#30 hellozuidas.com MARCH • APRIL 2017
Josja van der Veer Hello Zuidas
‘We represent over 200 member organizations’
ZUIDPLUS WINS ZUIDASDOK TENDER LESS TRAFFIC TIME = MORE LEISURE TIME! READ IN OUR PROPERTY SPECIAL WHAT THE LOCALS SAY!
THE NEXT ISSUE IS SCHEDULED FOR THE 1ST OF MAY
BIG, BEAUTIFUL ZUIDAS Whenever I leave the office with my colleagues at
With Hello Zuidas celebrating its fifth anniversary this
the end of the day, to head over to Clubsportive,
year, we decided it was time to give the magazine a
work out for an hour there and then grab my bike
fresh new look, with some subtle tweaks in the overall
from the underground bike park underneath Gustav
design. Now we’re all ready for another year! We are
Mahlerplein, I'm feeling every bit the Zuidas native.
sad, however, to have to bid farewell to our columnist
There are so many luxury amenities available here.
Ruben van Zwieten. I would like to thank him for his
Everywhere you look there are tempting takeaway
contributions over these last few years. He was a
shops, or salons that will style you 'till late in the
valuable asset to this magazine and always a pleasure
evening... Everything you need is just around the
to work with. Starting in May, we’ll be welcoming a new
corner. That particular Zuidas feeling was also
columnist, Greg Shapiro, who in January skyrocketed
palpable during the cover shoot, that I did on the
to fame with his Trumpesque voice-over for the Arjen
roof of VU Amsterdam. Looking at Zuidas from that
Lubach video that went viral on the internet.
height was quite an experience: new office towers, new residential blocks and even entire new streets!
Romy Lange
Zuidas just keeps on growing.
Editor-in-chief Hello Zuidas • r.lange@asega.nl
Five years ago, Zuidas was already booming. Back then, it consisted of prestigious office towers designed by renowned architects and occupied by equally big name tenants. But it lacked a soul, a community and a sense of pride that comes with the privilege to be able to work in this prime location. These days, a whole range of social, cultural, sports and arts programmes are helping to forge a local identity. Slowly but surely, Zuidas is coming alive. Hello Zuidas and our members are enthusiastically contributing to this effort. What do you think? Are we making strides in placemaking? Let us know, using the hashtag: proud to be in Zuidas #proudtobeinzuidas. Olivier Otten, managing director of Hello Zuidas
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CONTENTS 07 Trending Topics 08 Josja van der Veer - Hello Zuidas
‘We represent over 200 member organizations’
12 Building Zuidas 15 Hello Bike! 16 Property 18 Hello Zuidas | Public Space
Got a Minute?
21 Column - Ruben van Zwieten
Things that pass
22 Hello Zuidas | Mobility
Hello Zuidas | Agenda 30 Legal 34 Hello You 37 Hello Zuidas | Sustainability 38
News from Zuidas
Grand reopening of Strandzuid! 41 Zuidas Architecture 42 Chinese New Year at Gassan 44 Hello Zuidas | Mobility 45 Happy travellers!
Less traffic time = more leisure time
Property Special 47
24 Amsterdam Food Experience
ServicedApartments.nl 51
Open first week of April
27 We Canteen
Be prepared to be surprised every day!
28 Finance
Helping to find your temporary home in The Netherlands
Hello You 56 Hello Zuidas | New Members 57 Memo board 58
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5
SOCIAL MEDIA
#TRENDING TOPICS AkzoNobelNederland @AkzoNobelNL We zitten precies één jaar in ons nieuwe kantoor aan #ZuidAs @ZuidasAmsterdam @hellozuidas • Building Holland @BuildingHolland Summertime op Zuidas klaar #summertime #zuidas • Noël Schiks @NoelSchiks Opwaaiende zomerjurk geflankeerd door duinlandschap op het dak – het nieuwe wonen in Zuidas • Lunshof Makelaardij @LunshofMakelaar The George en The Gustav worden de meest iconische woongebouwen
YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS
die Zuidas kent. • Ronnie Zijp @RonnieAmsterdam Zuidas is een stedelijke, Internationale toplocatie. Amsterdammers hoeven helemaal niet te verhuizen naar R'dam voor een hoog-
hellozuidas
bouwmilieu. • Mark-Jan Werner @wrnrm Zuidas begint steeds meer een beetje op New York te
@HelloZuidas
lijken. • Patrick Poelmann @patrickpoelmann Bezoek aan het Polderdak in Zuidas Amsterdam,
@hellozuidas
initiatief van Green Business Club Zuidas, @waterschapagv en @Waternet. Mooie ontwikkeling!
For employees of companies
• Rolf Uhlhorn @RolfUhlhorn Zuidas neemt zoals vaker 't voortouw, dat siert hen. #A’dam
who are member of Hello Zuidas,
'Vervoerspas moet #Zuidas uit de auto krijgen • Het Parool @parool Dudok: Rotterdamse
it is possible to join our LinkedIn
mentaliteit én appeltaart in Zuidas • Fietsersbond A'dam @adamfietst Gemeenteraad
group or link to Hello Zuidas
verandert plan Strawinsky: fietspad via Minerva naar NS Zuid wordt tóch comfortabeler
dan op Zuidas tekeningen • fred @fredtriep This afternoon i did some research for my new
as a contact. Hello Zuidas has an iPad app
novel in the business district "Zuidas" of Amsterdam. • Job van Zomeren @jobvanzomeren
that allows you to flip through
Knap stukje werk in Zuidas! Het zwembad wordt naar binnen getakeld. Gaaf!! Een binnen-
the magazine.
bad op de 23e etage • Tony Wijntuin @WYNEstrategy Met de Flexform/@covanderhorst
www.hellozuidas.com
flagshipstore worden (nieuwe) bewoners Zuidas op hun wenken bediend • Peter de Haan
Free WIFI Hello Zuidas on
@PeterdeH Winter time in Beatrixpark @zuidas #akzonobel • Ralien Bekkers @RalienBekkers
Mahlerplein & Zuidplein
Dagje @Zuidas, weer een andere kant van Amsterdam! 17u @VVD young profs meetup @Accenture over duurzaamheid & innovatie. Wordt leuk • Theo van Leur @theovanleur Op de terugweg van een bespreking bij @bpd_nl_nw even langs Zuidas bij Intermezzo kijken. Gaaf gebouw! • Michiel haighton @michielhaighton Een zaterdag in Zuidas? Het wordt steeds levendiger.. • Sjoerd Quint @SjoerdQuint Zuidas Amsterdam, wat een stad in wording! Ik was er vandaag een dagje en nu al benieuwd hoe het over 10 jr er uit ziet #stedelijkheid #cool • Danielle Heere @DanielleHeere Fiets mee voor WereldOuders tijdens de Zuidas Businessride op 12 mei. • Hagemeister Klinker @MeisterKlinker Ein Hauch von Manhattan in Amsterdam-
Behind the scenes #Coverstory #HelloZuidas #RooftopVU
Zuidas. 900 Mahler von inbo Architecten @InboCom @ZuidasAmsterdam
•7
JOSJA VAN DER VEER • CHAIRWOMAN HELLO ZUIDAS
‘We represent over 200 member organizations’ Josja van der Veer, Hello Zuidas
In honour of the Hello Zuidas foundation's five-year anniversary, we sat down with Josja van der Veer, chairwoman of our Supervisory Board and director of Corporate Real Estate and Facilities at VU Amsterdam. She told us about the role Hello Zuidas is playing in area development, and why she personally feels such a close connection to this place. ‘I’ve become firmly rooted in Zuidas’, Josja says. This year, Hello Zuidas turns five. Should the role of Hello
Ever since its creation, you’ve been actively involved in
Zuidas be the same today as it was five years ago, or is area
Hello Zuidas. One of the foundation’s goals is to bring local
growth moving Zuidas in a new direction that calls for us
players together to form a community. What are the other
to redefine our position?
objectives? And what is being done to achieve them?
‘Hello Zuidas has undergone a slight shift in emphasis. While initially
‘Our Clean, Whole & Safe policy operates through a platform that
we were focused on business to business developments, we’ve now
enables us to perform regular quality checks in the area. If people
broadened our horizon so as to include the residential environment
are unhappy about something, we’ll sit down with them and initiate
and construction work in the area. We’re closely involved in the
steps to improve quality on specific fronts. We are also very active
planning of Zuidasdok, for instance. From an initial operational focus,
where the accessibility of Zuidas is concerned. We regularly take
Hello Zuidas has evolved into more of a strategic discussion partner
stock of local public transport, bike routes and road congestion and
for the municipality and the Zuidasdok team, amongst others. As a
sit down with the alderman and GVB director to make sure things
stakeholder, we spend a lot of time making sure that local quality
continue to run smoothly. If you want to persuade people to come to
of life is maintained during construction works. We want to prevent
Zuidas by public transport, you'll have to give them the best possible
undue disruptions and actively push building contractors to make
incentives. We’ve been meeting with employers to explore possible
investments, to make sure that throughout the process Zuidas
solutions for their staff to travel outside of rush hours, or to make
continues to be a pleasant place to work and live. They manage that
use of a bike- or carsharing system. In this day and age, our Safety
by placing visually attractive fences, plants, inspiring artworks and so
Platform is incredibly important. We can talk about real estate all
forth, around the construction site. Furthermore, we want to prevent
we want, but a safe environment is key when you wish to establish
excessive noise by imposing a ban on pile-driving. Aside from that,
a thriving community and the long term value of an urban area.
we advise contractors on access to buildings and the train, tram and
Hello Zuidas sits down with all the parties involved to look at
metro stations. Routing plays a pivotal part in that matter.’
emergency escape routes and discusses how to cope with traffic jams. We play an important role in those discussions.’
What is the Supervisory Board’s job in relation to Hello Zuidas? ‘Well, we have a supervisory duty of course, but we’re also a sparring
Looking at the objectives that Hello Zuidas has been
partner for Olivier Otten [director of the Hello Zuidas foundation,
spearheading, what are you most proud of?
ed.] and his team. On top of that, we engage our own networks and
‘The community, for sure. The ties that have been forged between
scrutinize the initiatives that Olivier subsequently rolls out to their full
people, organizations and the working and residential environment
extent. Also, we provide focus. We make sure that all the objectives
are phenomenal. And it has happened so fast. At the moment we
receive equal weight and we think about directions in which
represent over 200 member organizations! Hello Zuidas is making
Hello Zuidas ought to develop. One key development is that there’s
strides in a lot of different arenas, while also setting an example for
an increasing emphasis on living in Zuidas. Just a few years ago,
other cities in the process. So I think it’s amazing that Hello Zuidas is
you couldn’t find any sign of life in Zuidas outside nine to five on
active and making connections in all sorts of areas, but aside from
weekdays. Now that people also live here, there’s a big difference.
that, I’m incredibly proud of the team. It hinges on people who are
Hello Zuidas has done a lot to encourage that.’
willing to give it their all and who have the right chemistry with each
Text Romy Lange • Photography Davien Hulsman • Make-up artist Ruth Jansen, Phisage Beauty & Wellness
•9
'The ties that have been forged between people, organizations and the working and residential environment are phenomenal'
other. The Supervisory Board is also made up of a wonderful group
and films, a centre for pioneering research in the field of information
of people. Not only do they keep an eye on things, they also serve as
science and a space for student associations. But to be honest,
sparring partners and draw on their own networks.’
from the perspective of urban quality, I’m especially interested in the area as a whole. In another ten years or so, De Boelelaan will
What makes you so committed to this area?
