Longbridge Public Art Project Summary

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LONGBRIDGE PUBLIC ART PROJECT

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The Longbridge Public Art Project (LPAP), conceived by EC Arts on behalf of Bournville College, is a large-scale public art engagement project that aims to support St Modwen’s regeneration of Longbridge. LPAP has commissioned nine artists in residence supported by multiple cross-sector Longbridge hosts, with the aim of exploring placemaking and art within a social context, through an engagement driven process. LPAP is a benchmark regional opportunity to explore how artists can add intrinsic value to placemaking, whilst challenging preconceptions

of public art through a unique site-specific and engagementdriven process in the context of one the largest regeneration schemes in the region to date. Bournville College are proud to have enabled this exciting initiative. Norman Cave, Principle Bournville College, Longbridge, Birmingham (UK)

EC Arts focused its research and conceptual approach around the following key themes, all of which highlight the potential for the enhancement and transformation of the Longbridge area.

Future Lighting Technology Placemaking Sense of Identity Sense of Arrival Gateways Connectivity Mobility


Sense of Place, Identity and Arrival

The artists in residence are helping to create a sense of place and identity through their research, engagement and ongoing dialogue with residents. By developing temporary and permanent work both social and physical in nature, in response to the area, the artists are helping to express what Longbridge means to local people as well as supporting our own placemaking efforts� Michael Murray, Senior Development Surveyor, St Modwen Properties PLC

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Artists, through ongoing dialogue with the community, are developing work to create and enhance three multimodal gateways in and out of Longbridge.


Four major public art outcomes have been identified through research and community engagement to date as part of LPAP. Through the development process, all four aim to engender a sense of arrival, identity, place and connectivity to the city.

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1. A38 Roundabout: Public Art Gateway Commission

2. Longbridge Train Station:

3. Soft Modes Tunnel Commission:

Enhanced unique gateway, sense of arrival, identity and connectivity to the city.

Connected to the city via Rea Valley cycle route. The creation and enhancements of gateways, sense of arrival, identity, connectivity, cycling, walking and social platforms are key priorities for the project and have been integral to the development of the fourth major public art outcome for LPAP:

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4. Longbridge Light Festival:

We aim to establish Longbridge Light Festival as an annual event through the identification of long term funding. The festival aims to bring people together within a unique shared experience, to create Longbridge as a destination, and enhance the environment both temporarily and gradually over time through the creation of annual permanent lighting installations within the built environment.


Embedding light within the future physical, and social fabric of Longbridge Longbridge Light Festival will change each year through thematic work created in response to the site as it continues to transform and evolve.

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Artists Elizabeth Rowe and Chris Poolman have been commissioned to curate and develop the artistic theme for the Festival, with the intention to create a trail of site-specific work across Longbridge by national and international artists, utilising light and technology as a medium. The Festival development will be modular in its approach, creating a number of social platforms encouraging people to explore and experience the area in an immersive, and unique way with a fresh perspective through artistic intervention.

The artists will explore the arrival and departure of the festival experience through cycling, walking and movement.


International Programme and Partnerships

Through valued support from lead partner Birmingham City University and Birmingham City Council, EC Arts are able to strengthen partnerships with Birmingham’s sister cities to develop an International Programme to accompany the Light Festival for Longbridge.

This has evolved as a result of partnership support from Fête des Lumières and Direction de l’Attractivité et des Grand Lyon / Ville de Lyon in 2013, who, together with Birmingham City Council, were instrumental in supporting EC Arts in 2013 with the initial concept development of a Light Festival for Longbridge through knowledge and research exchange.

“Lighting is an essential instrument for improving the quality of life within the context of regeneration, strategic planning and public art. The development of the International Programme will provide a platform to explore this, establish best practice, and promote international dialogue, artist mobility and knowledge exchange opportunities through the LUCI network (Lighting Urban Community International).” Professor Paul Ivey, Pro-Vice-Chancellor, Birmingham City University

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The first International Programme, will take place on Friday 24th October 2014, the programme development each year will include guest speakers from Birmingham’s sister cities with the aim to explore and discuss a wide range of topics, case studies and work streams, supported by the LUCI catalogue of research over the last decade:

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• Lighting for Culture and Heritage • Lighting for Better Quality of Life • Sharing Knowledge on Light • Lighting for Social Change

Lighting Urban Community International (LUCI) Lighting has had a significant impact on the city of Lyon in a number of ways over the years and in acknowledgment of this, Lyon Municipality

• Lighting for Strategic Planning • Environmental Sustainability • Lighting for Energy Efficiency • Enhancing the Environment & Attractiveness • Innovation & Design

established LUCI in 2003 to research wider global impact and best practice. This unique network brings together cities and lighting professionals engaged in using light as an instrument for urban, social and economic development, whilst safeguarding sustainability and environmental concerns.

