Spring Summer 2015 collection
COLORS THAT
CATCH THE EYE
1
Inner City | Leah
this is a new style this style has a tablet compartment 18�
this style has a laptop compartment this style has a smart sleeve, to put over your trolley handle this style has been refreshed
IMPORTANT NOTE
Please be informed that not all styles, colors and prints are available in every country, please contact your local distributor for more information. Please note that small differences might occur from the images inside this catalogue with the actual products (color, style details, dimensions or hardware).
2
Metropolitan
3
4
INNER CITY
HIC TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 35-44 Gender // Female Education // Higher Education
Shops// Street shops Price sensitivity// Very price sensitive
WHAT THEY DO Occupation// Teacher, translators, accounting, administrative employee Hobbies// Yoga, outdoor gardening, walking trips Lifestyle// Literature, visiting museum & cultural fairs, charity, local music Internet usage// normal
Casually iconic and stylishly functional, our Inner City bags are inspired by the needs of the contemporary urban woman. The ideal companions for everyday, our new shades and styles are set to colour you happy from work to play. Time to choose your colour-bright look: colour block, in bright Wild Aster and Green Briar shades, or colour clash, in candystriped Lined print or feel-good floral Columbia print. Whatever you decide, you’re guaranteed a look that’s equal parts sophisticated, playful and carefree – with just a hint of sporty attitude. Try new handbag styles Eva S or Leah, featuring ultra practical multi-zip compartments and durable structures. Or, when you really need to carryall, nothing beats the hands-free functionality of our backpack, Gali.
Your Inner City,
your colourful life 5
Eye in Greenbriar and Lined Print
HIC
Black 003
Sepia 316
Golden Oak 298
Provence Blue 043
Greenbriar 370
NEW COLOUR
NEW COLOUR
NEW COLOUR
Molten Lava 149
Pink Flambe 086
Wild Aster 064
NEW COLOUR
NEW COLOUR
NEW COLOUR
MAIN MATERIAL SOLID nylon 70D 260T taffeta interlock bonding PRINT 50D Polyester taffeta interlock bonding Lined Print 771
Columbia Print 767
Madras Print 770
NEW COLOUR
NEW COLOUR
NEW COLOUR
6
POCKETS updated smartphone pockets
LINING 70D Nylon with PU*2(emboss) HANGER chromed metal hanger LOGO metal Hedgren logo
HIC HIC23 HIC370
HIC112
HIC147
HIC37
RUSH ORVA
LEONCE
FATE
SPUTNIK
Shoulder bag
H 20 26 7.8 10.1
x D x 8 6 x 3.1 2.3
1,9l — 5,2l — 0,2 0,5 kg kg
Shoulder bag
x W x 25 15,5cm cm x 9.8 6 inch inch
H 25 9.8
x D x 2 x 0.8
1l — 0,3 kg
Shoulder bag
x W x 20 cm x 7.8 inch
H 28 10.9
x D x 5 x 2
3,8l — 0,3 kg
Shoulder bag
x W x 27 cm x 10.5 inch
H 30 11.7
x D x 4 x 1.6
2,8l — 0,4 kg
HIC176
HIC176M
HIC403
HIC23
EYE
EYE M
FOLA
RUSH
Shoulder bag
Shoulder bag
Shoulder bag
Shoulder bag
H 19 7.4
x D x 9 x 3.5
3,8l — 0,2 kg
x W x 22 cm x 8.6 inch
H 22 8.6
x D x 9 x 3.5
5,7l — 0,3 kg
x W x 29 cm x 11.3 inch
H 25 9.8
x D x 4 x 1.6
3l — 0,4 kg
7
x W x 29,5 cm x 11.5 inch
H 20 7.8
x D x 6 x 2.3
1,9l — 0,2 kg
x W x 23 cm x 9 inch
x W x 15,5 cm x 6 inch
Black
003
Sepia
316
Golden Oak
298
Provence Blue
043
Greenbriar
370
Molten Lava
149
Pink Flambe
086
Wild Aster
064
Lined Print
771
Columbia Print
758
HIC226
HIC01S
HIC363
HIC247
METRO
HARPER’S S
MICH
PRARIE
Shoulder bag
H 20 7.8
x D x 10 x 3.9
4,8l — 0,4 kg
Shoulder bag
x W x 24 cm x 9.4 inch
H 24 9.4
x D x 8,5 x 3.3