have become a beautiful boulevard, which is linked by two squares
‘First of all, I’m passionate about the city and urban development.
and a lovely pedestrian route leading from the station. By that time,
I’ve also become firmly rooted in Zuidas, which is mostly thanks to
the Campus will have become even a more important part of this
VU Amsterdam. To me it’s important to witness a better connection
new heart of Amsterdam.’
between the campus and the urban area, because on a social level there’s already a good deal of interaction between students and companies in Zuidas. I would like Zuidas to become a part of the city
JOSJA VAN DER VEER
where everyone feels welcome. Residents tell me that it has a
• As director of Corporate Real Estate and Facilities at Vrije
cosmopolitan feel, while the same time it feels slightly anonymous,
Universiteit Amsterdam, Josja’s work centres around the
and they like that. It’s about striking a balance between belonging
professionalization of the campus, which encompasses
to a community and feeling a sense of privacy in your own living
the university’s facilities and accommodations, as well as
environment. The fact that we’ve managed to achieve this in Zuidas is quite a feat. You can already detect a definite diffusion from all finance to knowledge-based institutions and talent development. This leads to cross-overs, which in the end will lead to sustainable
the development of a new city campus in Zuidas. • Before that, Josja was deputy director of Commercial Real Estate at ING Real Estate, where among other things she set up a customer-focused offices team. She has also
solutions for societal challenges. The triple helix of knowledge,
been a board member in various development consortia,
business and public institutions is a unique proposition for Zuidas
which include the Arena area in south-eastern Amsterdam,
in the Amsterdam Metropolitan Area. What we would like to do now,
Overhoeks/IJ North Bank and, through MAB, for Ooster-
is to further strengthen Zuidas’ position on the international map.’
dokseiland on the South Bank of the IJ. • She is also chairwoman of the Supervisory Board of Hello Zuidas.
What is your favourite building? ‘Maybe that hasn’t been built yet! However, the new University
HELLO ZUIDAS
Building on the VU Campus is going to be amazing. It’s going to
• Hello Zuidas activities centre on four cornerstones:
be a meeting place for students, teaching staff and researchers,
Local Life, Public Space & Safety, Sustainability and Mobility.
but also for local residents and people who work in Zuidas. A real
• The Hello Zuidas office is located in WTC Amsterdam.
hotspot, if you will. We’re planning to remain open seven days
• Olivier Otten is the foundation’s director.
a week till midnight – that was the explicit request of our students.
• The Hello Zuidas foundation represents over
There are even a few students who’ve asked if they can study there during the night. The building will also offer theatre performances
10 •
200 member organizations.
ZUIDPLUS WINS ZUIDASDOK TENDER Following an intensive tender procedure between two bidding parties over the past two years, the Zuidasdok project was definitively awarded to ZuidPlus, a contracting consortium of Fluor, Heijmans and HOCHTIEF, in February 2017. Budgeted at €1.9 billion, the project includes the widening and partial sinking underground of the A10 south motorway and expansion of Amsterdam Zuid station.
PUBLIC SPACE ON THE KNOWLEDGE QUARTER TUNNEL ROOF 12 •
BUILDING ZUIDAS
AMSTERDAM ZUID STATION SEEN FROM GUSTAV MAHLERPLEIN
BRITTENPASSAGE SEEN FROM THE NORTH
AMSTERDAM ZUID STATION SEEN FROM THE SOUTH
ZUIDPLUS
Already, gridlock is a frequent occurrence on the A10 south and the
2019-2028
including construction of roads for building traffic, organization
Besides construction, the ZuidPlus consortium will also be responsible
platforms of Zuid station are often jam-packed. Through the addition
The coming period will be dedicated to a project review phase,
of the construction sites, additional soil surveys and removal of
for the project design. Theirs was chosen as the best plan in respect
of new lanes and separation of local and through traffic, Zuidasdok will
in which ZuidPlus will put together an ‘integral preliminary
trees. Actual construction activity will get started in 2019, with an
of minimal disruptiveness of the work, construction logistics and
reduce pressure on traffic flows, while at the same time creating new
design’ comprising a detailed elaboration of the presented
expected completion date of 2028. For the most up-to-date
local traffic flows and accessibility, as well as offering a good solution
public space that will enhance local quality of life and pave the way
plans. The review phase will also see groundwork get underway,
overview of the works schedule, see our website: www.zuidas.nl.
for the public transport terminal at Zuid station and its integration
for the development of a major public transport hub.
in the busy business district. Both the public transport terminal and public spaces feature designs that are open, emphasizing light
DISRUPTIONS AND COUNTERMEASURES
INFORMATION
and greenery and using high-grade materials that reinforce the
Zuidasdok is a massive construction project in a relatively small and
As from the tender award date, all project communication for the Zuidasdok, Zuidas and ZuidPlus organizations is clustered at
cosmopolitan feel and image of Zuidas.
busy area, and local businesses, residents and travellers in Zuidas
the Amsterdam Zuidas Information Centre. The Information Centre is open to the public and handles all queries, complaints,
will inevitably be affected by the works. Though a wide range of
notifications and other issues connected with Zuidasdok and Zuidas. The centre is located in the Central Hall of the World
ACCESSIBILITY AND LIVEABILITY
countermeasures will be taken, area users can expect noise,
Trade Center, and can also be reached through: info@zuidas.nl • www.zuidas.nl • 020 575 21 11
With work slated to start in 2019, Zuidasdok will be a huge undertaking,
temporary road closures and construction sites in Zuidas. One of the
encompassing the widening of the A10 south motorway from four
main countermeasures is the low noise and vibration method of
Zuidasdok is a joint initiative of the municipality of Amsterdam, railway management company
to six lanes in both directions, sinking of the roadway beneath the
construction chosen. Beyond this, everything will be done to maintain
ProRail and the Department of Public Works and Water Management (Rijkswaterstaat).
centre of Zuidas via two tunnels, reconfiguration of the Amstel
a good level of local accessibility and liveability. The A10 south motor-
and De Nieuwe Meer junctions, expansion of Amsterdam Zuid station
way will remain open on working days, and public transport links to
If you have any questions or complaints about construction developments, you want to know
and redesign of the station area. All of these measures are intended
Zuidas will continue to operate, though activities in proximity to the
exactly where to go. The City of Amsterdam’s Zuidas department and project organization
to improve flows on the road and at the station and anticipate
tracks will necessitate several significant closures. We will keep you
Zuidasdok will soon be opening a Zuidas Service Desk, which can be identified by a yellow logo.
increasing volumes of traffic to Zuidas in the years ahead.
updated about all the works and their consequences on www.zuidas.nl.
• 13
BUILDING ZUIDAS
CONSTRUCTION OF NEW COURT HOUSE The Amsterdam District Court will be getting a brand new court house. Work on the building started in January 2017. One of the first activities to affect the neighbourhood is the closure of the Parnassusweg bike path, through the end of April. Both bicycle and pedestrian traffic will be diverted.
BIKE PATH THROUGH ATRIUM The Atrium building on the corner of Strawinskylaan and Parnassusweg is expanding. To keep Parnassusweg open to bicyclists, the Atrium has come up with a clever solution: the bike path on Parnassusweg will temporarily be diverted to run through the new car park while it is still under construction.
DE BOELELAAN EAST From 31 March through the end of 2017, there will be only one lane open in each direction of De Boelelaan on the stretch between Beethovenstraat and Europaboulevard. Various works will also take place here during weekends from 31 March to 3 April, 21 to 24 April and 5 to 8 May. To avoid congestion, motorists can take the S108 entry/exit and go via Amstelveenseweg, Beethovenstraat, Van Nijenrodeweg and Europaboulevard.
STRAWINSKYLAAN Work has started on the reprofiling of Strawinskylaan. Construction work is set to change the road layout. There will be some disruptions in the form of noise and diversions. The road works are expected to finish by the end of March.
HELLO BIKE
COMING SOON:
HELLO BIKE! The first smart bike-sharing system in Amsterdam is set to make its début in and around Zuidas in April. In the course of the first three months, Hello Bike will start out with 125 bikes, after which the 'fleet' will be expanded to 500 bikes. Hello Zuidas talked with the The Bikevertising Company’s founders to learn more.
RALPH ATIYA, TIJMEN DE VRIES & THOMAS DE GRAAF
GREEN, HEALTHY AND CHEAP
HELLO BIKE: A LOGICAL STEP
‘We started out with the idea that mobility
Tijmen de Vries, one of Bikevertising’s
De Vries, Atiya and De Graaf started their first
could be better and cheaper. By combining
co-founders, explains, ‘What sets the
bike-sharing company, called Student-Bike,
marketing and mobility in our brand Student-
Hello Bike system apart from others, is that
a year ago. Company CEO Ralph Atiya explains,
Bike, we proved that it’s possible to supply
users only need to download the app and
‘This is a platform that allows students in
students with free bikes. Now, with Hello
they’re good to go. What's more, there's no
Amsterdam to use bikes bearing advertising
Bike, we want to deploy the same strategy.
need to return the bike to the place you got
billboards for free. We realized that this
And ultimately our aim is to offer optimized
it from – just bring it to whichever dropzone
mutually reinforcing match between mobility
mobility to the rest of the Netherlands!’
is most convenient for you.' His co-founder
and marketing could also be used in other ways.
Thomas de Graaf adds, ‘Aside from being
Considering what we’d learned about the biking
green and healthy, Hello Bike is also the
world and emerging bike technologies,
limited to those travelling to, from and
most affordable way to get from A to B.
Hello Bike seemed like a logical next step to us.’
around Zuidas. Bikes will also be avail-
For now, the range of Hello Bike is still
able from docks at Amsterdam RAI, VU
You can grab a bike for as little as 1 euro per hour or 4 euros per day. The rate is so low
PHILOSOPHY
and Gelderlandplein, facilitating better
because the system is financed by various
When asked about the philosophy behind
overall mobility in and around Zuidas.
alternating sponsors!’
their initiative, the gentlemen explain,
Text Romy Lange • Photography Davien Hulsman
• 15
PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@asega.nl.
BPD/AM TO DEVELOP THE GUSTAV AND THE GEORGE IN ZUIDAS Zuidas - Development consortium BPD/AM will be building two new residential blocks in Zuidas: The Gustav and The George. The buildings will offer a total of 191 prime sustainable studios, apartments and penthouses in the heart of Zuidas, catering for all segments. The sale of the first 95 units will commence this spring. BPD and AM have selected two architectural firms – KCAP and DOK – to develop the The Gustav and The George. Facilities will include charging stations for electric cars, solar panels and water buffers.
KLAAS DE BOER: ‘WORRIES OVER ZUIDASDOK
CUSHMAN & WAKEFIELD ESTABLISH HQ
WORKS ARE ONLY NATURAL’
IN UNSTUDIO ZUIDAS
Zuidas - In an interview with PropertyNL, marking his
Zuidas - International real estate consultancy Cushman
departure as director of the Zuidas Development Office on
& Wakefield has inked a supplementary lease with Union
1 January, Klaas de Boer said he understands the recent media
Investment Real Estate for approximately 2,150 m² of office
buzz, created by concerns about the possible disruptions
space on the 19th and 20th floors of UNStudio in Zuidas.
involving the construction of Zuidasdok. 'But', he was also
The former DTZ Zadelhoff, which became part of Cushman
quick to point out, ‘large-scale projects like this always meet
& Wakefield last November, occupied the 1st and 2nd floors
with resistance. Keeping the channels of communication
of UNStudio since 2014. With this additional contract,
open and listening to the local community is crucial. It's also
Cushman & Wakefield will be leasing four stories of the
effective. Of the 178 opinions originally submitted, only 17 are
building, marking the first office consolidation since its
still under consideration by the Council of State. By entering
merger with DTZ Zadelhoff.
into dialogue and offering practical solutions, much of the initial resistance has already been put to rest’.
