HONOURS- RESEARCH
FINAL MAJOR PROJECT -----HONOURS Exploring the Principles of design
Internet research
principles-
my
project
Principles
HIERARCHY BALANCE COLOUR ALIGNMENT CONTRAST REPETITION PROXIMITY SPACE MOVEMENT
Content? - explaining principles through imagary - explaining their importance, images vs images without principles
LINE SHAPE COLOUR VALUE FORM TEXTURE SOACE Moving Image
MINDMAP
Mindmap to help gather my ideas before starting the project research.
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Main principles How can I show these to an audience to educate and explore?
-Illustration -Flat Graphics -Infographics
Aspects of principles.
Could use these in illustrations- explore them in concepts
TENSION
VS
BALANCE
E.G.- Would be more complicated
Use these basic elements to create pieces of work that explain principles and how it impacts a design when theyre used wrong.
Reel of shapes, colours- based off of principles? Along with editorial pieces and large prints?
DOT
LINE
PLANE
Whole article on how to explain the principles with shapes- everything is either a dot, line or plane.
Design Elements
Books
Editorial
Have fun with it?
Need to decide what about principles I am looking at- quite like looking into the importance and how I could explain them to an audience through imagary.
What about principles?
Importance?
Explaining the principles? The importance? Why we have them? Impact on how graphic design is made?
Concepts
Meaning of project- to educate audience on principles in a ‘fun’ entertaining way.
the
of explaining them.
principles, but pieces of art based off
could be an editorial piece on the
explain
Could use dot, lines and planes to
-Explore principles -Explore textures -Explore sketches featuring composition and typography
Principles Importance of them Illustrations explaining them Editorial layout Designers Dots,lines,planes Phycology surrounding principles/rules -------Technology effecting principles Prominant rules used in graphic design Editorial examples Moving image tutorials Interviews/ questionnaires with designers -------Questionnaire about principles- find out whether audience actually knows anything about them- why don’t they? My project could be used to educate them on principles.
This mindmap helped me to explore initial ideas I have and understand what I should be looking at for research to develop this project further --------
MINDMAP
HONOURS- RESEARCH AUDIENCE RESEARCH
My Audience After researching and figuring out my project, I’ve decided for my honours I’m going to have an audience of first year university students and the general public. This is because of my proposal presentation that i completed on the 15th of January. I got feedback saying that I should make my editorial directed at first year students as a kind of hand book on what the principles are and why they’re effective to use in pieces of work- which I thought was really interesting and would be really effective as an idea. My other audience are the general public that view design, i would want them to read this booklet because they could learn to appriciate design more if they knew all the thought process that goes into it. 18-19 year olds & 20-50 year olds approx (general public that view design for purpose) First year university students would really be able to get an insight into the principles simply put, as a kick starter for university to understand what they have to do, at a base level, before they even think about an idea, to be able to create something effective, like all the great designers.
How to get first years to want to read it: There are two key reasons for this. First, younger consumers are fed up with traditional forms of ads. In fact, according to Forbes, this demographic find traditional ads altogether annoying! They go out their way to avoid traditional ads, making them far less effective in general – but particularly so when it comes to engaging this particular age group. And that’s not all. Research also shows that 18-25 year olds value their peers’ opinions. This means that they’re more likely to research and eventually purchase a product if it’s been recommended by someone of a similar age – and not someone older, and less relatable. These insights tell us a lot about 18-25 year olds – and you should use this knowledge when forming or adapting your marketing strategy. But above all else, brands should consider that all of this research points towards the utilisation of social media influencers. -Social media -No form of traditional advertising -word of mouth -peers liking it
HONOURS- RESEARCH AUDIENCE RESEARCH This graph shows the most bought magazine in the UK- my editorial is going to be a magazine based on the principles- so how can I get my audience to actually read it? - by analysing the most popular magazine, find out whats so good about it, and use this--in terms of design and structure.