Created in 2002, at the behest of the City of Lyon, LUCI today is an organisation of nearly 100 members, comprising around 63 cities covering four continents and 35 associated members (international companies; lighting designers and architects; universities; independent lighting professionals).


International Mobility Partnerships

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EC Arts on behalf of Bournville College and through valued partnership support from Birmingham City University (BCU) is currently exploring opportunities to commission international artists from Birmingham’s sister cities to produce sitespecific temporary public artwork for Longbridge Light Festival in October 2014.

The first Birmingham City University sponsored international commission will be in partnership with Halle14, Leipzig. The artist commission will explore connectivity through a series of site interventions connecting Birmingham - Eastside, Digbeth and Longbridge, produced in partnership with EC Arts and Grand Union, with the intention of creating reciprocal dialogue between Longbridge and the city.

EC Arts is currently exploring long term funding for the annual Longbridge Light Festival, driven each year by Bournville College, the international programme development and continued opportunities for artist mobility and knowledge exchange supported by Lead Partners Birmingham City University.


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LONGBRIDGE

Herbert Austin

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The rich and complex history that Longbridge is most famous for began with Herbert Austin, founder of the Austin Motor Company, who purchased the Longbridge site in 1905. Within 30 years, cars coming off the production line at the Longbridge plant were being sold around the world. Austin, along with George Cadbury and his family, made significant contributions to the local economy, and transformed both landscape and lives with philanthropic work, nurturing strong communities and providing high-quality amenities for the workforce.

Six years after the closure of the Longbridge car plant in 2005, the Shanghai Automotive Industry Corporation resumed car production on the site, MG Motor UK Ltd, operating from the Longbridge plant has produced the first MG 6 in the United Kingdom. MG Motor (UK) Ltd is just one of a number of local business that have supported Longbridge Public Art Project so far. Artists-in-residence Rob Hewitt, Luke Perry and Stuart Whipps will work closely with MG Motor (UK) workers, Bournville College Automotive students and local residents throughout 2014.

The project has received overwhelming support from the local community, key individuals and businesses so far.

“Most everything worthwhile was born of some dreamer’s dream.” This is the saying most associated with Herbert Austin, although they are not his own words. Austin had it framed in his office, now a museum open to the public at MG Rover, Longbridge.


Sir Albert Bore, Leader of Birmingham City Council

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The sudden closure of the Longbridge car plant in 2005 brought global attention to Birmingham and the West Midlands, and made the area the regeneration priority it remains today. At its peak, the 438-acre car plant was the largest in the world, employing around 50,000 workers, and Birmingham City Council remains acutely sensitive to the deep social impact of this closure. As the new town of Longbridge emerges, Birmingham City Council is delighted to support the Longbridge Public Art Project through support in kind from our European and

International and Arts and Community divisions, as well as through match funding. I am also hugely appreciative of the longer-term aim of EC Arts to shape future public art policy for the city as a whole. I share this public art vision of enhancing the cultural riches and attractiveness of both Longbridge and the Birmingham area. Birmingham City Council is also lending its support to the Lighting Festival, in an exciting sister-city cultural partnership with the French city of Lyon.

The Longbridge Public Art Project chimes with the Council’s vision and strategy for the city. Our Birmingham 2026 sustainable community strategy recognises the outstanding cultural facilities – from Symphony Hall to The Drum – that the city has to offer, but seeks to address low levels of interaction with leisure and cultural services in some areas and among some groups, by engaging the local community and encouraging active participation in public art projects.


The Longbridge Public Art Project also contributes to each of the main priorities within Birmingham’s recentlypublished international strategy. This will make a significant contribution to Council initiatives in creating successful and inclusive communities, by enhancing infrastructure, and developing knowledge and innovation. The idea of Longbridge as a destination, which lies at the heart of the Project, came about as a result of an artistic and engagement process with residents.