16 •
AXA INVESTMENT MANAGERS LEASE BUILDING IN 500BEETHOVENSTRAAT
ROTTERDAM’S DUDOK PATIS-
Zuidas - AXA Investment Managers has moved into 400 m of office space in
SERIE IS NOW THE CHERRY
500Beethovenstraat, a sustainable new-build developed by G&S Vastgoed, which has
ON THE CAKE IN ZUIDAS
been awarded a BREEAM Excellent label. The building encompasses seven stories and
Zuidas - Rotterdam-based bakery
occupies the corner of Beethovenstraat and De Boelelaan. Designed by Claus & Kaan
Dudok Patisserie has opened its
Architecten, 500Beethovenstraat’s large south and east-facing balconies make for a
first Amsterdam-based location on
pleasant working environment.
Debussylaan. Famed for its Dudok
2
apple pie, the Dudok Patisserie Groep has signed a long-term lease agreement with Union Investment Real Estate GmbH for approximately
FLUOR, HEIJMANS AND HOCHTIEF CONSORTIUM TO BUILD ZUIDASDOK
120 m2 in retail space on the ground
Zuidas - The Zuidasdok project has been provisionally awarded to a consortium of Fluor,
floor of Claude Debussylaan 269.
Heijmans and Hochtief (ZuidPlus). Major elements of the project are the widening
Since opening its first shop on Meent
and partial underground rerouting of the A10 south motorway and the expansion of
in Rotterdam more than 25 years
Amsterdam Zuid station. The design and construction contract value is approximately
ago, Dudok has since expanded to
€ 990 million (which includes tunnel maintenance for a duration of seven years),
Arnhem, Tilburg, The Hague and
15% of which will go to Heijmans and 42.5% to both Fluor and Hochtief. Zuidasdok is
now Amsterdam.
a joint initiative of the municipality of Amsterdam, ProRail and the Department of Public Works and Water Management (Rijkswaterstaat). Work on the A10 and De Nieuwe Meer and Amstel junctions, as well as construction of the new Amsterdam Zuid station, are all essential to relieve congestion around Zuidas. The new A10 tunnel will also free up public space and improve the local quality of life.
Text XXXX • Photography Photography Lotte de Graaf XXXX
• 17
PUBLIC SPACE
GOT A
MINUTE? Sprint your way through buildings, dash below Zuidas and team up with your colleagues to ‘go the extra mile’! This year, the Zuidas Run is better – and bigger – than ever. This year, short-distance runners who entered the four-mile event in the previous years can do the Urban Run, with a course that runs in a loop cutting right through the heart of Zuidas. It’s a great combination of fitness and team building. We caught up with four people who are gearing up for the Zuidas Run. ASAF SULAR – ANALYST AT ACCENTURE ‘Last year I, along with several other employees at Accenture took part in the Zuidas Run. I think it’s a great initiative because it brings together all kinds of different people in Zuidas. It struck me that lots of people have no idea what Zuidas looks like, or what companies are located here. Last year I had a client who was just amazed when he came here. “I had no idea a place like this in Amsterdam even exists ”, he said. That aspect, combined with the chance to run with our clients, makes it interesting. It could be fun to meet up with our clients in a totally different setting. As far as fitness is concerned, I’m good to go. I’m an avid runner and run about five times a week. Though for the Urban Run I might vary my routine by throwing in a few stints running up and down some stairs.’
JET VAN BATENBURG – EVENT MANAGER AT PRISM (ZUIDAS RUN ORGANIZER) ‘We’re very busy at the moment organizing the Zuidas Run. This year we made a slight change to the concept by taking out the shorter, four-mile run and replacing it with an Urban Run, which will go above, below and through Zuidas. Right now we’re working on finding the best and most challenging spots to include in the Run. There will also be the regular ten-mile run and we’re supporting important research at VUmc, just as we've done in previous years. Everyone in Zuidas is prepared to go the extra mile when it concerns their work, but this year we’re also applying that to the Zuidas Run. If you want to keep up with all the details, just keep an eye on our website and Facebook page!’
18 •
PUBLIC SPACE
CHRISTIAAN HUIJG – MANAGING DIRECTOR AT WTC AMSTERDAM ‘Thus far, I’ve entered every single edition of the Zuidas Run. Of course,with WTC Amsterdam being one of the initiators as well as the main sponsor, I have to set an example. Zuidas is mainly a business district where many people have sedentary jobs. That’s not a healthy lifestyle, which is why I think we should be encouraging people to get up from behind their desks and get moving! And the great thing is that this run combines business with sports, because you can invite your clients and customers along and connect with other companies. The Urban Run is a new event this year and it probably captures the very spirit of Zuidas. The course may even literally cut right through the WTC. Aside from that, it’s fun to get together with colleagues and strive for an athletic goal.’
HANNEKE HULST – NEUROSCIENTIST AT VUMC ‘The money that's being raised by the Zuidas Run will benefit our research, so I have no choice but to join, really! The research focuses on improving or maintaining cognitive functions for people with Multiple Sclerosis, who experience problems affecting memory, attention and concentration. These cognitive problems often make it impossible for them to continue working at full capacity - if at all. Our research aims to change that, which is why it's a logical step for us to join the Run. Zuidas has lots of career-driven people who want to keep working and be active members of society for as long as possible. Personally, I can’t imagine a worse fate than not being able to work anymore. I’m going to start training soon. I’ve already drummed up a few colleagues and downloaded a running app. That’s the first step, but there’s still a long way to go...’
When? 11 June 2017 Register at: www.zuidasrun.nl. Tip: Sign up as a team with your colleagues or business partners!
Text Merel Boudrie • Photography Lotte de Graaf, Jalisa Oudenaarde & Fenna Beckers
SHARE A RIDE AND EXPAND YOUR NETW RK The ridesharing platform developed within the Zuidas Experience it now for free! Toogethr is a platform that makes it super easy to get together and share a ride to work. By driving together, we can beat the traffic jams, solve parking problems, reduce emission and create new networking opportunities at the same time! So, what are you waiting for? Download the Toogethr app and enjoy the ridesharing experience. With the support of the City of Amsterdam, Toogethr is now free to use for all Zuidas companies for a three month period! Is your company not yet involved? Inform your mobility department about Toogethr! Visit toogethr.com
Powered by
COLUMN
Van Zuidasmenschen... de dingen die voorbij gaan (Dutch paraphrase of Louis Couperus) Things that pass Are you one of those people who are
more than just creatures of labour (homo
you don’t hold the office; it holds you.
totally career-minded? Always thinking
economicus). To be whole (homo universalis),
I promise you: looking at your profession
about the next logical step in your career?
humans also need to play (homo ludens)!
this way puts everything in perspective! It allows you to concentrate on what needs
About whether the digits on your payslip are in stride with your spot on the ladder?
Second, it’s a shame for the jobs themselves
to be done instead of brooding over
Whether you’re scaling the rungs fast
that the focus has come to lie on the people
‘what’s next for me?’
enough? Or whether you’ve negotiated
who do them, rather than on the actual pur-
the best lease car, pension scheme and
pose of the job. Many jobs – especially those
After all, we people are just passers-by.
other fringe benefits?
in Zuidas – have the character of an official
People, too, are things that pass.
‘office’, such as the office of a doctor. But as it
But important jobs, crucial offices – they go
It’s a sad fact that in the past few decades
was recently proved, as far as professions go,
on. That also applies in my case. I may be
the general focus has increasingly shifted to
those of banker and accountant are offices, too.
leaving, but this column will go on! I will
us who hold the jobs, instead of the jobs that
An office is a job that’s bigger than you. It’s a
be passing on my office to Greg Shapiro.
people should be doing. Thinking in terms
job that concerns a public interest, for example.
You probably already know him: he’s the voice of the brilliant Arjen Lubach video that went
of the latter would help us humans to put working life into its proper perspective.
When you hold an office, it’s not you that’s
viral: ‘America first, the Netherlands second’.
In the first place, it's because humans are
important, but the office itself. In fact,
Greg! Here you go! You first, me second!
Ruben van Zwieten (b. 1983) is a minister and the founder of De Nieuwe Poort on Claude Debussylaan – a café-restaurant, workspace, cultural and social enterprise all rolled into one. With a portfolio of fitness-for-the-spirit subscriptions for employers, he coaches Dutch executives in reflecting on their lives, work and involvement with society. Besides being a member of the Dutch banking code monitoring committee and a columnist for the Dutch financial daily Financieele Dagblad, he is also a popular speaker and event chair. Ruben is married and lives in Amsterdam.
• 21
Zaanstad
MOBILITY
Zaanstad
A8
N247
A8
Haarlem Alkmaar
N247
Sloterdijk
Almere
A9
Amstel
Diemen
Zuid Amstelveen/ Handelsplein
A4Sloterdijk
A9
Weesp
Holendrecht
A10 Abcoude
Centraal
Nieuw Vennep
A1
Diemen Diemen-Zuid Duivendrecht Bijlmer ArenaA
A9
Hoofddorp
A6
Almere-Poort
Science Park
RAI
Schiphol
Leiden
A10
Muiderpoort
Comeniusstraat/ Lelylaan
A5
Centraal
Naarden-Bussum
Amersfoort
A2 A44
Muiderpoort
Comeniusstraat/ Lelylaan Sassenheim
A9
Science Park
Den Haag
RAI
Amstel Utrecht
Breukelen
Zuid
Schiphol
Amstelveen/ Handelsplein
Diemen
Diemen-Zuid Diemen Duivendrecht Bijlmer ArenaA
LESS TRAFFICA9TIME =Wees
MORE A9
Holendrecht
LEISURE TIME!
Abcoude
For the foreseeable future, cars and Zuidas do not make a happy match, what with Zuidas getting busier all the time and parking being at a premium. In the next few years the A10 motorway will be expanded and partially rerouted underground, intersections will be overhauled and public space redesigned. All of which means that if there's no pressing need to take your car into Zuidas – you're advised not to! After all, time is precious.
A2
So what are the alternatives? In this issue we explore a transfer from car to public transport.
