brand process book heejung kim fasm210 winter 2015
tab l e of co nte nt s 01 personal statement 02 identification words 03 logo inspirations 04 logo sketches 05 identity inspirations 06 sketches of cards / letterheads 07 final product
07.1 log o
07.2 s elected typeface
07.3 business card / letterhead
07.4 email signature
01
personal statement
my personal brand strives to portray my personality. through my logo i want to show friends, clients, and companies that i can be fun, able to share creative ideas, but able to work hard for what i aspire to be. i aim to use my knowledge of digital media and visual communication to collaborate and create interesting content.
02
identification words
f u n / o r g a n i c s i m p l e / m o d e r n c r e a t i v e / e l e g a n t f l u i d / we l l ro u n d e d c u l t u r e d / f l e x i b l e
03
logo inspiration
04
logo sketches
K H
H
H
K
K
E
E
K H
H
H
K
K
E
E
05
identity inspiration
06
sketches business card letterhead
(912) 509 2023
heejungkim
heejungkim1215@gmail.com linkedin.com/in/heejungkimm
heejungkim
(912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm
heejungkim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm
(912) 509 2023
hheejun e e j u n gk g k im im
heejungkim1215@gmail.com linkedin.com/in/heejungkimm
heejungkim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm
heejungkim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm
heejung kim (912) 509 2023 heejungkim1215@gmail.com linkedin.com/in/heejungkimm
07
final product
what makes a good logo? a good logo is distinctive, appropriate,
practical,
versatile,graphic, simple in form, and conveys an intended message. - from JUST creative
circles are said to evoke well-roundedness, free m ov ement, completeness, connection, and community. - from the meaning of shapes: developing visual grammar by Stephen Bradley
curved lines express fluid movement. they can be calm or dynamic depending on how much they curve. thick lines are bold and make a statement. - from the meaning of lines: developing visual grammar by Stephen Bradley
primary logo (reversed)
primary logo
secondary logo
secondary logo (reversed)
07
.2
selected typeface
typeface 1
kelson sans/bold lowercase
typeface 2
kelson sans/regular lowercase
typeface 3
kelson sans/light lowercase
abcdefghijklm nopqrstuvwxyz 0123456789 abcdefghijklm nopqrstuvwxyz 0123456789 abcdefghijklm nopqrstuvwxyz 0123456789
07
.3
final card letterhead
EDUCATION
Savannah College of Art and Design, Savannah, GA — Present Savannah College of Art and Design (SCAD Hong Kong), Hong Kong — 2012 - 2014 Bachelor of Fine Arts in Fashion Marketing and Management, Minor in Photography
EXPERIENCE
Marketing Intern, HYPEBEAST, Hong Kong — March - November 2014
Created banners for the online site, assisted styling for product shots, drafted online editorials and newsletters, and arranged visual merchandising for the pop up shop.
Intern, Apple Tree PR Company, Seoul, South Korea — July - August 2013
Created banners and business cards for partnered clients and managed the internal Facebook page.
Intern, La Petite Caravane, Hong Kong — January - April 2013
Managed the children’s wear company’s weekly inventory and image posts on social media.
SKILLS
Fluent in English and Korean Proficient in Adobe Photoshop, Illustrator, Microsoft Office Able to handle studio lighting equipment for photography
HONORS & AWARDS
SCAD Dean’s List — 2012 - Present SCAD Artistic & Academic Scholarship — 2012 - Present Self-Financing Post-Secondary Scholarship Scheme of Hong Kong Talent Development Scholarship, Hong Kong — April 2013
EXTRACURRICULAR ACTIVITIES
SCAD Student Ambassador — 2013 - Present United Student Forum Vice President, SCAD Hong Kong, 2013 - 2014
VOLUNTEER EXPERIENCE
Studio Assistant, Art Basel with Colour My World, Hong Kong — May 2013 & 2014
Taught children various art projects at the Art Kids Booth and UBS Junior Art Hub set up by Colour My World during Art Basel.
Backstage Dresser, Erbert Chong, Hong Kong — January 2014 Dressed models backstage for Erbert Chong’s A/W 14 Collection.
Studio Assistant, Asia Society, Hong Kong — November 2014
Taught children how to make crafts from different countries at the UPS “Countries without Boarders” event.
Performing Artist, Mariko Mori and Kreëmart at Asia Society, Hong Kong — May 2013 Performed “Pearl For Oneness” at the Asia Society Art Gala.
Backstage Dresser, Hong Kong Design Institute at Asia Society, Hong Kong — February 2013 Dressed models for the HKDI Fashion Show at the Asia Society First Anniversary Gala.
EDUCATION
Savannah College of Art and Design, Savannah, GA — Present Savannah College of Art and Design (SCAD Hong Kong), Hong Kong — 2012 - 2014 Bachelor of Fine Arts in Fashion Marketing and Management, Minor in Photography
EXPERIENCE
Marketing Intern, HYPEBEAST, Hong Kong — March - November 2014
Created banners for the online site, assisted styling for product shots, drafted online editorials and newsletters, and arranged visual merchandising for the pop up shop.
Intern, Apple Tree PR Company, Seoul, South Korea — July - August 2013
Created banners and business cards for partnered clients and managed the internal Facebook page.
Intern, La Petite Caravane, Hong Kong — January - April 2013
Managed the children’s wear company’s weekly inventory and image posts on social media.
SKILLS
Fluent in English and Korean Proficient in Adobe Photoshop, Illustrator, Microsoft Office Able to handle studio lighting equipment for photography
HONORS & AWARDS
SCAD Dean’s List — 2012 - Present SCAD Artistic & Academic Scholarship — 2012 - Present Self-Financing Post-Secondary Scholarship Scheme of Hong Kong Talent Development Scholarship, Hong Kong — April 2013
EXTRACURRICULAR ACTIVITIES
SCAD Student Ambassador — 2013 - Present United Student Forum Vice President, SCAD Hong Kong, 2013 - 2014
VOLUNTEER EXPERIENCE
Studio Assistant, Art Basel with Colour My World, Hong Kong — May 2013 & 2014
Taught children various art projects at the Art Kids Booth and UBS Junior Art Hub set up by Colour My World during Art Basel.
Backstage Dresser, Erbert Chong, Hong Kong — January 2014 Dressed models backstage for Erbert Chong’s A/W 14 Collection.
Studio Assistant, Asia Society, Hong Kong — November 2014
Taught children how to make crafts from different countries at the UPS “Countries without Boarders” event.
Performing Artist, Mariko Mori and Kreëmart at Asia Society, Hong Kong — May 2013 Performed “Pearl For Oneness” at the Asia Society Art Gala.
Backstage Dresser, Hong Kong Design Institute at Asia Society, Hong Kong — February 2013 Dressed models for the HKDI Fashion Show at the Asia Society First Anniversary Gala.
07
.4
email signature
heejungkim brand book 2014-15