Hedgren SS15 USA catalogue

Spring Summer 2015 collection

COLORS THAT

CATCH THE EYE

1

Inner City | Leah

this is a new style this style has a tablet compartment 18�

this style has a laptop compartment this style has a smart sleeve, to put over your trolley handle this style has been refreshed

IMPORTANT NOTE

Please be informed that not all styles, colors and prints are available in every country, please contact your local distributor for more information.

Please note that small differences might occur from the images inside this catalogue with the actual products (color, style details, dimensions or hardware).

2

Metropolitan

3

4

INNER CITY

HIC TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 35-44 Gender // Female Education // Higher Education

Shops// Street shops Price sensitivity// Very price sensitive

WHAT THEY DO Occupation// Teacher, translators, accounting, administrative employee Hobbies// Yoga, outdoor gardening, walking trips Lifestyle// Literature, visiting museum & cultural fairs, charity, local music Internet usage// normal

Casually iconic and stylishly functional, our Inner City bags are inspired by the needs of the contemporary urban woman. The ideal companions for everyday, our new shades and styles are set to colour you happy from work to play. Time to choose your colour-bright look: colour block, in bright Wild Aster and Green Briar shades, or colour clash, in candystriped Lined print or feel-good floral Columbia print. Whatever you decide, you’re guaranteed a look that’s equal parts sophisticated, playful and carefree – with just a hint of sporty attitude.

Try new handbag styles Eva S or Leah, featuring ultra practical multi-zip compartments and durable structures. Or, when you really need to carryall, nothing beats the hands-free functionality of our backpack, Gali.

Your Inner City,

your colourful life 5

Eye in Greenbriar and Lined Print

HIC

Black 003

Sepia 316

Golden Oak 298

Provence Blue 043

Greenbriar 370

NEW COLOUR

NEW COLOUR

NEW COLOUR

Molten Lava 149

Pink Flambe 086

Wild Aster 064

NEW COLOUR

NEW COLOUR

NEW COLOUR

MAIN MATERIAL SOLID nylon 70D 260T taffeta interlock bonding PRINT 50D Polyester taffeta interlock bonding Lined Print 771

Columbia Print 767

Madras Print 770

NEW COLOUR

NEW COLOUR

NEW COLOUR

6

POCKETS updated smartphone pockets

LINING 70D Nylon with PU*2(emboss) HANGER chromed metal hanger LOGO metal Hedgren logo