22 •
MOBILITY NWEG
IO STAD
PARNAS SUSW EG
WIELINGENS
TRAAT
NP STADIO
BEETHOVENSTRAAT
LEIN NWEG
IO STAD
AAT
PARNASSUSWEG
AMSTELVEENSEWEG
STRAWINSKYLAAN
PRINSES IRENESTRAAT
RD
A10
STRAWINSKYLAAN
EUROPABOULEV ARD
AMSTELVEENSEWEG
S108 PARNASSUSWEG
S108 VUmc/ ACTA
NS
VE
DE BOELELAAN
DE BOELELAAN
VU
DE BOELELAAN SPOEDEISENDE HULP
VU
VRIJE UNIVERSITEIT
VU
S109
EUROPABOULEVARD
T AA
TR
DE BOELELAAN
VUmc
P1
EUROPABOULEVARD
T AA
TR
NS
VE
DE BOELELAAN
HO
VU
HO
SPOEDEISENDE HULP
ET
WEG
EN THAV
JACH
DE BOELELAAN
GUSTAV MAHLERLAAN BE
GUSTAV MAHLERLAAN
ET
VUmc/ ACTA
VUmc POLIKLINIEK
BUITENVELDERTSELAAN
BUITENVELDERTSELAAN
P2
AD SKÜTSJESP
GUSTAV MAHLERLAAN BE
GUSTAV MAHLERLAAN
VUmc POLIKLINIEK
A10
PARNASSUSWEG
P2
TSJESPAD
EUROPABOU LEVA
BEETHOVENSTRAAT
NPLEIN STADIO
PARNASSUSWEG
EG SUSW PARNAS
WIELINGENSTR
T PRINSES IRENESTRAA
A10
VUmc
P1
Car2Go
Car2Go
Audi Shared Fleet
Audi Shared Fleet
VAN NIJENRODEWEG
VAN NIJENRODEWEG
EUROPABOULEVARD
Urbee
Urbee
EUROPABOULEVARD
VAN LEIJENBERGHLAAN
OV Fiets
OV Fiets
BUITENVELDERTSELAAN
BUITENVELDERTSELAAN
Hello Bike
AREND JANSZOON ERNSTSTRAAT ARENT JANSZOON ERNSTSTRAAT
ARENT JANSZOON ERNSTSTRAAT
ARENT JANSZOON ERNSTSTRAAT
Hello Bike
AREND JANSZOON ERNSTSTRAAT ARENT JANSZOON ERNSTSTRAAT
ARENT JANSZOON ERNSTSTRAAT
ARENT JANSZOON ERNSTSTRAAT
VAN LEIJENBERGHLAAN
VAN DER BOECHORSTSTRAAT
TCA Taxi’s
VAN DER BOECHORSTSTRAAT
AMSTELVEENSEWEG
AMSTELVEENSEWEG
TCA Taxi’s
VRIJE UNIVERSITEIT
Bus
Tram
Bus
Metro
Tram
VAN NIJENRODEWEG
VAN NIJENRODEWEG
PICK A PARK AND RIDE
Once in Zuidas, there is a variety of ways
options. Read more about the Zuidas Pass
Park and Ride (P+R) is a great option. You park
to continue your journey. If you decide to
on page 45 of this issue.
your car on the outskirts of the city (parking
take a bike, you can choose from OV-fiets,
aplenty!) and continue your journey stress-
Hello Bike or URBEE. There’s also public
free by public transport, saving lots of time.
transport , including trains, trams, the metro
The map above shows several P+R locations
and buses. Or you can decide on taxi or
MORE INFORMATION
in a wide radius around Amsterdam. You can
carshare, with options in Zuidas including
For more information about Park + Ride
pay for your ride by using an OV-chipkaart
the Audi Shared Fleet and Car2Go.
locations, see the Q-Park website: http://www.q-park.nl/p-r
(public transport chip card), in which case you receive a discount of 30% or more on the
CHOOSING YOUR BEST OPTION
and the Dutch railways website:
regular P+R parking rate when travelling by
MADE EASY
http://www.ns.nl/deur-tot-deur/
public transport on the same day. Just be sure
At the moment Zuidas is also piloting the
consumenten/q-park-p-r.html.
to check in and out at the NS railway station
Zuidas Pass, which is designed to make sure
For more information about the
with the same OV-chipkaart. The discount is
that travellers reach their destination in
Zuidas Pass, e-mail Katja Amelink at:
automatically applied when you hold your
comfort and without any delays. The pass
k.amelink@amsterdam.nl
card up to the reader. Easy-peasy!
provides access to the full gamut of transport
Text Kiki Dröge
• 23
XXXXXXXX
AMSTERDAM FOOD EXPERIENCE
Open first week of April
AMSTERDAM FOOD EXPERIENCE It’s grand, sensational, brand-new and it will be opening its doors on Amsterdam’s
Stadionplein around the first week of April: Amsterdam Food Experience. A meeting place for local residents, tourists, foodies and the Zuidas workforce. Covering a combined floor area of 1,800 m2, spread across two levels, this massive ‘tasting room’ promises visitors the taste of Amsterdam. Nip in for an espresso to kick-start your day, watch the goings-on in the open-plan kitchens, pull up a seat at the Seafood Bar, discover the world of beer and wine, or dive into the history and traditions of Amsterdam. One thing is certain: Stadionplein will never be the same.
24 •
AMSTERDAM FOOD EXPERIENCE
will become a lively meeting place where
Amsterdam Food Experience will be opening
people live, work, shop, eat and relax.
its doors to the public around the first week
Hans Bosma, in charge of sales and marketing
of April, marking one step in the large-scale
at the new venue, gave Hello Zuidas a
renovation of Stadionplein. The square
sneak peak.
LOCAL, NATIONAL AND INTER-
the second level and amongst other things,
NATIONAL INFLUENCES TOGETHER
you’ll find a wine and beer experience,
UNDER ONE ROOF
workshop kitchen, presentation space and
Amsterdam Food Experience will be open
Food Experience movie. This movie is a
seven days a week from 6am ‘till midnight.
feast for the senses and will be presented on
Breakfast, lunch and dinner will be served
your table instead of on a screen. It explores
designated training location for ROC students
both inside on the ground floor and on the
Amsterdam’s rich heritage, food culture and
looking to become cooks or work in restaurant
outdoor terraces. Nip in for an espresso to
sport events: from the Olympics in 1928 until
service. Says Hans, ‘We want to raise the
kick-start your day in the bustling breakfast
now. The possibilities for social and business
bar on hospitality– not just here, but in
area, treat yourself to one of the dishes offered
functions are endless. Hans: ‘You can either
all of Amsterdam. That was our incentive
at the restaurant, pull up a seat at the Seafood
book a beer or wine tasting package complete
for this alliance with the ROC. Together,
Bar or let yourself be surprised at one of the
with fabulous finger food, take a sushi
we’ll be training the next generation of
tasting tables, where dishes are created
workshop, or discover the history and food
hospitality talent.’
before your very eyes. Everything here revolves
traditions of Amsterdam. And once all that
around the rich mix of flavours that make up
has whetted your appetite, we’ll have a
the melting pot of Amsterdam, from signature
table waiting for you at our restaurant.’
Mokum dishes to international cuisines like
Convenient bonus: there’s a car park under-
AMSTERDAM FOOD EXPERIENCE
Italy, Asia or Morocco. And everything is
neath the building or underneath the
Stadionplein 300
prepared using fresh, seasonal and locally
Olympic Stadium across the street.
1076 CK Amsterdam
sourced products.
020 303 14 22
NEW GENERATION
info@amsterdamfoodexperience.com
FOOD EXPERIENCE
OF HOSPITALITY TALENT
www.amsterdamfoodexperience.com
But that’s not all of it. Ascend the large
So what about the service? That, too, is top-
staircase in the centre of the space to
notch. Amsterdam Food Experience is a
Text Kika Samsom
• 25
BE PREPARED TO BE SURPRISED EVERY DAY! We Canteen Food Court opened at World Trade Center
new approach to incompany catering. Born out of frustration at
Amsterdam on the 6 of February. They have turned the WTC
the standard fare served up in so many corporate and university
selfservice restaurant into an everchanging and dynamic food
restaurants,the company now runs over ten successful food courts
court. Every day different local food entrepreneurs take the
in Amsterdam, The Hague and Eindhoven. We Canteen has built up a
stage and provide a wide range of specialties.
network consisting of a wide variety of local catering companies.
th
Of course, you will be able to lunch on homemade soups, filled rolls, seasonal salads and fresh juices, but We Canteen also offers a constantly changing selection of hot meals from around the globe – think Asian, Arabic, South American and Mediterranean specialities like burritos, paella or curry. Every day, two or three local catering companies will
We Canteen is bringing some of the best café, bistro, single dish and food truck entrepreneurs to the WTC
set up shop at the WTC. ‘Our entrepreneurs serve dishes from all over the world, so we will be able to find out, once we’ve started, which best fit the Zuidas’ international workforce,’ says company founder Maaike
By the way, We Canteen is the first of five new catering concepts
de Reuver.
that are to be opened in World Trade Center Amsterdam.
With a stable consisting of over 350 different food firms – from oyster experts to cocktail shakers and tapas kings to pita queens – We Canteen is bringing some of the best café, bistro, single dish and food truck
WE CANTEEN
entrepreneurs to the WTC.
Strawinskylaan 1 1077 XW Amsterdam
We Canteen was launched five years ago by millennials Maaike de
www.TasteWTC.amsterdam
Reuver and Charlotte van Leeuwen, who wanted to bring a fresh
• 27
FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@asega.nl.
NIBC AXES MARKETING DIVISION AFTER ONLY
‘EMPLOYEES FEEL NO NEED TO SELF-INVEST’
SIX MONTHS
Zuidas - Employees of banks and large companies tend not
Zuidas - Only six months after taking over former SNS
to take action until it is too late. A dire warning, issued by
Securities, The Hague-based NIBC bank is already carving
Rabobank executives Barbara Baarsma and Janine Vos
up its new subsidiary. The asset management and asset
during a recent interview with the FD. Baarsma is the bank’s
manager services divisions are being divested, while a
director of Knowledge Development and Vos is director of
department placing orders for external clients is being
HR. They say Dutch labour law, such as it is, does not offer
dissolved. Together, these divisions employ around 30
employees enough incentives to invest in their own careers.
people – a third of the subsidiary’s total workforce – but how
As a consequence, the transitional compensation paid upon
many actually lose their jobs will depend on the plans of a
an employee’s termination is too often treated as a golden
prospective buyer. NIBC Markets will be leaving Amsterdam’s
handshake with no strings attached, and not as a mobility
city centre, trading its historic premises on Nieuwezijds
budget to pave the way to a new career.
Voorburgwal for part of the former offices of the Royal Bank of Scotland in Zuidas, currently left vacant.
28 •
JOB GROWTH GATHERS MOMENTUM
POSTCODE LOTERIJ RECEIVES
Zuidas - Dutch economic growth is increasingly translating into strong job development.
€ 46.5M FOR PROPERTIES
December 2016 recorded 180,000 more jobs than the same month the year before,
ALONG AMSTERDAM’S
representing a rise of more than 2% in a total of nearly 8.5 million jobs nation-wide.
VONDELPARK
In fact, not since the addition of 195,000 jobs in July 2008 has labour market growth
Zuidas - The Nationale Postcode
been this strong, Statistics Netherlands reports.
Loterij has sold ten properties on Van Eeghenstraat in Amsterdam, several directly bordering Vondelpark, to a consortium of investors and developers led by Zuider Vastgoed.
MUNICIPALITIES FEAR ACCOUNTANT SHORTFALL
The sale was concluded for € 46.5
Zuidas - With large accountancy firms PwC, Deloitte and EY jettisoning dozens of small
million and concerns a gross floor
and medium-sized municipalities from their client portfolios, Dutch municipalities
area of around 4,900 m2. In the
worry they will shortly be without accountants. These fears were voiced in a survey
second half of 2018, the Nationale
conducted by the FD newspaper on relationships between municipalities and
Postcode Loterij will be relocating
accountants. Of the total number of 388 municipalities in the Netherlands, 223 completed
to a new address on Beethovenstraat
the questionnaire, including large as well as medium and small municipalities.
in the Amsterdam-Zuid district.
Though mid-scale accountancy firms like BDO and Baker Tilly Berk (BTB) have
With a gross floor area of 12,500 m2,
added a large number of municipalities in recent years, survey respondents warn
its future premises are currently being
that even these firms are about to reach the limit in the number of municipalities
renovated to become one of the most
they will be able to audit.
sustainable buildings in the country.
