Business Initiative Fund), to honor local Latinos who were positively impacting the community.
One of the founders of the Don Quijote Awards Gala, Lou Carrión expressed how difficult it was to get support for a Latino event, “Many companies felt that they could not afford to spend money on the Hispanic market.” The times have changed since. The Gala has grown from its humble beginnings in the Orlando Museum of Art, with under one hundred people in 1998, to being held at EPCOT’s World Showplace Pavilion, hosting over 1,000 people by 2016. The evolution of the Chamber’s programs and signature events are a direct correlation to the growth and impact that Latinos are having in our society. As the population of Latinos continue to grow in Central Florida and around our nation, we will continue to see the growth of these endeavors to showcase Latinos in a positive light.
Aida Lublin Brightway Insurance
Jason Fernández Wyndham Vacation Ownership Inc.
Hispanic Chamber of Commerce of Metro Orlando
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I choose a connected network of care. I choose Orlando Health. Orlando Regional Medical Center – Orlando Arnold Palmer Hospital for Children – Orlando Winnie Palmer Hospital for Women & Babies – Orlando UF Health Cancer Center – Orlando Health – Orlando Dr. P. Phillips Hospital – Southwest Orange County Not actual patients
Health Central Hospital – Ocoee South Seminole Hospital – Longwood South Lake Hospital – Clermont Orlando Health Physician Associates – Central Florida Orlando Health Physicians – Central Florida
ChooseOrlandoHealth.com
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Hispanic Chamber of Commerce of Metro Orlando
Orlando Health's
Kari Conley has a Bachelor’s degree in Communications from Samford University in Alabama and a Master’s degree from Baylor University in Texas. When she moved to Orlando she was presented with an opportunity for a community relations position with the Orlando Magic. After ten great years, she later transitioned to Orlando Health, where she currently serves as the Community Relations Director. Kari served on the Board of Directors of the Hispanic Chamber of Commerce of Metro Orlando (HCCMO) for over ten years. Her community relations role at Orlando Health allowed her to champion many of the chamber’s initiatives within her organization. For her, contributing their efforts to serving a growing segment such as Hispanics, and witnessing the impact, is truly meaningful. Orlando Health has been a valued partner of the HCCMO for many years. Besides serving as Trustees, their contributions have helped grow and sustain initiatives, such as Civic Advocacy and Supplier Diversity. Their support has made it possible for the Chamber to create events to educate our members in civic matters, and to raise our voice to advocate for our business community. They have also been an instrumental piece for events such as the Hispanic Business Conference & Expo and our Political Hob Nob. In addition, they have proudly sponsored the HCCMO website allowing us to maintain a quality platform of communication for our members and community. There is no doubt that throughout her career and roles, she has been able to give back to the community. However, Kari’s passion for serving goes beyond her role. She attributes her gift of service to her mother, who instilled in her the significance of service at an early age. “To me, it’s important to be generous with whatever you have: time, talent or treasure,” says Kari. Those who know her can attest to her giving spirit. “I want to be the kind of leader that people admire because they genuinely look up to me, not because they have to,” states Kari about the type of leader she aspires to be. She implements this approach in every role she undertakes, including serving as Vice-Chair for the Board of the Early Learning Coalition. Building relationships is her approach to each endeavor she takes on. “Roles can change, but the relationships last forever,” she says. And she truly walks the talk through her commitment and noticeable presence amongst the people and groups she serves.
Elda Rivera HCCMO
Hispanic Chamber of Commerce of Metro Orlando
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is now
In
1994, members of the Hispanic Chamber of ComAfter HBIF was established in Central Florida in 1995, it conmerce of Metro Orlando Board of Directors formed a tinued to grow and adapt to the ever-growing need to assist task force to research a unique solution for Hispanic entreHispanic entrepreneurs through consulting and technical preneurs starting and growing their businesses in Central assistance, business seminars in Spanish, guidance to access Florida. Orange County Mayor Linda Chapin trusted the adcapital and grants for additional subcontracted professional vice and stewardship of those chamber leaders who reservices. In 2008, the Central Florida organization merged quested funding for an independent 501(c)3 that would with the original HBIF office in Tampa. In 2011 the organizaoffer technical assistance services. The Hispanic Business tion opened an office in South Florida and in 2015 began Initiative Fund of Greater delivering services in Orlando (HBIF)—which is additional regions of now Prospera—was creFlorida. Upon comated a year later, based pleting its 25th year of service in November on a program model 2016, HBIF rebranded developed in Tampa in State & Local Tax Revenues: as Prospera. 1991.
$58.1 million
$579.8 million
Prospera and the Throughout the years, Labor Income: Chamber have foundProspera has been a ers, clients, sponsors proud partner and supJobs: and partners in comporter of the HCCMO. Source: 25-Year Economic Impact Analysis prepared by AngelouEconomics for HBIF mon, as well as a greatWe have seen its impact er purpose to foster on the region’s business economic development and strengthen the Hispanic comand Hispanic community. We’ve celebrated its growth, acmunity. We are proud to be part of the HCCMO’s legacy. As complishments and innovation. To this day, Prospera’s main Chamber members, partners and sister organization, we Central Florida office is co-located with the chamber’s office remain committed to its success and continued growth. at the National Entrepreneur Center, and we continue to work together to plan and co-host the prestigious Don QuiFor more information visit www.ProsperaUSA.org jote Awards each year.