HIC HIC23 HIC370

HIC112

HIC147

HIC37

RUSH ORVA

LEONCE

FATE

SPUTNIK

Shoulder bag

H 20 26 7.8 10.1

x D x 8 6 x 3.1 2.3

1,9l — 5,2l — 0,2 0,5 kg kg

Shoulder bag

x W x 25 15,5cm cm x 9.8 6 inch inch

H 25 9.8

x D x 2 x 0.8

1l — 0,3 kg

Shoulder bag

x W x 20 cm x 7.8 inch

H 28 10.9

x D x 5 x 2

3,8l — 0,3 kg

Shoulder bag

x W x 27 cm x 10.5 inch

H 30 11.7

x D x 4 x 1.6

2,8l — 0,4 kg

HIC176

HIC176M

HIC403

HIC23

EYE

EYE M

FOLA

RUSH

Shoulder bag

Shoulder bag

Shoulder bag

Shoulder bag

H 19 7.4

x D x 9 x 3.5

3,8l — 0,2 kg

x W x 22 cm x 8.6 inch

H 22 8.6

x D x 9 x 3.5

5,7l — 0,3 kg

x W x 29 cm x 11.3 inch

H 25 9.8

x D x 4 x 1.6

3l — 0,4 kg

7

x W x 29,5 cm x 11.5 inch

H 20 7.8

x D x 6 x 2.3

1,9l — 0,2 kg

x W x 23 cm x 9 inch

x W x 15,5 cm x 6 inch

Black

003

Sepia

316

Golden Oak

298

Provence Blue

043

Greenbriar

370

Molten Lava

149

Pink Flambe

086

Wild Aster

064

Lined Print

771

Columbia Print

758

HIC226

HIC01S

HIC363

HIC247

METRO

HARPER’S S

MICH

PRARIE

Shoulder bag

H 20 7.8

x D x 10 x 3.9

4,8l — 0,4 kg

Shoulder bag

x W x 24 cm x 9.4 inch

H 24 9.4

x D x 8,5 x 3.3

5,9l — 0,3 kg

Shoulder bag

x W x 29 cm x 11.3 inch

H 19,5 7.6

4,4l — 0,7 kg

HIC394 HIC402M

HIC397

x D x 8 x 3.1

x W x 28 cm x 10.9 inch

Shoulder Handbag bag medium

Handbag small Folded clutch

H 25 9.8

H H 23 22,5 9 8.8

8,5l — 0,3 kg

7,8l 7,7l — — 0,4 0,5 kg kg

H x D H 20 x D x 9 x 14 7.8 x 2 x 3.5 x 5.5 5,3lx — 0,4 0.8 kg x 0,7l — 0,3 kg

8

2l — 0,3 kg

TOON EVA S

Crossover with flap

xx W W xx 31 34cm cm x x 12.1 13.3inch inch

x D x 6 x 2.3

HIC371 HIC402S

KAMMIE EVA S

xx D D x x 11 10 x x 4.3 3.9

H 20 7.8

HIC395 HIC402S

LIZA-LOU EVA M

x W x 26 cm x 10.1 inch

757

Shoulder bag

CORALIE

x D x 13 x 5.1

Madras Print

x W W x 29,5 cm 26 x cm 11.5 inch 10.1 inch

x W x 17 cm x 6.6 inch

Handbag small Shoulder Bag

H x D H 20 x D x 9 x 24 7.8 x 1 x 3.5 x 9.4 5,3lx — 0,4 0.3 kg x 0,46l — 0,22 kg

x W W x 29,5 cm 19 x cm 11.5 inch 7.4 inch

HIC

HIC HIC123

HIC177 HIC374

FANZINE

HINGE EVELINE

Shoulder bag

H 32 12.5

x D x 10 x 3.9

9,6l — 0,4 kg

HIC188

14”

ESSENCE

Business Tote 13” bag 14”

x W x 30 cm x 11.7 inch

H x D 28 x 9 13 10.9 x 3.5 5.1 9,3l 13,1l — — 0,7 0,5 kg kg

15”

H 32 12.5

x D x 8,5 x 3.3

10,3l — 0,8 kg

LEAH

Tote

Business bag 15”

x W x 37 36 cm cm x 14.4 14 inch inch

HIC400

x W x 38 cm x 14.8 inch

H 28 10.9

x D x 9 x 3.5

10,3l — 0,4 kg

HIC11

HIC11L

HIC398

HIC383S

VOGUE

VOGUE L

GALI

SUSIE S

Backpack

H 30 11.7

x D x 8 x 3.1

5l — 0,3 kg

Backpack L

x W x 21 cm x 8.2 inch

H 35 13.7

x D x 10 x 3.9

8,8l — 0,3 kg

Backpack

x W x 25 cm x 9.8 inch

H 40 15.6

x D x 10 x 3.9

10,2l — 0,5 kg

9

x W x 41 cm x 16 inch

Clutch S

x W x 25,5 cm x 9.9 inch

H 15 5.9

x D x 5 x 2

1,5l — 0,4 kg

x W x 20 cm x 7.8 inch

Black

003

Sepia

316

Golden Oak

HICS80C HIC399

PURSE HALF MOON

Triple purse Handbag

H x D x 10 H x 1 x D x x 13,5 3.9 22,5 x 0.4 x 0,2l 8.8 — 0,1 kgx 5.3 11,4l — 0,4 kg

W x cm W 15 x 37,5 5.9 inch cm x 14.6 inch

298

Provence Blue

043

Greenbriar

370

Molten Lava

HICS84C HIC387

086

Wild Aster

064

Lined Print

771

Columbia Print

758

W x Wcm 12,5 x 19 cm 4.9 inch x 7.4 inch

H x D x W x D x 18 x cm W 11 H x 3 12 x 0.78 x 5 x 7x inch 17 cm 4.29 0,59l4.7 — 0,1 kg x 2 x 6.6 inch 1l — 0,2 kg

HIC350

HIC303

YENTIL S

ASARUM

ASHUR

Clutch S

x D x 7 x 2.7

2,45l — 0,4 kg

757

Wallet Long bi-fold with card pass Clutch

HIC391S

H 14 5.5

Madras Print

WALLET FE

Zipper purse with flap-8cc Cosmetic bag

1,7l — 0,1 kg

Pink Flambe

HICS85C HIC389

PURSE PARISH

H x D x x D x 10,5 H x 2 x 6 x 4.1 15 x 0.8 0,3l 5.9 — 0,1 kgx 2.3

149

Waistbag

x W x 25 cm x 9.8 inch

H 14 5.5

x D x 3 x 1.2

1,5l — 0,4 kg

10

Waistbag

x W x 35 cm x 13.7 inch

H 16 6.2

x D x 2 x 0.8

0,9l — 0,3 kg

x W x 28 cm x 10.9 inch

HIC

11

SUBWAY

SUB Take

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 25-34 Gender // Female Education // High School

Shops// Shopping malls Price sensitivity// Very price sensitive

the Subway

WHAT THEY DO Occupation// Youth employment, social worker, freelance Hobbies// Discover the town, sustainable shopping Lifestyle// Free time, charity work, museums, multicultural food, lunch box, lounge Music Internet usage// Highhand , useful

Subway’s got bags of style to suit everything the city offers – from working week to retail therapy day. Set to bring a fresh breeze to your personal style season, these are pick-me-up bags for daily adventures: pick it, move it, carry it, live it!

Wake up to the new Kensal cross-body bag – in Blue Star Sapphire or Mourning Dove Grey, it will refresh daily wardrobes and dull weather days.