Photography Lotte de Graaf
• 29
AGENDA
AGENDA MARCH • APRIL
Every second Thursday of the month CAREER COACH CAFÉ @ De Nieuwe Poort 1pm-2pm Career Coach Café is an initiative connecting people from diverse backgrounds, so they can learn from each other, with a view to finding the right job. Participants are offered a programme in which they explore their talents through dialogue, under the supervision of an experienced career
Every Monday and Wednesday FREE BACK AND NECK ANALYSIS @ Spine Health Zuidas Aside from back and neck pain, chiropractors also treat other complaints associated with the spine
Daily through 7 April 2017 EXHIBITION BY JAN VERSCHUEREN WTC Amsterdam
and nervous system. Want to get to the
Art Angels is holding an exhibition
bottom of your symptoms, learn about
of scrap metal sculptures by Jan
preventative care, or find out what a
Verschueren in the Central Hall of WTC.
chiropractor can do for you? Call us
See the beauty of rust, and how beauty
on: 020-7997556 or send an email to:
can rust away. His works have a sense
info@spinehealthincompany.com.
of humour and a heart of steel! www.janverschueren.com
coach, ultimately enabling them to take the next step to or within a job. Register at: www.denieuwepoort.org.
Daily through April 2017 EXHIBITION BY CLIFTON MAHANGOE
Saturday 4 and Sunday 5 March 2017
@ WTC Amsterdam
NK BOSCROSS
Three works from conceptual light
@ Amsterdamse Bos
Every Monday and Wednesday
artist Clifton Mahangoe’s Windows
On Saturday 4 and Sunday 5 March,
IMMERSIVE RIDING EXPERIENCE
series are on display in the WTC lounge.
the Dutch forest cross country
@ Clubsportive
One is a light sculpture, with a diameter
championships will be coming to
7:15-8:15am
of 1 m., that shows a reflection of
Amsterdamse Bos. The course,
New in our schedule: a 60-minute
Amsterdamse Bos during the autumn
leading us through the fields and
Group Cycling tour led by our Spanish
of 2016. Each light sculpture has its
woods of Amsterdamse Bos, will also
trainer Sergio. His killer workout will
own hue, with the hues of the colour
scale the hill several times. For those
supercharge your day! Challenge your-
forming part of the projected image.
who want to enjoy the park in all its
self with a variety of drills, interval
Also included are his Westerpark
wintry beauty without getting their
training and inspired playlists. It’s fun,
Window and Vondelpark Window.
sneaks muddy, there’s also a run on
entertaining and effective.
www.cliftonmahangoe.com
paved paths.
30 •
AGENDA
Our next issue will be published @ the 2nd of May. Send your agenda to hellozuidas@asega.nl before March 27.
Thursday 9 and 23 March 2017 RIALTO Monday 6 - Friday 10 March 2017 AMSTERDAM CAREER DAYS @ WTC This five-day fair is the premier event for students looking for a career in business. Aimed at economics, business management, econometrics, finance and accounting majors, Amsterdam Career Days is one of the biggest career events of its kind, that offers students a chance to meet almost 70 companies from across the business spectrum.
@ VUcampus Enjoy the latest cinema releases twice a month at VU Amsterdam. We welcome viewers to lecture hall KC-07 (in the main building), where Rialto, in association with Griffioen, will be showing premiers and pre-premiers of international and award-winning films. This new initiative seeks to bring students, local residents and staff together in the dynamic heart of the VU Campus. Thursday 9 March: American Honey. Thursday 23 March: Zero Days. Tickets are available at VU.nl/film or at the door of lecture hall KC-07.
Thursday 23 March 2017 ART NETWORKING EVENT @ Vondel CS 2pm-7pm Every year, the Amsterdam Zuid District Office organizes an art networking event for artists, art institutions, art committees and art lovers. This year, this cultural happening will centre on the ‘one-off’ art subsidy scheme. It will start with a variety of workshops demystifying the processes behind art initiatives, after which Sebastiaan Capel will open the event’s plenary and networking programme. To register, send an email to Bart Krieger: b.krieger@amsterdam.nl.
Saturday 11 March 2017 DRAG HUNT @ Amsterdamse Bos This annual event has been taking place
Monday 13 March
Wednesday 8 - Sunday 12 March 2017
in Amsterdamse Bos from as far back
and Monday 10 April 2017
HISWA
as 1975. The course is laid out over the
PUB QUIZ
@ RAI Amsterdam
horseback riding trails that start at the
@ The Basket
The HISWA Amsterdam Boat Show
stables of the Amsterdam Manege.
The monthly pub quiz is back for
is the biggest water sports event
Accompanied by plenty of loud barking,
another year! Eight edge-of-your-seat
in the Netherlands. Whether you’re
the association’s pack of around 30
rounds, with music clips, pictures and
looking for a new boat, or merely for
Kerry Beagles rapidly follows the scent
questions to which you know you
parts or accessories, or if you want
laid over the course. Participants follow
know the answer... if only you could
to take up an aquatic hobby, or are
the hounds along the trails, dressed in
remember! It’s the place to be on
a fan of classic yachts, this show has
red hunting costumes according to
the VU Campus. Register your team
it all! It features the biggest range
the English tradition. Fixed obstacles
(5 max.) now for a chance to show
of boats worldwide, as well as a
have been placed on the course to
your stuff and win great prizes!
programme packed with activities
make the hunt even more exciting.
Register by sending an email to:
and essential gadgets!
jachtverenigingsoestdijk.nl
amsterdam@thebasket.nl.
• 31
AGENDA
AGENDA MARCH • APRIL
Wednesday 29 and Thursday 30 March 2017 PRS PLASTICS RECYCLING SHOW 2017 @ RAI Amsterdam PRSE is an informative and inspiring exhibition as well as a full conference, addressing the latest opportunities and challenges that face the plastics recycling industry. With key industry figures in attendance and a number of big name speakers, this is a mustattend event for anyone looking to evolve their business and generate new revenue flows. The conference is free of charge.
Thursday 13 April 2017
Friday 21 April 2017
THE EGG ROLL
FRIDAY AFTERNOON DRINKS
@ Plein Zuidas
@ Restaurant het Bosch
4pm-6pm
Spring has sprung! On Friday 21 April
Big Brothers Big Sisters Amsterdam at
Restaurant het Bosch will be opening
De Nieuwe Poort is part of an inter-
its Waterfront Lounge – the loveliest
national mentor organization that
spot in Amsterdam, overlooking the
helps kids and teens from single-
harbour from the pier on Nieuwe
parent families living under the
Meer. True to tradition, the season
poverty line. The Egg Roll is a compe-
will open with a Friday afternoon
tition featuring teams of Littles and
drinks bash. And to celebrate spring,
companies that adopt a team. Come to
enjoy complimentary amuse-bouches
the Big Brothers Big Sisters Amsterdam
and your first drink on the house.
Zuidas Egg Roll, and you could win
See you on 21 April! PS: Plenty of free
the Zuidas Golden Easter Egg!
parking in front.
More info: info@bbbsamsterdam.nl Coming up in May Wednesday 12 April 2017 PRESENTATION OF THE ZUIDAS
HELLO ZUIDAS EVENT
The Zuidas Business Ride is a racing cycle tour that sets out from Zuidas. Organized by Reessjurts, Bike in
Saturday 1 April - Sunday 14 May 2017
SUSTAINABILITY REPORT
Balance and á Deauville, part of
TULIP FESTIVAL
@ Zuidas
the event's proceeds will benefit
Throughout Amsterdam
Hello Zuidas, Green Business Club
WereldOuders, a charity for homeless
Each spring, all of Amsterdam comes
Zuidas and Amsterdam’s Zuidas
children in Latin America. The Business
up tulips during the citywide Tulip
District Office are proud to present
Ride comes in two distances: 40 km.
Festival. During the months of April
the fifth edition of the Zuidas
and 60 km. Both start and finish at
and May, tulips showing every colour
Sustainability Report for the year
the Atrium in Zuidas. The cost of
of the rainbow bloom in gardens,
2016. During this presentation,
participation is €25, which includes
parks, squares, museums and lots
various speakers will aim their
not only a spot in the tour, but also
of other locations. In the Amsterdam
spotlight on the report's key themes,
a snack and a drink and a donation
Zuid district, they can be found
followed by drinks. For more info
to WereldOuders. Register now at:
at the RAI and along Churchillaan
or to attend, send an email to:
www.inactievoorwereldouders.nl/
and Beethovenstraat.
servicepoint@hellozuidas.com.
evenement/zuidas-businessride.
32 •
AGENDA • OPEN TOWER DAY
OPEN TOWER DAY OPEN TOWER DAY AMSTERDAM 25 MARCH 2017 On Saturday 25 March, the fifth Open Tower Day will take place in Amsterdam. For this fifth anniversary edition, some 30 historic and contemporary towers in Amsterdam will open their doors to the public from 10am to 4pm. At least ten new towers will be taking part this year. Which towers you can visit, and which you have to register for, will be revealed on our website in March. During Open Tower Day, lots of activities will take place in and around the towers for visitors to enjoy, including guided art and tower tours, music and a photo and film competition with fun, Amsterdamthemed prizes! Check our website for programme details and to register, starting from 1 March: www.opentorendag.nl.
• 33
LEGAL
LEGAL NEWS
Source: advocatie.nl
BAKER & MCKENZIE DITCHES ‘&’
DE BRAUW DATA & TECH TEAM
Baker & McKenzie has launched a new international corporate identity, the most noticeable
TRANSFER TO ALLEN & OVERY
element of which is the disappearance of the ‘&’ from the company’s name. From now on,
Allen & Overy in Amsterdam have pinched
the firm will simply be known as Baker McKenzie. ‘Refreshing and less complicated’, was how
four lawyers who are specialized in Data
a brief statement, released by the Amsterdam Baker McKenzie office, explained its elimination
& Technology from De Brauw Blackstone
of the ampersand. For seven years in a row, Baker & McKenzie was named the strongest
Westbroek. On 1 February 2017, senior
legal brand by British consultancy firm Acritas. Their new logo was designed to ‘build on the
associates Wanne Pemmelaar and Emre
strength of the old one, while injecting a fresher, friendlier and more self-confident image’.
Yildirim, along with Madeleine Vos and Anna van der Leeuw-Veiksha, started at Allen & Overy in a full-scale team takeover relatively
VAN DOORNE, OSBORNE CLARKE LAWYERS LAUNCH LEEWAY FOR IP LAW
rare in the Netherlands. Their arrival will
Several lawyers from Van Doorne, Osborne Clarke and Hoogenraad & Haak have joined
enable Allen & Overy to tap into ‘growing
forces in Leeway, a new IP niche firm that opened near Zuidas in January. They include Michiel
client demand for advisory services on
Odink, who previously helped launch Osborne Clarke Amsterdam, Remco van Leeuwen and
data protection and privacy, cybersecurity,
Roel Dolk, both from Van Doorne, and Marga Verwoert from Hoogenraad & Haak. Co-founder
fintech, data in the cloud, new data-driven
Michiel Odink, an IP lawyer with a focus on technology, media and retail, left Baker McKenzie
business models, as well as international
in mid-2014 to lay the groundwork for Osborne Clarke’s Dutch office. But the temptation to set
data compliance programmes’. It will also
out on his own proved too strong. ‘Although the Netherlands have a high density of IP specialists,
serve in part to compensate the prior loss
it’s still a small world’, he says. ‘In the course of various discussions we held over the past year,
of Quirine Tjeenk Willink to Bird & Bird in
it turned out that we each had plans to set up our own shop. In September we took the plunge.’
