DIGITAL MARKETING // CR FASHION BOOK COSTANZA BERNINI MAUD SCHELLEKENS MEI CHEN TSHOLANANG MOTUBA
TABLE OF CONTENT COMPETITOR: CR FASHION BOOK | Maud Schellekens ONLINE REPUTATION | Mei Chen STRATEGIC | Tsholanang Motuba AUDIENCE INSIGHT | Costanza Bernini
SOCIAL MEDIA Instagram | 799K followers
Facebook| 183,5K likes
Twitter | 96,6K followers
YouTube | 2,4k subscribers
WEBSITE April 2016: Hearst Hosts Digital Platform
January 2017: 90K visits
Online Content Regularly Updates
Front of book content across fashion, art and culture” and teasers for future issues.
ADVERTISERS First Issue: 340 Pages
150 Advertisement
Official Package Rate: $40.000
Double Page
Six Months Presence
Alphabetical Order
BoF, 2016
G OO GLE T RENDS
Google Trends, 2018
APRIL 2013: ANALYSIS STARTED
MAIN COUNTRIES France: 100%
2 BIG INTERESTS
Australia: 99%
14 September 2013: 83%
United States of America: 95%
24 August 2014: 100%
MAIN INTERESTS CR Fashion Book Emily Ratajkowski
CR Fashion Book Kim Kardashian
Kim Kardashian
Talkwalker, 2018
POSITIVE 3,96K Mentions | 88,38K Unique Authors | 66,9K Engagement
IN DEPTH ANALYSIS
NEGATIVE 660 Mentions | 14,73 Unique Authors | 11,1K Engagement
MAIN SOCIAL MEDIA Instagram: 58,9% | Twitter: 28,3% | Blogs: 7,3%
TOP INFLUENCERS BLOG Positive: 25%
Negative: 1%
Engagement: 33
ONLINE NEWS Positive: 42%
Negative: 0%
Engagement: 282
TWITTER Positive: 12%
Negative: 13%
Engagement: 94 Talkwalker, 2018
TOP INSIGHTS CONVERSATIONS
RELEVANT THEMES Special Olympics
Diversity
International Women’s Day
Trans Day of Visibility
Fashion Week
TOP HASHTAGS #crfashionbook
#fashion
#fashionphotography
#carineroitfeld
#tokyo
#newyork
#madeinitaly
KEYWORD OVERALL ANALYSIS
TOP ORGANIC WORDS
TOTAL VISITS: 89,47K
CR Fashion Book
AVERAGE DURATION: 00:01:41
Never Marry a Mitford
PAGES PER VISIT: 6.08
Caroline Vreeland
BOUNCE RAGE: 43.27
Daniel Day Lewis Cobbler
UNITED STATES OF AMERICA 33.55%
Victoria Secret Using Cultural
Appropriation Karlie Kloss=
UNITED KINGDOM 8,09%
HONG KONG 6.01%
AUSTRALIA 3.20%
TOP PAID WORDS Gucci Artist Collaboration
TOP INSIGHTS PERSONA PROFILE
CARES ABOUT BOTH SUPERFICIAL AND DEEP ASPECTS OF FASHION, FILM, MUSIC AND ART
CARES ABOUT HUMANITY AND THE ENVIRONMENT
STORYTELLING OVER PRODUCT PLACEMENT
UNCONVENTIONALLY CONVENTIONAL
ENJOYS READING Yearns to expand knowledge.
INTERESTED POP CULTURE But doesn’t crave acceptance.
AUDIENCE INSIGHT ENGAGEMENT BETWEEN THE BRAND AND USERS AND FOLLOWERS
INTERACTION Frequent and loyal from users.
FOLLOW THE BRAND IN THE DIFFERENT SOCIAL MEDIA CHANNELS
COMMUNITY REPRESENTS THE AUDIENCE
SO CIO -DEM O G RA PHICS
Talkwalker, 2018
M OST ENG A GI NG PO ST S
T OP ENG A GI NG USE RS
@LISELOTHERCULEIJNS
@THEFLYREBEL
@OSAMACHABBI
@IVANDANIELLUNA
@VICKY_CELLUN
DUTCH MODEL
INDEPENDENT ARTIST
STYLIST
CREATIVE DIRECTOR
FASHION
18 - 25 AGE GROUP
WRITER
26 - 35 AGE GROUP
LOS ANGELES BASED
COMMUNICATION
SELFIE
CURATOR
SELFIES
18 - 25 AGE GROUP
PARIS BASED
PHOTO SHOOTS
SAINT LOUIS
SHOOTINGS
AT LEAST ONE POST
26 - 35 AGE GROUP
QUOTES
MUSIC
ACCESSORIES
PER DAY
TRAVELS
ONCE A MONTH
QUOTES
LOCATIONS
LIFESYLE
VIDEOS
TRAVELS
FASHION INSPIRATION
ONCE A MONTH
ONE POST EVERY TWO
POSTS WEEKLY
DAYS
Instagram, 2018
DIGITAL MARKETING // CR FASHION BOOK COSTANZA.BERNINI@GMAIL.COM MAUD.SCHELLEKENS@LIVE.NL SOPHIEMEICHEN@GMAIL.COM TSHOLANANG.MOTUBA@YAHOO.COM