#38 hellozuidas.com JULY • AUGUST 2018
Rafael Oliveira
Kraft Heinz President (EMEA)
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‘Kraft Heinz is a company that thinks big and makes dreams come true’
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NIEUWE MIDDELPUNT VAN DE ZUIDAS Laatste beschikbare verdieping Noma House
THE NEXT ISSUE IS SCHEDULED FOR THE XXXX OF XXXX
THERE’S NO PLACE LIKE ZUIDAS London, Vienna and Amsterdam are listed
Business travel has undergone quite a few
On this issue’s cover is Rafael Oliveira, EMEA
as the most popular European destinations
changes over the years, and will continue to
president of the Kraft Heinz corporation.
for business travellers. Outside Europe,
do so in years to come. Here are some of the
He has been a frequent flier between
New York and Shanghai draw the largest
main trends of the moment:
London and Amsterdam ever since the
European business crowds. When compiling
1. Works continues in-flight as
food conglomerate recently relocated its
our summer issues of Hello Zuidas, I always
WiFi and network access
European headquarters to Zuidas. As for
enjoy throwing in some travel-related
become standard on aircraft.
other big news for Zuidas: the North-South
lists. This time, I present to you the top 10
2. The distance between business
metro line will be launching services from
European business destinations:
and leisure travel is slowly
22 July. This fast underground connection
1. London
evaporating; after all, in the end
is sure to be embraced by everyone who
2. Vienna
we’re all consumers. Travellers expect
routinely travels between Zuidas and the
the same booking convenience,
city centre.
3. Amsterdam
BREEAM Outstanding Netto hoogte 3,75m 2 Circa 1.500 m Groot dakterras Parking Klimaatplafond en computervloer
4. Zurich
travelling for work or pleasure.
Wishing you all a warm
3. Smart apps help companies save
and wonderful summer!
5. Paris 6. Barcelona
hotel options and service whether
7. Milan
money by getting employees on board
8. Madrid
with corporate travel policy.
Romy Lange
9. Copenhagen
4. Virtual payment and conferencing
Editor-in-chief Hello Zuidas
10. Frankfurt
r.lange@zuidaspublishers.nl
is becoming the norm.
‘Closer to the music’ is the theme of this year’s Grachtenfestival Amsterdam, expected in August. It’s a festival I look forward to all through the spring and summer, because it brings us talented young musicians. What could be better than enjoying the lazy days of summer, paired with music on unexpected locations in Zuidas, when places like the Postcode Loterij open their doors and ABN AMRO hosts concerts in its own courtyard? Ever listened to classical music at Strand Zuid? Or how about listening to jazz at the Zuidas Botanic Garden? Hello Zuidas members are invited to enjoy a special performance by soprano Kirila Kraal and her quartet at Loyens & Loeff. To find out what’s going on near you, go to www.grachtenfestival.nl. Olivier Otten, managing director of Hello Zuidas
WWW.NOMA-HOUSE.NL Voor informatie:
•3
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CONTENTS Tour the model apartment! Every Friday afternoon you can visit our model house. Open mornings are organised each 2nd Saturday of the month. Plan your visit via HurenInPontsteiger.nl
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With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5
SOCIAL MEDIA
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ZUIDAS RELAX!
DOCTOR FEELGOOD
IS HERE
YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of companies
who are member of Hello Zuidas,
it is possible to join our LinkedIn
group or link to Hello Zuidas
as a contact. Hello Zuidas has an iPad app
that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on
Mahlerplein & Zuidplein
#relaxthedoctorishere
Time to relax Zuidas! Doctor Feelgood - Massage Company is here! A brand new third location that offers top quality therapeutic massage. Ready to reduce your stress and be
the best you can? We dare you to Feelgood! Book online and get 10 euro massage value using code #relaxthedoctorishere We hope to see you soon at Doctor Feelgood!
Doctor Feelgood - Massage Company • George Gershwinplein 2 • 1082 MV Amsterdam • 020 - 770 5746 • info@doctorfeelgood.nl • www.doctorfeelgood.nl
•7
‘Kraft Heinz is a company that thinks big and makes dreams come true’ Rafael Oliveira, Kraft Heinz President (EMEA)
Food conglomerate Kraft Heinz, most famous for Heinz Ketchup, but also the company behind household names such as Honig, Brinta, De Ruijter, Venz and Karvan Cévitam, recently relocated its EMEA headquarters from Zeist to Zuidas. Great news for our district! Its employees are already settled at NoMa House, where the company occupies floors 4 to 7. Hello Zuidas caught up with EMEA Kraft Heinz President Rafael Oliveira: ‘Kraft Heinz is a company that thinks big and makes dreams come true’. Could you tell our readers a bit more about Kraft Heinz?
The relocation was a big investment for the company, but we firmly
‘Kraft Heinz is among the biggest food manufacturers worldwide,
believe this was the right step to take. Walking around the office
and our products are part of the daily fabric of consumers’ lives.
and seeing the setup we’ve got, it’s obvious that this is a long-term
Our ambition goes beyond merely growing as a company; we also
investment. And long-term investment is precisely what we’re about.’
want to help build a more sustainable world. In our company, we see everyone as an entrepreneur in their own right. We invest lots
What can Kraft Heinz contribute to this area?
of energy into making dreams come true, and we empower our
‘We’re eager to partner with local companies and institutions. Aside
employees to make a real difference. Kraft Heinz is a company that
from that, we want to be more visible as a global enterprise in Zuidas
thinks big and makes dreams come true, even when others assume
and to generate business for the district wherever possible. We’ll
it’s impossible.’
be following local developments and growth closely – which is very important to us. We would also love to see Kraft Heinz products
Why did you relocate to Zuidas?
featured in eating establishments here. We’ve got so much to
‘For 16 years we were very happy at our office in Zeist, but the time
offer! Everyone knows our ketchup, of course, but that’s only the
had come for a change of scenery. We wanted to grow, to innovate
beginning; there are so many more possibilities.’