How to Target 18-25 Year Olds Locally First up, we’ll be taking a closer look at how brands can use influencer marketing campaigns to target 18-25 year olds locally. This is something that many brands will be interested in doing, for various reasons. Some brands look to target consumers in a specific region that is in-line with an important event or campaign. Some may want to test out a product or service on a smaller scale. Or in other cases, small companies based in particular areas may want to just reach a very specific audience in their proximity. In all instances, these brands would need to orchestrate a specific influencer strategy to meet their campaign objectives. And the good news? Influencer marketing campaigns can fulfil all of them! I found the above research really interesting because it says that a younger generation want to test the products out before they buy them- this leads me to believe that at my end of year show that will showcase my honours, in order to get my audience to PICK UP MY MAGAZINE, I need to show them the IMPACT it causes- breakthrough!!! I need to show how not applying the principles impacts a design negatively and show that if they don’t follow the rules, their designs will fail in university or at least be negatively responded to. Update: from this research on my audience i’ve understood that I should create big pieces of work that I can show in my end of year show to show the impact of principles not being applied to pieces of work when designing and what that causes overall and how applying them actually effects a design-effective.The same idea can be applied to the general public wanteing to read my editorial piece, i just need to show them that without the prinicples of design and deigners actually conciously appling them, their designs for their shops and computers and posters, advertisements, food chain ads, TV ads etc-all created my designers, would suffer!- Mcdonalds logo being green etc.
HONOURS- RESEARCH AUDIENCE RESEARCH two key elements to marketing to an audience: High quality content: Valuable content to users with attention grabbing words. This content provides significant value either in the form of information or entertainment. Effective distribution: Segmentation. This distribution reaches those customers who are most likely to share the marketing message.
Make the magazine look nice and make it look high quality- in order for audience to want to read it.
It turns out that while getting people to watch an ad is all about emotion, getting them to share it is about the sender’s personality.�
Important quote fromresearch above, that highlights the fact that my audience is perfect because they’re going into a career in design, they will care about education that has something to do with design and how good they are- once they read my editorial it will give them a sense of happiness that they have that knowledge to actually apply to their deisgns and be better designers in the long run.
Completing this research has helped me to understand that my audience will want my editorial to be interesting and make them understand straight away that its about principles that relate to their career- this research is justified because of the fact that without it, i wouldnt know enough about my audience and what they want from my work and how i can make them interested in an editorial about the principles of design to inform them on them effectively, because without them, design is less effective, which is backed up by my research on professional opinions on the design principles.
HONOURS- RESEARCH big bold title.
AUDIENCE RESEARCH bold subtitles and a bold focal pointphotography
Cosmopoition contentBold, popular topics, bright colours, collage type articles, hierarchy with titles, matching themes across articles, entertaining content three column gridshould use this as most magazines do, most effective grid.
This is the most popular magazine in the UK- I’ve analysed it showing the main points as why it’s good design, I can now apply this to my editorial to entice my audience more into reading it even though its educational- I’ll make it so they want to read the content.
HONOURS- RESEARCH AUDIENCE RESEARCH
Target Audience A target audience is the demographic of people most likely to be interested in your product. If you own a plumbing company, your target audience is property owners, both commercial and residential. If you own a toy shop, your target audience is parents, grandparents, and anyone else with children in their lives. Other examples of target audiences include single men in their 20s, working mothers, retired seniors, and dog owners.
Why It Matters In order for people to "buy into" a product or service, they need to relate to the tone and content of the message. By striking a chord with someone, a personal connection is made, and trust is established. Let's say the goal is to sell a product to working mothers. The advertising methods might employ digital and social media platforms and may have an energetic and empathetic tone. A better approach to reaching retired seniors is a marketing campaign using print ads in newspapers and magazines that carry a more subtle and relaxing tone.
This research has given me another idea about my target audience. Because my target audience is quite young, i need to play into the social media side of things. Young adults lives revolve around social media- to do this I’m going to create a campaign type thing using my moving image that can be played on things like Instagram etc to advertise my editorial piece on the principles, and the whole brand will revolve around the patterns I am going to create using my main theme of dots, lines and planes to explain the principles to the audience effectively. I will create a moving image that can be played on social media to advertise my editorial to my audience effectively. overall, from my research on my audience I’m going to create a piece that spans across social media- marketing moving image for the editorial- I’m going to use comparison pieces for my final show to enable them to see the end result of not using the principles vs reading my editorial and using them so it plays on their short attention spans as a generation and their need for a result NOW- this will all be effective in creating my editorial that educates people in a fun, clever and simple way on what the principles are and why they’re effective within deisgn, also integrating my own pieces of work using the principles effectively to show their effectiveness as an up and coming designer just starting university.
HONOURS- RESEARCH Computer arts- editorial research
Front cover of computer arts- i looked at this particular front cover because it matches my project of dots, lines and planes explaining my ideas.