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The annual Lighting Festival, proposed for 2014 onwards, is just one outcome from a much wider public art project that is yet to unfold.

The Lighting Festival partnership development is a result of the close relationship that Birmingham has enjoyed with its sister city, Lyon, for more than 60 years. I was delighted to welcome the Mayor of Lyon, Gérard Collomb, to the preview of the outdoor lighting exhibition, which will include two installations from Fête des Lumières, Lyon and will take place at the Bournville College Centenary celebrations in late October 2013.

I look forward to the wider Longbridge Public Art Project, now starting, along with the development of one of the key outcomes planned for next year, the aforementioned annual Lighting Festival for Longbridge. This will be the first in a series of collaborations that will light up Longbridge and blaze a trail to a brighter future.


Claire Farrell, Artistic Director, EC Arts

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LPAP is a direct result of a public art strategy, conceived by EC Arts for and on behalf of Bournville College.

In 2012, Bournville College commissioned EC Arts to develop and produce a public art strategy as part of its 2013 Centenary, celebrating 100 years of innovation and internationalism, rooted in the philanthropic vision of the Cadbury family. George Cadbury and his family were passionate about supporting the wellbeing of their workers, as well as the wider community, through town planning, enhancements to the built environment, placemaking and local infrastructure.

The Cadbury family were responsible for numerous progressive initiatives, such as ensuring the safeguarding of the Lickey Hills that surround Longbridge against housing developments (a green-belt initiative 25 years ahead of its time) and later the creation of the Bournville Estate by Bournville Village Trust. Â


The origins and complex layers of Longbridge’s manufacturing, global reach, political history and the juxtaposition of the Cadbury family’s philanthropy, vision and legacy for Birmingham all underpin

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this strategy and project as Longbridge moves forward physically, socially, economically and visually.


Research image by Redhawk Logistica

ARTISTS IN RESIDENCE


Public Engagement and Key Project Objectives EC Arts has created an artistin-residence programme to explore placemaking and the overarching themes identified as part of the public art strategy development phase.

Emulating the model of the artist placement group (in the 1960s APG pioneered the concept of art in the social context), the LPAP artistsin-residence will be based in multiple locations with crosssector Longbridge hosts.

“Placemaking knit communities together, and create a social infrastructure around public space” Places in the Making: MIT Report Highlights of the ‘Virtuous Cycle of Placemaking’

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The artists are working closely with the community across numerous locations and partners, including St Modwen, as they explore the new built environment of Longbridge, to identify opportunities for physical and social outcomes within the context of placemaking.

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To assist this process, St Modwen has kindly donated a project space to facilitate a range of arts and community engagement activities, including talks led by members of the local community. This project space will evolve and change visually, reflecting the project’s progress as we explore the past, present and the future of Longbridge. Associates and students of Bournville College and Birmingham City University will also be involved in programming and participating in events within the space.

The project will support the regeneration of Longbridge by enhancing gateways, building identity, animating public space and generating a sense of place and arrival to Longbridge as a destination by road, train or by foot. The artistic engagement driven process and placemaking approach will directly inform the development of four public art outcomes.


LPAP | SPACE


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Research image by artist Hannah Hull


Artist Luke Perry at Austin Sports and Social Club



Images from a community event with artist Luke Perry


Research image by cultural planner Jenny Peevers


Research image by artist Nikki Pugh


1. A38 Roundabout Public Art Gateway Commission

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LPAP artists-in-residence Luke Perry and Rob Hewitt have been commissioned to research and develop new work for the A38 roundabout, with the aim to create a gateway in response to the past, present and future aspirations of Longbridge.

