Research sketchbook 3-honours

Page 1

HONOURS- RESEARCH Designers research- inspiration

effective geometric shapes- big focal point, little writing that provides info.

simplisitc, three colour palette, effective, use of typography is simple, doesnt take away from the actual focal point- should take this technique away and apply it to my own work.

effective use of shapes by this designer, simple, with a very bold colour that stands out against the black background- use this type of theme within my work to make it look effective and stand out to the audience and make them understand my work better.

focal point stands out, use of three colour palette is really effectivecould use these on the patterns i produce to explain the principles to my audience overall.

Above are pieces by Jacqueline. These pieces are simple and use simple colour palettes, but they really stand out and the way shes used composition is really intriguing to me personally. I have chosen her as a designer that I am going to be inspired by in my work because after looking at her work I was really inspired about what types of patterns I could create to make my editorial piece explaining the principles through visuals and patterns. Her pieces of work are exactly what I want to create, simple designs that are clear and communicate clearly whilst not being boring. I will take inspiration from her work for mine and use her way of composing work to create my in context designs. I would like to create posters that show the patterns that I create based off of each principle and come back to this research to see the inspiration that I can take from how she composes design and add it to my own.


HONOURS- RESEARCH Designers research- inspiration

Designers I’m taking inspiration from research /// Jessica Walsh Jessica Walsh is a designer and art director living in NYC working for clients such as Jay-Z, Barneys, The New York Times, Levi's, and The Museum of Modern Art, among many others. Her work has won most major design awards and has been featured in numerous books, galleries, museums and magazines worldwide. She has received numerous distinctions such as Forbes Magazine "30 under 30 top creatives designing the future". Her book "40 Days of Dating" is being turned into a movie. “I knew in my heart that I wanted to work in branding. My goal was always to open my own design studio, so I wanted to work at a studio that I respected to learn as much as much as possible beforehand.

Throughout art school, I had always loved combining design with photography, and I would often create colorful set designs using props and cut paper. I had an obsession with spray-painting everything, and would often use paint, found objects, or even my arms as elements in my sets. “At Print, I had the opportunity to refine this colorful photo illustration style I had started developing at school. This was almost ten years ago now, and at the time this style felt more fresh than it does today. I began to receive recognition in the industry for the style through online press and awards. Other magazines and brands started hiring me to do that kind of work because of what they saw me do at Print, and I started developing a solid portfolio.

“I had been interning and doing freelance work for Pentagram for several months after graduating when Paula Scher received an email from Kristina DiMatteo at Print magazine saying that they were looking for an associate art director. Paula recommended me. I was hesitant to take the job, because I loved working at Pentagram, and they had said that if a position opened they would like to hire me, there were just no full-time openings at that moment. I remember feeling very disappointed at that time; I really, really wanted a full-time position at Pentagram.---

Jessica Walsh I am taking from inspriation from jessica walsh because of the art direction she creates that is simple and effective.

This is really inspiring because it “It was a very exciting time for me, as the more work I had, the more press I’d inspires the types of colours that i receive, and the bigger the clients and budgets became. A few years later this want to use within my designs overall. translated into creating bigger set designs productions for clients like Aishti & Aizone. I moved from painting my arms to body painting entire people! “The work I created at Print helped me begin to create a name for myself in the industry. However, a few years after creating this style of work, I lost interest.


HONOURS- RESEARCH Designers research- inspiration brain plugged in- art direction that is clear in its focal point.

her editorial that she created, i will be looking online at the full one to take inspiration from the way she lays out her pages.

full bleed image effective, i would like to include some of these.

breaking the grid to make a statement- good use of colours and typography.

repeating pattern, effective, focal point is still clear.

Jessica Walsh is quite a different designer that I didn’t think I’d be taking inspiration from within this project, but I am. Simply because of how she designs, how she uses interdisciplinary themes and art direction, typography, bright colours, to create these outstanding art directed pieces that really just stand out to an audience, using design principles. I am going to take inspiration from her when creating my moving image within my project and use how she portrays her work and uses techniques such as bright colours and patterns to influence how I compose a moving image that shows an advertisement for my editorial that I am creating overall. I will also take inspiration from the editorials that she has produced because theyre very well layed out and i could use some inspiration for layouts for when i produce my concepts.


HONOURS- RESEARCH Designers research- inspiration

Designers I’m taking inspiration from research /// Oti Aicher Aicher was born in Ulm, in the south-western state of Baden-Württemberg, on May 13, 1922. Otl Aicher was an eminent German graphic designer and typographer. His most notable works include the pictograms that he designed for the 1972 Summer Olympics in Munich. His use of stick figures for public signage had an influential effect on graphic designing. Besides, he was also the co-founder of the Ulm School of Design. In 1953, along with Inge Scholl and Max Bill, he founded the Ulm School of Design (Hochschule für Gestaltung Ulm), which became one of Germany's leading educational centres for design from its founding until its closure in 1968. Faculty and students included such notable designers as Tomás Maldonado and Peter Seitz. 1972 Munich Olympics In 1966 Aicher was asked by the organisers of the 1972 Summer Olympics in Munich to become the Olympic Games' lead designer. He was asked to create a design for the Olympics that complemented the architecture of the newly built stadium in Munich designed by Günther Behnisch. Aicher consulted with Masaru Katsumie, who had designed the previous 1964 Tokyo Olympic Games.

Simple infographics that explain something visually without even saying it- this is what i want my editorial to do, i dont want to have to say much within it but the audience understand what going on and whats being said to do- effective reference for my editorial.


HONOURS- RESEARCH Designers research- inspiration

patterns are interesting- really want to look into experimenting with design like this to inspire my patterns i will create.

Pieces of design by Aicher. These designs really intrigued me when i first saw them because of how interesting they look and how hard hitting they are. They are simple, black and white and have simple yet effective illustrations.

black lines ona whtie backgroundeffective, simple.

I have done this reserach on this particular artist because of how similar his work is to what i want to produce at the end of my honours project. This will really help me towards creating my final pattern designs for my project.

Above you can see pieces of design created by Aicher. These pieces really struck me when I was researching about designers I could take inspiration from. The pieces are simple, almost infographic like, black and white. Which, when I was thinking about my honours, was exactly what I imagined my end product for my editorial to look like, lots of patterns that explain the principles effectively using infographic like graphic illustrations. I am taking inspiration from Aicher in the way he creates his pieces of flat graphics, the black and white of it, the simplicity but also the clever use of white space and ease of communication through his illustrations. I will be looking back at this research and taking inspiration from his work for my editorial piece, which will be effective because I can take some of the techniques he uses as inspiration.


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