I thought these patterns were really interesting, and i could take inspiration from this front cover because of the likeness to my project. It has also helped me to understand how i can compose my front cover of my editorial and what would look effective in terms of shapes- i could create some sort of pattern that could be tthe focal point along with a title.
two column grid?- or three columns with spread out typography
I have looked at this particular double page spread in computer arts because of the shapes. This really reminded me of the type of editorial that I want to create. The dots and lines really realte to my project because of what I want to produce. Here, they have used lines to move the viewers eye to the focal point, and used the typography to balance the whole composition, using the same colours also to create this harmony between everything. This is effective inspiration for my editorial.
image bleeds across page- creates a sense of unity within the whole compositionapply this to my editorial.
subtitle is a bigger fonthierarchy within the articles, need to remember this when creating mine.
Here, i have looked at the magazine computer arts and analysed the composition. I have done this because i wanted to look at existing editorials because I am creating one myself, its effective to look at existing ones that are effective and work and get sold all the time. I was able to look at the composition and how they use shapes in their compositions, which has helped me to understand that i need to have a consistant grid layout throughout my project for it to look professional, I also need to create focal points on each page to show what theyre about. My colour palette also needs to be established. Overall, looking at computer arts pages has been effective in my development of what my editorial will look like.
HONOURS- RESEARCH Computer arts- editorial research
Hierarchy of informationthe title should be bigger than the body text- anything important can be placed in bold within the columns
Three column grid, spreads out the content evenly and effectively. This page from computer arts also features dots and lines and planes, this is good inspiration to use for my editorial.
title is bold and bigger whilst the body text is smaller hierarchy of text is important and this research has shown me this and i can now effectively apply this to my editorial when i am creating it.
Put the explination shapes into boxes to make the columns neat and well put together so the audience doesnt get confused. simple shapes to explain the principle. little bit of body text underneath it to explain it effectively.
focal point image- could use this composition to explain a principle effectively.
HONOURS- RESEARCH Computer arts- editorial research
These shapes also interested me when looking through the editorial- i could create background patterns that explain that particular principle on the pageOR each composition on the pages could actually apply the priciple that theyre explaining.
I have looked at these pages of computer arts simply for the composition and technique they have used- there is a button in indesign where you can make the text not go near a shape, which creates interesting compositionsi could do this using a shape e.g. a circle, then write about the pricnciple around it to crate an effective composition.
Shapes behind the compositioncreate this to create texture within my compositions. This is effective because it has helped to influence my designs for my editorial because i now want to experiment with this type of composition in my designs. Everything should align within a compositon, need to make sure i apply this within my designs.
remember that i can break the grid- dont have to write in all three columnsmake the composition more interesting.
Looking at these examples of editorial columns and pages has really helped me to understand how I can experiment with my composition when it comes to creating it within my magazine and understand how to use columns and apply them in a different way that looks effective overall. To justify this research, ive been able to look at compositions and understand how i can apply the different techniques.
HONOURS- RESEARCH Dots,lines and planes research Elements of Design The elements of design create every object around us. Nothing can exist without these ingredients. The discipline of learning the power of these elements and formatting them within the principles of design is the responsibility of the designer. Colour - typically known as hue. This word represents a specific color or light wavelength found in the color spectrum, ranging circularly from red to yellow, green, blue and back to red. Line - is a line just a series of points? Or is it the best way to get from point "A" to point "B"? As a geometric conception, a line is a point in motion, with only one dimension - length. Line has both a position and a direction in space. The variables of line are: size, shape, position, direction, number, interval and density. Points create lines, lines create shapes or planes and volume. Mass - Here, mass is interchangeable with volume. A mass is a solid body or a grouping of visual elements (line, color, texture, etc.) that compose a solid form. Volume is a three-dimensional form comprising length, width, and depth. Three-dimensional forms contain points (vertices), lines (edges), and planes (surfaces). A mass is the two-dimensional appearance of a three-dimensional form. Movement - Also known as motion. This element portrays the act or process of changing place or direction, orientation, and/or position through the visual illustration of starting or stopping points, blurring of action, etc. This is not animation, although animation is an end product of movement, as well as other elements of design. Space - A two- or three-dimensional element defined by other elements of design. Texture - A technique used in two-dimensional design to replicate three-dimensional surfaces through various drawing and media techniques. On three-dimensional surfaces, it is experienced by touch or by visual experience. Type - Also known as typography, and it is considered an element in graphic design. Although it consists of elements of design, it is - in itself - often an element in the form of visual communication. Value - Another word for the lightness or darkness of an area. Brightness measured in relationship to a graded scale from white to black.
