COMPANY PROFILE
INDEX
About us
Our collections
Our values
04
PHILOSOPHY
11
UNIQUE
18
ELEGANT
06
MANIFESTO
13
ROMA
19
FEMININE
08
COMPANY
15
20
STYLISH
21
BUSINESS
by ANONYME
Doing things the right way
We stand for
23
PRINTS
32
BUSINESS BENEFITS
26
FABRICS
34
TRADE MARGINS
29
MYSTERY
35
POSITIONING
30
ROME
37 CORPORATE SOCIAL RESPONSIBILITY 40
TARGET
02
Where we are
42 ITALY - SPAIN - HONG KONG CHINA
About us PHILOSOPHY
MANIFESTO
COMPANY
Campaign Spring Summer 16
You without labels.
For many years, the fashion world has put designers on a pedestal and forgotten that the clothes and the wearer should do the talking.
At Anonyme we remain behind a mask because we believe that the identity of the woman is more important than the identity of the designer. Labels create barriers and ANONYME is about beauty, not barriers. In a complex world, society has a tendency to categorise, label and simplify. However, one style does not fit all and generalising women is to ignore the beauty of our differences. At ANONYME we seek to address the individual and changing needs of the contemporary woman by exploring the possibilities of fashion and how it facilitates freedom.
Our name stems from our philosophy that every woman is entitled to be free of labelling, free of stereotype and free to express herself. Anonyme. You Without Labels.
05
Campaign Spring Summer 16
Fashion is about expressing the essence of who you are.
Femininity is something which transcends language, culture and time. At ANONYME, we are inspired by the mystery and beauty in every woman. It is a quality expressed in many ways and we believe our designs are a vehicle through which every woman can express emotions, share feelings and reveal what is inside of her. Fashion is about expressing the essence of who you are. It should not be prescriptive and should never follow rules.
Our mission is to empower women; to enable women to reveal their true essence and embrace their femininity. ANONYME designers is fashion and femininity without rules. ANONYME. You Without Labels.
07
Every corner of Rome has a story and every story is an inspiration.
Every corner of Rome has a story and every story is an inspiration for our designers. The eternal beauty and cosmopolitan influences of this city run through the designs and translate into the prints, patterns and details of each collection. ANONYME fuses traditional Italian tailoring with international influences to produce timeless and elegant styles of distinction. Our mission goes beyond designing beautiful collections. We seek to empower each woman to reveal her own, unique and individual beauty. Our signature trademarks include sophisticated prints, feminine silhouettes and versatility designed to flatter the female form. In the tradition of classical tailors, ANONYME designers choose to remain in the shadows and let the clothes take the spotlight. The ANONYME mask has come to symbolise that discretion. Our understanding of fashion has been shared by many, as of today,
ANONYME designers is available on 3 continents, from Japan through to North America, in 33 showrooms and in more than 1000 premium stores.
09
Our collections UNIQUE
ROMA
by ANONYME
OUR COLLECTIONS
11
Unique represents ANONYME’s affordable luxury line. With the prestige of a Black Label collection, Unique introduces striking prints, exquisite patterns and delicate designs to create stunning special occasion outfits.
Sophisticated, directional and exclusive. The designs channel the brand’s imagination to produce head-turning mood-enhancing collections that make every moment, feel special and unique.
12
Lookbook Fall Winter 16
Each garment embraces an elegance and subtlety of style which oozes opulence and originality.
OUR COLLECTIONS
13
Roma marks ANONYME’s return to its roots with the collection named after the brand’s birthplace and the cradle of inspiration for the designs.
The Roma collection is classic, cultured, elegant and feminine. Created with versatility and practicality in mind, each collection promises to take the wearer from day to night.
14
Lookbook Fall Winter 16
From work to leisure. Inspired by an active and ambitious woman, the collection delivers impeccable style from the office to ‘after work’ by using a combination of expert tailoring, bold prints and subtle finishing details.
OUR COLLECTIONS
by
15
by ANONYME is our casual chic collection and our most informal line. Younger in spirit and defiantly trend led, the collection offers effortlessly stylish solutions for the fashion conscious woman seeking a smart ‘off duty’ look. by ANONYME’s broad, cosmopolitan vision reflects the experimental work which takes place in our style lab. A directional fashion range.