and to establish a Kraft Heinz Global Centre of Excellence. This meant that we needed to be close to Schiphol Airport, to have better links
Are there any important topics that Kraft Heinz
with the city of Amsterdam, and to be located somewhere that’s
wants to promote in the local community?
easily accessible. Zuidas proved to be the ideal location. We loved
‘Last year we published a very detailed sustainability report,
it and NoMa House straight away. From here we also have better
setting out initiatives to create a better world. This is an important
connections with educational institutions like VU Amsterdam, with
mission for Kraft Heinz. We take our sustainability agenda very
which we would like to expand our partnerships.’
seriously. First and foremost, we want to fight hunger. We regularly organize events to box and send food packages to countries that
RAFAEL OLIVEIRA • KRAFT HEINZ PRESIDENT (EMEA)
Are Kraft Heinz staff excited about the new location?
need it. We’re hoping for the chance to organize an event like that
‘Absolutely! There are big smiles all round and people feel good here.
in Zuidas sometime!’
Text Romy Lange • Photography Davien Hulsman
•9
“It starts my day, gives me the energy to get going, and sets up my day for productivity and success.”
RAFAEL (‘RAFA’) OLIVEIRA What is the mobility policy at Kraft Heinz? For example, I know that
October 2016 - present
not all of the employees are entitled to their own parking space.
President for Europe, Middle East and Africa
‘We don’t have a mobility policy as such, but you’re right that there’s
September 2016 - October 2016
no employee parking underneath the building. I know there are some
Managing Director for the UK
people who park their cars at Amsterdam RAI, but I also see lots of
July 2014 - September 2016
people cycling to work. When people choose to travel by tram, train,
CEO for Australia, New Zealand and Papua New Guinea
metro or bus, everything is in easy reach of the office. Whatever is
Education
good for the community, that’s what I would like to endorse. How
IMBA from the University of Chicago
people get around outside work is their own concern, of course, but driving there is not something we encourage.’
On another note: has the recipe for the iconic Heinz Ketchup ever changed in the last 100 years? ‘Haha, nope! Our ketchup has been around for 140 years, but the essential recipe was never changed. We have created some other variations, but the original ketchup is made from just five ingredients. Obviously, it’s a recipe we’re keeping to ourselves...’
10 •
corporate deals Up to 25% dIscoUNt aNd yoUr fIrst moNth Is oN Us.
BUILDING THE FUTURE
BUILDING THE FUTURE
Important works in connection with
Valley wins Conscious Construction Award
IN FEBRUARY 2018 THE TREES WERE CUT DOWN ALONG THE ARNOLD SCHÖNBERGLAAN
LORRIES
ROAD TUNNEL
At the time of writing in mid-June, plans
The site will remain in use for several years. Work will continue
are to have the site fenced off by late July.
here on construction of the tunnel through which the stretch of
The construction fences are a temporary
the A10 south motorway that currently cuts through the heart of
measure and will be replaced with more
Zuidas will be rerouted underground. Additional construction
Construction Award, announced during the 2018 Construction Day in Zuidas.
ZUIDASDOK
attractive partitions as soon as possible.
sites will be needed around Amsterdam Zuid Station in the years
The event was a huge success, attracting hundreds of visitors.
Once fenced off, the site will be levelled
ahead to facilitate work on Zuidasdok. Naturally, we will continue
and the watercourse along Arnold
to keep you informed.
VALLEY
Schönberglaan will be drained, an operation calling for more than 9,000 m3 of sand and 6,500 m3 of paving material. The sand and
TRAM LINE 51
This summer a construction site will be set up along Arnold Schönberglaan for the
paving material will be transported on-site
Through March 2019, most transports will be carried out during
renovation of Amsterdam Zuid Station, part of the Zuidasdok project. Work at the site will
over three weeks in August by lorries running
the night via Parnassusweg, crossing the tramway tracks. This
focus on the Britten passage for pedestrians and, at a later stage, the A10 motorway tunnel.
via Beethovenstraat, Spoorslagsloot and
will happen outside tram 51’s hours of operation to prevent
Gustav Mahlerplein to Arnold Schönberglaan
disruptions to services. After express tram 51 is taken out of
Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl
The Valley building consortium was named the winner of this year’s Conscious
This was the second time Zuidas
and around the site and measures to
presented the Conscious Construction
shield the environment and community.
Award. In 2017 the winner was J.P.
Valley was chosen partly for its standout
van Eesteren and their building site
construction fencing, featuring
for Goede Doelen Loterij on Prinses
attractive images of the finished
Irenestraat. This year, Valley nabbed
product. Measures taken to limit the
the prize. Foreman Ruud van der Thiel
noise when several sheet pile walls had
accepted the eye-catching trophy on
to be vibrated instead of quietly pressed
The construction site will be located
tram 51 can continue services. The bike
and back again the same way. These
service permanently in March 2019, most transports will be
the consortium’s behalf. In the past
in place, by scheduling these works from
between Arnold Schönberglaan, Gustav
racks along Arnold Schönberglaan will be
transports will be carried out outside rush
carried out during the daytime but outside rush hours, again
months, a public jury and a trade jury
8 to 10 in the morning, also won the
Mahlerplein and Parnassusweg. The
removed; cyclists are advised to use the
hours and expedited by traffic controllers to
crossing Parnassusweg.
evaluated 21 building sites across Zuidas.
contractor high marks. These and similar
tramway tracks will be left clear so express
underground shelter at Gustav Mahlerplein.
ensure traffic safety.
Criteria included safety and tidiness on
measures were praised by both juries.