5,9l — 0,3 kg
Shoulder bag
x W x 29 cm x 11.3 inch
H 19,5 7.6
4,4l — 0,7 kg
HIC394 HIC402M
HIC397
x D x 8 x 3.1
x W x 28 cm x 10.9 inch
Shoulder Handbag bag medium
Handbag small Folded clutch
H 25 9.8
H H 23 22,5 9 8.8
8,5l — 0,3 kg
7,8l 7,7l — — 0,4 0,5 kg kg
H x D H 20 x D x 9 x 14 7.8 x 2 x 3.5 x 5.5 5,3lx — 0,4 0.8 kg x 0,7l — 0,3 kg
8
2l — 0,3 kg
TOON EVA S
Crossover with flap
xx W W xx 31 34cm cm x x 12.1 13.3inch inch
x D x 6 x 2.3
HIC371 HIC402S
KAMMIE EVA S
xx D D x x 11 10 x x 4.3 3.9
H 20 7.8
HIC395 HIC402S
LIZA-LOU EVA M
x W x 26 cm x 10.1 inch
757
Shoulder bag
CORALIE
x D x 13 x 5.1
Madras Print
x W W x 29,5 cm 26 x cm 11.5 inch 10.1 inch
x W x 17 cm x 6.6 inch
Handbag small Shoulder Bag
H x D H 20 x D x 9 x 24 7.8 x 1 x 3.5 x 9.4 5,3lx — 0,4 0.3 kg x 0,46l — 0,22 kg
x W W x 29,5 cm 19 x cm 11.5 inch 7.4 inch
HIC
HIC HIC123
HIC177 HIC374
FANZINE
HINGE EVELINE
Shoulder bag
H 32 12.5
x D x 10 x 3.9
9,6l — 0,4 kg
HIC188
14”
ESSENCE
Business Tote 13” bag 14”
x W x 30 cm x 11.7 inch
H x D 28 x 9 13 10.9 x 3.5 5.1 9,3l 13,1l — — 0,7 0,5 kg kg
15”
H 32 12.5
x D x 8,5 x 3.3
10,3l — 0,8 kg
LEAH
Tote
Business bag 15”
x W x 37 36 cm cm x 14.4 14 inch inch
HIC400
x W x 38 cm x 14.8 inch
H 28 10.9
x D x 9 x 3.5
10,3l — 0,4 kg
HIC11
HIC11L
HIC398
HIC383S
VOGUE
VOGUE L
GALI
SUSIE S
Backpack
H 30 11.7
x D x 8 x 3.1
5l — 0,3 kg
Backpack L
x W x 21 cm x 8.2 inch
H 35 13.7
x D x 10 x 3.9
8,8l — 0,3 kg
Backpack
x W x 25 cm x 9.8 inch
H 40 15.6
x D x 10 x 3.9
10,2l — 0,5 kg
9
x W x 41 cm x 16 inch
Clutch S
x W x 25,5 cm x 9.9 inch
H 15 5.9
x D x 5 x 2
1,5l — 0,4 kg
x W x 20 cm x 7.8 inch
Black
003
Sepia
316
Golden Oak
HICS80C HIC399
PURSE HALF MOON
Triple purse Handbag
H x D x 10 H x 1 x D x x 13,5 3.9 22,5 x 0.4 x 0,2l 8.8 — 0,1 kgx 5.3 11,4l — 0,4 kg
W x cm W 15 x 37,5 5.9 inch cm x 14.6 inch
298
Provence Blue
043
Greenbriar
370
Molten Lava
HICS84C HIC387
086
Wild Aster
064
Lined Print
771
Columbia Print
758
W x Wcm 12,5 x 19 cm 4.9 inch x 7.4 inch
H x D x W x D x 18 x cm W 11 H x 3 12 x 0.78 x 5 x 7x inch 17 cm 4.29 0,59l4.7 — 0,1 kg x 2 x 6.6 inch 1l — 0,2 kg
HIC350
HIC303
YENTIL S
ASARUM
ASHUR
Clutch S
x D x 7 x 2.7
2,45l — 0,4 kg
757
Wallet Long bi-fold with card pass Clutch
HIC391S
H 14 5.5
Madras Print
WALLET FE
Zipper purse with flap-8cc Cosmetic bag
1,7l — 0,1 kg
Pink Flambe
HICS85C HIC389
PURSE PARISH
H x D x x D x 10,5 H x 2 x 6 x 4.1 15 x 0.8 0,3l 5.9 — 0,1 kgx 2.3
149
Waistbag
x W x 25 cm x 9.8 inch
H 14 5.5
x D x 3 x 1.2
1,5l — 0,4 kg
10
Waistbag
x W x 35 cm x 13.7 inch
H 16 6.2
x D x 2 x 0.8
0,9l — 0,3 kg
x W x 28 cm x 10.9 inch
HIC
11
SUBWAY
SUB Take
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 25-34 Gender // Female Education // High School
Shops// Shopping malls Price sensitivity// Very price sensitive
the Subway
WHAT THEY DO Occupation// Youth employment, social worker, freelance Hobbies// Discover the town, sustainable shopping Lifestyle// Free time, charity work, museums, multicultural food, lunch box, lounge Music Internet usage// Highhand , useful
Subway’s got bags of style to suit everything the city offers – from working week to retail therapy day. Set to bring a fresh breeze to your personal style season, these are pick-me-up bags for daily adventures: pick it, move it, carry it, live it! Wake up to the new Kensal cross-body bag – in Blue Star Sapphire or Mourning Dove Grey, it will refresh daily wardrobes and dull weather days.
