JQ Jeans SS'15 Lookbook

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THE SPRING SUMMER ’15 COLLECTION Key looks for SS15 include a trend-led selection of form-fitting looks all incorporating JQ Jeans’ celebrated higher waistband. Engineered to provide a uniquely corseted fit the waistband not only emphasises the female form but the seat of the jeans has been designed specifically to create gravity-defying lift. Trend-led styles include oversized colour-rich floral prints and tropical Hawaiian prints in indigo. Baroque indigo prints share railspace with an indigo jungle print which is introduced on full length slim fit jeans, cropped styles and jeggings. Block pastels are key with soft yellow, powder pink, mint green and terracotta all presented in a first-to-market oil wash which creates an authentic vintage look from the denim all the way to the seams. For dressed-down days the SS15 collection introduces a new more form-friendly take on the boyfriend jean while the season’s hot new smoking pant/jeans hybrid provides a sexy evening-inspired look.


Welcome “to your

seasonal update”


P1272 - Penelope


P1409 - Gina



ABOUT JQ JEANS Since its inception in 1978, JQ Jeans has been defined by an obsessive dedication to inventive new pattern cutting techniques and form-fitting fabric developments to constantly challenge consumers’ perceptions of just how incredible a pair of jeans can make you look and feel. Back in the late 1970’s JQ Jeans founder Pasquale Orza was the first to introduce stretch jeans to a disco-obsessed denim market clamoring to emulate the high-shine spray-on jeans championed by the likes of Olivia Newton John. Fast-forward 36 years and today the brand’s celebrity devotees include Victoria Beckham and Penelope Cruz with the brand stocked by the premier league of international womenswear boutiques and department stores. No wonder then, that the world’s leading catwalk-led denim brands continue to call upon the JQ Jeans workshop and laundry when they start seeking the next big things in denim innovation. Or, that 36 years after the first collection was launched JQ Jeans remains the go-to denim brand for fit-obsessed buyers and continues to be sought out by the most recognisable A-list celebs and brand loyal devotees the world over.


P1410 - Carol


P1272- Penelope


P1306H - Daniela


MISSION From fashion-forward cutting techniques and sexy silhouettes to technically fastidious laundering methods and artisan hand-finished details, JQ Jeans sets the benchmark by which other women’s denim brands are measured. Formerly known as Jonny Q, the premium Made In Italy denim brand has recently enjoyed a strategic makeover following significant investment. As well as its abbreviated new brand name both JQ Jeans and its more directional sister brand SOS Jeans have upscaled their design division as well as their atelier workshop and laundry in Nereto, Italy, where each pair of JQ Jeans continues to be lovingly crafted by hand.


P1410 - Carol


P1306H - Daniela


P1272- Penelope



P1306H DANIELA “Our favourite

selection”


P1411- Kirsty


JQ JEANS ITALY

JQ JEANS CANADA Les Modes MALTG Fashion Inc. 9600 rue Meilleur Street - Suite 200 Montréal, Quebec - H2N 2E3 - Canada Ph. 514-389-1402 ext: 418 Fax 514-389-8088 e-mail: sales@maltg.com; info@maltg.com

JQ Italia s.r.l. Via Pisacane (angolo via F. Santi) snc 64015 Nereto (TE) Ph. +39 0861 808 264 Fax +39 0861 359 928 www.jqjeans.com e-mail: jq.commerciale@jonnyq.com

JQ JEANS DENMARK JQ Denmark ApS. Amaliegade 24 Stuen DK-1256 Copenhagen Ph. +45 33324850 - +45 33939781 Fax +45 33324858 e-mail: jonnyq@ofir.dk

PIEMONTE Spazio B s.a.s. di Bassino Attilio & C. staff@spazio-b.com

JQ JEANS NETHERLANDS Blue-Bottle Agencies Veluwezoom 5/BG14 1327AA Almere - Netherlands Ph. +31 (0)654698297 e-mail: info@blue-bottle.nl

LOMBARDIA Studio 32 s.n.c. Rappresentanze abbigliamento studio32milano@cheapnet.it TRIVENETO Atmosfera snc di Battistella Pier Luigi & C. info@atmosferarappresentanze.it

JQ JEANS NORWAY Pegasus Textil a/s Moteforum Sjolyst Plass 3 Rom 517 Sjølyst Plass 3, 0278 Oslo Ph. + 47 23001840 Fax +47 23001842 e-mail: gpeg@moteforum.no

REST OF THE WORLD

JQ JEANS SWEDEN JQ Denmark ApS. Amaliegade 24 Stuen DK-1256 Copenhagen Ph. +45 33324850 - +45 33939781 Fax +45 33324858 e-mail: jonnyq@ofir.dk JQ JEANS UK Love Brands L.t.d. Room 310, Metropolitan Wharf, Wapping Wall - London E1W 3SS Ph. +44 0207 702 0203 www.lovebrandsuk.com e-mail: sales@lovebrandsuk.com JQ JEANS IRELAND Love Brands L.t.d. Room 310, Metropolitan Wharf, Wapping Wall - London E1W 3SS Ph. +44 0207 702 0203 www.lovebrandsuk.com e-mail: sales@lovebrandsuk.com

MARCHE - UMBRIA - ABRUZZO - MOLISE Muam callarasandro@gmail.com

ITALY

JQ JEANS SPAIN Trifoglio S.L. C/ Isabel de Farnesio 31 local 2 28660 Boadilla del Monte (Madrid) Giancarlo Ghirardato Ph. 34 609 96 32 57 e-mail: giancarloghi@hotmail.com

EMILIA ROMAGNA 3V Rappresentanze SRL 3venmilia@libero.it

PUGLIA Carlo Gallo Rappresentanze carlogallorapp@alice.it

PRESS & COMMUNICATION Fabric PR London +44 (0) 20 33267331 khabi.mirza@fabricpr.com www.fabricpr.com JQ Jeans Italy Nereto (TE) +39 (0) 861 808264 communication.jq@jonnyq.com

www.jqjeans.com


www.jqjeans.com


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