12 •
Photography Marcel Steinbach
zuidas •
@zuidasamsterdam
• 13
Photography Jan Vonk
BUILDING THE FUTURE
PUBLIC SPACE
PUBLIC SPACE
RODERIK BRASSER
GOT A
SERVICE MANAGER, ACCENTURE TECHNOLOGY Fourth year participating in the run. ‘I have a vivid memory of my manager basically handing me a fait
MINUTE?
accompli. He simply had me and some other colleagues signed up. As it turned out, it was an inspired idea. Even without good training or preparation we still had a great day, and from that moment I was hooked. The second year a client invited me to train together. So I signed us up with a team and we got in shape. The day of the run was pretty intense: I ran the 16K run with a couple of colleagues, and an hour later I was back at the starting line with my clients to do the 6Kas well. Since then, the run has
OTHER TRAFFIC
Save the date! On 28 September the Zuidas Run will return! Now in its tenth edition, this
been a kind of annual party that my colleagues, clients and I all
is the corporate run that lets professionals share a special challenge with their colleagues.
work towards. Every Tuesday we pound the pavement together.
And whether you’re an experienced runner or a beginner, it’s the perfect opportunity to
I’ve set up a training programme to convince the wafflers, and my
strap on those running shoes and see a whole different side of Zuidas. Hello Zuidas talked
goal is to have everyone run that 6K - even if I have to carry them
with two hardcore participants about their training, their experiences and, above all, the
the last few steps myself.’
best reasons to sign up.
Cyclists and pedestrians will be able to use the north side of De Boelelaan. Buses to Zuidas will also travel along De Boelelaan from 23 July (7 am) until 13 August (5 am); from 13 August (5 am) until 3 September (5 am) they will be diverted
ROAD CLOSURE:
DE BOELELAAN
JASPER HUNTING COMMERCIAL MANAGER/SENIOR SPORTS WOUTER VAN HUIS
MARKETEER, HOUSE OF SPORTS
along Van Nijenrodeweg
Do you normally drive into Zuidas from
travelling in the opposite direction,
SERVICE MANAGER, NDI ICT SOLUTIONS
First year participating in the run.
and Buitenveldertselaan,
Amstelveenseweg? Then note that De
towards Amstelveenseweg, De Boelelaan
Fourth year participating in the run.
‘Because of my work, but also out of personal interest, I’m very much
with a temporary stop
Boelelaan will be closed off for works
will still be open.
‘I used to work at WTC Beheer, where I got to know Christiaan
involved in the Zuidas Run. My focus is on getting as many colleagues,
at VU Amsterdam on
from 7 am on Monday 23 July to 5 am on
Huijg. As managing director of the WTC and run sponsor, he
companies and teams to take part. As a co-organizer of the event, we’re
Buitenveldertselaan. Bus
Monday 3 September.
NEW UNIVERSITY BUILDING
infected me with the running bug. We started training together,
doing all we can to make this tenth edition into another big success. So for
The road closure is due to construction
and in 2013 I made my debut. Back then I was training for the
me, it’s about time I joined in the actual race. It helps that I’m fairly athletic.
services 15 and 62 as well as all other lines operating between
The road will be closed from
work on VU Amsterdam’s New University
Amsterdam Marathon, so I saw this run as good practice. For
Right now I’m in the middle of tennis tournaments for which I practise two
the A10 south motorway and
the intersection with Van der
Building, which has now progressed
several years I organised the running training for NDI. We’d do
or three times a week, and I also try to get in a loop around the Vondelpark
Amsterdam Zuid station will
Boechorststraat / Mahlerlaan up to
to the stage where the surrounding
three 10K runs a week with a group of colleagues, also covering
at least twice a week. Nothing beats heading outdoors for a while after
take Amstelveenseweg →
the intersection with Parnassusweg
public space (ground level) can be
some parts of this route. In those days I’d even do two runs a
work, clearing your head and letting thoughts about work slide away. That
Stadionweg → Parnassusweg →
/ Buitenveldertselaan. Zuidas-
reconfigured. This work is being
day. What I love most about the Zuidas Run? Both the start and
always boosts my mood heading into the evening. Am I aiming for a specific
Strawinskylaan. Tram services
bound traffic will be diverted along
combined with the installation of new
finish are awesome, but I consider the whole atmosphere and
time? Not really. The most important thing for me is that it will be a good
will not be affected.
Amstelveenseweg, Van Nijenrodeweg
sewage systems and reconstruction of
events around it as an absolute highlight. Enjoying that post-
run, with a good vibe, and with a great after-party at the end of it.’
and Buitenveldertselaan. For motorists
the south side of De Boelelaan.
race moment with workmates and acquaintances is the best!’
14 •
Text Eefje van den Akker • Photography Stijn de Vries
• 15
PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: hellozuidas@zuidaspublishers.nl. Photography Lotte de Graaf
THE OFFICE OPERATORS TOUCHES DOWN AT NOMA HOUSE Zuidas - The Office Operators has just opened a fourth location in Amsterdam’s Zuidas district. Its portfolio at NoMa House (2,500 m²) offers luxury private offices, flexible workspaces and modern meeting rooms and includes reception services. Upon opening, several units had already been leased, to Fields Group and Kemperink Maarschalkerweerd, among others. The Office Operators runs a network of 27 locations with flexible work and meeting spaces in Amsterdam, Schiphol, Amstelveen, Rotterdam, The Hague, Delft, Utrecht, Amersfoort, Arnhem and Brussels.
16 •
KRAFT HEINZ OPENS GLOBAL CENTRE OF
ENTER [NL] TO BECOME NEW ZUIDAS
MORE SHOPS AT NEW AMSTERDAM ZUID STATION
EXCELLENCE AT NOMA HOUSE
Zuidas - Amsterdam intends to develop ‘a new international
Zuidas - Under an agreement, concluded by the municipality of Amsterdam,
Zuidas - Early June, food conglomerate Kraft Heinz opened
business setting’ called Enter [NL] along the core corridor
ProRail and NS Stations, for the development and operation of facilities at
its new Global Centre of Excellence at NoMa House in
of Zuidas-Schiphol-Hoofddorp. The location will combine
the Amsterdam Zuid public transport station, the new hub will have 1,300
Zuidas . NoMa is an office property spanning 16,500 m² GFA,
high-end offices, housing, facilities and green spaces with
m² in additional shops and amenities, making it one of the biggest in the
developed by Maarsen Groep and Zadelhoff. Kraft Heinz
excellent connections, which will require fast-tracking plans
country. NS Stations has acquired 5,400 m² to house its facilities. According
will be leasing 5,300 m² of the building on the corner of
for efficient public transport links. Between now and 2030,
to NS (Dutch Railways), after renovation the range of shops and amenities will
Mahlerlaan and Parnassusweg, relocating from an estate in
the south-western axis of the Amsterdam metro region
be on a par with that found at the central stations in Utrecht and Rotterdam.
