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INTRODUCTION
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“A good photograph is one that communicates a fact, touches the heart, leaves the viewer a changed person for having seen it. It is, in a word, effective.” – Irving Penn
Fashion clothing trends can be seen as ephemeral, but what about the images using the clothing? They can remain iconic and instantly recognisable. Photographers can create stories that take you into another world or dimension through images that convey and evoke emotion both within the audience and the creative. Today, fashion imagery can be located through the likes of magazines, the internet including social media, film, and television and out of home advertising such as billboards etc. What better way to explore the future of my practice by looking through the lens? This essay will investigate the future of fashion imagery, in the sense that they do not have to be a physical component, as magazines move to more digital locations. How can images become even more immersive? How will we source our imagery? Will Artificial Intelligence allow us to saturate ourselves into these ever-growing imaginary worlds? Who helps create these images and what is the future of their role and who are the future image makers? What is the future of fashion imagery as a means of communication?
Photographs are static images that help visualise ideas that are trying to be communicated. They aim to bring forth emotion which can cause powerful and overwhelming reactions from the audience, yet they can transpire unimaginable worlds into imaginary worlds.