12

Kensal in Blue Star Sapphire

SUB

Black 003

Chili Pepper 602

Rapture Rose 336

Blue Star Sapphire 130

NEW COLOUR

NEW COLOUR

MAIN MATERIAL 400*500D Nylon

HANGER chromed metal hanger

LINING 70D Nylon with H print PU*2

LOGO metal Hedgren logo

POCKETS updated smartphone pockets Mourning Dove Grey 014 NEW COLOUR

13

SUB SUB02

SUB01S

SUB01M

SUB05

EUSTON

CLAPHAM S

CLAPHAM M

KENSINGTON

Shoulder bag

Shoulder bag M

H x D x W 18 x 6 x 24 cm 7.02 x 2.34 x 9.36 inch

H 19 7.41

2,6l — 0,2 kg

x D x 9 x 3.51

4,4l — 0,3 kg

x W x 26 cm x 10.14 inch

Shoulder bag M

Shoulder bag

H x D x W 25 x 11 x 37 cm 9.75 x 4.29 x 14.43 inch

H x D x W 23 x 29 x 9 cm 8.97 x 11.31 x 3.5 inch

10,2l — 0,4 kg

6l — 0,3 kg

SUB09

SUB17

SUB22

SUB03 SUB16

BURKE

WAPPING

KENSAL

PADDINGTON UPNEY EMEA ONLY

Shoulder bag

H 20 7.8

x D x 10 x 3.9

5,2l — 0,3 kg

Clutch

x W x 26 cm x 10.1 inch

H 20 7.8

x D x W x 0,5 x 30 cm x 0.195 x 11.7 inch

0,3l — 0,2 kg

Crossover

Tote Handbag

H x D x W 23 x 9,5 x 33 cm 8.97 x 3705 x 12.9 inch

H H xx D D xx W W 28 23 x x 13 19 xx 41 39cm cm 10.92 8.97 x x 5.07 7.41 x x 16 15.2 inch inch

7,2l — 0,3 kg

14

14,9l 17l ——0,3 0,5kgkg

Chili Pepper

602

Black

003

Rapture Rose

336

Blue Star Sapphire

130

SUB

Mourning Dove Grey

014

SUB03C

SUB18

SUB02C

WALLET

CHANCERY

WALLET

Wallet long bi-fold with card pass

Tote

Wallet bi-fold

H 11 4.3

H x D x W 37 x 1 x 36 cm 14.43 x 0.39 x 14 inch

H 9 3.51

x D x 2 x 0.8

0,4l — 0,1 kg

x W x 18 cm x 7 inch

1,3l — 0,3 kg

x D x 1,5 x 0.6

0,1l — 0,1 kg

15

x W x 11 cm x 4.3 inch

16

CASUAL CHIC

HCCH TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 25-34 Gender // Female Education // Higher Education

Shops// Boutiques Price sensitivity// Average price sensitive

WHAT THEY DO Occupation// First employment, glamour students, fashion industry Hobbies// Reading fashion magazines, best sellers books & movies Lifestyle// Girl friends group, shopping, fashion conscious, on trend, district restaurant, dance Pop, disco house Internet usage// medium

When fashion, femininity and simplicity mix, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance. Complete with a cute tassel, our new styles in Baltic Blue and Ceylon Gold will brighten Springtime afternoons.

New to the family is the classic Madge shoulder bag – mix and match it with the Mali wallet. Plus our standout Maj backpack ensures on-trend appeal on the go.

Fall into

Casual Chic 17

MADGE in Baltic Blue

HCCH

Black 003

Seal Brown 208

Baltic Blue 044

Ceylon Gold 632

NEW COLOUR

NEW COLOUR

18

MAIN MATERIAL Nylon 70D 260T taffeta interlock bonding

TRIMS cow leather, dobby webbing

LINING 230T Polyester (embossed)

HANGER webbing tassels LOGO metal H logo

HCCH

Seal Brown

208

Black

003

Baltic Blue

HCCH04

HCCH07

HCCH11

HCCH02

MIE

MACK

MADGE

MAE

Shoulder bag

H 20 7.8

x D x 5 x 2

2,7l — 0,2 kg

x W x 27 cm x 10.5 inch

Box shoulder bag 2 zippers

Shoulder bag

H 15 5.9

H 19 7.4

x D x 8 x 3.1

2,4l — 0,4 kg

x W x 20 cm x 7.8 inch

x D x 7 x 2.7

3,7l — 0,4 kg

x W x 27,5 cm x 10.7 inch

H x D 27 x 12 10.5 x 4.7 11,7l — 0,4 kg

HCCH09

HCCH13

HCCH14

MAHI

KACI

MAJ

MALI

H x D 29,5 x 8 11.5 x 3.1 6,8l — 0,4 kg

Tote

x W x 29 cm x 11.3 inch

H 35 13.7

Backpack

x D x 9 x 3.5

12,1l — 0,5 kg

x W x 38,5 cm x 15 inch

H 31 12.1

x D x 8,5 x 3.3

9,5l — 0,5 kg

19

Ceylon Gold

Hobo

HCCH12

Square cross over

044

x W x 36 cm x 14 inch

Large wallet

x W x 36 cm x 14 inch

H 11 4.3

x D x 2,5 x 1

0,5l — 0,2 kg

x W x 19 cm x 7.4 inch

632

20

CARRY OUT

HCAO

|| NEW COLLECTION ||

Command attention

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 35-44 Gender // Male Education // University

Shops// Street shops Price sensitivity// Less price sensitive

with Carry Out

WHAT THEY DO Occupation// White-collar-worker, accounting, sales Hobbies// Fitness club, group excursions, city trips Lifestyle// Movies, friends, happy hour, dinner, gourmet, Europopmusic Internet usage// High use on mobile media

Stand out by blending in with Hedgren’s city infused collection for men.

Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage. The result? City bags with functions you will use every day, and designs you’ll never leave at home. The ocean print blends trend-setting pattern with neutral colourways and orange details, whilst our new season styles capture the feel of the streets.

The shift towards sling backpacks is evident in the Dim, perfect for slinging on and off on the go. Or wise up to the Dinka, our oversized backpack with a functional fold-over top and multi-ways to wear it.

21

DIM in Ocean Print

HCAO

Ocean Print 772

MAIN MATERIAL 600D Polyester

HANGER black rubber cube

COMBINED MATERIAL 600D Polyester (print)

LOGO Hedgren metal plate

LINING 150D Polyester

22

HCAO

Ocean Print

HCAO02 HCAO01

14”

DROP DIGIT

HCAO09

HCAO05 HCAO07

DUNE

DIM DIRECT

2 way Small Backpack crossover

Vertical shoulder bag

Sling briefcase Slim backpack

H H x xD D x xW W 43 17 x x 12 3 x x28 30 cmcm 16.8 6.6 x x 4.7 1.2 x x 10.9 11.7 inch inch

H 36 14.2

H x D 38 30 x 10 6 14.8 x 2.3 11.7 3.9

14,4l 1,5l——0,9 0,4kgkg

HCAO08

x D x 6 x 2.4

4,99l — 0,46 kg

x W x 26 cm x 10.2 inch

7,6l — 0,9 0,5 kg

x D x 12 x 4.7

14,1l — 0,8 kg

x W x 42 20 cm x 16.4 7.8 inch inch

H 35 13.7

x D x 10 x 3.9

10,9l — 0,9 kg

23

H 30 11.7

x W x 31 cm x 12.1 inch

x D x 11 x 4.3

14,5l — 0,8 kg

13”

Tote

x W x 28 cm x 10.9 inch

13”

Messenger

DALE

Backpack

HCAO06 DAMP

HCAO04

15,6”

DINKA

H 42 16.4

15”

772

x W x 44 cm x 17.2 inch

24

PILATES

HPLT Get up and go

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 20-40 Gender // Female Education // Higher School

Shops// Boutique, Concept store Price sensitivity// Average price sensitive

with Pilates ™

WHAT THEY DO Occupation// Professional teacher, educated mother Hobbies// Pilates, Yoga, New Age therapies, Thai Chi Lifestyle// Bio Shops, sustainable shopping, engaged & committed family person, Trance-Goa, veggie restaurant Internet usage// Functional

The ultimate work-to-weekend refresh starts with a change of tote.

Pick up a Pilates bag for a uniquely Hedgren take on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. Gorgeous new prints are awash with colour, from Pumpkin Orange to our geometric Circles and Stained glass print.

Besides our best-selling Hobo styles, try our Pelvic backpack on for size – with two ways to wear and its comfy organic shape, it’s a steadfast companion for whatever the day throws at you.

25

MIND M in Stained glass print

HPLT

Circles Print 773 NEW COLOUR

MAIN MATERIAL SOLID: 40D ripstop Nylon taffeta interlock bonding PRINT: 50D polyester taffeta interlock bonding Pumpkin Orange 736 NEW COLOUR

Stained Glass Print 778 NEW COLOUR

26

LINING 70D Nylon HANGER yellow cube

HPLT HPLT01 HPLT09

ROMANA CENTERING

Crossover shoulder bag Clutch

H x D H 17,5 xx D 6,5 18 6.8 x 8 2.5 3,4l — 0,4 7 x kg 3.1 5,6l — 0,3 kg

x x xx x

W W 29,5 cm 39 11.5cm inch 15.2 inch

HPLT02

HPLT04M

EVE

MIND M

Crossover square shoulder bag

Hobo medium

H 24 9.4

H 26 10.1

x D x 5 x 2

3,4l — 0,3 kg

x W x 28 cm x 10.9 inch

x D x 7,5 x 2.9

7,6l — 0,4 kg

HPLT15 HPLT04S

PELVIC MIND S

x W x 39 cm x 15.2 inch

H x D H 35 x D x x 12,5 20 13.7 x 6,5 x x 4.9 7.8 14,4l x —2.5 0,4 kg x 3,5l — 0,3 kg

HPLT03

HPLT07

LOGICA

CAROLA

Handbag

H 41 6.6

x D x 16 x 2.3

3l — 0,4 kg

27

2 way backpack Hobo small

x W Wx 33 cm 27 x cm 12.9 inch 10.5 inch

Shopper

x W x 29 cm x 11.3 inch

H 34 13.3

x D x 18 x 7

31,2l — 0,5 kg

x W x 51 cm x 19.9 inch

28

HYPE

HYP Playing to type?

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 20-35 Gender // Unisex Education // School of Arts/Music

Shops// Street shops, Webshop Price sensitivity// Average price sensitive

Not with Hype.

