Personal Branding Process Book

Page 1

brand process book heejung kim fasm210 winter 2015



tab l e of co nte nt s 01 personal statement 02 identification words 03 logo inspirations 04 logo sketches 05 identity inspirations 06 sketches of cards / letterheads 07 final product

07.1 log o

07.2 s elected typeface

07.3 business card / letterhead

07.4 email signature


01

personal statement


my personal brand strives to portray my personality. through my logo i want to show friends, clients, and companies that i can be fun, able to share creative ideas, but able to work hard for what i aspire to be. i aim to use my knowledge of digital media and visual communication to collaborate and create interesting content.


02

identification words


f u n / o r g a n i c s i m p l e / m o d e r n c r e a t i v e / e l e g a n t f l u i d / we l l ro u n d e d c u l t u r e d / f l e x i b l e


03

logo inspiration



04

logo sketches



K H

H

H

K

K

E

E


K H

H

H

K

K

E

E


05

identity inspiration



06

sketches business card letterhead


(912) 509 2023

heejungkim

heejungkim1215@gmail.com linkedin.com/in/heejungkimm

heejungkim

(912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm

heejungkim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm


(912) 509 2023

hheejun e e j u n gk g k im im

heejungkim1215@gmail.com linkedin.com/in/heejungkimm

heejungkim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm

heejungkim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm




heejung kim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm










07

final product


what makes a good logo? a good logo is distinctive, appropriate,

practical,

versatile,graphic, simple in form, and conveys an intended message. - from JUST creative



circles are said to evoke well-roundedness, free m ov ement, completeness, connection, and community. - from the meaning of shapes: developing visual grammar by Stephen Bradley


curved lines express fluid movement. they can be calm or dynamic depending on how much they curve. thick lines are bold and make a statement. - from the meaning of lines: developing visual grammar by Stephen Bradley


primary logo (reversed)

primary logo

secondary logo

secondary logo (reversed)


07

.2

selected typeface


typeface 1

kelson sans/bold lowercase

typeface 2

kelson sans/regular lowercase

typeface 3

kelson sans/light lowercase

abcdefghijklm nopqrstuvwxyz 0123456789 abcdefghijklm nopqrstuvwxyz 0123456789 abcdefghijklm nopqrstuvwxyz 0123456789


07

.3

final card letterhead


EDUCATION

Savannah College of Art and Design, Savannah, GA — Present Savannah College of Art and Design (SCAD Hong Kong), Hong Kong — 2012 - 2014 Bachelor of Fine Arts in Fashion Marketing and Management, Minor in Photography

EXPERIENCE

Marketing Intern, HYPEBEAST, Hong Kong — March - November 2014

Created banners for the online site, assisted styling for product shots, drafted online editorials and newsletters, and arranged visual merchandising for the pop up shop.

Intern, Apple Tree PR Company, Seoul, South Korea — July - August 2013

Created banners and business cards for partnered clients and managed the internal Facebook page.

Intern, La Petite Caravane, Hong Kong — January - April 2013

Managed the children’s wear company’s weekly inventory and image posts on social media.

SKILLS

Fluent in English and Korean Proficient in Adobe Photoshop, Illustrator, Microsoft Office Able to handle studio lighting equipment for photography

HONORS & AWARDS

SCAD Dean’s List — 2012 - Present SCAD Artistic & Academic Scholarship — 2012 - Present Self-Financing Post-Secondary Scholarship Scheme of Hong Kong Talent Development Scholarship, Hong Kong — April 2013

EXTRACURRICULAR ACTIVITIES

SCAD Student Ambassador — 2013 - Present United Student Forum Vice President, SCAD Hong Kong, 2013 - 2014

VOLUNTEER EXPERIENCE

Studio Assistant, Art Basel with Colour My World, Hong Kong — May 2013 & 2014

Taught children various art projects at the Art Kids Booth and UBS Junior Art Hub set up by Colour My World during Art Basel.

Backstage Dresser, Erbert Chong, Hong Kong — January 2014 Dressed models backstage for Erbert Chong’s A/W 14 Collection.

Studio Assistant, Asia Society, Hong Kong — November 2014

Taught children how to make crafts from different countries at the UPS “Countries without Boarders” event.

Performing Artist, Mariko Mori and Kreëmart at Asia Society, Hong Kong — May 2013 Performed “Pearl For Oneness” at the Asia Society Art Gala.

Backstage Dresser, Hong Kong Design Institute at Asia Society, Hong Kong — February 2013 Dressed models for the HKDI Fashion Show at the Asia Society First Anniversary Gala.


EDUCATION

Savannah College of Art and Design, Savannah, GA — Present Savannah College of Art and Design (SCAD Hong Kong), Hong Kong — 2012 - 2014 Bachelor of Fine Arts in Fashion Marketing and Management, Minor in Photography

EXPERIENCE

Marketing Intern, HYPEBEAST, Hong Kong — March - November 2014

Created banners for the online site, assisted styling for product shots, drafted online editorials and newsletters, and arranged visual merchandising for the pop up shop.

Intern, Apple Tree PR Company, Seoul, South Korea — July - August 2013

Created banners and business cards for partnered clients and managed the internal Facebook page.

Intern, La Petite Caravane, Hong Kong — January - April 2013

Managed the children’s wear company’s weekly inventory and image posts on social media.

SKILLS

Fluent in English and Korean Proficient in Adobe Photoshop, Illustrator, Microsoft Office Able to handle studio lighting equipment for photography

HONORS & AWARDS

SCAD Dean’s List — 2012 - Present SCAD Artistic & Academic Scholarship — 2012 - Present Self-Financing Post-Secondary Scholarship Scheme of Hong Kong Talent Development Scholarship, Hong Kong — April 2013

EXTRACURRICULAR ACTIVITIES

SCAD Student Ambassador — 2013 - Present United Student Forum Vice President, SCAD Hong Kong, 2013 - 2014

VOLUNTEER EXPERIENCE

Studio Assistant, Art Basel with Colour My World, Hong Kong — May 2013 & 2014

Taught children various art projects at the Art Kids Booth and UBS Junior Art Hub set up by Colour My World during Art Basel.

Backstage Dresser, Erbert Chong, Hong Kong — January 2014 Dressed models backstage for Erbert Chong’s A/W 14 Collection.

Studio Assistant, Asia Society, Hong Kong — November 2014

Taught children how to make crafts from different countries at the UPS “Countries without Boarders” event.

Performing Artist, Mariko Mori and Kreëmart at Asia Society, Hong Kong — May 2013 Performed “Pearl For Oneness” at the Asia Society Art Gala.

Backstage Dresser, Hong Kong Design Institute at Asia Society, Hong Kong — February 2013 Dressed models for the HKDI Fashion Show at the Asia Society First Anniversary Gala.



07

.4

email signature









heejungkim brand book 2014-15


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