12
Kensal in Blue Star Sapphire
SUB
Black 003
Chili Pepper 602
Rapture Rose 336
Blue Star Sapphire 130
NEW COLOUR
NEW COLOUR
MAIN MATERIAL 400*500D Nylon
HANGER chromed metal hanger
LINING 70D Nylon with H print PU*2
LOGO metal Hedgren logo
POCKETS updated smartphone pockets Mourning Dove Grey 014 NEW COLOUR
13
SUB SUB02
SUB01S
SUB01M
SUB05
EUSTON
CLAPHAM S
CLAPHAM M
KENSINGTON
Shoulder bag
Shoulder bag M
H x D x W 18 x 6 x 24 cm 7.02 x 2.34 x 9.36 inch
H 19 7.41
2,6l — 0,2 kg
x D x 9 x 3.51
4,4l — 0,3 kg
x W x 26 cm x 10.14 inch
Shoulder bag M
Shoulder bag
H x D x W 25 x 11 x 37 cm 9.75 x 4.29 x 14.43 inch
H x D x W 23 x 29 x 9 cm 8.97 x 11.31 x 3.5 inch
10,2l — 0,4 kg
6l — 0,3 kg
SUB09
SUB17
SUB22
SUB03 SUB16
BURKE
WAPPING
KENSAL
PADDINGTON UPNEY EMEA ONLY
Shoulder bag
H 20 7.8
x D x 10 x 3.9
5,2l — 0,3 kg
Clutch
x W x 26 cm x 10.1 inch
H 20 7.8
x D x W x 0,5 x 30 cm x 0.195 x 11.7 inch
0,3l — 0,2 kg
Crossover
Tote Handbag
H x D x W 23 x 9,5 x 33 cm 8.97 x 3705 x 12.9 inch
H H xx D D xx W W 28 23 x x 13 19 xx 41 39cm cm 10.92 8.97 x x 5.07 7.41 x x 16 15.2 inch inch
7,2l — 0,3 kg
14
14,9l 17l ——0,3 0,5kgkg
Chili Pepper
602
Black
003
Rapture Rose
336
Blue Star Sapphire
130
SUB
Mourning Dove Grey
014
SUB03C
SUB18
SUB02C
WALLET
CHANCERY
WALLET
Wallet long bi-fold with card pass
Tote
Wallet bi-fold
H 11 4.3
H x D x W 37 x 1 x 36 cm 14.43 x 0.39 x 14 inch
H 9 3.51
x D x 2 x 0.8
0,4l — 0,1 kg
x W x 18 cm x 7 inch
1,3l — 0,3 kg
x D x 1,5 x 0.6
0,1l — 0,1 kg
15
x W x 11 cm x 4.3 inch
16
CASUAL CHIC
HCCH TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 25-34 Gender // Female Education // Higher Education
Shops// Boutiques Price sensitivity// Average price sensitive
WHAT THEY DO Occupation// First employment, glamour students, fashion industry Hobbies// Reading fashion magazines, best sellers books & movies Lifestyle// Girl friends group, shopping, fashion conscious, on trend, district restaurant, dance Pop, disco house Internet usage// medium
When fashion, femininity and simplicity mix, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance. Complete with a cute tassel, our new styles in Baltic Blue and Ceylon Gold will brighten Springtime afternoons. New to the family is the classic Madge shoulder bag – mix and match it with the Mali wallet. Plus our standout Maj backpack ensures on-trend appeal on the go.
Fall into
Casual Chic 17
MADGE in Baltic Blue
HCCH
Black 003
Seal Brown 208
Baltic Blue 044
Ceylon Gold 632
NEW COLOUR
NEW COLOUR
18
MAIN MATERIAL Nylon 70D 260T taffeta interlock bonding
TRIMS cow leather, dobby webbing
LINING 230T Polyester (embossed)
HANGER webbing tassels LOGO metal H logo
HCCH
Seal Brown
208
Black
003
Baltic Blue
HCCH04
HCCH07
HCCH11
HCCH02
MIE
MACK
MADGE
MAE
Shoulder bag
H 20 7.8
x D x 5 x 2
2,7l — 0,2 kg
x W x 27 cm x 10.5 inch
Box shoulder bag 2 zippers
Shoulder bag
H 15 5.9
H 19 7.4
x D x 8 x 3.1
2,4l — 0,4 kg
x W x 20 cm x 7.8 inch
x D x 7 x 2.7
3,7l — 0,4 kg
x W x 27,5 cm x 10.7 inch
H x D 27 x 12 10.5 x 4.7 11,7l — 0,4 kg
HCCH09
HCCH13
HCCH14
MAHI
KACI
MAJ
MALI
H x D 29,5 x 8 11.5 x 3.1 6,8l — 0,4 kg
Tote
x W x 29 cm x 11.3 inch
H 35 13.7
Backpack
x D x 9 x 3.5
12,1l — 0,5 kg
x W x 38,5 cm x 15 inch
H 31 12.1
x D x 8,5 x 3.3
9,5l — 0,5 kg
19
Ceylon Gold
Hobo
HCCH12
Square cross over
044
x W x 36 cm x 14 inch
Large wallet
x W x 36 cm x 14 inch
H 11 4.3
x D x 2,5 x 1
0,5l — 0,2 kg
x W x 19 cm x 7.4 inch
632
20
CARRY OUT
HCAO
|| NEW COLLECTION ||
Command attention
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 35-44 Gender // Male Education // University
Shops// Street shops Price sensitivity// Less price sensitive
with Carry Out
WHAT THEY DO Occupation// White-collar-worker, accounting, sales Hobbies// Fitness club, group excursions, city trips Lifestyle// Movies, friends, happy hour, dinner, gourmet, Europopmusic Internet usage// High use on mobile media
Stand out by blending in with Hedgren’s city infused collection for men. Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage. The result? City bags with functions you will use every day, and designs you’ll never leave at home. The ocean print blends trend-setting pattern with neutral colourways and orange details, whilst our new season styles capture the feel of the streets. The shift towards sling backpacks is evident in the Dim, perfect for slinging on and off on the go. Or wise up to the Dinka, our oversized backpack with a functional fold-over top and multi-ways to wear it.