Zeist in favour of the convenient Schiphol connections and
is forecast to see demand for an additional 300,000 to
Designs for the new station were drawn up by ZuidPlus, a consortium of Fluor,
international image of Zuidas. The research centre and Dutch
1,500,000 m2 in office space, contingent on growth scenarios
Heijmans and Hochtief, which will be building it as part of the Zuidasdok
HQ will jointly employ 450 people. The Centre of Excellence
and the assumption that currently vacant office premises will
project. Commuters will have to be patient however, as the delivery date for
will also be working closely with VU Amsterdam.
be repurposed in the coming years.
the whole project will not be before 2028.
• 17
COLUMN
Amsterdam Goes Green, Celebrates with Red Amsterdam is going Green, after the
expats do tend to want to live in Centrum,
path! Now, instead of choking on the exhaust of
Amsterdam City Council elections were won
binnen de ring. When it comes to housing,
the brommer in front of you, you can choke on
by GroenLinks, the GreenLeft party. The
we’re like “Amsterdam First, the rest of the
the weed smoke of the tourist in front of you. At
GroenLinks logo is Green for Groen and Red
Netherlands Second.”
least until GroenLinks bans them, too.
It’s true Zuidas could be greener. I keep
And there are more signs coming. Now that
wondering when Amsterdam Station Zuid will
scooters are banned from the bike path,
I was at the Amsterdam pre-election event
get the same sorting bins found at Centraal
next will come the electric scooters asking
- organized by GroenLinks - and you could
Station. Maybe it’s too much to ask from the
for an exemption. Next will come the electric
tell the room was leaning green. There was
commuters as they hustle all the way across
bikes that go faster than the scooters did.
one angry expat who demanded to know
Zuidplein from bus and tram to Metro and NS
Next will come more Biro electric cars that
why there weren’t more recycling containers
train. But at least it keeps us fit.
are just wide enough to fit on the bike path.
for the tick on the fingers you get when you don’t follow the rules.
in Zuidas: “I have to recycle my plastic all
And inevitably some Dutch innovator will
the way in Buitenveldert,” she said. But
As GroenLinks comes into power, Zuidas is
find a way to make the Biro into a Beer Bike.
there I was, thinking, “That’s great news:
getting more signs: Amsterdam Milieuzone; and
Expect new signs banning all of it. You can’t
There’s an actual expat living in Zuidas!” We
- from July 1st - No more scooters on the bike
go green without signs full of red.
Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from ‘Zondag Met Lubach.’ Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. As host of ‘United States of Europe,’ Shapiro offers a ‘Daily Show’ for the EU. Making fun of Europe, the American way.
Photography Davien Hulsman
FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@zuidaspublishers.nl. Photography Lotte de Graaf
AMC AND VUMC MERGE AS AMSTERDAM UMC Zuidas -The Academic Medical Center (AMC) and VU University Medical Center Amsterdam (VUmc) have joined forces in an administrative merger. Legally, the two university hospitals are still separate entities, but from now on they will work together under the new name Amsterdam UMC. The medical centre merger was years in the making and is the largest ever in the Netherlands. It was already green-lighted by the Netherlands Authority for Consumers and Markets (ACM) in 2017.
20 •
INTERIM MANAGER FEES SOAR
RECORD JOB GROWTH PUTS A PREMIUM ON
Zuidas - After a handful of lean years, managers hired
PROFESSIONAL DEVELOPMENT
in to temporarily take a company or organization under
Zuidas - A job market forecast published by the Dutch UWV
their wing are once more hiking their fees. In the financial
Employee Insurance Agency on 1 June reveals that employment
services sector rates are seeing a particularly sharp rise
is set to reach record highs over the next few years. In the
following a two-year dip, reports Schaekel & Partners, an
next two years, the number of jobs in this country will grow
GOOD YEAR FOR ALPINVEST
FOREIGN INVESTMENTS IN
interim management firm. The agency conducted a poll
by more than 318,000 to total 10.5 million by mid-2019. That
THANKS TO ‘VERY STRONG EXITS’
HOLLAND FALL OFF AFTER PEAK YEAR
among a representative group of 475 experienced graduate
would be good news, of course, were it not that employers in
Zuidas - Dutch private equity firm AlpInvest closed the books
Zuidas - The number of foreign investments in the
interim managers in its own network in April and May. This
several key sectors – most notably healthcare, IT, construction
on a strong year, profiting from the high prices for which
Netherlands dropped substantially in 2017 relative
revealed that 80% are currently on an engagement, and
and engineering – are already having a hard time filling
businesses changed hands in 2017. Its recently filed financial
to 2016, but according to accounting and consultancy
62% expect the market to continue to improve. Hourly fees
vacancies. There’s no shortage of work, but a dearth of skilled
statements show that AlpInvest recorded net returns of
firm EY, there’s no cause for concern. Investors
are up from an average of €113 last year to €122 now; a
candidates. This is proof yet again that the world is changing at
18.1% last year, substantially higher than the 10.4% posted in
are just coming up for air after peaking in 2016, and
figure skewed slightly by the statutory cap on executive pay
a lightning pace – not only in terms of technological and digital
2016. According to the firm’s director, Paul de Klerk, the
remain as positive as ever about the Dutch
in the public sector.
innovations, but also on societal, social and geopolitical fronts.
increase can be attributed to several ‘very strong exits’.
investment climate.
