20 August - 02 September 2009 (Issue 39)
MICA (P) 024/11/2008 • Classified Jobs: 6334 4771 • www.headhunt.com.sg
Building a Better
How Feelings Shape Product Evaluation. Traditional branding strategy would say that a label should tell the consumer what the product is all about. New research suggests that just the opposite might be true–the consumer should see himself in the label. continues on page 10
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