75 Years of World-class Style and Quality

All about first impressions

WORDS BY JELENA BOJIC PHOTOGRAPHY BY TATYANA SEMENOVA MODEL KONSTANTINOS KOUKOUZIKIS OF PATTI FALCONER AGENCY

Val Berg opened a clothing store in Edmonton in 1946, with a passion for quality and stylish men’s wear. When a business is celebrating its 75th anniversary, many wonder what the magical ingredients for its longevity are. From a unique brand proposition, to providing exceptional customer service, Val Berg’s philosophy includes the assurance that you’ll be dressed well, your suits will be tailored to perfection, and you’ll know how to care for your new purchases.

When it comes to business casual attire, high-quality knitwear and a dress shirt combo, paired with tailored pants or denim never disappoints. The ultimate staple pieces in your wardrobe must consist of a well-tailored suit, a casually smart blazer that pairs well with both denim and dress pants, and a bold coloured sweater. Complementing colours and attention to detail will allow your mix and match items to bring effortless and polished looks. And get creative with footwear...from brown ankle boots to classic dark chestnut dress

shoes or casual navy loafers; suitable choices for whether you’re strolling the city or pairing them for a formal look. Infuse these looks with Spring accessories; glasses, hats, scarves — any of these will add to strong first impressions. www.valbergs.ca ▶

Digel jersey stretch blazer, Sergio flannel pant and Selleng shoes Oscar of Sweden wrinkle free shirt Seaward & Steam silk tie and pocket square

Mayser wool felt hat Maerz superwash merino sweater Oscar of Sweden wrinkle free shirt Digel Nigel pant and Sandro boot

Wigen’s Newsboy cap Maerz knit blazer Digel Faros sweater M5 by Meyer slim jeans Lloyd Fenton shoes

Vico Paparelle- Dream tweed suit Digel Kinley shirt and Salomon shoes Seaward & Stearn silk tie and pocket square Benchcraft leather belt