• 21
MOBILITY
MOBILITY
ZUIDAS MOBILITY
WHAT ELSE IS NEW? But let’s turn back to the metro. As well as getting you from A to B faster, some other
From Zuidas to Amsterdam Central Station in under 10 minutes
things about it are new as well. For starters, new metro stations have emerged at De
Once the North-South metro line
Pijp, Rokin and, most spectacularly of all,
starts running on Sunday 22 July, a
Vijzelgracht. Boasting the longest escalator
large share of bus and tram services
anywhere in the Benelux, this was a veritable
in Amsterdam will change as well.
tourist attraction for test riders. It’s also
Be sure to check if and how your
worth your while to look around you while
daily commute will be affected on www.wijnemenjemee.nl (in Dutch).
Amsterdam is a city that’s continuously evolving. Aside from
AMSTERDAM ZUID SECOND HUB STATION
descending to the underground network
boasting extensive tram, train and bus links, the city decided
In plans involving the North-South metro line Zuidas always played
of passages, because each metro station
some years ago to expand its metro (underground) network in
an important part. The international business district has seen
features unique artworks. For Europaplein
the interests of connectivity and good transit flows. It has been
accelerating growth in a handful of years, and it’s no longer just the
Station, artist Gerald van der Kaap created
ALEXANDRA VAN HUFFELEN ON THE EAGERLY AWAITED OPENING
a long time coming, but on 22 July the North-South metro line
big name companies that are attracted to this premier location.
a photo montage on glass, running the
Alexandra van Huffelen, general director of the municipal public transport operator for
will finally begin services, speeding passengers from Zuidas to
With an expanding stock of residential housing, next to office space,
entire length of the platform walls. The
Amsterdam (GVB): ‘For people who work in Zuidas, the North-South service will be a fantastic
Central Station in a mere ten minutes.
predictions are that in the near future some 21,500 travellers will be
figures pictured there spark the imagination:
addition to the network, providing even faster connections between a number of places. There
hopping on and off the North-South line at Amsterdam Zuid station
standing on the southbound platform we
was a lot of debate surrounding it, but I hope people will want to take a ride and experience
WHAT WILL CHANGE FOR YOU?
daily. From here, there will be ten trains every hour to take them
see a man carrying a suitcase, while the
what it’s like to travel on this new service. We expect that 100,000 people will be travelling the
So it’s Monday 23 July: you know that the North-South line started
from Zuidas to Amsterdam Noord in just 16 minutes. That’s quite
northbound platform wall features a striking
North-South metro line daily. From Amsterdam Zuid Station, you can be at Central Station in
services yesterday, but you’re planning to catch the same tram to
an improvement on a journey that used to take the better part of
woman – could she be a stewardess on her
under ten minutes. Everyone’s got to experience that at least once! On 21 July we’ll celebrate
work you normally do. But beware: some tram and bus routes and
an hour. Aside from improved connectivity, the construction of the
way to Schiphol or a hostess at the RAI?
the opening of the new line, and people will be able to ride it the same afternoon. The official
lines will also be changing. Our all too familiar Tram 5, for instance,
North-South line was also conceived as a stimulus for Amsterdam
Other elements in Van der Kaap’s installation
opening of the North-South metro line is scheduled for22 July. The stations look fantastic and
while still stopping at Amsterdam Zuid Station, Prinses Irenestraat
Zuid Station. In the years ahead, this station will continue to expand
centre on connections across Europe by air,
from now on everyone will be able to get around the city more easily and comfortably. The
and Stadionweg, will no longer continue to Amsterdam Central
to become a second hub station, accommodating the overflow from
road and the internet.
above-ground network will also see some changes to make the whole public transport system
station, but turn off instead to terminate at the Westergasfabriek.
Amsterdam Central Station, where room for growth is limited.
22 •
more coherent, so that’s something travellers should bear in mind.’
Text Eefje van den Akker
• 23
HELLO YOU
SPRING MARKET Thursday 31 May @ CROWNE PLAZA AMSTERDAM SOUTH • Hotel Crowne Plaza organized another colourful Spring Market on their beautiful, balmy terrace! • Food trucks and market stalls erected on the terrace served up a wide range of tasty fare. • Cocktails, asparagus, fresh chips and sandwiches... visitors were spoilt for choice! • Thanks to Crowne Plaza for hosting this delicious event!
Photography Davien Hulsman
• 25
AGENDA
AGENDA
AGENDA JULY • AUGUST Photography Veerle Bastiaansen
Our next issue will be published @ XXXXXXXX. Send your agenda to info@zuidaspublishers.nl before XXXXXXXX.
Wednesday 4 July – Wednesday 15 August PLAY BRIDGE! Friday 13 July & Friday 10 August
@ Het Witte Huis
Friday 20 July & Saturday 21 July
Saturday 21 July & Sunday 22 July
WATERFRONT CHILL & GROOVE MUSIC
GOAT YOGA
@ Het Bosch Waterfront Kitchen & Lounge
@ Amsterdamse Bos, Goat Farm
On Friday 20 and Saturday 21 July Het Bosch
On Saturday and Sunday from 9 to 10
Sunday 8 July
is hosting its fourth annual Chill & Groove
am, goat yoga returns to the goat farm at
BEER BASH
Love to play bridge? From 4 July to 15 Au-
VU ORCHESTRA TOURS THE WORLD
music event, featuring food and music in
Amsterdamse Bos! Connecting with animals
@ Strand Zuid
gust all are welcome to join the ABK bridge
@ Muziekgebouw aan het IJ
a relaxed, upscale setting at its exclusive
releases oxytocin, a.k.a. the ‘cuddle hormo-
Sunday 23 July
It wouldn’t be summer without the
club. We’re open every Wednesday from
Fresh from a spectacular tour of Latvia,
Waterfront location. The Waterfront Lounge
ne’, which helps your body to relax naturally.