Principles of Design- different to the elements of design The principles of design are applicable to all design disciplines including - but not exclusive to - architecture, art, graphics, fashion, industrial design, poetry, writing, and web design. The principles of design are tools used to format the elements of design. Balance - The elements of design converge to create a design or arrangement of parts that appear to be a whole with equalibrium. Contrast - The "automatic principle." Whenever an element is placed within a format, contrast is created in the various elements. Can be emphasized with contrast in size, shape, color, texture, etc., etc. Offers variety within a visual format. Direction - Utilizing movement to create the visual illusion of displacement. Emphasis/visual hierarchy - Also known as dominance. This condition exists when an element or elements within a visual format contain a hierarchy of visual importance.(scale is included) Proportion - A two- or three-dimensional element defined by other elements of design.(golden ratio, rule of thirds, design proportion) Rhythm - A recurrence or repetition of one or more elements within a visual format, creating harmony. Unity - "Oneness," "Harmony," "Gestalt." The condition of completeness with the use of all visual elements within a format. In my editorial I would like to include all these principles of design along with, colour theory, repetition,alignment. This research was helpful for my development because ive research what the principles actually mean and what they include overall to further understand them and to understand which ones I should include within my editorial to educate my audience into applying them to their work effectively.
HONOURS- RESEARCH Dots,lines and planes research
We have positive forms and negative space. The most basic form we can use is the abstract point or it’s concrete sibling the dot. We can build up points or dots so they become lines which is our second most basic element. Points or dots and lines have distinct characteristics and functions. In fact most of the other elements will mimic these fundamental qualities of point, dot, and line in some way so it makes sense for us to understand these two elements before any other.
Points and Dots Points are the simplest element of visual design. You can’t actually draw a point, since to see one would require it have dimensions.
What we can draw is a dot. In fact dots are the building blocks of everything else. Any other mark we make can be seen as one or more dots in combination. Every shape, form, mass, or blob with a recognizable center is essentially a dot regardless of its size. The defining characteristic of a dot is that it’s a point of focused attention. Dots anchor themselves in space and provide a reference point relative to the other forms and space around it. While we often think of dots as circular in nature, they don’t have to be. What they are is points of focused attention. Dots are the focal points in our compositions. Dots establish a relationship with the space around it. The two most important relationships formed are the proportion of the dot and the space around it and the position of the dot within that space.
As dots increase in size we start to see them as shapes, but they still retain their fundamental dot-like qualities and characteristics. A square placed in the whitespace of a page is still a dot. It still attracts visual attention to it, which again is the dot’s defining characteristic. Dots centrally placed within a composition create symmetry and are neutral and static, through they tend to dominate the space around them. Dots placed off center create asymmetry. They are dynamic and actively influence the space around them. In my editorial I want to apply dots, lines and planes to create patterns that explain the principles in their simplest form whilst also creating graphic imagary using the patterns. I can use these shapes to create effective visual imagary that will show the audience what the principles are and how to apply them to work effectively and the results of certain ways of applying the shapes. I have researched about what dots, lines and planes are because i want to further understand them before applying them to my editorial- understanding them and what they actually are has helped me to understand how i can apply them to my editorial effecively as visual descriptors on my work.
HONOURS- RESEARCH Dots,lines and planes research
The Relationship between Dot and Dot When we add more than one dot and they interact with each other. 2 dots near each other shift the emphasis of the relationships of the dot with its surrounding space to the relationship and interaction between dot and dot. 2 dots imply a structure. As the space between dots decreases the tension between them increases. As that space approaches zero the tiny bit of space itself becomes more important than either dot or any other interval of space on the page. All the tension is held in that tiny bit of space. As dots get closer together they start to be seen as a single object. Their identity moves to that of the single object instead of the multiple identities of distinct objects. If we allow the dots to continue to to get closer until one dot overlaps the other, the tension in the space between them decreases, replaced by a new tension based on the appearance of depth. One dot overlapping another creates a figure/ground relationship. One dot is now in the foreground and the other is pushed into the background. Overlapping dots form more complex shapes than either of the individual dots. This resulting cluster of dots is in itself a new dot with a different form. Dots further apart emphasize the structure between them instead of the identity of either dot. If you then add more dots in close proximity to a pair of dots it also emphasizes the structure of all the dots instead of the identity of a single dot or dot pair. Dots working together can form an endless variety of arrangement and complexity. The can become lines and curves. They can form complex shapes, patterns, textures, and any other structure imaginable. Dots in combination can even imply direction and movement, bringing us to lines.