21
DIM in Ocean Print
HCAO
Ocean Print 772
MAIN MATERIAL 600D Polyester
HANGER black rubber cube
COMBINED MATERIAL 600D Polyester (print)
LOGO Hedgren metal plate
LINING 150D Polyester
22
HCAO
Ocean Print
HCAO02 HCAO01
14”
DROP DIGIT
HCAO09
HCAO05 HCAO07
DUNE
DIM DIRECT
2 way Small Backpack crossover
Vertical shoulder bag
Sling briefcase Slim backpack
H H x xD D x xW W 43 17 x x 12 3 x x28 30 cmcm 16.8 6.6 x x 4.7 1.2 x x 10.9 11.7 inch inch
H 36 14.2
H x D 38 30 x 10 6 14.8 x 2.3 11.7 3.9
14,4l 1,5l——0,9 0,4kgkg
HCAO08
x D x 6 x 2.4
4,99l — 0,46 kg
x W x 26 cm x 10.2 inch
7,6l — 0,9 0,5 kg
x D x 12 x 4.7
14,1l — 0,8 kg
x W x 42 20 cm x 16.4 7.8 inch inch
H 35 13.7
x D x 10 x 3.9
10,9l — 0,9 kg
23
H 30 11.7
x W x 31 cm x 12.1 inch
x D x 11 x 4.3
14,5l — 0,8 kg
13”
Tote
x W x 28 cm x 10.9 inch
13”
Messenger
DALE
Backpack
HCAO06 DAMP
HCAO04
15,6”
DINKA
H 42 16.4
15”
772
x W x 44 cm x 17.2 inch
24
PILATES
HPLT Get up and go
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 20-40 Gender // Female Education // Higher School
Shops// Boutique, Concept store Price sensitivity// Average price sensitive
with Pilates ™
WHAT THEY DO Occupation// Professional teacher, educated mother Hobbies// Pilates, Yoga, New Age therapies, Thai Chi Lifestyle// Bio Shops, sustainable shopping, engaged & committed family person, Trance-Goa, veggie restaurant Internet usage// Functional
The ultimate work-to-weekend refresh starts with a change of tote. Pick up a Pilates bag for a uniquely Hedgren take on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. Gorgeous new prints are awash with colour, from Pumpkin Orange to our geometric Circles and Stained glass print. Besides our best-selling Hobo styles, try our Pelvic backpack on for size – with two ways to wear and its comfy organic shape, it’s a steadfast companion for whatever the day throws at you.
25
MIND M in Stained glass print
HPLT
Circles Print 773 NEW COLOUR
MAIN MATERIAL SOLID: 40D ripstop Nylon taffeta interlock bonding PRINT: 50D polyester taffeta interlock bonding Pumpkin Orange 736 NEW COLOUR
Stained Glass Print 778 NEW COLOUR
26
LINING 70D Nylon HANGER yellow cube
HPLT HPLT01 HPLT09
ROMANA CENTERING
Crossover shoulder bag Clutch
H x D H 17,5 xx D 6,5 18 6.8 x 8 2.5 3,4l — 0,4 7 x kg 3.1 5,6l — 0,3 kg
x x xx x
W W 29,5 cm 39 11.5cm inch 15.2 inch
HPLT02
HPLT04M
EVE
MIND M
Crossover square shoulder bag
Hobo medium
H 24 9.4
H 26 10.1
x D x 5 x 2
3,4l — 0,3 kg
x W x 28 cm x 10.9 inch
x D x 7,5 x 2.9
7,6l — 0,4 kg
HPLT15 HPLT04S
PELVIC MIND S
x W x 39 cm x 15.2 inch
H x D H 35 x D x x 12,5 20 13.7 x 6,5 x x 4.9 7.8 14,4l x —2.5 0,4 kg x 3,5l — 0,3 kg
HPLT03
HPLT07
LOGICA
CAROLA
Handbag
H 41 6.6
x D x 16 x 2.3
3l — 0,4 kg
27
2 way backpack Hobo small
x W Wx 33 cm 27 x cm 12.9 inch 10.5 inch
Shopper
x W x 29 cm x 11.3 inch
H 34 13.3
x D x 18 x 7
31,2l — 0,5 kg
x W x 51 cm x 19.9 inch
28
HYPE
HYP Playing to type?
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 20-35 Gender // Unisex Education // School of Arts/Music
Shops// Street shops, Webshop Price sensitivity// Average price sensitive
Not with Hype.
