THE ROLE OF STYLIST’S 30-31AUTOETHNOGRAPHY

As well as designers, photographers, creative directors and magazine publications, the role of the stylist is also imperative to fashion imagery and the future of this through the stylists ever-changing role. The job role is not just about selecting a particular outfi t and running with it, it is much more complex and within fashion they can have a more hands-on role. They are responsible for important jobs such as selecting props to help tell the story, they work with designers, photographers and make-up and hair to help convey the story to its maximum. They can also be very much involved in casting and bringing the story to life to communicate ideas but overall show entertainment now (Cavanagh, 2019). (Cavanagh, 2019) also highlights how a stylist’s role isn’t to just help the fashion houses now, but it’s for the consumers eyes too which will help engage people more into brands and their stories if they can be told creatively and effectively. Stylists don’t just play an important role in fashion imagery, but the music industry is also growing at large scale. Music videos can be a place where artists visually show how they dress and what they believe in as it fi ts the image, they have curated for themselves. But much like the speed of fashion, music is too a very fast paced industry. Stylists working on music videos have to consider more as their creations in static images, will now be a fi lm, a moving image with varying light sources (Is the Stylist the Most Important Role in Music Right Now?, n.d.). Also, fashion houses and brands are very much involved with music as they can be seen in music videos which reinforced the relationship and infl uence that fashion has on music.

The fashion fi lm is an ever-growing area, where many brands are now opting for fi lms over showcasing at traditional runways. In the future we could see the stylist’s role expand into larger workforces to help create bigger and better things.

FIGURE 19: Jo Malone London X Huntsman Saville Row Fragrance Campain Shoot captured by Andrew Nuding, Styled by Robbie Spencer FIGURE 18: Unknown photograph of Musician Styled by Avigail Collins