Petwear Product Line Extension Francesca Gabbi Mei Ke Chen Ritumainty Mondal Sana Alvi
Introduction History Brand Personality Current Product Lines Spring/Summer 2018 - Love Collection
Product Research SLIP ON SNEAKERS
695 Euro
MEDIUM SICILY BAG IN PRINTED DAUPHINE CALFSKIN
1,650 Euro
WOOL CREPE DRESS
1,350 Euro
PRINTED COTTON TEE
225 Euro
LINE EXTENSION DOLCE & GABBANA - PETWEAR & ACCESSORIES MISSION STATEMENT Enable the DG customer to extend their quirky fashion sense to their most beloved friends ie their dogs
MOTIVATION Lack of colorful, fashionable pet wear in the luxury market
POSITIONING MAP
TARGET CLIENT
LINE EXTENSION OVERVIEW LIVING
BEDS BLANKETS CUSHIONS DOG BOWLS
FASHION
PULLOVERS JACKETS HOODIES
ACCESSORIES CAPS PINS COLLARS
RANGE PLAN
RANGE PLAN
RANGE PLAN
DISTRIBUTION DOLCE AND GABBANA FLAGSHIP STORES D&G STORES - WOMEN D&G STORES FOR WOMEN & KIDS 18 STORES