This research on dots has helped me to understand them more, which i need to do to understand how i can use them to explain principles. E.g. explaining hierarchy using dots- create a dot thats larger that the dot next to it to show its importance visually. I can now apply this to my editorial because of this research.
Lines A line is a series of points adjacent to each other. Where a point has no dimension, a line has one dimension. They have a length, but nothing else. In reality a line would need a second dimension to actually see it, but we’ll continue to call them lines and not something else here. The fundamental characteristic of a line is to connect or unite. This connection can be visible or invisible. Two dots on a page have a connection even if that connection, that line between them, can not be seen. The dots attract of repel each other along a line. Where dots are about position, lines are about movement and direction. A line leads somewhere, your eye moves along it seeking one or both of its endpoints. This movement and direction makes lines inherently dynamic. A line is not attracting you to a point in space. It’s directing you toward and away from points in space. The flip side of connecting is separating. Lines not only connect elements, they can also separate elements. They can connect an element to space or separate it from space. Lines separate and join both spaces and objects. Lines can also cross barriers, protect, and support.
HONOURS- RESEARCH Dots,lines and planes research
As lines become thicker they begin to be perceived as planes or surfaces and they gain mass. To maintain their identity as lines they must increase in length as they increase in width. Changing the width of a line relative to its length has a much greater effect on the quality of a line as changing the size of a dot has on the quality of a dot. If a line continues to get thicker without also getting longer at some point it ceases to be a line and becomes a surface or plane. A single line traveling in a curve around a fixed, invisible point with an unchanging distance from that point, eventually joins it’s starting point and becomes circle. A circle is a line until the thickness of the line increases to completely fill the negative space inside the circle. The negative space itself can be seen as a dot distinct from the line/circle. If the distance from the fixed center point is allowed to change the line doesn’t meet it’s starting point and a spiral is formed instead of a circle. The thinner the line the more the emphasis is on the quality of direction. The thicker the line the more emphasis is moved to the quality of mass and away from the quality of direction. The endpoints of a line can be seen or appear to move toward infinity. As lines are allowed to enter and leave a format without seeing their endpoints their sense of movement is reinforced. When one end point is contained within the format the direction is no longer infinite. It becomes specific to the point and the tension between the end point and the surrounding space is increased.
use lines to create patterns. The Relationship Between Line and Line When two lines join they create an angle between them. This joint or point of connection becomes the starting point to move in 2 different directions along 2 different lines. Multiple joints create a sense of altered direction. When the angle between lines is acute (less than 90 degrees) the movement and change in direction is perceived to be rapid. Separating lines from each other focuses attention on the individual identity of each line and the interval between them. As the interval between a series of lines and the width of those lines varies, a rhythm is created. Changing the color or value of the lines can add more complexity to that rhythm. Changing the thickness or weight of lines and the intervals between lines creates a sense of depth. Lines that appear closer together have more tension between them and advance to the foreground. Lines further apart have less tension between them and recede into the background. If a line or lines is to added a series of lines at an angle and allowed to cross several lines, this sense of depth is increased. It creates perspective. Thick lines placed close together create a thin line in the negative space between them. This negative space line can often become the positive element and the original lines are seen as the new negative space. Lines working together and in rhythm can form patterns and textures.
CONCLUSION Dots and lines are different, one holds a point in space and the other connects and separates points in space. One is about attracting your eye to a given coordinate and the other is about moving your eye from one coordinate to another along a direction. Points and dots lead us to talking about points of entry and focal points and the principle of dominance. They lead to discussions of contrast and visual hierarchy, composition and balance. Lines lead us into discussions of movement and direction and to creating design flow. They lead us to proximity and grouping and alignment.
Most everything we do as communication designers will come back to the fundamental qualities and functions of these basic elements.
This research has really made it clear what dots,lines and planes are. This has been really helpful because I can now go away and apply these to my editorial, because I want to communicate the prinicples through dots,lines and planes because that is their simpliest form and I can create complex patterns that I can put into context through them and educate an audience on what they are, simply and with visual elements.
HONOURS- RESEARCH Dots,lines and planes research
Dot – is the smallest element of graphic design. Depending on a distance points of various sizes can be perceived. Designing with dots or points can create a wide variety of visual effects. There are various associations that can be made with positioning a single dot in different areas of a page. Single point in a center of an area can convey calm.
But if you shift the point towards the edge of the paper it becomes tension. Repetition can create textures and make stimulating and vivid effects through combining of different sizes.
Using dots will help me to create patterns that not only look good, but explain principles effectively through the use of visual elements.