PLANT SENSES
Beer Bash, Strand Zuid’s smash event,
7:30 pm at Het Witte Huis, IJsbaanpad 45,
the VU Orchestra is back with a concert fe-
will be turned out in beachy style with cool
These little goats are inquisitive and head-
returning this year.. No gimmicky antics,
1076 BC Amsterdam. Sign up on the eve-
aturing iconic composers Ginastera, Vasks
furniture, comfy sofas and loungers, a DJ
strong creatures, with a cuteness quotient
Plants can detect and feel all kinds
just chilling over drinks. While the DJ spins
ning itself or by sending an email to: tc@
and Sibelius. The stirring South American
booth and a stage for acts and artists, plus
no amount of stress can withstand. Interac-
of things, but where are their senses
sultry summer hits, you can strut your
abk-bridge.nl. Please let us know if you’ll be
rhythms of Four Dances from Estancia
a theatre kitchen spotlighting stellar chefs.
tion with the goats makes this yoga lesson
located? And can they really be called
stuff at the foosball or ping-pong tables,
playing alone or with a partner. Cost: €3.50
are followed by the Baltic strains of Vasks’
Sit back and chill out in our special corner of
fun and playful, in a soothing farmstead
‘senses’? If you’ve ever been perplexed
or lounge on the south-facing terrace and
pp. More info: www.abk-bridge.nl. Looking
Concerto for Cello and String Orchestra
Amsterdam, where music and gastronomy
setting which is sure to drive your tensions
by these mysteries, this workshop at the
enjoy the view over Beatrixpark.
forward to meeting you this summer!
and Sibelius’ Symphony No. 2 to close.
join up for a perfect getaway.
away. Space at the farm is limited, so please
Botanic Garden will provide you with the
register in advance via: hoi@yogalesje.nl.
answers. More info and registration:
More info: yogalesje.nl/geitenyoga.
www.botanischetuinzuidas.nl.
@ Zuidas Botanic Garden
Thursday 5 July
Tuesday 3 July
AMSTERDAM STREET
Friday 20 July – Sunday 22 July
FOOTBALL TOURNAMENT
WONDERFEEL FESTIVAL
@ Calvijn College Slotervaart
ACUPUNCTURE HOUR
After last year’s home game for the Zuidas
@ WTC Tower A, Level 5, Room 517
business community, this year’s away
Sunday 8 July & Sunday 12 August
@ Schaep en Burgh,‘s-Graveland
PURE MARKT
From Mozart to Cage and from Reich
@ Amstelpark
to Rameau, Wonderfeel offers a mix of
Every Tuesday during July and August,
game will be battling for the prize of a VIP
Every second Sunday of the month, the
classical, jazz, world and pop music, set in
Lilymint Acupunctuur will be opening its
visit to the Amsterdam Arena. This one-
‘pure market’ touches down in the centre
the serene landscape of Schaep en Burgh,
Monday 23 July – Friday 24 August
doors for one hour to lend locals a helping
of-a-kind tournament, which is filled with
Amstelpark, with stalls selling special food
a country estate and nature reserve in
ARTZUID ART CAMP
hand. Whether you have specific symp-
cool encounters, challenges organizations
products, beverages and creative wares.
‘s-Graveland, outside Amsterdam. For
toms or are simply curious, drop by to find
in Zuidas to get involved, to guarantee a
With lots of colourful terraces and the
children there’s a nature expedition with
This summer holiday the Art Zuid Foundation is once again organizing the ARTZUID ART
out what acupuncturist Nicola Allen can
great team event! More info:
beautiful natural surroundings, there’s
the forest ranger, as well as films, puppet
CAMP, where kids may spend five days immersed in artistic activities. Walks, games and
offer, and de-stress with a relaxing mini
www.denieuwepoort.org/evenement
plenty for the whole family to enjoy. More
shows and DIY musical instruments. More
attending company lectures in Zuidas will get their creative juices flowing and make for a
treatment. More info: lilymint.nl.
/straatvoetbaltoernooi-amsterdam/.
info: puremarkt.nl.
info: www.wonderfeel.nl.
week that’s unforgettable! More info, dates and registration: www.artzuid.nl.
26 •
@ Zuidas
• 27
AGENDA
AGENDA
AGENDA JULY • AUGUST
Our next issue will be published @ XXXXXXXX. Send your agenda to info@zuidaspublishers.nl before XXXXXXXX.
Sunday 12 August FOREST RANGER CRUISE Wednesday 25 July
Sunday 5 August
– Saturday 11 August
DICHTBIJ IN HET PARK
Take a tour of the waterways of Amster-
HORTUS FESTIVAL
– SUMMER CONCERT
damse Bos, led by the forest ranger, and
@ Hortus Botanicus, Amsterdam
@ Amstelpark
experience the woods from the water!
During this special festival you can enjoy
@ Amsterdamse Bos
This is part of a series of lazy Sunday
The cruise is approximately 1½ hours long
free mini performances in the garden,
Friday 3 August
afternoon concerts, which is staged in an
and is set in an open boat which departs
Friday 17 August – Sunday 2 September
Monday 27 August – Sunday 2 September
composition workshops for kids and
NINETIES NIGHT
idyllic spot in the open air parkscape, and
from the Amsterdam Manege (stables)
DE PARADE
OPEN TOURNAMENT
@ Ox & Bucks
organized by a group of music enthusiasts
on Nieuwe Kalfjeslaan. Cost: €10 adults/
@ Martin Luther Kingpark
no less than two concerts a day. The
@ Amstelpark Tennis
programme includes the Ragazze Quartet,
For groovy tunes and tasty drinks,
from Buitenveldert who have been active
€6 for children aged 4-12. Tickets for the
The chair-o-plane, the labyrinth of tents
The Amstelpark Open Tournament returns
the Berlage Saxophone Quartet, Rianne
Nineties Night at Ox & Bucks in the WTC
since 2016. Performers are musicians from
cruise must be collected and paid for one
and too many acts to count... hese are
for a full week this summer, from 27 Au-
Wilbers, Cora Burggraaf, DoelenEnsemble
Amsterdam is the place to be. Feel free
the neighbourhoods around Amstelpark,
hour before boat departure at the latest.
the ingredients that make up De Parade,
gust to 2 September. Everyone with valid
featuring Nicole Jordan, Maarten van Veen
torelax at the end of the working week,
both professionals and hobbyists, which
More info, reservations and tickets:
Holland’s most popular travelling theatre
KNLTB membership is welcome to take
and, last but not least, the Hortus Ensem-
catch up with colleagues and unwind into
always makes for fresh and delightful
De Boswinkel, +31 (0)20-5456100 or
festival. This summer it returns to Martin
part in the tournament. Matches include
ble. The afternoon and evening concerts
the weekend. More info:
musical encounters. More info:
boswinkel@amsterdam.nl.