Sports & Social Club, involving more than 50 local residents who recorded their memories, thoughts and feelings about Longbridge using chalk on slate:

Hewitt and Perry are in residence with Austin Sports & Social Club and MG Motor (UK) Ltd. Their work will be developed through an engagement-driven process exploring the rich heritage of the area and future aspirations with the community. Perry recently held a community engagement event at Austin

“You were an assembler, a small part in a large machine”

“You have to understand the enormity of the place”

“As a boy I slept to the sound of the hammers”

Artist Luke Perry has engaged on a one-to-one basis with 165 people to date within a fourmonth period, across a number of local institutions including: Bournville College, Austin Sports & Social Club, Northfield Arts Forum, The Factory, Longbridge Methodist Coffee Club and the Austin ExApprentices Society



2. Longbridge Train Station Enhanced Gateway, Sense of Arrival and Connectivity

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Around 803,641 commuters pass through Longbridge Train Station every year. Artist Cathy Wade is in residence at Greenlands Social Club, which is directly opposite the Longbridge train station. The artist is exploring with the community how to influence and shape the identity and sense of arrival of one of the most significant gateways to and from Longbridge as it undergoes redevelopment. “My journeys into Longbridge happen by train; as a passenger the buildings and spaces pass by and condense into a succession of views from a window; the markers that define the landscape

and become part of our daily experience fleet (yet, you always notice when you pass Bournville - it must be the purple paint). Arriving into Longbridge station I have dashed through the site into the evolving new spaces that are defining the redevelopment of the new town centre. The patterns of commuting and the daily journey into work are poignant, as the station is a space to be passed through rather than linger in. On leaving the station, you face the Greenlands Social Club; having left a site that feels under-used and empty, outside commuting times, Greenlands has a warm welcome that opens up so

many personal stories, reanimating the histories that have formed the area. This leaves me with a desire to bring the human interaction that exists in the social club into the train station, to connect with something that makes you want to stop and directly engage with your environment and not blankly pass through.” Cathy Wade Through artists’ work and community engagement, LPAP aims to enhance the travel experience of Longbridge Train Station, creating a sense of arrival, identity and destination, encouraging more people to travel by train to and from the city.



3. Soft Modes Tunnel Commission Connected to the city via Rea Valley cycle route

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LPAP with partnership support from St Modwen aim to develop concepts to create a cycling and pedestrian gateway connecting to the Rea Valley cycle route to and from the city. This public art enhancement will illuminate a new access point, utilising a currently disused tunnel that directly connects to the redeveloped town centre.

EC Arts, together with artists in residence, are currently exploring opportunities for both ephemeral and permanent public art commissions to transform the tunnel and bridge into the first cycling and pedestrian gateway for Longbridge and Birmingham.

In October 2014 as part of the inaugural light festival for Longbridge international artists from Birmingham’s sister city Guangzhou, will create ephemeral work in response to the tunnel, and by 2016, LPAP aims to create and install permanent public artwork. The development of this permanent gateway installation has been inspired by Lyon’s own Croix Rousse Tunnel, which is also soft mode only, and a worldwide first.



4. Longbridge Light Festival

The first international Longbridge Light Festival will be themed ‘Back to the Future’ and will take place from Friday 24th to Saturday 25th October 2014. The Light Festival for Longbridge developed by EC Arts on behalf of Bournville College, is being created as one of the four major LPAP outcomes. The Light Festival will create social and artistic platforms in public spaces to support social cohesion and establish Longbridge as a destination.

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Artists in residence Elizabeth Rowe and Chris Poolman have been commissioned by EC Arts to curate the Festival and develop the artistic theme. The Festival will involve various sites including Bournville College, St Modwen Park and Longbridge train station. Together, Rowe and Poolman devise daring and humorous propositions that invite communities to participate in reimagining their local areas. Somewhere between contemporary art, cultural geography and research, their work creates a new space for inventive collaboration.

Over the last two years, the artistic duo has been working on the Balsall Heath Biennale, a self-initiated project in their local area of Balsall Heath, Birmingham.



In addition to the four major public art outcomes that are being developed, the following artists are researching and exploring a number of themes identified within the LPAP public art strategy phase:

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HANNAH HULL Intergenerational research & engagement Artist Hannah Hull has been commissioned to explore Bournville College and Bournville Village archives, whilst simultaneously researching the historical figures, Austin and Cadbury. The artist is focusing on issues around gender, socio-economic background and education, and exploring whether the progressive political seeds sown in the early 20th century are visible in the local community today.

ANTONIO ROBERTS Technology

In collaboration with the younger and older generations in Longbridge, Hull will be looking to create artworks that appropriate the principles of the original college, making them both relevant and visible today. Rather than a historical monument, this artwork will be a participatory installation or intervention, temporary or permanent, which brings the ethos of the college to life in the actions and words of the local community.Â

Artist Antonio Roberts is in residence at the Technology Park, researching the importance of digital technology and SMART city agendas, asking what this means to the people of Longbridge, and what is its relevance to the future Longbridge.