HONOURS- RESEARCH Dots,lines and planes research
Line – the arrangement of dots with a constant distance between them. “Every linear expression derives from a
point set in motion” – Andrian Frutiger. Line is much more dynamic in character than a dot. The simplest form of a line is a straight line (—————–).
Lines can express a sense of dominance and move the audiences eye in a particular direction within the composition. From this research, I can use what ive found out to explain a principle effectively and make the audience understand using visual elements. This research is effective for me because i have discovered things about lines that I didnt know, for example that they show emotion depending on what way they are facing whether that be vertical, horizontal or diagonal- they all give off a different emotion to the audience. I can use this research to my advantage by informing the audience of this and using it to explain the principles more effecitvely and create patterns within my editorial.
Lines can be bent, curved, connected and intersected, etc. thus bringing various suggestions of motion and creating different dynamics for a design:
Lines suggest motion when you experiement with them- i can use this to my advantage within my editorial design because I can effectively apply this knowledge and create patterns from it to make the audience further understand the principles effectively overall. I can use this research to create my patterns in my editorial using lines that will explain each principle visually to the audience using imagary, because from my audience research, i found that this is what my age group respond to mostimagary and social media because of their age. This will be effective for my overall editorial because of this.
HONOURS- RESEARCH Dots,lines and planes research
POINT fundementals
A point is a position in space. Doing this research on dots more in depth is effective because i can apply what ive found to my work overall. The point of researching dots in depth is to further understand them and why I am using them for my visual editorial. This research has shown me how dots interact with eachother and can change the way your audience view a piece of work. This research will really help me create my editorial because im able to see how i can effectively apply lines to my editorial work overall. Dots can be used to show hiearchy, to show balance, just to representt them, and to understand this further has really helped me to link how i can use dots to create patterns and compositions within my editoral that will informatively explain to my audience how a principle works and what effects it - which is my main goal.
HONOURS- RESEARCH Dots,lines and planes research
LINE lines can communicate alot of different things, researching lines is really going to help me to apply them to designs within my developments. This research is to enable me to apply lines to my patterns effectively to inform my audience of the principle im trying to explain.
Planes will enable me to split up my composition and create a sense of wholeness through my work.
PLANE
A plane is a line or dot that has alot of surface area. A plane can be anything that has a surface area, planes can be used effectively to explain the principles thats why i am researching them. I can use any type of plane to explain the principles within my editorial, researching about it more has helped me to gain knowledge on what its about.
HONOURS- RESEARCH Dots,lines and planes research- title of editorial
The da vinci code- inspiration I am considering calling my editorial the kadinsky code- this man discussed and taught about the elements of dots,lines and planes, and the da vinci code is about a symbolist who discoveres a code within davinci’s paintings- which is much like kadinsky discovering a code in design-dots,lines,planes.
“Meanwhile, American symbologist Robert Langdon (Tom Hanks), who is in Paris
as an AUP guest lecturer on symbols and the sacred feminine, is contacted by the French police, and summoned to the Louvre to view the crime scene. He discovers that the dying Saunière had created an intricate display using his own body and blood. Captain Bezu Fache (Jean Reno) asks him for his interpretation of the puzzling scene. Langdon determines that the pentacle drawn on the stomach and the way the body was posed was similar to Leonardo da Vinci's drawing of the "Vitruvian Man." A cryptic message, written in blood, is found next to the body. It begins with the Fibonacci sequence of numbers, but not in the correct order.”
If I were to use this title I would have to create my editorial in the style of the da vinci code. In my developments I will explore potential names I can call my editorial, but completing this reserach has not only helped me to understand what i could call my editorial, but also helped me to understand the fact that my editorial should be named something that relates to the overall topic of my editorial. This research has also helped me gain knowledge into who came up with the idea of dots, lines and planes, which is helpful to me because im able to look at the man who came up with it, understand why and apply this to my editorial.
HONOURS- RESEARCH Dots,lines and planes research- title of editorial
POINT AND LINE TO PLANE- origins
In his writings, WASSILY KANDINSKY analysed the geometrical elements which make up a painting – the point and the line. He called the surface the artist worked on the plane. A point is a bit of colour on the plane, it doesn’t take the form of just a dot, it can be a square, a star or something more complicated. But according to the position of the point on the plane it can resonate or create tension with other points or lines. WASSILY KANDINSKY- Russian painter. Kandinsky started teaching at the Bauhaus in 1922, in which he headed up the Bauhaus workshop of painting. He read a number of classes. Analytical drawing in which he taught students to understand abstraction and see the essence of things. The basics of art and design which was really just the theory of design. But his most famous class was on colour. In this he created a radically different approach to teaching the subject, based on the analysis of individual elements: a point, a line and a plane and examining their relationships. The results of this analysis eventually became the work Point and Line to Plane.
bauhaus paintings to explain dots, lines and planes- three elements that make up every design at a basic level- this is why im using them to explain the principles, because its the most basic level i can, bu also create similar bauhaus pieces of design that explain them effectively.