16
Lookbook Fall Winter 16
The collection experiments with new materials, prints and the most daring cuts while retaining ANONYME’s signature handwriting.
Our values ELEGANT
FEMININE
STYLISH
BUSINESS
Campaign Spring Summer 15
OUR VALUES
18
Campaign Spring Summer 16
OUR VALUES
ELEGANT
19
Campaign Spring Summer 16
OUR VALUES
STYLISH
20
Campaign Spring Summer 15
OUR VALUES
21
We stand for PRINTS
FABRICS
MYSTERY
ROME
WE STAND FOR
PRINTS
23
24
25
WE STAND FOR
FABRICS
26
27
28
WE STAND FOR
MYSTERY
29
WE STAND FOR
ROME, ITALY
30
Doing things the right way BUSINESS BENEFITS
TRADE MARGINS
POSITIONING
CORPORATE SOCIAL RESPONSIBILITY
TARGET
32 Campaign Fall Winter 14
Business benefits
Affordable high-end. Premium brand image. Excellent quality-price-design ratio. Fashionable & Stylish collections. Exclusive distribution and brand positioning. Early deliveries. In-season reorders. International team.
33
We refuse to accept that high-end equals high prices.
Campaign Fall Winter 13
Our competitive wholesale pricing structure gives the retailer the opportunity to work with excellent margins (3.0 or more), while still offering the final consumer a very attractive retail price (average retail price below 89â‚Ź), the best guarantee for great sell out figures.
34
Campaign Fall Winter 14
We know where we want to be.
One of the keys to success of ANONYME designers is that the brand has been positioned since beginning in the best showrooms and shops worldwide. This allows us to have a very selected distribution. ANONYME designers is present in department stores such as La Rinascente in Milan or P&C in Germany, high-end chain stores such as Vakko in Turkey or Cour CarrĂŠ in Japan, as well as many mid-high end independents, where ANONYME designers can be found next to other brands such as Pinko, Dondup, Twin Set, Manila Grace, Liu Jo, Hoss Intropia, American Vintage or Maison Scotch. Important to highlight that our brand is also very successful online, where we are working with Zalando, Yoox and About You in Europe as well as with Dinos and Shop Channel in Japan, among many others.
36
Campaign Fall Winter 14
Working to promote women’s rights and gender equality.
First of all, control over our supply chain is very important to us. Thus, we know all our suppliers personally. Our CEO visits them personally at least twice a year. Our production manager visits them almost every week.
ANONYME designers insists on working in a manner which shows total transparency with its suppliers and as such has implemented a code of conduct through the whole supply chain. This code of conduct is based on and follows the Universal Declaration of Human Rights, key UN conventions as well as ILO recommendations. Furthermore, at ANONYME designers it is not just about designing beautiful clothes, it is about going beyond fashion and standing up for the things that deserve all our attention and support. With this ideal in mind, we became partners with a Non Profit Organization that is actively working towards women’s rights and equality between women and men in all areas of life: the European Women’s Lobby. The European Women’s Lobby is the largest umbrella organisation of women’s associations in the European Union (EU), working to promote women’s rights and equality between women and men, and representing a total of more than 2000 organisations.
38
Our demographic target is an active woman aged 28 to 48, who wishes to feel truly elegant and feminine, interested but not obsessed with fashion, and seeking affordable high-end designs.
For our ANONYME woman, fashion is a way to express her feelings and her personality.
39
Campaign Fall Winter 13
She appreciates all beautiful things life can offer: friends, family, relations, career, hobbies, traveling, and also, of course, fashion.
Where we are ITALY - SPAIN - HONG KONG - CHINA
Campaign Spring Summer 16
One brand. One Vision. We build it from all over the world.
WHERE WE ARE
ITALY
SPAIN
HONG KONG & CHINA
Design and creation of all our collections.
Worldwide Headquarters.
Control of production in China.
Direct distribution to more than 450 Points of Sale in Italy.
Operations, Controlling, Finances & Legal.
Distribution to oversea markets (Japan and North America).
Production of all garments which are Made in Italy.
Distribution to all markets in Europe, Russia and Turkey.
Worldwide Shipping.
25-27 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong Via Trento, 4 00071 Pomezia, Roma
Ronda Universitat 7, 6-1 08007 Barcelona
42
12 Jiannan Street, Haizhu District Guangzhou, Guangdoong
anonyme.it