NIKKI PUGH Movement & Connectivity

Artist Nikki Pugh’s commission will question how people interact with what is around them, particularly focussing on the creation of situations or experiences that prompt a different interaction with surroundings, as well as using alternative methods of navigating spaces.

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STUART WHIPPS

This commission will specifically explore how people move through and around Longbridge. Drawing on the concept of Nomadic working without a fixed base, Pugh will relate experiments and interventions back to research from the combined disciplines of placemaking and urbanism.

Whipps is revisiting Longbridge following his extensive series of photographs of the MG Rover Factory between 2004 and 2007. He also photographed the new MG factory in Nanjing, China and was the recipient of the Observer Hodge award for this work. Since then Whipps has continued to work as an artist, predominantly using photography and video, on a range of projects.

Recent projects have examined a surrealist concrete sculpture garden in Mexico, the British artist John Latham’s archive, and the history and legacy of Birmingham Central Library. He is currently making a feature-length film on the legacy of post-war British new towns.


JENNY PEEVERS Cultural Planner

CRAIG BUSH Documentary Film

Jenny Peevers is a Cultural Planner who delivers activities that aim to bring people

Filmmaker Craig Bush will produce a film documentary on the artistic engagement

together in interactive and creative ways. Jenny has been commissioned by EC Arts to support the artists in residence and to gather local people’s thoughts, stories and values about their area, which will feed into future activities.

and development process and overall progression of LPAP for EC Arts, Bournville College and all project partners.

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LPAP LONG TERM OBJECTIVES

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LPAP is committed to supporting the regeneration of Longbridge through a placemaking artistic process. Nine artists in residence are exploring the creation of art within a social context in response to the physical and social infrastructure of Longbridge. The approach is process- driven; the outcomes are yet to unfold and will include a number of temporary, permanent, social and physical work in response to the area. Whilst developing the public art strategy, EC Arts considered

and identified ways in which artists work could support local people; add value to the future of Longbridge and wider Birmingham agendas.


Mobility

The regeneration of Longbridge provides a unique opportunity to explore Birmingham City Council’s multi-modal vision of future transport and connectivity for the city and Greater Birmingham*. LPAP will explore, through the project’s public engagement and participation process, the future aspirations of Longbridge residents, aiming to support through artists’ work a sense of place, identity and establishing the area as a destination.

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The creation and enhancement of multi-modal gateways in the redevelopment aims to promote cycling, walking and the use of public transport to and from Longbridge in this project.

LPAP Mobility Objectives Creation and enhancement of three public art multi-modal gateways to Longbridge, 20132015 1. Longbridge roundabout

The artists-in-residence approach aspires to build on the legacy of George Cadbury in this context, by continuing the connectivity vision for Longbridge and the city in the late18th century with his design and implementation support of the tramway to the city (A38 corridor).

gateway public art commission 2. Longbridge Train Station The enhancement of Longbridge Train station, through public artwork that creates a sense of place, arrival, identity and destination encouraging more people to travel by train to and from the city.


3. Connect & enhance Longbridge Rea Valley cycle route to and from the city This public art enhancement will illuminate a new access point, utilising a currently disused tunnel that directly

The Birmingham Mobility Action

connects to the redeveloped town centre.

and future mobility challenges, to

Plan (BMAP) presents a twentyyear vision for improving transport in the city.’ BMAP will reinvent the city’s transport system, meeting current facilitate strong and sustainable economic growth. The plan will

This new gateway will promote cycling and walking, as well as linking transport across the town and city, profiling a joinedup approach between cycle groups and movements.

change the way that people and businesses think about travel into and around the city. By influencing travel behaviour and embracing technological change, we will reduce carbon emissions and improve road safety and health for all citizens.

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Longbridge A Smart Town?

Longbridge ITEC Park has been identified as one of six economic zones within Birmingham’s European and international strategy, and linking into the SMART City Commission* EC Arts has commissioned Antonio Roberts to explore what this might mean to Longbridge. The artist is in residence at Longbridge ITEC Park, supported by St Modwen, to research and explore SMART Cities and technology in relation to Longbridge today and in the future.