WHAT THEY DO Occupation// Creative director, designer, bike Messenger, freelance artist Hobbies// Rap R&B Club, photography, graphics Lifestyle// Urban Design, street Art, squatting & sharing your knowledge, new street food Internet usage// High use on mobile media like a geek

Super light backpacks and messengers add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, durability is the name of the game: our all-new polyester material is feather-light and ultra-strong. Plus, a new subtle Khaki colour ensures your bag of choice is ready for Spring’s neutral looks – obsessive trend followers needn’t apply.

29

JAMM in Black

HYP

Samba 684

Black 003

NEW MAIN MATERIAL 400D*400D Nylon with PU coating COMBINED MATERIAL 900D cordura LINING 150D poly

Khaki 061 NEW COLOUR

30

CLOSURE zipper, plastic buckles HANGER red cube LOGO silicone logo

HYP

Samba

HYP04 HYP08

MARKER

DJ

Waistbag Tote

H 12 4.7

x x x

H D 32 6 12.5 2.3

xx x x x x

D x W W 9 25 cm x 42 cm 3.5 x 16.4 inch 9.8 inch

12,1l — 0,93 kg 1,8l — 0,2 kg

HYP09 HYP07

15,6”

IDIOM

15,6”

HYP01

Backpack Small messenger Bag

Backpack

x W H x D H x x WD 45 x x 12 cm x 28 cm 27 x 11,5 39 17.6 x x 15.2 4.7 inchx 10.9 inch 10.5 x 4.5

H 40 15.6

HYP05 OTR

Duffle

x D x 29 x 11.3

48,7l — 0,88 kg

x D x 18 x 7

20,9l — 0,97 kg

12,1l — 0,5 kg15,1l — 0,7 kg

H 28 11

14”

GRAFFITI

JAMM

x W x 60 cm x 23.4 inch

31

684

x W x 29 cm x 11.3 inch

Black

003

Khaki

061

32

Business

33

BLUE LABEL

HBL

|| NEW COLLECTION ||

Blue Label

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age// 35-45 Gender// Male Education// University

Shops// Multi brand shops Price sensitivity// Average

means business

WHAT THEY DO Occupation// Finance, manager, professor, representative, accounting.

Hobbies// Gym, bestsellers in books and movies Lifestyle// Socializing, cooking, movies Internet usage// High

Business acumen requires logical thinking – and the same should go for your bagwear. A pure and simple business collection, the blue label guarantees durable structure, protective materials, and clever features to get you through the business day: from the home to the office, and everything in between. And with styles including expandable business bags “Tax” as well as a handy overnight trolley “Capital”, there’s a dedicated design for your every working need.

34

Banker in Black

HBL

MAIN MATERIAL 400D*300D Dobby Nylon with PU*3 coating COMBINED MATERIAL 1680D Polyester

Black 003

LINING 150D Polyester Laptop fleece compartment

35

HANGER black cube LOGO Woven label with metal blue plate

HBL HBL03 HBL14 FULTON

10”

BONDS

HBL04S

HBL04M

13”

HBL01 S FEDERAL VENTURE

Shoulder bag horizontal

Attache 13”

Attache 15”

Small mono sling bag

Sling bag

Shoulder bag vertical

4,9l — 0,32 kg

10,5l — 0,5 kg

H x D 22 8,5 H xx D 6.7 xx 8 3.1 36 5,6 l — 0,3 kg 12.9 x 7.4

x W 30 cm xx W 11.8 inch xx 17 cm x 16.8 inch

HBL09

H x D 25 x H x 8 D 9.8 x 38 x 3.1 11 7,2l — 0,6 14.8 x kg4.3

15,6”

TAX

H x D 28 x H x 8 D 11 x 22 x 3.1 7,5 9l — 0,7x kg 2.75 8.6 2,8l — 0,4 kg

H 29 11.4

H 45 17.6

x W x 41 cm x 16.1 inch

x D x 17 x 6.6

23l — 0,8 kg

8”

x xx x x x

W 40 W cm 15.7 inch 17 cm 6.7 inch

Overnight trolley

H 33 12.9

x D x 19 x 7.4

27l — 2,2 kg

36

H 29 11.3

x W x 43 cm x 16.8 inch

x D x 12 x 4.7

14,3l — 0,8 kg

15”

CAPITAL

x W x 30 cm x 11.7 inch

15,6”

BANKER

Business bag 15”

HBL11W

15”

STOCK

Backpack 15”

16,6l — 1,2 kg

W 36 W cm 14 25 inch cm 9.8 inch

HBL08

3 way expandable business bag

x D x 14 x 5.5

x xx x x x

HBL06

15”

HBL02 M FEDERAL MARGIN

x W x 41 cm x 16 inch

37

DIAMOND TOUCH

HDIT TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 30-50 Gender // Female Education // High Education, university

Shops// Street shops Price sensitivity// Less price sensitive

Diamond Touch

WHAT THEY DO Occupation// Finance, manager, professor, representative Hobbies// Gym club, spa Lifestyle// Career woman, happy hours with friends, organized trips, TV-Series, Slow Dance pop, Michelin star restaurant Internet usage// High

and go!

