A One-on-One with Salama Mohamed

A master content creator, an Emirati mega influencer, and now the head of her own beauty brand Peacefull, Saadiya Ahmad met with Salama Mohamed to understand more about her brand and the many roles she plays.

The biggest challenges as an influencer

“So far, I’ve had such a great and supportive community. It’s where I found like-minded individuals with whom I could be open and honest about my journey. It has helped me create a space where I can be my authentic self. That being said, as with anything, there will always be negative aspects here and there, but the positivity throughout has outweighed the negative. The key is to not dwell on any negativity. All in all, my experience has been positive.”

Salama’s message about vitiligo

“The first step to self-love and being at peace is all about perspective. Switching your outlook on skin and accepting your unique qualities and ultimately making it your superpower can be hard, but is possible. Surround yourself with love and positivity. Your skin is a blessing. Don’t be hard on yourself or your skin, love, and nurture it.”

Juggling multiple roles

“Wow, I haven’t cracked the code yet, if you have any tips, I’m all ears. But really, I have a great support system around me, and that’s why I’m able to juggle different things throughout the day.”

Personal wellness

“I do yoga and Pilates, which help to build muscle and strengthen areas such as your core. I usually try to get in at least two sessions a week. I also go on walks in the evening around my community, I’ve found that it’s a great way to de-stress and clear my head. That being said, I always make sure I’m eating good, balanced meals. Now I won’t deny myself a burger or pizza, but I don’t eat these all the time.”

Brand beginnings

“I’ve been blessed with vitiligo and sensitive skin from early on, so I’ve always been on the hunt for skincare products that would provide my skin with what it needed, but always came up short, especially given the climate we live in. Eventually, I stumbled upon Korean skincare, and I have never looked back ever since. The products completely changed my relationship with skincare. I swear by the 10-steps Korean skincare routine, it changed my skin. Through this journey, I discovered the healing powers of Korean active ingredients, and that ultimately led me to create Peacefull.”

The inspiration

“All in all, I would say the journey to launching Peacefull started out of necessity because I needed products that would help my sensitive skin and after finding Korean skincare and active ingredients, I wanted to share formulas that work with my global community because I truly believe we all deserve good skincare.”

Peacefull’s message

“With Peacefull, our message isn’t just one of self-love, but also highlighting the importance of openness, tolerance, inclusivity, and hospitality. Everyone on our campaign is a testament to this. We want to embrace the world and everyone for who they truly are. Our brand is as inclusive as this region is and our aim is to represent everyone and bring them into a Peacefull space every single day.”H