WHAT THEY DO Occupation// Creative director, designer, bike Messenger, freelance artist Hobbies// Rap R&B Club, photography, graphics Lifestyle// Urban Design, street Art, squatting & sharing your knowledge, new street food Internet usage// High use on mobile media like a geek
Super light backpacks and messengers add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, durability is the name of the game: our all-new polyester material is feather-light and ultra-strong. Plus, a new subtle Khaki colour ensures your bag of choice is ready for Spring’s neutral looks – obsessive trend followers needn’t apply.
29
JAMM in Black
HYP
Samba 684
Black 003
NEW MAIN MATERIAL 400D*400D Nylon with PU coating COMBINED MATERIAL 900D cordura LINING 150D poly
Khaki 061 NEW COLOUR
30
CLOSURE zipper, plastic buckles HANGER red cube LOGO silicone logo
HYP
Samba
HYP04 HYP08
MARKER
DJ
Waistbag Tote
H 12 4.7
x x x
H D 32 6 12.5 2.3
xx x x x x
D x W W 9 25 cm x 42 cm 3.5 x 16.4 inch 9.8 inch
12,1l — 0,93 kg 1,8l — 0,2 kg
HYP09 HYP07
15,6”
IDIOM
15,6”
HYP01
Backpack Small messenger Bag
Backpack
x W H x D H x x WD 45 x x 12 cm x 28 cm 27 x 11,5 39 17.6 x x 15.2 4.7 inchx 10.9 inch 10.5 x 4.5
H 40 15.6
HYP05 OTR
Duffle
x D x 29 x 11.3
48,7l — 0,88 kg
x D x 18 x 7
20,9l — 0,97 kg
12,1l — 0,5 kg15,1l — 0,7 kg
H 28 11
14”
GRAFFITI
JAMM
x W x 60 cm x 23.4 inch
31
684
x W x 29 cm x 11.3 inch
Black
003
Khaki
061
32
Business
33
BLUE LABEL
HBL
|| NEW COLLECTION ||
Blue Label
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age// 35-45 Gender// Male Education// University
Shops// Multi brand shops Price sensitivity// Average
means business
WHAT THEY DO Occupation// Finance, manager, professor, representative, accounting. Hobbies// Gym, bestsellers in books and movies Lifestyle// Socializing, cooking, movies Internet usage// High
Business acumen requires logical thinking – and the same should go for your bagwear. A pure and simple business collection, the blue label guarantees durable structure, protective materials, and clever features to get you through the business day: from the home to the office, and everything in between. And with styles including expandable business bags “Tax” as well as a handy overnight trolley “Capital”, there’s a dedicated design for your every working need.
34
Banker in Black
HBL
MAIN MATERIAL 400D*300D Dobby Nylon with PU*3 coating COMBINED MATERIAL 1680D Polyester
Black 003
LINING 150D Polyester Laptop fleece compartment
35
HANGER black cube LOGO Woven label with metal blue plate
HBL HBL03 HBL14 FULTON
10”
BONDS
HBL04S
HBL04M
13”
HBL01 S FEDERAL VENTURE
Shoulder bag horizontal
Attache 13”
Attache 15”
Small mono sling bag
Sling bag
Shoulder bag vertical
4,9l — 0,32 kg
10,5l — 0,5 kg
H x D 22 8,5 H xx D 6.7 xx 8 3.1 36 5,6 l — 0,3 kg 12.9 x 7.4
x W 30 cm xx W 11.8 inch xx 17 cm x 16.8 inch
HBL09
H x D 25 x H x 8 D 9.8 x 38 x 3.1 11 7,2l — 0,6 14.8 x kg4.3
15,6”
TAX
H x D 28 x H x 8 D 11 x 22 x 3.1 7,5 9l — 0,7x kg 2.75 8.6 2,8l — 0,4 kg
H 29 11.4
H 45 17.6
x W x 41 cm x 16.1 inch
x D x 17 x 6.6
23l — 0,8 kg
8”
x xx x x x
W 40 W cm 15.7 inch 17 cm 6.7 inch
Overnight trolley
H 33 12.9
x D x 19 x 7.4
27l — 2,2 kg
36
H 29 11.3
x W x 43 cm x 16.8 inch
x D x 12 x 4.7
14,3l — 0,8 kg
15”
CAPITAL
x W x 30 cm x 11.7 inch
15,6”
BANKER
Business bag 15”
HBL11W
15”
STOCK
Backpack 15”
16,6l — 1,2 kg
W 36 W cm 14 25 inch cm 9.8 inch
HBL08
3 way expandable business bag
x D x 14 x 5.5
x xx x x x
HBL06
15”
HBL02 M FEDERAL MARGIN
x W x 41 cm x 16 inch
37
DIAMOND TOUCH
HDIT TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 30-50 Gender // Female Education // High Education, university
Shops// Street shops Price sensitivity// Less price sensitive
Diamond Touch
WHAT THEY DO Occupation// Finance, manager, professor, representative Hobbies// Gym club, spa Lifestyle// Career woman, happy hours with friends, organized trips, TV-Series, Slow Dance pop, Michelin star restaurant Internet usage// High
and go!
