company profile
THE ESSENCE Skunkfunk is an unconventional fashion brand concerned with the environment • We have a recognizable design that makes a difference with our competitors, linked with contemporary art expressions and urban-chic style. • We believe a sustainable fashion industry is possible, that’s why we keep on working to get more sustainable in our production chain.
A UNIQUE DESIGN
A UNIQUE STYLE FROM THE START
THE FIRST YEARS
THE EVOLUTION
THE EVOLUTION
THE EVOLUTION
THE EVOLUTION
THE EVOLUTION
…AND NOW
…AND NOW
…AND NOW
…AND NOW
…AND NOW
COLLABORATIONS Martina Spetlova for Skunkfunk Spring Summer 12
SS10 · Grems · France
FW09 · Blami · Basque Country
art support
FW10 · Zedapaz · Portugal
in each collection we collaborate with artists ©
SS11 · Virassamy · France
FW11 · Will Barras · United Kingdom
SS12 · Santiago Morilla y Rocío Cañero · Spain
from different areas
FASHION DESIGN
SS09 · Jonas Liveröd · Sweden
Skunkfunk Sponsor for ITS#FASHION International Talent Support
SUSTAINABILITY
TOWARDS SUSTAINABILITY
TOWARDS SUSTAINABILITY
TOWARDS SUSTAINABILITY
TOWARDS SUSTAINABILITY Skunkfunk becomes GOTS certified Recycled Polyester Skunkfunk started in the mid 1990s with a simple t-shirt line. It was all sourced, manufactured and distributed locally in the Basque Country, by our own means. Step by step, the project grew, making it necessary to expand to new sourcing, new partners. Before we knew it, our supply chain had grown to a totally new scale. We understood at that time it would be a challenge to maintain the same knowledge and control of our supply chain. Farmers, spinners, weavers, knitters, finishers, printers, manufacturers, warehouses, packers, and shippers. Keeping track of each step of processing. Not only for the sake of transparence, but to identify where our social and environmental impacts are. In this long process, some tools have helped us move forward. The GOTS certification system is one of them. GOTS is known as the world's leading standard for environmental criteria along the entire organic supply chain, and requires compliance with social criteria as well. Only textile products that contain a minimum of 70% organic fibres can become GOTS certified. All chemical inputs such as dyestuffs and auxiliaries used must meet certain environmental and toxicological criteria. The choice of accessories is limited in accordance with ecological aspects as well. A functional waste water treatment plant is mandatory for any wet-processing unit involved and all processors must comply with minimum social criteria. Read more about the GOTS standard. Skunkfunk started using organic cottons early in its collections. The additional strength our GOTS certification gives us is the peace of mind of full product integrity: from crop to fabric to finished garments and from environmental to social criteria. Now, all of our GOTS certified garments will have a label and hangtag of approval from when it leaves our doors in Bilbao. Our goal is to have 100% of our environmentally-friendly fibers certified by 2015 either with the GOTS standard or more globally with the CCS (Content Claim Standard) for all material inputs. In our long journey towards Sustainability, we do not have the answers to all the challenge we face as a company, but the possibility to progress step by step, learn and contribute to making a difference.
THE BRAND POSITIONING
BRAND POSITIONING 23 M€ in 2012 TURNOVER$BREAKDOWN$ 17%$ Wholesale( Retail(
83%$
BRAND POSITIONING
A MID LEVEL PRICE WITH A STRONG GREEN IDENTITY
BRAND POSITIONING A MID LEVEL PRICE WITH A STRONG GREEN IDENTITY :
à SKUNKFUNK OFFERS ALSO A GOOD PROFITABILITY • FOR INTERNATIONAL DISTRIBUTORS : POSITION THE BRAND 10-15% OVER EUROPEAN PRICE POINT • FOR RETAILERS : 2.6 MARK UP
BRAND POSITIONING + than 40 countries + 1000 doors
OďŹƒces in Spain, China and USA
BRAND POSITIONING : RETAIL
Retail Stores
Over 20 Skunkfunk Stores
BRAND POSITIONING : TRADESHOWS
trade shows
Present in more than 20 trade shows over the last 5 years
MARKETING
MARKETING : EVENTS BILBAO BBK LIVE SUMMER FESTIVAL OFFICIAL SPONSOR Over 120 000 people
trade shows
MARKETING : BLOG
trade shows
MARKETING : COLLABORATIONS BASQUE TV SHOW
trade shows
MUSIC BANDS
MARKETING : POS ADVERDISMENTS
trade shows
Skunkfunk Kurtzea / La Cruz Industrialdea, P4-1 48196 Lezama, Bizkaia Basque Country (ES) Phone: +34 94 6257922 Fax: +34 94 6252078 www.skunkfunk.com