With its quilted protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work gettogethers with ease. Designed with your day-long comfort in mind, these polished styles are equal parts practical and chic. Our best-selling styles have a new colour companion for Spring: Mouse Grey is the new go-witheverything neutral that might just banish all-black looks this season.

What’s more, new style Adela is the spacious carry-all that’s roomy enough for your laptop, magazines or a spare pair of flats. For versatility on the go, we love the Kayla backpack – with the handy top handle, you can even wear it two ways.

38

Adela in Mouse Grey

HDIT

Black 003

New Bull Red 598

MAIN MATERIAL Nylon 70D 260T taffeta interlock bonding COMBINED MATERIAL Leather for HDIT12, HDIT13, HDIT16, HDIT17 & HDIT18 Mouse Grey 178 NEW COLOUR

39

LINING 230T Polyester colour: Hedgren red or grey Laptop fleece compartment HANGER chromed metal hanger LOGO metal Hedgren logo

HDIT HDIT09

HDIT21

HDIT06

LIZA

VIOLA

STELLA

Shoulder bag

Shoulder bag

H x D 25,5 x 4,5 9.9 x 1.8

x W x 27,5 cm x 10.7 inch

3,2l — 0,3 kg

HDIT01

15,6”

H 25 9.8

x D x 4 x 1.6

3l — 0,4 kg

HDIT17S

13”

Tote 13”

x W x 29,5 cm x 11.5 inch

H x D 27 x 12 10.5 x 4.7 11,8l — 0,5 kg

HDIT17M

13”

x W x 36,5 cm x 14.2 inch

15”

HDIT12 HDIT10

PAULINE

BELLAS

BELLAM

EFFIE KAREN

Business bag 15.6”

Slim attache 13”

Slim attache 15”

Business Shoulder bag bag 14”

H x D 33,5 x 11 13 x 4.3

H x D 25,5 x 4 9.9 x 1.6

10,9l — 0,7 kg

x W x 40,5 cm x 15.7 inch

3,6l — 0,7 kg

x W x 35,5 cm x 13.8 inch

H 28 11

x D x 5 x 2

5,5l — 0,7 kg

40

x W x 39 cm x 15.4 inch

14”

H H x x D D x x WW 29 22,5 x x 8 2 x x 3720,5 cm cm 11.3 8.8 x x 3.1 0.8 x x 14.4 8 inch inch 8,6l 0,9l——0,7 0,3kgkg

New Bull Red

598

Black

HDIT18

003

15,6”

ADELA

Mouse Grey

HDIT16

2 way backpack

H 32 12.5

H 42 16.4

x D x W x 10,5 x 48 cm x 4.1 x 18.7 inch

16,1l — 0,8 kg

x D x 11 x 4.3

13,9l — 0,9 kg

HDIT22

HDIT13 HDIT11

ELENORA

CECILIA CINDY

Shoulder bag

7,7l — 0,4 kg

HDIT08

15,6”

KAYLA

Tote 15.6”

H x D 22,5 x 10 8.8 x 3.9

HDIT

178

x W x 34 cm x 13.3 inch

x W x 30 cm x 11.7 inch

H 18 7.5

x D x 9 x 3.5

3,7l — 0,22 kg

15,6”

x W x 23 cm x 9 inch

H 17 6.6

x D x 5 x 2

2,3l — 0,4 kg

HDIT23

PAT

GIANNA

H H xx D D 21 35 x x 20 18 8.2 13.7 x x 7.8 7

H 37 14.5

x D x 8 x 3

7,4l — 0,38 kg

41

Shoulder bag

HDIT07

Backpack

xx W W xx 35 44cm cm x x 13.7 17.2 inch inch

HDIT20 MIA

Shoulder bag

Shoulder Business bag trolley medium 15.6

14,7l 27,7l——0,5 2,8kg kg

15,6”

CARINA

x W x 26,5 cm x 10.3 inch

Spinner 20”

x W x 25 cm x 10 inch

H x D 58 x 20 22.8 x 7.9 41,76l —2,5kg

x W x 36 cm x 14.2 inch

42

ZEPPELIN

HZP Let Zeppelin

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age// 30-50 Gender// Male Education// University

Shops// Main shopping streets Price sensitivity// Average

lead the way.

WHAT THEY DO Occupation// Office, sales, accountant Hobbies// Football, gym Lifestyle// Friends & family Internet usage// Medium

Practical becomes practi-coolest with a little dash of Rock ‘n’ Roll with the Zeppelin collection. Functional styles include tablet-ready acrossbody bags, handy laptop backpacks, and business bags with wheels or without.