With its quilted protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work gettogethers with ease. Designed with your day-long comfort in mind, these polished styles are equal parts practical and chic. Our best-selling styles have a new colour companion for Spring: Mouse Grey is the new go-witheverything neutral that might just banish all-black looks this season. What’s more, new style Adela is the spacious carry-all that’s roomy enough for your laptop, magazines or a spare pair of flats. For versatility on the go, we love the Kayla backpack – with the handy top handle, you can even wear it two ways.
38
Adela in Mouse Grey
HDIT
Black 003
New Bull Red 598
MAIN MATERIAL Nylon 70D 260T taffeta interlock bonding COMBINED MATERIAL Leather for HDIT12, HDIT13, HDIT16, HDIT17 & HDIT18 Mouse Grey 178 NEW COLOUR
39
LINING 230T Polyester colour: Hedgren red or grey Laptop fleece compartment HANGER chromed metal hanger LOGO metal Hedgren logo
HDIT HDIT09
HDIT21
HDIT06
LIZA
VIOLA
STELLA
Shoulder bag
Shoulder bag
H x D 25,5 x 4,5 9.9 x 1.8
x W x 27,5 cm x 10.7 inch
3,2l — 0,3 kg
HDIT01
15,6”
H 25 9.8
x D x 4 x 1.6
3l — 0,4 kg
HDIT17S
13”
Tote 13”
x W x 29,5 cm x 11.5 inch
H x D 27 x 12 10.5 x 4.7 11,8l — 0,5 kg
HDIT17M
13”
x W x 36,5 cm x 14.2 inch
15”
HDIT12 HDIT10
PAULINE
BELLAS
BELLAM
EFFIE KAREN
Business bag 15.6”
Slim attache 13”
Slim attache 15”
Business Shoulder bag bag 14”
H x D 33,5 x 11 13 x 4.3
H x D 25,5 x 4 9.9 x 1.6
10,9l — 0,7 kg
x W x 40,5 cm x 15.7 inch
3,6l — 0,7 kg
x W x 35,5 cm x 13.8 inch
H 28 11
x D x 5 x 2
5,5l — 0,7 kg
40
x W x 39 cm x 15.4 inch
14”
H H x x D D x x WW 29 22,5 x x 8 2 x x 3720,5 cm cm 11.3 8.8 x x 3.1 0.8 x x 14.4 8 inch inch 8,6l 0,9l——0,7 0,3kgkg
New Bull Red
598
Black
HDIT18
003
15,6”
ADELA
Mouse Grey
HDIT16
2 way backpack
H 32 12.5
H 42 16.4
x D x W x 10,5 x 48 cm x 4.1 x 18.7 inch
16,1l — 0,8 kg
x D x 11 x 4.3
13,9l — 0,9 kg
HDIT22
HDIT13 HDIT11
ELENORA
CECILIA CINDY
Shoulder bag
7,7l — 0,4 kg
HDIT08
15,6”
KAYLA
Tote 15.6”
H x D 22,5 x 10 8.8 x 3.9
HDIT
178
x W x 34 cm x 13.3 inch
x W x 30 cm x 11.7 inch
H 18 7.5
x D x 9 x 3.5
3,7l — 0,22 kg
15,6”
x W x 23 cm x 9 inch
H 17 6.6
x D x 5 x 2
2,3l — 0,4 kg
HDIT23
PAT
GIANNA
H H xx D D 21 35 x x 20 18 8.2 13.7 x x 7.8 7
H 37 14.5
x D x 8 x 3
7,4l — 0,38 kg
41
Shoulder bag
HDIT07
Backpack
xx W W xx 35 44cm cm x x 13.7 17.2 inch inch
HDIT20 MIA
Shoulder bag
Shoulder Business bag trolley medium 15.6
14,7l 27,7l——0,5 2,8kg kg
15,6”
CARINA
x W x 26,5 cm x 10.3 inch
Spinner 20”
x W x 25 cm x 10 inch
H x D 58 x 20 22.8 x 7.9 41,76l —2,5kg
x W x 36 cm x 14.2 inch
42
ZEPPELIN
HZP Let Zeppelin
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age// 30-50 Gender// Male Education// University
Shops// Main shopping streets Price sensitivity// Average
lead the way.
WHAT THEY DO Occupation// Office, sales, accountant Hobbies// Football, gym Lifestyle// Friends & family Internet usage// Medium
Practical becomes practi-coolest with a little dash of Rock ‘n’ Roll with the Zeppelin collection. Functional styles include tablet-ready acrossbody bags, handy laptop backpacks, and business bags with wheels or without.
