PHARMACEUTICAL
MUCINEX® Uses Augmented Reality to Win in a Crowded Marketplace How new technology helps drive the decision-making process. By Johnelle Whipple, Director, Healthcare Marketing, US, RB
Imagine recommending an old spy movie you love to a friend. You go on and on about the action and old romance, and your friend seems genuinely excited about it— they love spy movies, too. The next time you see them, though, your friend tells you that they hated the movie you suggested. It’s a huge bummer that your tastes differ so much. The thing is, they watched the wrong movie and neither of you know it. 35 | HS&M FEBRUARY/MARCH 2018