The Hague, where she was appointed partner.
34 •
LEGAL
Divorce: a life Event that has a massive impact on the people involved As a family law specialist, I am regularly con-
for their children until those children have
With each issue, we’ll be giving a voice to
fronted with the escalating emotions of clients
reached the age of 18. However, this particular
someone in the legal profession. He or
and members of their family. That makes
case developed in a different direction.
she will offer us a glimpse of their work,
my field of practice quite distinct from other
After the divorce, the parent who controlled
as well as their point of view on a particular
areas of the law, such as corporate law.
the child’s assets invested the money in
area of the law, and on how it relates
Added to this is the fact that family and
his own holiday home, located in a foreign
to Zuidas.
inheritance practice is a very complex area
country, without the other parent’s consent.
of Dutch law. Not only on account of the
The parent then drew up a will in which the
emotions involved, but also because of the
house would be left to the child after this
large and ever-changing body of legislation
parent’s death. How does one unravel a
and regulations, and its intersection
case like this?
with other specializations, such as tax and pension law.
To me, this and other similarly complex scenarios are fascinating puzzles, just waiting
Divorce can often be described as a life
to be solved. Not only in terms of analyzing
event that has a massive impact on the
the legal aspects, but also, and perhaps even
people involved. Therefore, it is all the more
more so, by striving to ensure that in the end,
important to ensure it is handled carefully
the parents will once more be able to team
and correctly.
up and be real parents to their children, while at the same time putting the marriage
An instance that speaks volumes about the
part of their relationship behind them.
legal and emotional entanglement one may encounter in such cases, is the following.
My role as a lawyer, in short, is that of a legal
A child who was still a minor received a gift
analyst, while also acting as a counsellor
from one of its parents, made from that
and coach. And even after having spent
parent’s private assets, but administered by
almost 20 years in this profession, I still
the other parent. Then the parents divorced.
love every day of it.
Dianne Kroezen is a lawyer
On principle, the assets of a minor are jointly administered by both authorized parents, given that they hold joint parental custody
Dianne Kroezen
at Fam. Advocaten
• 35
PATRIZIA NETHERLANDS HAS MOVED PATRIZIA Netherlands, the Dutch subsidiary of PATRIZIA Immobilien AG, has moved to a new office building on Monday 23rd January. The relocation is a result of continued business growth and an increasing number of employees. The new office is the middle one of the newly built Telesto pavilions located on the Fred. Roeskestraat and is within walking distance of the old office, retaining our commitment to the Amsterdam Zuidas.
PATRIZIA Immobilien AG has been active as an investment manager on the real estate market in 15 European countries for more than 30 years. The Company manages real estate assets worth around EUR 18 billion, primarily as a manager and co-investor for large institutional clients and retail clients.
Fred. Roeskestraat 111 1076 EE Amsterdam www.patrizia.ag
HELLO YOU
Joeri Bakker, Annet Gelink & Sebastiaan Capel
Remmert Hamel, Margitte Verwoerdt & Jeroen Kuster
Cintha van Heeswijck, Kirsten van den Hul, Nanette Kraaikamp & Eline Hoogendijk
Paul Goede & Suzan Fluitman
Martijn van Nieuwenhuyzen, Charlotte Schleiffert & Jan van Adrichem
Photography Lotte de Graaf
Natasja Kensmil, Bart Krieger & Iris Kensmil
PRIVATE PREVIEW OF ZOALS JIJ EN IK (‘LIKE YOU AND ME’) 18 January @ Art Zuid
Wilma Bertheux & Jan-Hein Daniëls
• Art Zuid foundation Director Cintha van Heeswijck-Veeger welcomed everyone to the exhibition • This is the first in a series of five shows at the Art Chapel • Zoals 'jij en ik' features individual and group portraits spotlighting ‘the other’ • The exhibition was put together by Maarten Bertheux, former curator at the Stedelijk Museum
Gabriel Rolt & Vera Bertheux
Eva Räder & Jeremias Schmidt
Iris Kensmil & Liesbeth Goede
Steven Aalders & Ronald Ophuis
Francis Boeske & Sara Lang
Maarten Bertheux & Vera Bertheux
Barbara Buddingh, Bart Krieger & Sacha Komor
• 37
SUSTAINABILITY
NEWS 38 •
SUSTAINABILITY
DARK NIGHTS IN ZUIDAS Earth Hour is an annual event organized by the WWF. On March 25, at 8.30 pm local time, companies and offices from all over the world will switch off their lights for a whole hour. Lots of companies in Zuidas are set to take part in this splendid initiative. But why leave it at that: one single night every year? Why not every night? Companies could save tons of energy if they would just ask themselves the following questions: Who controls our lights? Why don’t we switch them off at night? Have we looked into alternatives like motion sensors? Stop and think for a moment about all the energy that’s being needlessly wasted... and take action!
2016 ZUIDAS SUSTAINABILITY REPORT PRESENTATION It’s hot off the press: the 2016 Sustainability Report! Hello Zuidas, Green Business Club Zuidas and Amsterdam’s Zuidas District Office are proud to present this fifth edition of the Sustainability Report, compiling all the sustainable initiatives and projects in Zuidas in 2016. The official presentation will take place during a celebratory gathering on 12 April, from 3.30pm to 5pm, during which several speakers will offer their views on sustainability in Zuidas. Stay afterwards to chat over drinks. Keep an eye on the Hello Zuidas website for the exact venue. Want to attend this event? Send an email to: info@hellozuidas.com.
RESPONSIBLE BANKING AND INVESTMENT There is a wide range of initiatives in the global financial sector, aimed at supporting and strengthening the international COP21 climate agreement. One of these initiatives is the Institutional Investors Group on Climate Change (IIGCC), a collaborative platform that encourages government and industry actors to take responsibility for addressing climate change. In Zuidas, merchant bank Kempen has been an IIGCC member since its inception. Valeria Dinershteyn, Responsible Investment Analyst at Kempen, explains how banks might promote sustainable operations: ‘Insight and monitoring is crucial. We measure CO2 emissions in our investment portfolios, for example, and then use the results to carry out additional research. Consequently, we talk to firms, both to raise awareness and encourage them to reduce their carbon emissions.’ Banks and financial service providers usually state their involvement in such initiatives on their websites.
Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses work together to launch sustainable initiatives and achieve sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to Maartje@greenbusinessclub.nl.
Text Maartje Oome
• 39
Book your business event now in one of our renovated meeting rooms! If you book your business event in the period from January 2017 until June 2017 and your booking has a value of at least € 5000,- we will reward you! You can choose one of the benefits • 5% discount on the total amount • 10 = 9 meeting packages • Free cocktail after the meeting • 10% discount on your next booking
More information at www.gardenhotel.nl contact 020 570 5655 - Garden.banquet@bilderberg.nl
U N DE R
CONSTR U
CTION
NOW IT’S TIME FOR A BREATH OF FRESH AIR!
Come discover our new terrace as of April 1st!
GEORGE GERSHWINLAAN 101, AMSTERDAM | T +31 (0)20 504 3666 | INFO.AMSPC@IHG.COM | WWW.CROWNEPLAZA.IHG.COM
GRAND REOPENING OF STRANDZUID! In the spring of 2017 Strandzuid will be reopening its doors after a full-scale makeover.
modate groups from 50 to 2,000 people,
Wooden pavilions have made way for a single large complex housing the restaurant and
year round’, says Bram, ‘so the possibilities
a range of event spaces. Amsterdam’s new summer hotspot, Strandzuid is the perfect
are virtually endless!’
place to enjoy a special brew out on the terrace, linger over dinner in the restaurant or host a business gathering in one of the special meeting rooms. It’s a venue with a
Strandzuid will be celebrating its grand
cosmopolitan vibe where you can enjoy that summer holiday feeling, any time!
reopening on 12 May and is open for event bookings from 1 April. You are welcome at the
BIG UNDERTAKING
PREMIER LOCATION IN AMSTERDAM
The spacious restaurant with a generous bar
During the summer months, guests can sit
and modular furniture is situated right along
down to have lunch, drinks or dinner in the
the water, with a large outdoor terrace. Says
restaurant, where the menu features familiar
Bram van Es, commercial director of Unlimi-
seasonal fare prepared with a gastronomic
ted Label, ‘Renovating Strandzuid took two
touch. ‘Strandzuid is set to be one of the
STRANDZUID
and a half years in all. It was a big underta-
premier event locations in Amsterdam.
Europaplein 22, 1078 GZ Amsterdam
king, but the result is stunning. Throughout
There’s the beach, water, outdoor surroun-
+31 (0)20 639 2589 • info@strand-zuid.nl
the process we enjoyed a very positive
dings and everything is beautifully finished.
www.strand-zuid.nl
working relationship with the municipality,
From Zuidas, Strandzuid is only a short
local residents and RAI Amsterdam.’
walk through Beatrixpark. We can accom-
Text Romy Lange
Strandzuid restaurant from the 3rd of May.
• 41
ZUIDAS ARCHITECTURE
Elicium Address RAI Amsterdam Elicium Centre
Height 46 m
Europaplein, 1078 GZ Amsterdam
Floors 9
Entrance D
Floor area
Architect Benthem Crouwel Architects
15,195 m2
Building owner RAI Amsterdam
Main user
Completed in 2009
RAI Amsterdam
Zuidas is renowned for its pioneering work in architecture. As it matures into an international quarter of Amsterdam, buildings in Zuidas are shooting up right and left. Amidst all these modern skyscrapers, it may be difficult to imagine that just about 20 years ago this stretch of land connecting the residential neighbourhoods of Zuid and Buitenveldert consisted mostly of tennis courts and football pitches. In this series we zoom in on the architecture of Zuidas. This time we take a closer look at the Elicium building: the main entrance of RAI Amsterdam.
42 •
ARCHITECTURE
Elicium is the eye-catching and awe-inspiring
20 meeting rooms, suitable for smaller
• Elicium has four office floors,
heart of RAI Amsterdam. The unique design
gatherings. From the side, the skeleton
accommodating 150 workspaces.
by Benthem Crouwel Architects consists of a
of the building has the shape of a clear
• Twenty kilometres of cabling snake their
transparent low section and a perpendicular
continuous line on its two faces, with a
tower projecting above it. On the street-
shape reminiscent of an open laptop.
facing side both are clad with perforated
way through the building. • The Ballroom alone has a floor area of 2,500 m2.
stainless steel sheets, with only a few thin
FACTS
strips to set off the windows. The rear and
• Elicium was officially opened in
• Elicium is connected to an underground cold/heat storage facility. During summer
side façades are made of glass; the opaque
September 2009 by former Crown
the building is cooled by cold groundwater,
sections are made of perforated stainless
Prince Willem-Alexander.
while warm water is stored underground to
steel. Floating five metres above the ground, the horizontal part of the building acts as a giant awning over the RAI entrance. Inside this section is the Ballroom: an amazing space that is not supported by columns. Both sides of the Ballroom offer access to the older
• The building’s name is derived from
use for heating during winter. Elicium also
the Latin word Elysium, meaning
has presence detection, a technology that
‘blessed place’.
can tell if there are people present in a space
• The four conference halls can hold a total of 400 people.
and which yields savings of approximately 50% on lighting energy. Elicium also has a
• Elicium has three lifts, two personnel
partial multiple-skin façade and high-grade
parts of the building via spatial walkways.
lifts and one service lift, as well as
insulation. All of these technologies help
Elicium also has four conference halls and
six escalators.
to make Elicium into a low-energy building.