43
Skeleton in Brown
HZP
Black 003
MAIN MATERIAL 70D*260T Nylon taffeta interlock bonding LINING 70D*190T 100% Nylon TRIMS PU
Brown 076
44
HANGER black cube LOGO metal Hedgren logo
Black
003
Brown
HZP07
HZP
076
15,6”
HERITAGE
Laptop bag 15,6”
H 29 11.4
x D x 11 x 4.3
12,8l — 0,8 kg
HZP10 HZP14M
x W x 40 cm x 15.7 inch
HZP03
Expandable Expandable 3business way business bag bag 15.6”
H 32 13.3 12.6
H H 28 29 11 11.3
x D x 3 12 x 1.2 4.7
HZP12
Small laptop backpack
Backpack 15.6”
H 38 15
H 40 15.7
19,8l — 0,7 kg
x W x 27 43 cm cm x 10.6 16.9 inch
x D x 22 x 8.7
29l — 0,9 kg
xx D D xx W W x x 14 16 xx 39 41 cm x x 5.85 6.3 x x 15.21 16.4 inch inch
15,3l 19l ——1,34 1,4 kg
HZP11
15,6”
SKELETON
x W x 29 cm x 11.4 inch
15,6” 15,4”
PROPANE CABIN
Laptop bag Vertical shoulder 17” bag medium
17,9l — 2,6l — 0,3 1,1 kg kg
13”
HELIUM
x D x 18 x 7.1
HZP13 HZP06
17”
NACELLE HYDROGEN M
15,6”
EMPENNAGE
Backpack on wheels
x W x 33 cm x 12.9 inch
H 47 18.5
x D x 20 x 7.9
33,8l — 2,6 kg
45
x W x 36 cm x 14.2 inch
46
CARRIER
HCAR Carry in style
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age// 35-44 Gender// Male Education// University
Shops// Street shops Price sensitivity// Less price sensitive
with the Carrier
WHAT THEY DO Occupation// White collar manager, accounting Hobbies// Fitness club, golf, group excursions, city trips Lifestyle// Movies, friends, happy hour, dinner, gourmet, Europopmusic Internet usage// High use on mobile media
A Hedgren bag is your everyday guide through the twists and turns of an on-the-go lifestyle. Featuring a trendy mix of utility-inspired details, Carrier’s functional styles are an ideal reflection of the fast moving urban lifestyle – all in totally on-trend neutral tones.
47
Shifting in Dark Grey
HCAR
Dark Grey 013
MAIN MATERIAL 40D nylon with jersey backing COMBINED MATERIAL 1680D Polyester LINING 230T Polyester Chestnut Brown 077 NEW COLOUR
48
TRIMS genuine leather HANGER black cube LOGO metal Hedgren logo
HCAR
Dark Grey
HCAR02
15,4”
SHIFTING
Messenger
H x D 29,5 x 10 11.5 x 3.9 11,9l — 0,9 kg
HCAR06 HCAR03
HCAR01
14” 15,6”
LOADER SHERPA
Satchel Backpack
x W x 40,5 cm x 15.8 inch
H 32 45 12.5 17.6
x x x
D 10 13 3.9 5.1
x x x
W 40 cm 30 15.6 inch 11.7 inch
HCAR05
H 30 11.7
14,2l — 0,9 kg
16,2l — 0,9 kg
x W x 39,5 cm x 15.4 inch
Upright 20”
x W x 30 cm x 11.7 inch
H x D 50,8 x 25 19.8 x 9.8 41,3l — 3,5 kg
49
H x D 39,5 x 13 15.4 x 5.1 23,1l — 0,9 kg
18”
SILLEROS
Backpack
HCAR04
x W x 32,5 cm x 12.7 inch
077
13”
Backpack/Tote
HCAR08
14”
SKYCAP
x D x 12 x 4.7
x D x 12 x 4.7
Chestnut Brown
BELLHOP
Business bag
12,8l — 0,9 0,8 kg kg 17,6l —
H 45 17.6
15,4”
BEARER
013
x W x 45 cm x 17.6 inch
50
NEW WAY
HNW A New Way
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 20-35 Gender // Male Education // University, High School
Shops// Department stores, Malls Price sensitivity// Average
for everyday
WHAT THEY DO Occupation// High School students, first employment, freelance Hobbies// Avant-garde movie, music, art, follower of new technologies Lifestyle// Socializing, adapt of the new food philosophy, independent but committed, Techno music, blogs, new world bistro, home cooking Internet usage// High, following all latest trends
The brother to our iconic Inner City collection, New Way celebrates dynamic individuals and their day-to-day life. Fusing the desire for modern street style with signature functionality, Hedgren’s new way of doing things will bring some casual cool to everyday bag wear for men: for a young, authentic and confident approach to life. New colour Peacot Blue reflects an alternative to all-black: for style-conscious go-getters, navy is a must.