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SMART Cities*

Getting citizens involved in the process of improving cities is crucial Andrew Hudson-Smith, director of the Centre for Advanced Spatial Analysis at University College London.

“The public has the same information as the policymakers and that has the potential to be incredibly powerful…a lot of the big firms are looking at the control room model, but it is backward thinking…why put the technology in one room when you can put it in the hands of everyone?”


There is little doubt that cities have to get smarter. By 2050 it is estimated that 75% of the world’s population will live in cities, putting pressure on the transport network, the emergency services and the utilities that are already stretched to capacity. The reality is that most smart city projects are currently pretty small scale, creating tech hubs or green areas of the city, experimenting with smart electricity grids or introducing electric buses or bike-sharing schemes.

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*SOURCE: ‘BBC Tomorrow’s cities: Do you want to live in a smart city?’ Jane Wakefield


Birmingham’s European and international strategy

EC Arts and Bournville College will explore potential European initiatives to further support and develop international artist mobility and knowledge exchange opportunities through Creative Europe Funding. This work will build upon EC Arts existing international partnership development supported by Birmingham City Council’s European and International Office. LPAP aims to explore and support the following key priorities within Longbridge Public Art Project:

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Engaged and cohesive communities To promote social cohesion and inclusion, tackling crime and community safety and supporting devolved neighbourhood management.

Engaged and cohesive communities To promote social cohesion and inclusion, tackling crime and community safety and supporting devolved neighbourhood management.

Knowledge and innovation To enhance the economy of knowledge, supporting research and innovation, improving education and learning, and developing smart specialisation.

Knowledge and innovation To enhance the economy of knowledge, supporting research and innovation, improving education and learning, and developing smart specialisation.


Attracting visitors To promote business and leisure tourism, attracting overseas students, promoting Birmingham’s cultural offerings and enhancing Birmingham’s international appeal.

Objectives i. Developing academic partnerships to support the city’s universities and continue to attract overseas students; increasing academic research and cross-boundary education in the FE sector.

Enhancing infrastructure To include green growth and low carbon transition, enhancing digital connectivity and inclusion as well as developing smarter integrated mobility solutions.

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ii. Supporting strategic growth to enhance green spaces, culture, cohesion and the built environment. iii. Enhancing European partner-city relationships, using this project as a vehicle for discussion and exchange.


Birmingham’s Green commission to build a leading green city

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LPAP was initiated by Bournville College whose origins are firmly rooted within the Cadbury family philanthropy. EC Arts public art strategy approach was inspired by ‘The Factory in the Garden’, a Cadbury family placemaking vision. George Cadbury and his family were passionate about supporting the wellbeing of their workers, as well as the wider community, through town planning, enhancements to the built environment, placemaking and local infrastructure.

The Cadbury family were responsible for numerous progressive initiatives, including the safeguarding of the Lickey Hills that surround Longbridge against housing developments (a green-belt initiative 25 years ahead of its time) and later the creation of the Bournville Estate by Bournville Village Trust. The Cadbury family’s philanthropic philosophy, aims and legacy underpin this strategy and project as Longbridge moves forward physically, socially, economically and visually.


LPAP, through a public and community arts engagement process, aims to support the regeneration of Longbridge through placemaking. With this approach we consider both the physical and social infrastructure of a place, including how we move, travel, and incorporate green living spaces.

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As Longbridge begins a new chapter, so does its transport, social, economic and physical infrastructure. Through this project we will consider and support the key principles of the

Green Living Spaces Plan Key Principles • An Adapted City • A Healthy City • The City’s Productive Landscapes • The City’s Greenways

Green Living Space Plan (outlined) by exploring how people move around and experience Longbridge, directly promoting wellbeing and healthy living by utilising green, brown, open spaces and parkland, recognising new opportunities to facilitate cycling, walking and public transport enhancements.

• The City’s Ecosystems • The City’s Green Living Spaces


LPAP gratefully acknowledges the valuable support from Longbridge residents and of its many partners and stakeholders. We are grateful for the funding and support in kind from the following partners and stakeholders:

All our stakeholders are committed to promoting Longbridge as a future destination. www.lpap.co.uk Conceived and produced by EC Arts: info@ec-arts.com @EC_Arts ec-arts.com facebook.com/ECArtsUK Design: www.heavyobject.com




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