Text Romy Lange
• 43
CHINESE NEW YEAR AT GASSAN On 29 January Gassan, Dam Square rang in the Chinese New Year, the Year of the Rooster. Shop displays featured a festive arrangement of designs by Rolex, Chopard, Omega, Longines, Cartier, Choices by DL, Gassan 121 and many more fabulous brands. With the champagne freely flowing, a traditional dragon dance snaked its way across Dam Square, followed by fiery fireworks. It was a dazzling start to the new Chinese year!Â
44 •
Photography Lotte de Graaf
MOBILITY
SURVEY PARTICIPANTS SCORED THEIR JOURNEY ALEXANDRA VAN HUFFELEN, DAVID VAN TRAA, PAUL RIEMENS & MARTIJN OVERMULDER
1O 9
HAPPY TRAVELLERS!
8 7 6 5 4 3 2 1 O
Last year, the Zuidas Accessibility Task Force conducted its second mobility survey, aimed at gaining insight into perceptions about the accessibility of Zuidas. Survey participants could also indicate their reasons for preferring particular modes of travel. The results offer a wealth of suggestions from commuters on how local accessibility can be improved. The organizations united in the Zuidas Accessibility Task Force are also testing a possible mobility solution: The Zuidas Pass. ZUIDAS COMMUTERS SATISFIED
sources of frustration. Suggested improve-
and from Zuidas, to make use of another
Participants in the 2016 Zuidas Mobility
ments consequently centred mainly on
form of transport or to travel outside rush
Survey gave the home-work commute
changes to infrastructure and the network.
hours. Still in the pilot phase, the pass was
an average score of 7.1. Satisfied public
Other suggestions referred to increasing the
inspired by the GVB I travel Business Card,
transport travellers felt content with the
number of trains and adding more parking.
with mobility options tailored to Zuidas. During the three-month pilot, staff of local
good connections to Zuidas and the ease of travelling between home and work.
ZUIDAS PASS TO ENTICE MOTORISTS
employers who currently commute mostly
Both motorists and public transport users
FROM THEIR CARS!
by car, can try out the pass free of charge
are satisfied with travel time and distance.
In January, one of several new initiatives to
and obligation. It is an easy way to discover
Bicyclists view their commute primarily as
curb car traffic in and around Zuidas was
the advantages of choosing public transport
a positive, healthy activity. Less satisfied
launched in the form of the Zuidas Pass, part of
over, or alongside driving to Zuidas.
commuters cite congestion, both on the
a programme to ‘Keep Zuidas Accessible’
road and within the public transport system.
and aimed at facilitating, stimulating and
If you want to know more about this initiative
Gridlock and parking problems are major
enticing 3,000 car commuters to travel to
mail Katja Amelink at K.Amelink@Amsterdam.nl.
Text Romy Lange • Photography GVB
• 45
SPECIAL
HELLO ZUIDAS
PROPERTY SPECIAL
Zuidas is becoming an increasingly popular place to live, as more and more people realize all the benefits of living in this part of Amsterdam. Read what the locals say!
PIETER BAKKER – ENGINEERING ARTWORK PROJECT MANAGER AT BAM Living in Summertime since mid-2016 ‘I’ve been living in Summertime for six
is a drawback. Finding a space along the
months now and am very pleased with
street is tough. You’ve got to wonder how
my place. It’s a a pleasant building on
that’s going to work when so many more
a terrific location. The high ceilings are a
people come to live here. The best thing
great feature of this place. They are three
about Zuidas? The urban feel, the skyscrapers.
metres in height and make the apartment
Here you find yourself at the very centre,
airy and light. Now all we need Zuidas to
with the motorway and public transport
become a little livelier. Lots of residential
within reach, while the Amsterdamse Bos
buildings are currently going up, so I’m
is also nearby. And Zuidas has a chic image.
hoping for more nightlife and bustle during
It may not feel like a neighbourhood yet,
weekends. Apart from that, local parking
but that will change.’
Text Merel Boudrie • Photography Davien Hulsman
'The best thing about Zuidas? The urban feel, the skyscrapers.'
• 47
CREATIVE STREETWISE ENGAGED Certified real estate agents specialized in sale & lease of new and existing development and appraisals Eefje Voogd Makelaardij is a real estate agent dedicated to special properties, unique people and one-of-a-kind clients. For them, we’re happy to go the extra mile. Contact us with no obligation to learn what we can do for you.
EEFJE VOOGD MAKELAARDIJ BV (Located in Zuidas) Parnassusweg 201 - 1077 DG Amsterdam T +31 (0)20 - 30 50 560 www.eefjevoogd.nl info@eefjevoogd.nl
SPECIAL
SIDONIE KLABOU – MASSEUSE AND SHIATSU THERAPIST Living in New Amsterdam since September 2014 ‘Around ten years ago I came to visit a friend
and sunsets vary every day. That’s a perk of
who was living in New Amsterdam. Then and
living up high – from here, you can see the
there, I said, “If I ever move house, this is the
horizon; in the city, you can’t. There’s also a
place to live.” And so I did! Though it could
special vibe that comes with Zuidas being in
do with more greenery, living in Zuidas feels
a business district. At lunchtime it’s teeming
to me like a breath of fresh air. You can see it
with people, and then a short while later
developing, coming alive. From my place on
there’s not a soul to be seen. As an added
the 14th floor I can see those Dutch skyscapes,
bonus, the Market 33 food court and a great
storms and rain racing by. And the sunrises
gym called Clubsportive are right next door.’
Text Merel Boudrie • Photography Davien Hulsman
'I said: "If I ever move house, this is the place to live.” And so I did!' • 49
SPECIAL
ASTRID VAN ZUTVEN
ServicedApartments.nl
HELPING TO FIND YOUR TEMPORARY HOME IN THE NETHERLANDS ServicedApartments.nl, which was launched a year ago, is an online one-stop-shop, offering an extensive, nationwide range of various serviced apartments for the corporate market. ‘Our apartments give you the sense of home, paired with the luxury and services of a hotel.’ ServicedApartments.nl is a subsidiary of Corporate Housing Factory, one of the largest suppliers of serviced apartments in the Netherlands. ‘ServicedApartments.nl was set up as a new label to meet the growing demand for temporary accommodation’,
'Wherever their travels take them, people want to experience the feeling of home'
explains Astrid van Zutven, Commercial
GROWTH AMBITIONS For the time being, ServicedApartments.nl focuses mainly on supplying accommodation in the Netherlands, but Astrid doesn’t rule out international expansion in the future. ‘The world’s getting smaller. People think nothing of taking the train to London for a
Desk Manager at ServicedApartments.nl.
COMMERCIAL DESK
project, or flying to South Africa for a week
‘Over 50 partners have joined the platform
The Commercial Desk and its six-person
to attend a conference. And what we see,
since its launch, which significantly expanded
team make up the driving force behind
is that wherever their travels take them,
our portfolio of accommodations; not only
the organization. They deal with all incoming
people want to experience the feeling of
here in Amsterdam, but also in cities all
reservations while also handling marketing
home. That’s where we come in!’
across the Netherlands.’
and communication activities. ‘We’re a small team with big ambitions’, confirms Astrid.
TEMPORARY HOME
‘Quality and good service form our number
ServicedApartments.nl provides corporate
one priority, and on top of that we are
SERVICEDAPARTMENTS.NL
clients with temporary housing solutions.
known for our speedy responses. We need
www.servicedapartments.nl
All apartments are fully furnished and offer
only one workday searching for the best
+ 31 (0)20-723 3490
services such as WiFi, weekly cleaning and,
solution for every incoming request,
info@servicedapartments.nl
in some cases, access to a health club.
and we're almost always successful.’
Text Christine Spanjaard • Photography Davien Hulsman
• 51
To Let luxury penthouses and apartments behind Amsterdam Central Station • Unique penthouses for rent on the 23 rd floor starting from 125m at € 3,290 pcm
• Apartments to share starting from approx. 92m2 at € 1,422 pcm
• Various easy living services
For information www.bmine.amsterdam info@bmine.amsterdam
Hallie & Van Klooster Makelaardij - +31 (0)20-6816716 MVGM Woningmanagement - +31 (0)20-5217230
SPECIAL
DICK AND HANNEKE DE BEUS Living in 900 Mahler since October 2016 Dick: ‘We moved to this apartment from
the lack of aircraft noise. It’s like you just
a detached house with a large garden in
see them gliding by. As it happens, our son
Wijk bij Duurstede, so there's a pretty big
Menno is a pilot and we have an app that
difference, but we feel completely at home
tells us exactly when he’s passing by, so we
here. You can see the area evolving, with more
can watch him land his aircraft at Schiphol
restaurants and shops opening all the time.
right from our balcony.’
The only drawback is that things kind of
Dick: ‘What surprised us most was our
deflate during weekends, but that will
view of the surrounding buildings. In the
change in time. Also, I think it’s important
evening, it looks a like a glittering canvas.
to cherish the few green spaces we’ve got.’
There's marvellous architecture to be
Hanneke: ‘We were pleasantly surprised at
found in Zuidas.’
Text Merel Boudrie • Photography Lotte de Graaf
'What surprised us most was our view of the surrounding buildings'
• 53
SPECIAL
'What’s best about Zuidas? The energy. It’s dynamic.'
PETRA TIEL – PUBLIC AFFAIRS MANAGER AT VNO NCW WEST Living in Summertime since mid-October 2016 ‘I’d lived in the Schinkelbuurt area for 18 years,
of the house is good; it’s dry, clean and large.
space goes, Zuidas has lots of potential.
when there came a point at which I wanted
But it’s not a proper neighbourhood yet.
Planters with shrubs or flowers and some
to move from an old building to a new-build
Back at my old place I was surrounded by
benches would give it a more friendly feel,
complex. I went to an open house event at
people as soon as I walked out the front
even during the quiet weekends. What’s best
the Summertime building and was amazed
door. Here, it’s different. Fortunately,
about Zuidas? The energy. It’s dynamic.
at its size and height. It didn’t take me long
the Beethovenstraat and Amstelveen high
In a year, things will be totally different.
to decide! Living in Zuidas is great. The quality
streets are around the corner. As far as public
That makes it interesting.’