Luther Kingpark, with a plentiful program-
singles and doubles. More info and regis-
are held in the stately Palm Greenhouse.
www.oxxbucks.com.
facebook.com/stadshoutpaviljoen.
Website: amsterdamsebos.nl/boswinkel.
me in store. More info: www.deparade.nl.
tration: www.toernooi.nl.
Through Saturday 22 September Sunday 27 August Friday 27 July
THE DISCOVERY OF THE HYDRANGEA
GET LOST – ART ROUTE @ Zuidas
SPEED DATING (HETERO)
Tuesday 15 August
@ à Deauville
PERFORMANCE: BRASSTA
The fabulous journey that brought the
summer, the GET LOST art route runs
LA VISTA BRASS BAND
hydrangea to Europe is a tale with many
through Zuidas, with 12 works by young
@ Beethovenplein
During these speed dates you’ll be introduced to around 20 other singles. Every four minutes, half the singles move to
@ Zuidas Botanic Garden
For the duration of three months this
twists, turns and subplots, traced from
artists exhibited in public spaces. Follow
Get ready for the boys of the Brassta
start to finish in this lecture at the Zuidas
the route, get lost and be inspired! This is
the next table,putting a different person
Thursday 10 August – Sunday 19 August
la Vista brass band, coming to Zuidas
Botanic Garden. From the French explorer
the second time that Zuidas will be hosting
across from you each turn, until you’ve
GRACHTENFESTIVAL
during this year’s Grachtenfestival. Having
who travelled the world incognito as a
this event. The pieces on display were
@ Amsterdam
performed at the North Sea Round Town,
sailor, via a Parisian watchmaker, to a
commissioned by local companies inclu-
the form whether you want to get better
This year marks the 21st edition of the renowned Grachtenfestival, where audiences
Amersfoort Jazz Festival and Jazz in Duke-
mysterious member of the House of Oran-
ding the AkzoNobel Art Foundation, FLOW
acquainted: Yes or No?! More info:
discover the newest generation of musicians on the most beautiful locations in
town, to name but a few, these musicians
ge-Nassau – all of them linked by that stiff,
Real Estate and ABN AMRO. Zuidasdok,
aboutlove.nl/event/details/
Amsterdam. Beatrixpark is once more chosen to be one of the host locations.
have proved they know how to brass the
strange plant in our gardens. More info:
Hello Zuidas and ZuidPlus are also invol-
speeddaten-amsterdam/.
More info and programme details: www.grachtenfestival.nl/.
house down! Good times are guaranteed!
www.botanischetuinzuidas.nl.
ved. More info: www.getlost-artroute.com.
met them all. After each date, state on
28 •
• 29
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Bedrijfsnaam
‘XXXXXX’ XXXXXX
XXXXXX XXXXXX
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XXXXXX XXXXXX • XXXXXX
30 •
Text XXXX • Photography XXXXX
• 31
SUSTAINABILITY
SUSTAINABILITY
CLOSING THE DEAL ON SMART LOGISTICS As Zuidas continues to grow, the supply of goods and services to and from the district is
SUSTAINABILITY
NEWS
expanding too. Hello Zuidas, GBC Zuidas, Bycs and the Accessibility Task Force have joined forces in ‘Smart and Sustainable’, an urban logistics programme designed to maximize access to Zuidas and reduce environmental impacts. A first step was taken during the GBC Zuidas CEO Breakfast, where GBC Zuidas signed the Zero Emission Urban Logistics (ZES) Green Deal on behalf of its members, entailing a commitment to contributing to the quest for smart solutions, whether it was by grouping deliveries at a hub location or by making the switch to bikes and e-transport. Programme initiators will be investigating the best approach to each traffic flow. The signing of the Green Deal cements broader support for these efforts.
FLYING TO WORK BY E-BIKE Early May, 20 energetic local professionals joined in a new GBC Zuidas e-bike trial, which was part of an effort by GBC Zuidas to motivate people in the Zuidas district to commute to work by e-bike instead of going by car or public transport. Among the participants was Menno van der Linden of the Zuidas Amsterdam Development Office, who lives in Haarlem and traded public transport for an e-bike. ‘Cycling to Zuidas was brilliant! Just 40 minutes from Haarlem – and I went even faster than by train. Other road users aren’t quite used to seeing these bikes speed by, though. On the final night I forgot to recharge the battery, which meant pedalling the last few kilometres the old-fashioned way. That was tough going!’ GBC Zuidas offered participants the use of QicQ bikes free of charge. If there is sufficient interest, another trial will be organized in 2019.
A NEW GREEN GENERATION Green Business Club (GBC) Zuidas believes sustainability should be an automatic part of business processes for the new generation in Zuidas, and wants to get this group even more actively involved in sustainable projects. To reinforce and expand this part of its mission, GBC Zuidas will be launching the GBC Academy this summer. The Green Business Challenge, Circular Office Supplies (in which students advise companies on circular procurement), the Consultancy HUB (in which students help companies solve sustainability challenges), student thesis research on energy conservation issues, and work placements at GBC Zuidas will all be brought together in the new GBC Academy. Interested to find out how the GBC Academy can benefit
Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses cooperate in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to Maartje@greenbusinessclub.nl.
you and/or your company? Visit http://greenbusinessclub.nl/zuidas/projectgroep
32 •
Text Maartje Oome
• 33
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ARCHITECTURE
ZUIDAS ARCHITECTURE
Clean, chic and classy
36 •
Zuidas is renowned for its pioneering
of ways, while the building material and
FUN FACTS
architecture. As it matures into an
architectural features draw all three blocks
• The three blocks are arranged in a U shape,
international quarter of Amsterdam,
together. For example, beige natural stone
leaving an open space in the middle for
buildings are shooting up right and left in
was used for the entire complex, and all
an attractive courtyard with a pond and
Zuidas. Amidst these modern skyscrapers,
of the façades are interspersed with large
a butterfly garden. Passers-by on Fred.