43

Skeleton in Brown

HZP

Black 003

MAIN MATERIAL 70D*260T Nylon taffeta interlock bonding LINING 70D*190T 100% Nylon TRIMS PU

Brown 076

44

HANGER black cube LOGO metal Hedgren logo

Black

003

Brown

HZP07

HZP

076

15,6”

HERITAGE

Laptop bag 15,6”

H 29 11.4

x D x 11 x 4.3

12,8l — 0,8 kg

HZP10 HZP14M

x W x 40 cm x 15.7 inch

HZP03

Expandable Expandable 3business way business bag bag 15.6”

H 32 13.3 12.6

H H 28 29 11 11.3

x D x 3 12 x 1.2 4.7

HZP12

Small laptop backpack

Backpack 15.6”

H 38 15

H 40 15.7

19,8l — 0,7 kg

x W x 27 43 cm cm x 10.6 16.9 inch

x D x 22 x 8.7

29l — 0,9 kg

xx D D xx W W x x 14 16 xx 39 41 cm x x 5.85 6.3 x x 15.21 16.4 inch inch

15,3l 19l ——1,34 1,4 kg

HZP11

15,6”

SKELETON

x W x 29 cm x 11.4 inch

15,6” 15,4”

PROPANE CABIN

Laptop bag Vertical shoulder 17” bag medium

17,9l — 2,6l — 0,3 1,1 kg kg

13”

HELIUM

x D x 18 x 7.1

HZP13 HZP06

17”

NACELLE HYDROGEN M

15,6”

EMPENNAGE

Backpack on wheels

x W x 33 cm x 12.9 inch

H 47 18.5

x D x 20 x 7.9

33,8l — 2,6 kg

45

x W x 36 cm x 14.2 inch

46

CARRIER

HCAR Carry in style

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age// 35-44 Gender// Male Education// University

Shops// Street shops Price sensitivity// Less price sensitive

with the Carrier

WHAT THEY DO Occupation// White collar manager, accounting Hobbies// Fitness club, golf, group excursions, city trips Lifestyle// Movies, friends, happy hour, dinner, gourmet, Europopmusic Internet usage// High use on mobile media

A Hedgren bag is your everyday guide through the twists and turns of an on-the-go lifestyle. Featuring a trendy mix of utility-inspired details, Carrier’s functional styles are an ideal reflection of the fast moving urban lifestyle – all in totally on-trend neutral tones.

47

Shifting in Dark Grey

HCAR

Dark Grey 013

MAIN MATERIAL 40D nylon with jersey backing COMBINED MATERIAL 1680D Polyester LINING 230T Polyester Chestnut Brown 077 NEW COLOUR

48

TRIMS genuine leather HANGER black cube LOGO metal Hedgren logo

HCAR

Dark Grey

HCAR02

15,4”

SHIFTING

Messenger

H x D 29,5 x 10 11.5 x 3.9 11,9l — 0,9 kg

HCAR06 HCAR03

HCAR01

14” 15,6”

LOADER SHERPA

Satchel Backpack

x W x 40,5 cm x 15.8 inch

H 32 45 12.5 17.6

x x x

D 10 13 3.9 5.1

x x x

W 40 cm 30 15.6 inch 11.7 inch

HCAR05

H 30 11.7

14,2l — 0,9 kg

16,2l — 0,9 kg

x W x 39,5 cm x 15.4 inch

Upright 20”

x W x 30 cm x 11.7 inch

H x D 50,8 x 25 19.8 x 9.8 41,3l — 3,5 kg

49

H x D 39,5 x 13 15.4 x 5.1 23,1l — 0,9 kg

18”

SILLEROS

Backpack

HCAR04

x W x 32,5 cm x 12.7 inch

077

13”

Backpack/Tote

HCAR08

14”

SKYCAP

x D x 12 x 4.7

x D x 12 x 4.7

Chestnut Brown

BELLHOP

Business bag

12,8l — 0,9 0,8 kg kg 17,6l —

H 45 17.6

15,4”

BEARER

013

x W x 45 cm x 17.6 inch

50

NEW WAY

HNW A New Way

TARGETGROUP WHO THEY ARE

WHERE THEY SHOP

Age // 20-35 Gender // Male Education // University, High School

Shops// Department stores, Malls Price sensitivity// Average

for everyday

WHAT THEY DO Occupation// High School students, first employment, freelance Hobbies// Avant-garde movie, music, art, follower of new technologies Lifestyle// Socializing, adapt of the new food philosophy, independent but committed, Techno music, blogs, new world bistro, home cooking Internet usage// High, following all latest trends

The brother to our iconic Inner City collection, New Way celebrates dynamic individuals and their day-to-day life. Fusing the desire for modern street style with signature functionality, Hedgren’s new way of doing things will bring some casual cool to everyday bag wear for men: for a young, authentic and confident approach to life. New colour Peacot Blue reflects an alternative to all-black: for style-conscious go-getters, navy is a must.

51

Longwood in Peacot Blue

HNW

Solid Rock 665

Black 003

MAIN MATERIAL 100D*200D 100% Twill Nylon COMBINED MATERIAL 900D Polyester with PU coating Peacot Blue 644

LINING shinny PVC lining

NEW COLOUR

52

HANGER red rubber cube LOGO woven label

HNW HNW03 HNW01

HNW06 HNW12 HNW02

WITCHLOCK LEXINGTON

Crossover shoulder bag vertical Small crossover shoulder bag vertical

Attaché Classic Backpack 13” 14” Crossover shoulder bag horizontal

H x D H x D 28 x 22 21 x 17 10.9 x 8.6 8.2 — 0,4 x kg6.6 3,1l

H x D x W H x D x W 26 41 x 37 30 x 5 13cm cm 23 x 30 x 4 cm 10.1 16 x 14.4 11.7 x 25.1inch inch 9 x 11.7 x 1.6 inch 4,8l 16l ——0,6 0,5kg kg