This research made me think of what I could call my editorial THE KANDINSKY CODE- a guide to the principles In his writings, published in Munich by Verlag Albert Langen in 1926, Kandinsky analyzed the geometrical elements which make up every painting—the point and the line. He called the physical support and the material surface on which the artist draws or paints the basic plane, or BP. He did not analyze them objectively, but from the point of view of their inner effect on the observer. Even though I may not end up calling my editorial the kandinsky code, it has helped me to gain knowledge into who actually came up with dots, lines and planes and why. I have discovered that he came up with them to explain the elements of paintings, which is similar to what im doing, using them to explain the elements/principles of design in a simple visual format that my audience will find interesting and visual learners will be able to remember effectively.
HONOURS- RESEARCH Dots,lines and planes research Kandinsky wrote a book about dots,lines and planes- this is why im calling my editorial piece after him- he studied dots,lines and planes and explained them through paintings, and thats what i’m trying to do but through the principles.
Looking at this research has really helped me to understand why he created the idea that dots lines and planes explained design work. This research will really help me when creating my design pieces based off of the design principles because i have been able to understand why they exist and the fact that the idea behind my designs will be solid and simple and informative enough for the audience to understand it and take in the information of me explaining the principles in a simple and visual form.
Extract from the actual book
looking at this has really helped me to solidify my idea of dots, lines and planes and understand them more effectively.
HONOURS- RESEARCH Dots,lines and planes research
balance.
Dots,lines,planes- inspiration research
proportion?
pattern to use on the background of editorial pieces?
contrast
hierarchy
contrast
I looked at this inspiration using dots because i wanted to see what type of patterns I could create using dots and how i could interpret them into explaining each principle. This is effective research because im able to look at these inspiration images and kind of understand how i could use them to apply them to a principle to explain it visually to the audience effectively- overall, i will be able to take inspiration from this and apply it to my work to create pieces that explain principles using this visual experimentation.
HONOURS- RESEARCH Dots,lines and planes research Here are patterns that actually explain some of the principles- this is effective research because it can help me to understand how i can communicate this through dots and how my audience will percieve the principles.
could create a pattern like this to go as a full bleed image that explains the principles in a very broad way that would just be visually pleasing for my editorail because it is a visual editorial.
balance principle.
repetition? or focal point.
could create a couple of ideas that can be a run off of the different ways you can communicate a certain principle.
This could be inspiration for the front cover of my editorial. This would be an effective design because it uses dots, lines and planes, which would be kind of a ‘teaser’ towards whats inside of the editorial. Overall, looking at this inspiration has helped me to understand how i can communicate my idea effectively overall.
HONOURS- RESEARCH Dots,lines and planes research dots to explain proportionclever way of looking at it, should experiment with
inspiration for the front cover of my book.
simple and effective composition- black and white, so hard hitting but also explains the principle effectively.
could create a series like this of patterns that explain the principles effectively using dots lines and planes.
this composition is really effectivetake inspiration from this, i could write what principle is featured on each poster.
This inspiration is for my final patterns that i want to produce for my editorial and for large prints. These patterns are all based off of dots, lines and planes, but not nessasarily to explain the principles. I would want to create something like these inspiration patterns for my finals and then have large prints of some of them but also include all of them within an editorail piece. Researching this inspiration is really helpful because im able to see how i can create patterns that are effective and simple enough for my audience to visually understand and be intrigued by them.
could consider adding colour into them, although i want to keep them as simple as with black and white just so theyre more hard hitting and understood easier.
HONOURS- RESEARCH Dots,lines and planes research i really like this simple composition for my patternsmay use as inspiration.
patterns are effective, simple and use black and white which is the colour palette that i would like to use.
Here i have gathered more inspiration for my dots, lines and planes patterns. This is effective because i am able to look at these patterns and understand how i can apply this to my own work.
hierarchy
simple patterns that bleed to each side- this is a really effective way of showing something that i would like to include within my project.
