ROK Hotel & Residences is a Hilton Tapestry Collection property in downtown Kingston, Jamaica. We were approached to create the brand foundation and narrative to weave the story of downtown Kingston’s urban renaissance with this new landmark property. As the heart and soul of Kingston’s transformation, ROK offers an authentic taste of what the elevated Kingston vibe is like. We connected the culture, creative scene, and budding young professional and arts community to make ROK the face of this revitalization. Completed work included concept, messaging, identity, design, marketing and print collateral.