2,1l — 0,2 kg

x W x W x 5 cm x 6 cm x 2 inch x 2.3 inch

HNW19 KENTISH

13” 15”

PELLHAM OZONE UNION

2,8l — 0,5 kg

15”

HNW08 HNW07

HNW08E

15” 15”

BROOK LONGWOOD

15,6”

BROOK E

Slim attaché 15”

3Business way Business bag 15” bag 15”

3 way Business bag 15” Expandable

H 28 10.9

H H 31 30 12.1 11.7

H 31 12.1

x D x W x 38 x 7 cm x 14.8 x 2.7 inch

7,4l — 0 kg

xx D D xx W W x x 41 40 xx 10 7 cm cm x x 16 15.6 x x 3.9 2.7 inch

12,7l 8,4l — 0,7 0,9 kg kg

x D x 41 x 16

15,3l — 1,02 kg

53

x W x 12 cm x 4.7 inch

MARKETING material

MARKETING SEASONAL MARKETING SUPPORT SHOP FLOOR SUPPORT

HAD717/000-02 CONSUMER BROCHURE SS15

COLLECTION SHOWCARDS

Consumer brochure SS15 (dummy image used on above image) dimensions: to be confirmed

Set of 2 showcards (dummy image used on above image) dimensions: 24,5 x 24,5 cm

selling unit | 20

selling unit | 1 set

available in January ‘15

COLLECTION BANNERS

BLUE LABEL SS15 CARRIER SS15 CARRY OUT SS15 CASUAL CHIC SS15 DIAMOND TOUCH SS15 FORMULA ONE SS15 GREAT AMERICAN SS15 HYPE SS15 INNER CITY SS15 NEW NOMAD SS15 NEW WAY SS15 PILATES SS15 SAIL IT SS15 SUBWAY SS15 ZEPPELIN SS15

HAD727/000-01 HAD705/000-02 HAD728/000-01 HAD707/000-02 HAD711/000-02 HAD730/000-01 HAD726/000-01 HAD709/000-02 HAD706/000-02 HAD713/000-02 HAD712/000-02 HAD716/000-02 HAD724/000-02 HAD710/000-02 HAD729/000-01

available in January ‘15

HAD671/000

HAD673/000

HAD674/000

SALES SHOWCARDS

SALES BANNER

“NEW” SHOWCARD

Window or in-store banner dimensions: A1 (dummy image used on above image)

Sales showcards (dummy image used on above image) dimensions: 24,5 x 24,5 cm

Sales banner (dummy image used on above image) dimensions: A0

New showcards (dummy image used on above image) dimensions: 15 x 15 cm

selling unit | 1

selling unit | 1

selling unit | 1

selling unit | 1

available in January ‘15

available in January ‘15

available in January ‘15

INNER CITY SS15

HAD731/000-01

NEW WAY SS15

HAD732/000-01

107

available in January ‘15

MARKETING ONGOING MARKETING SUPPORT VISUAL MERCHANDISING SUPPORT

HAD723/000-01

HAD680/000

HAD682/000

HAD683/000

BAG TOTEM DISPLAY

ACCESSORIES TRAY

HANDBAG STAND

HANDBAG HOLDER S

Hedgren handbag stand adjustable height: 40 - 72 cm

Hedgren Handbag holder M dimensions: 17 (w) x 8 (d) x 12 (h) cm

selling unit | 1

selling unit | 1

Entry price point display for Wholesale business only! including 12 adjustable hooks display of 40 bags movable with wheels 45 (w) x 160 (h) x 45 cm (d)

Accessories Tray - for wallets and pouches. display of 20-30 pieces (design to be finalised)

ongoing

selling unit | 1

available in January ‘15

selling unit | 1

available in September ‘15

HAD684/000

HAD681/000

HANDBAG HOLDER M

DEALER SIGN

Hedgren Handbag holder M dimensions: 17 (w) x 12 (d) x 16 (h) cm

Authorized Hedgren Dealer Sign dimensions: 20 (w) x 7 (h) x 3 (d) cm

selling unit | 1

selling unit | 1

ongoing

ongoing

108

ongoing

MARKETING ONGOING MARKETING SUPPORT VARIOUS SHOPPING BAG

HAD677/000

HAD678/000

WRAPPING PAPER

SILKY STUFFING PAPER

AD642

PAPER BAG S

Dimensions: 20 W x 20 H x 10 D cm

AD641

PAPER BAG M

Dimensions: 38 W x 30 H x 12 D

AD640

PAPER BAG L

Dimensions: 60 W x 42 H x 17 D

Paper bag (dummy image used on above image) selling unit | 50 ongoing

Hedgren Gift wrapping paper (dummy image used on above image) specs: roll of 50m

Silky stuffing paper dimensions: 5 kg pack

selling unit | 1

ongoing

ongoing

HAD686S/000

HAD687/000

LOGO STICKER WINDOW

CARD HOLDER A4

Hedgren window logo sticker specs: static, reusable sticker to stick on the inside of the window dimensions: 40cm

A4 plexi card holder vertical selling unit | 1 ongoing

selling unit | 1 ongoing

109

selling unit | 1