26,937
$36.7 million in loans marketed 6,062 entrepreneurs have received business consulting 7,600 jobs created or retained $812.1 million total economic output achieved
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Hispanic Chamber of Commerce of Metro Orlando
The
i.t. Factor S
mall business owners by nature wear many hats to run and manage their business. In many cases, those responsibilities while crucial to the operation of the organization, are not the primary focus of the business. One of these functions is running the technological aspects of their business. Often, businesses rely on inexperienced staff to update and maintain their IT; which can be a significant financial issue for a business in the long term. With the challenges business owners face, and the important role technology plays in the world, many small business owners are seeking ways to outsource their technology. Concerns of limited time, data security and unknown costs often paralyze business owners from moving forward. This can be detrimental to a business, as their existing IT infrastructure becomes obsolete. There also exists a consistent demand to access data at any time, from any platform and from any location. The concern that outsourcing IT is a risk or expensive have been put to rest by the continued development of the Cloud and the competitive advantage it can provide to businesses. The Cloud has truly leveled the playing field by giving small business the performance and security of a large enterprise, without having to make the significant capital investments of traditional IT. A technology partner who can effectively help a small business maximize their technology, provides an advantage a Small to Medium sized Business (SMB) needs to remain competitively relevant.
Conduct an IT Assessment with a reputable and unbiased IT expert The transition of outsourcing IT services can be a difficult decision for the leader of a small firm who is accustomed to managing this responsibility in-house. Seek an expert who can evaluate the current state of your IT operation, not only from a technological perspective, but more importantly from a competitive advantage perspective. An IT audit should look at the needs of the business based on its mission, vision, goals and evaluate if the existing IT infrastructure is meeting those needs. They can then recommend cost-effective solutions as part of an IT Assessment Findings Report. Cloud technology can be leveraged to enhance the growth of your business in a cost-effective manner Many SMBs believe that outsourcing their technology requires purchasing expensive hardware and services. This is not always the case, as cloud services actually eliminate the need for costly hardware such as servers and routers. Cloud services can provide all the security, data backup and access a business needs to compete and succeed. If not prepared, managing IT in-house can negatively impact business output Every hour a business owner dedicates to managing their own IT, is an hour not devoted to the core of their business. A SMB owner needs to be focused on customer service, business development, product and service improvements, managing staff and other vital operations of their business. A SMB owner’s time can be better focused on their core business rather than updating their IT or attempting to rectify IT issues.
Here are some tips business owners can utilize to evaluate their current IT services, or those who may be looking to make a switch to a more efficient and cost-effective provider: Carlos Pérez Pérez Technology
Hispanic Chamber of Commerce of Metro Orlando
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SHARED VISION. SHARED SUCCESS. Reed Nissan Thanks the Hispanic Community.
Reed Nissan is very honored to be a Trustee of the HCCMO. Thanks to the hard work and commitment of the HCCMO, the Hispanic community in Metro Orlando has become much stronger over the years. Since joining the HCCMO, Reed Nissan has reached incredible levels of success, and we could not have done it without you! • Hispanic Share of Business Increased from 19% to 31%! • #1 Nissan Dealer in the USA 2014 • Pet Rescuer of the Year 2015 • Don Quijote Hispanic Community Champion 2015 • Global Dealer of the Year 2015 • Circle of Excellence Dealer, 2013 and 2014 • Proudly Graced the Cover of Vision Magazine Thank you to Vision Magazine and all the members of the HCCMO. We are honored to be included in your family and serve as your #1 dealer for all of your automotive needs. Sincerely, Raymy Reed, Aaron Hill and Paul McNamara
3776 West Colonial Drive • Orlando, FL 32808 407.297.7333 • ReedNissan.com
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TRUSTEE
Connect with us: Hispanic Chamber of Commerce of Metro Orlando
16005 State Road 50 • Clermont, FL 34711 352.227.1050 • ReedNissanClermont.com
HCCMO’s
Past Presidents & Board Chairs
Volunteer Presidents Conrad Santiago ’93 - ’94
Louis Martínez ’94 - ’95
Mercedes McCall ’95 - ’96
Victor Diaz ’96 - ’97
Teresa Arrigoitia-Garrett ’97 - ’98
Ricardo Pesquera ’98 - ’99
César Calvet ’99 - ’00
Rick Hernández ’00 - ’01
Raiza Tamayo ’01 - ’02
Mario García ’02 - ’03
Board Chairs May Nohra-Calderón ’03 - ’04
Millie Irizarry ’04 - ’05
José Estorino ’05 - ’06
James Jardon II ’06 - ’07
Carlos Burruezo ’07 - ’08
Aileen Cubillos ’08 - ’09
Carlos Colombo ’09 - ’10
Yasmín Tirado-Chiodini ’10 - ’11
Antonio Caravia ’11 - ’12
Maritza Martínez ’12 - ’13
José Cerda ’13 - ’14
Dr. Giorgina Pinedo-Rolón ’14 - ’15
José Nido ’15 - ’16
Lourdes Mola ’16 - ’17
Karla Muñiz ’17 - ’18
Modesto Alcala ’18 - ’19
Presidents Ramón Ojeda ’03 - ’12
Diana Bolívar ’12 - ’16
Frank López Present
Hispanic Chamber of Commerce of Metro Orlando
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TOGETHER WE LEAD
www.hccmo.org 407.428.5870 Hispanic Chamber of Commerce of Metro Orlando Hispanic Chamber of Commerce of Metro Orlando @HCCMO #HCCMO #TogetherWeLead
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Hispanic Chamber of Commerce of Metro Orlando