Text Merel Boudrie • Photography Davien Hulsman
• 55
HELLO YOU
Febe Verelst, Mariska Meijer, Eline Nauta & Rosanne Nieuwelink
Cecile Post & Rafaëlla Wiertz
Klaartje, Riet, Margot, Sam, Thijs & Rinse
Joep Hulshof, Jildert Kuiken, Jordi de Vries & Sander Eshuis
VALENTINE’S DAY IN AMSTERDAM 11 February 2017 @ De Nieuwe Poort
Ojas de Ronde & Alicia Vera Garcia
• Young professionals and seniors enjoyed a day out together • After lunch and brief introductions, the couples set off to their activities in small groups • Afterwards there was a chance to chat over drinks • Mixed age matches made for plenty of interesting conversation and insights • This edition was another smashing success! Ginette & Thijs Visser
Deli Wolf & Febe Verelst
Susanne, Willy Bal & Lisa
56 •
Irene, Lisette & Daan
Anne van Berkel & Lianne Schimmel
Wil & Jildert Kuiken
Photography Davien Hulsman
Hello Zuidas welcomes
the following new members COMPANY RESTAURANT HET BOSCH • SECTOR RESTAURANT • NUMBER OF EMPLOYEES 9 Link with Zuidas: Are we in or on the outside of Zuidas? In, of course! Het Bosch is where Zuidas begins! Since 1980 we’ve been serving the best district of Amsterdam. We’re a popular business lunch venue, but others may not know us yet. High time we got acquainted! Reason for becoming a Hello Zuidas member: Het Bosch is simply a part of Zuidas. Lots of Zuidas companies use our lunch and dinner facilities and host their meetings at our Waterfront Lounge overlooking the lake. COMPANY THE BARN BV • SECTOR CATERING, ORGANIC FAST FOOD • NUMBER OF EMPLOYEES 10 Link with Zuidas: The Barn is a new, casual restaurant for fast food and take-away. Here everything is made from ingredients that are100% organic. We also use all organic, biodegradable disposable containers and prepare everything fair, fresh and on-site in our open-plan kitchen. Customers can use our app to order in advance. We’re fast, cheap, healthy and very delicious! Reason for becoming a Hello Zuidas member: The Barn builds its philosophy on collaboration. That applies to our suppliers, but also to other businesses. We want to grow the pie together with others, by sharing knowledge and experience. Hello Zuidas is the perfect platform to do just that. COMPANY ZIBR • SECTOR INTERNET AND SERVICES • NUMBER OF EMPLOYEES 8 Link with Zuidas: The free ZIBR app is a convenient tool to order products from all the best shops and suppliers, carefully selected for customers here in Zuidas. We arrange pick-up and delivery services for anything, ranging from dry cleaning to car-washing, birthday cakes, bouquets – you name it! Reason for becoming a Hello Zuidas member: Hello Zuidas is a great initiative that brings people together; ZIBR is based in Zuidas and wants to offer local convenience. Becoming a part of the Hello Zuidas community feels like a logical step ahead. COMPANY DUDOK PATISSERIE • SECTOR PÂTISSERIE, SWEET AND SAVOURY NUMBER OF EMPLOYEES 6 Link with Zuidas: We’ve just opened our doors on the ground floor of UN Studio, at Claude Debussylaan 269. We deliver cake and other tasty treats fresh to your office! Or you could visit our shop, where you can relax and get some work done or meet with clients. Reason for becoming a Hello Zuidas member: Zuidas feels like a community, and Hello Zuidas offers a way for us to help each other out and to network, and to make working, collaborating, living and visiting here much better and more enjoyable. COMPANY LIBRT - LAB FOR INTELLIGENT BUSINESS RULES TECHNOLOGY • SECTOR CONSULTING, TRAINING AND AUTOMATED DECISION-MAKING • NUMBER OF EMPLOYEES 3 Link with Zuidas: Zuidas is known as the Dutch centre for finance and law. Both deal with rule compliancy and decision-making. LibRT specializes in rules. We take a logical perspective on rules: are they complete, consistent, fit to computerize and easy to maintain? Reason for becoming a Hello Zuidas member: We love the place where we work and live, we like to be connected and we believe our knowledge of rules for traffic management, decision-making and governments may help Hello Zuidas communicate with its stakeholders.
hellozuidas
@HelloZuidas
@hellozuidas
Hello Zuidas
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MEMO BOARD
DTNG. LIVE IN ZUIDAS Sick of swiping and chatting your time away on online dating apps? DTNG. is an exclusive (yet affordable!) matchmaking service for grads living in Amsterdam. DTNG. offers a network of people with good jobs and lovely friends, from which matches are made that are based
SPARKLES FOR EMMA
on personal interviews. Interested to learn more? Check them out at DTNG.nl or stop by
Last December a magical light
any time at Spaces Zuidas.
installation promoted the efforts of the Emma children’s hospital support foundation. Local retailers
BOLENIUS SCORES
and restaurateurs helped to raise
MICHELIN STAR
funds and businesses were invited
Holland has added five newly starred
to donate. Together, they brought
restaurants to its culinary map, one of
in a grand total of €4,100! These pro-
which is Bolenius, right here in Zuidas.
ceeds will go to fund the construction
This puts Amsterdam at a total of 21
of a new IC Neonatology department
Michelin stars. The stars were announced
as well as scientific research.
and handed out at DeLaMar Theater.
One out of every seven babies is
Congrats to Bolenius on this
born prematurely. They deserve all
brilliant accomplishment!
the love and care we can give them.
COLOUR IN ZUIDAS Inside the head office of Akzo Nobel Amsterdam in Zuidas you'll find an art collection that’s free and open to the public. Pop into the Art Space during your lunch break, and get inspired! PS AkzoNobel has a mission to inject more life and colour into urban centres and communities. Did you know that AkzoNobel is the supplier of Flexa? They’ve developed a very useful app called Flexa Visualizer. What’s set to be the hottest colour in 2017? Denim Drift!
NATURAL REFLECTION Want to enjoy some fresh air and meet outside Zuidas for a change? Studio Botshol is tucked away in a nature reserve surrounded by the green pastures of the Groene Hart region. It’s a world away, yet just a stone’s throw from the city. And it’s the perfect location for meetings, presentations and workshops suited for groups both big and small. Curious? www.studiobotshol.nl
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Members Hello Zuidas • March 2017 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77.
900 Mahler (Syntrus Achmea) ABN AMRO Accendium Accenture Adaptics À Deauville AkzoNobel Alvarez & Marsal Benelux Amsterdam in Business Amsterdam RAI Amsterdamse Bos APG Arcadis Art Zuid ASEGA Legal ASEGA Media Asunaro Holland Interplan AVIS BackWERK Zuidas Bagels & Beans Baker & McKenzie Beheermij WTC Amsterdam Being Development Big Brothers Big Sisters A’dam Bilfinger Real Estate Blue Boat Company BOEKEL Bolenius Bouwens& Boyden Global Executive Search Breevast Broersma Nieuwbouw Bristol Global Mobility Europe Bushwick Caffè Belmondo CBRE B.V. citizenM Club Sportive Colliers International Consultants CompaNanny Corporate Housing Factory Cosmo Hairstyling Crowne Plaza A’dam South D&B The Facility Group De Brauw Blackstone Westbroek De Hypotheker Deloitte De Nieuwe Poort Distinctly Different Domeco Development B.V. Dudok Patisserie Edelman Eden McCallum Eefje Voogd Makelaardij Eigen Haard Element Hotel ENGIE Euro CCP Euroinfra Expatcenter Amsterdam EY Fam. Advocaten Financial Offices Flexform Amsterdam Fortron B.V. Freshfields Bruckhaus Deringer Fris Makelaars G&S Vastgoed Gentlemen’s Place Gerrit Rietveld Academie Grand Café Mahler Greenberg Nielsen Green Business Club Greenwheels Gustav Gym Gustavino GVB
78. HAB Int. Accountants & Consultants 79. Hago Nederland B.V. 80. Handelsbanken 81. Health & Therapy Centre 82. Hestia Kinderopvang 83. Het Amsterdamse Proeflokaal 84. Het Zwarte Fietsenplan 85. Holiday Inn Amsterdam 86. Houthoff Buruma 87. INBO 88. ING Rayon A’dam Zuid West 89. JLL 90. Kardan 91. Kempen & Co 92. Kenko Kitchen 93. KinderRijk Dagopvang 94. Koetjes en Kalfjes 95. Legal Issues 96. Lexence 97. Liander 98. Loyens & Loeff 99. Lunshof Makelaardij 100. Maarsen Groep Beheer B.V. 101. Made in May 102. Markit 103. Market 33 104. MBO College Zuid 105. Mech Make & Take 106. Miles Building 107. Mondzorg Praktijk Zuidas 108. MUFG Bank (Europe) N.V. 109. Multicopy A’dam WTC 110. Nationale Postcode Loterij 111. NDI ICT Solutions 112. Nederlandse Ver. van Banken 113. Nedstede Real Estate 114. NEWNRG 115. NH Amsterdam Zuid 116. Nicolaas Lyceum 117. NL Real Estate 118. Novotel Amsterdam City 119. NS 120. NVD Beveiligingsgroep 121. Oliver’s 122. Openbare Bibliotheek 123. ORAM 124. Oranje-Nassau Energie B.V. 125. OVG Real Estate 126. Partou Kinderopvang 127. Pathé 128. Phisage Beauty & Wellness 129. Platform Beter Benutten 130. PRISM Amsterdam 131. Projectorganisatie Zuidasdok 132. Property NL B.V. 133. Provast 134. Puramis Consultancy 135. Qbic Hotels 136. Q-Park Nederland 137. Rabobank A’dam Markt Zuid 138. Ravel Residence 139. Regus 140. Restaurant het Bosch 141. Restaurant Nine 142. RGA International Reinsurance 143. Rivers 144. Rob Peetoom 145. Ronald McDonald Huis VUmc 146. RoyalCast 147. Russell Reynolds Associates 148. Savills Amsterdam 149. SCOR Global Life SE 150. Season-Flowers 151. Securitas 152. SLFMD Tailoring 153. Spaces 154. Speakeasy Inc.
155. Spine Health Incompany 156. Spirit Hosting & Promotions 157. Stadsdeel Zuid 158. Stella Agency & Academy 159. Stibbe 160. St. Olympisch Stadion A’dam 161. Summertime 162. Sushi Time 163. Symphony’s 164. Taalcentrum - VU 165. Tandartsenpraktijk Van de Veer 166. Taylor Wessing 167. Tax Consultants International 168. Taxicentrale Amsterdam (TCA) 169. The Bank of New York Mellon 170. The Barn 171. The Basket 172. The Bikevertising Company 173. The Change Agent 174. The Harbour Club Café 175. The Office Operators 176. The TailorMates 177. Thomaskerk Amsterdam 178. TopJobs Consultants 179. TREC 180. Trigion 181. Triple Ace 182. Urban Salad 183. Valid Express 184. Vesteda 185. VimpelCom 186. Visser Communicatie 187. Vistra 188. Vrije Universiteit Amsterdam 189. VU Medisch Centrum 190. VU University Press 191. Wagamama 192. Webster University 193. Wieringen Prins 194. Wineboutique & Spirits 195. Wintertaling 196. Wonam 197. Worldeye Amsterdam 198. WTC Amsterdam 199. WTC A’dam Business Club 200. WTCafé De Blauwe Engel 201. Xavier (Syntrus Achmea) 202. Your Assistant 203. Zibr 204. Zuidas gemeente Amsterdam 205. ZuidasTravel.nl 206. Zuidschans 207. Zwaan II
COLOFON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW – Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by ASEGA Media & Communication Gustav Mahlerplein 2 (Viñoly Tower, Zuidas) 1082 MA – Amsterdam Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 799 7413 • +31 (0) 13 545 3298 info@asega.nl • www.asega.nl Editor-in-chief Romy Lange Management/Sr. Sales Bob Oostelbos Sales executives Romy Lange, Odette van der Veeken, Nicole Pak Art Director & Graphic Designer Mieke Verberkt • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Kiki Dröge, Kika Samsom, Merel Boudrie, Ruben van Zwieten, Christine Spanjaard & Maartje Oome Photography Davien Hulsman, Jesse Kraal & Lotte de Graaf Editorial advisory board Sasja Albersen, Kenneth Goedhart, Olivier Otten, Eline Hoogendijk & Bob Oostelbos Interns Merel Boudrie Thanks to Josja van der Veer, Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Maarsen Groep, Property NL, Ruben van Zwieten, Zuidasdok, Financieele Dagblad, PropertyNL, Dianne Kroezen, Ruth Jansen, advocatie.nl, RAI Amsterdam, Amsterdam Food Experience & ServicedApartments.nl Printed by Gianotten Printed Media Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at hellozuidas@asega.nl Print run each edition 20.000 copies Circulation It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2017 ASEGA Media & Communication. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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