AW13 Smash collection book by Love Brands Limited

SMASH QUEENDOM Welcome to “Smash Queendom”, a queendom full of color and music, where you are the queen and the most important thing is that you feel good being yourself. A collection created specially to make you happy and fill your days with rhythm and happy melodies, that will help you to define yourself and will make you feel and be who you want to be every day. Enter the “Smash Queendom”, choose the garments that you want to combine, the colors and shapes that are in tune with your day and dress following the beat of your favorite song. Be the queen of our “Smash Queendom” for this Autumn-Winter 2013/14 season and create your own soundtrack with the 3 styles that we propose you:

BAROQUE & ROLL EXTRAVAGANZA FOLK SEDUCTION

BAROQUE & ROLL If you feel energetic and seductive, we propose you the “Baroque&Roll“ line, an energetic beat, inspired in the baroque and Victorian style, with laces, corset, velvet and devoré in red and black colors. This line enhances the female figure, through transparencies in necklines and sleeves. In this line you will find sensual and exotic garments with details of feathers, fur and shiny gold jewels.

FOLK SEDUCTION If you are more the bohemian type your style is the “Folk Seduction”. Floral tapestry, handcrafted compositions and vintage flowers take us back to the hippie era. A multicultural line, that seeks for our origins by combining materials such as corduroy, velvet and wool, with fringes and feathers.

EXTRAVAGANZA If you want to turn your life into a colorful musical and enter a fantastic magic world, we suggest the “Extravaganza” line. A combination of “rainbow” colors mixed with feather costumes, fur and lots of shines. Abstract landscapes and surreal images inspire this line to create a whole new dreamlike world.

COLORS AND MATERIALS USED IN THE COLLECTION For this season Smash has focused in warm and confortable materials, in order to make an original and varied collection: velvet, corduroy, wool, fur... but also details and decorative material such as laces, embroideries, transparences, metallic threads or golden buttons. As the Smash spirit is full of colours, the garments in this collection are colourful too, from bright blue to deep blue, all kinds of grey combined with red and black, gold, brown and different types of green that go from olive to emerald. On the prints side in this collection you will find plenty of bright jewels, colored feathers, floral tapestry and vintage flowers.

HOW TO USE THIS BOOK We are glad to present you our Collection Book for this season. This AW 13-14 COLLECTION BOOK contains few changes after having taken into consideration some of your propositions. Main changes are: The Collection Book will be EXCLUSIVELY SORTED BY reference number (increasingly). But since Product category is indicated in the Reference number, products will also be grouped in this Collection Book. Note that product categories refer to specific product types rather than large product families (so Long Sleeve Dresses (“Dress L.SL”) or Short Sleeve Dresses (“Dress S.SL”), instead of a generic “Dress” category). Unfortunately, Large product families (such as “Dresses” or “T-shirts” are not grouped consecutively, but we think that it is more important to keep a simple way to sort the Book while keeping a certain product logic. The collection book that you are receiving now, contains most of the styles, but not all. You must add the additional Style Cards that you will receive later, keeping the same order by reference number. Those of you willing to organize a second “Winter” collection (which this time won’t come specified under a second Collection Book), for pre-selling period in October, are encouraged to do it and should please contact Commercial Dept. about the details. We hope that you enjoy working with this tool and keep enjoying the presentation of our products. Let’s make this season another smashing success!

Structure of the References: Example: Style “SANTANA DRESS (L.SL)”, Ref. A1382120 A – Season (A: Autumn/Winter) 13 – Year (13 for 2013) 82 – Product Category (82 corresponds to “DRESS (L.SL)”) 650 – Style number (001 to 999, within the Category)

List of Product Categories:

Product Code