These patterns really use dots, lines and planes to their advantage and create simple yet effective pieces of design- this is what i want to achieve at the end of my project, a series of patterns that i can display as large prints and within an editorial to effectively explain the principles to an audience of first years in a way that they will understand and apreciate because of the visualness of them.
HONOURS- RESEARCH Dots,lines and planes research
Dots, lines and planes are realted to my project because I am creating an editorial that explains the principles effectively and visually to an audience of first years so they can apply it to their work. This idea of dots,lines and planes is the simpliest form of the principles and I can explain them through the visuals they create which in turn will also be a piece of graphics that I make going into my editorial. They help to explain the principles, and their importance within compositions in design, which is what my project is all about. I will apply them through patterns and symbolistic infographics based off of the dots,lines and planes symbology and put them into an editorial piece based off of inspiration I’ve gathered in previous research.
HONOURS- RESEARCH Dots,lines and planes research
in the book they use the patterns to explain how a compositon works- i found these patterns really interesting and they caught my eye, this is what gave me the idea and made me want to create my own minimilistic patterns.
Movement- examples
here is the start of my book research on dots,lines and planes. This is where i originally got my idea from to create the pinricples using dots, lines and planes because in this book they use dots lines and planes to explain their realtionships and how it effects a compositions using them e.g. when two dots are close together they create tension within a composition- then they would replace the dots with the content from the images. This is effective because i was able to look at this, and i really liked the patterns that they were coming out with to show this, i then thought that i could do this myself, but with the principles of design.
HONOURS- RESEARCH Dots,lines and planes research
DOTS-in a design
Explination of how a space that a dot is in can change depending on the location of the dot,how many, the size etc. This research is really effective and helpful because it has helped me to understand how dots interact with eachother and how that can be realted to the principlesbecause when dots become to close to eachother it causes tension, just like balance is when the elements are balanced and without balance it causes tension within a composition- so this reserach has really helped me to understand more indepth about this and how i can apply it to my work overall.
HONOURS- RESEARCH Editorial research Editorial design is one of the largest employers of graphic designers. The amount of media that is created between the ďŹ elds of book design, newspaper publication, magazine design and their online counterparts demands the attention of many different designers with varied specialties. Even though the development of the computer has put many publishers, newspapers and magazines out of business there are many who are also ďŹ nding a home in electronic media that include online blogs, iPhone apps and electronic publication. The amount of content included in the publication of things like books and magazines demand strict guidelines and rules for the use of typography and layout within the volumes and periodicals produced. The success of these publications depends on clear communication and consist story telling, both of which demand rigorous applications of grid layouts and the establishment of visual hierarchies in order to keep readers entertained while they consume the content. Basically, editorial design is the design of magazines, newspapers, online articles, blogs etc. For my Honours I will be producing a piece of editorial design so I wanted to research the background of it so I could produce something more effective. Editorial combines clever compositions, editorial layout, and creative typography. All those elements brought together create an outstanding newspaper/magazine/online editorial layout. The editorial designer plays a very important role in the way in which information is shared, presented and understood. Especially given the last function, this discipline can really bring some transcendental change to the society.
looking at editorial research for my project has really helped me to understand about them, look at examples of them and be able to think in my head what mine will look like.
Elements of editorial design: Format, time, identity, structure, art, typography, layout, prototyping,audience, and production.
HONOURS- RESEARCH Editorial research
Index-could include little pieces of designs and have title underneath like above^^^
the patterns could be like this, with the title at the top.
full bleed images.
Here I am looking at different examples of editorial pieces. This is helpful because I am looking at what mine could potentially look like and how effective that would look overall. These inspiration pieces are helpful because I am able to look at them and understand how i could poentially use the editorial space to create pieces that are effective and provide the right information to show the patterns effectively and all the infomation on the principles as well, in order to show the audience the principles in a way that they will find enticing and effective visually.
HONOURS- RESEARCH Editorial research
this research is from a book that i found on grids within design- this is effective because it helps me to look at different types of grids and how content can be placedThis has opened my eyes to the type of construction i could take when placing my content overall. This is effective because i can take this research and use it as inspiration for my project.
Here i am looking at grids and how i can compose my final editorial. It has been important to me to look at this because when creating an editorial you have to think about what type of grid youre going to use and how that will effect the content that you include within that. This is important because i need to think about how my content will communicate if i am to put it across certain grids. From my research ive found that most magazines use 3 column grids because its a good balance in terms of content. I will probably use this because its the most commonly used and most effective.
research on how the content could be placed within editorial design- this is effective because it gives me ideas on how i can place my content within my designs.