51
Longwood in Peacot Blue
HNW
Solid Rock 665
Black 003
MAIN MATERIAL 100D*200D 100% Twill Nylon COMBINED MATERIAL 900D Polyester with PU coating Peacot Blue 644
LINING shinny PVC lining
NEW COLOUR
52
HANGER red rubber cube LOGO woven label
HNW HNW03 HNW01
HNW06 HNW12 HNW02
WITCHLOCK LEXINGTON
Crossover shoulder bag vertical Small crossover shoulder bag vertical
Attaché Classic Backpack 13” 14” Crossover shoulder bag horizontal
H x D H x D 28 x 22 21 x 17 10.9 x 8.6 8.2 — 0,4 x kg6.6 3,1l
H x D x W H x D x W 26 41 x 37 30 x 5 13cm cm 23 x 30 x 4 cm 10.1 16 x 14.4 11.7 x 25.1inch inch 9 x 11.7 x 1.6 inch 4,8l 16l ——0,6 0,5kg kg
2,1l — 0,2 kg
x W x W x 5 cm x 6 cm x 2 inch x 2.3 inch
HNW19 KENTISH
13” 15”
PELLHAM OZONE UNION
2,8l — 0,5 kg
15”
HNW08 HNW07
HNW08E
15” 15”
BROOK LONGWOOD
15,6”
BROOK E
Slim attaché 15”
3Business way Business bag 15” bag 15”
3 way Business bag 15” Expandable
H 28 10.9
H H 31 30 12.1 11.7
H 31 12.1
x D x W x 38 x 7 cm x 14.8 x 2.7 inch
7,4l — 0 kg
xx D D xx W W x x 41 40 xx 10 7 cm cm x x 16 15.6 x x 3.9 2.7 inch
12,7l 8,4l — 0,7 0,9 kg kg
x D x 41 x 16
15,3l — 1,02 kg
53
x W x 12 cm x 4.7 inch
MARKETING material
MARKETING SEASONAL MARKETING SUPPORT SHOP FLOOR SUPPORT
HAD717/000-02 CONSUMER BROCHURE SS15
COLLECTION SHOWCARDS
Consumer brochure SS15 (dummy image used on above image) dimensions: to be confirmed
Set of 2 showcards (dummy image used on above image) dimensions: 24,5 x 24,5 cm
selling unit | 20
selling unit | 1 set
available in January ‘15
COLLECTION BANNERS
BLUE LABEL SS15 CARRIER SS15 CARRY OUT SS15 CASUAL CHIC SS15 DIAMOND TOUCH SS15 FORMULA ONE SS15 GREAT AMERICAN SS15 HYPE SS15 INNER CITY SS15 NEW NOMAD SS15 NEW WAY SS15 PILATES SS15 SAIL IT SS15 SUBWAY SS15 ZEPPELIN SS15
HAD727/000-01 HAD705/000-02 HAD728/000-01 HAD707/000-02 HAD711/000-02 HAD730/000-01 HAD726/000-01 HAD709/000-02 HAD706/000-02 HAD713/000-02 HAD712/000-02 HAD716/000-02 HAD724/000-02 HAD710/000-02 HAD729/000-01
available in January ‘15
HAD671/000
HAD673/000
HAD674/000
SALES SHOWCARDS
SALES BANNER
“NEW” SHOWCARD
Window or in-store banner dimensions: A1 (dummy image used on above image)
Sales showcards (dummy image used on above image) dimensions: 24,5 x 24,5 cm
Sales banner (dummy image used on above image) dimensions: A0
New showcards (dummy image used on above image) dimensions: 15 x 15 cm
selling unit | 1
selling unit | 1
selling unit | 1
selling unit | 1
available in January ‘15
available in January ‘15
available in January ‘15
INNER CITY SS15
HAD731/000-01
NEW WAY SS15
HAD732/000-01
107
available in January ‘15
MARKETING ONGOING MARKETING SUPPORT VISUAL MERCHANDISING SUPPORT
HAD723/000-01
HAD680/000
HAD682/000
HAD683/000
BAG TOTEM DISPLAY
ACCESSORIES TRAY
HANDBAG STAND
HANDBAG HOLDER S
Hedgren handbag stand adjustable height: 40 - 72 cm
Hedgren Handbag holder M dimensions: 17 (w) x 8 (d) x 12 (h) cm
selling unit | 1
selling unit | 1
Entry price point display for Wholesale business only! including 12 adjustable hooks display of 40 bags movable with wheels 45 (w) x 160 (h) x 45 cm (d)
Accessories Tray - for wallets and pouches. display of 20-30 pieces (design to be finalised)
ongoing
selling unit | 1
available in January ‘15
selling unit | 1
available in September ‘15
HAD684/000
HAD681/000
HANDBAG HOLDER M
DEALER SIGN
Hedgren Handbag holder M dimensions: 17 (w) x 12 (d) x 16 (h) cm
Authorized Hedgren Dealer Sign dimensions: 20 (w) x 7 (h) x 3 (d) cm
selling unit | 1
selling unit | 1
ongoing
ongoing
108
ongoing
MARKETING ONGOING MARKETING SUPPORT VARIOUS SHOPPING BAG
HAD677/000
HAD678/000
WRAPPING PAPER
SILKY STUFFING PAPER
AD642
PAPER BAG S
Dimensions: 20 W x 20 H x 10 D cm
AD641
PAPER BAG M
Dimensions: 38 W x 30 H x 12 D
AD640
PAPER BAG L
Dimensions: 60 W x 42 H x 17 D
Paper bag (dummy image used on above image) selling unit | 50 ongoing
Hedgren Gift wrapping paper (dummy image used on above image) specs: roll of 50m
Silky stuffing paper dimensions: 5 kg pack
selling unit | 1
ongoing
ongoing
HAD686S/000
HAD687/000
LOGO STICKER WINDOW
CARD HOLDER A4
Hedgren window logo sticker specs: static, reusable sticker to stick on the inside of the window dimensions: 40cm
A4 plexi card holder vertical selling unit | 1 ongoing
selling unit | 1 ongoing
109
selling unit | 1