it may be difficult to imagine that only
windows, emphatically recessed to create a
Roeskestraat peering through the windows will
around 20 years ago, this stretch of land,
sense of transparency while simultaneously
connecting the residential neighbourhoods
retaining a robust solidity. Inside, the
of Zuid and Buitenveldert, consisted
building is luxuriously appointed, with its
everything: underneath the courtyard is
mostly of tennis courts and football
high-ceilinged apartments fitted with top-
a parking garage for the exclusive use of
pitches. In this series we zoom in on the
end kitchens and bathrooms. Flats on the
architecture of Zuidas. This time, we take a
ground level boast private gardens, while
closer look at the Fred.
the upper floors have beautiful balconies
Fred got its name, but for the trivia buffs:
that can be enclosed with folding sliding
Frederik Roeske was a renowned choral
be able to make out a little slice of this garden. • The designers have obviously thought of
residents. • Few people actually know where the
Project location Fred. Roeskestraat
Floors
Architect
Dam & Partners Architecten
To the south, on Fred. Roeskestraat,
Voluminous and clean-cut yet chic
windows and which creative occupants
conductor and founder of the highly
Developer
Provast
building A has 11 residential floors (110
and exclusive, the Fred has the best of
can easily turn into a sunroom. In fact, with
regarded Apollo royal men’s choral society.
Investor
Amvest
rental units). To the rear, buildings B
everything. This elegant, urban residential
all apartments offering ample scope to be
Completed in
July 2017
(20 owner-occupied units) and C (44
complex easily holds its own amidst the
transformed into a personal paradise, the
architect Diederik Dam opted for bronze-
Main user
Residents
owner-occupied units and 3 penthou-
great number of imposing office towers. The
Fred has something to suit everyone. Simple
tinted aluminium frames. Though long
Floor area
Units range from 58 to 100 m2
ses) vary in height, that ranges from five
building, which is composed of three distinct
and serious at first glance, it’s lifted by a
associated with dreary office buildings, this
to nine floors.
blocks of varying heights, communicates
myriad of touches that make life that little
material adds a surprising touch of urban
with its surrounding environment in a variety
bit more perfect.
chic to the Fred.
Text Eefje van den Akker • Photography Luuk Kramer
• When designing the sliding windows,
• 37
Hello Zuidas welcomes
Apartment ...
the following new members
or cottage
In the city ...
COMPANY MISS MOLLY • SECTOR BAR/RESTAURANT
or in the country
Link with Zuidas: We have a wide range of contacts and know lots of people here. We also know a great deal about the dynamics and huge potential of this interesting area. Reason for becoming a Hello Zuidas member: Hello Zuidas is a valuable organization with a network from which we can learn a great deal. We also want to share our ideas with other businesses and contribute to the development of this fantastic location.
A financial advisor who arranges everything
or get a mortgage online on your own
Whatever you decide, We will provide you with the best advice
The #1 Zuidas translation agency
COMPANY MASTERCARD • SECTOR FINANCE • NUMBER OF EMPLOYEES 25 Link with Zuidas: Mastercard Nederland is a satisfied resident of the Symphony building in Zuidas, from which we have been serving Dutch customers for several years now.
Your translation partner for: purchase contracts - valuation reports real estate brochures - lease contracts
Reason for becoming a Hello Zuidas member: We are a global company, doing business in almost every country. We are also listed on the NYSE. As a global company, we feel it is important to be part of local networks, so it’s only natural for us to become a member of Hello Zuidas and the network of companies with which we share this neighbourhood.
www.taalcentrum-vu.nl 020 - 598 64 20 | vertaalbureau@taalcentrum-vu.nl
COMPANY JUIZZ B.V. • SECTOR BICYCLES • NUMBER OF EMPLOYEES (IN ZUIDAS) 5 Link with Zuidas: In the last nine years JUIZZ has evolved into a company specialized in premium e-bikes sales alongside bicycle maintenance and repairs. In Zuidas we have the space and possibilities we need for continued growth. Reason for becoming a Hello Zuidas member: Hello Zuidas has a great network that we are eager to tap into. JUIZZ sees e-bikes as the prime alternative to cars. One of the things we would like to do through Hello Zuidas is connect with companies that are interested in e-bike mobility solutions with a full maintenance programme. COMPANY HOUSE OF SPORTS • SECTOR SPORTS MARKETING, EVENTS • NUMBER OF EMPLOYEES 60 Link with Zuidas: House of Sports is a full-service sports marketing agency which organises Dutch and international sports events such as De Coolste Baan and the World Allround Speed Skating Championships at Olympic Stadium, the Amsterdam City Swim for ALS and the Zuidas Run on 28 September 2018. Reason for becoming a Hello Zuidas member: We’d like to promote events like the Zuidas Run through the Hello Zuidas network. And we would also like to contribute ideas on using sports as a
ENJOY SUMMER IN DE KERSENTUIN
communication tool in the business strategies of Hello Zuidas partners.
COMPANY PROTIVITI | INTERNAL AUDIT, RISK, BUSINESS & TECHNOLOGY CONSULTING
Join us for lunch or dinner or have a bite and cocktail in our bar and terrace!
SECTOR CONSULTANCY • NUMBER OF EMPLOYEES MORE THAN 4,500 WORLDWIDE Link with Zuidas: The Protiviti team in the Netherlands has been operating from our office at Gustav Mahlerlaan 32 (SOM 1 building) in Zuidas for ten years! Reason for becoming a Hello Zuidas member: Protiviti wants to be an active member of the Zuidas
May we take your reservation? Contact Kirsten Voest on +3120 570 56 55 or via garden.banquet@bilderberg.nl for requests and reservations www.dekersentuin.nl Dijsselhofplantsoen 7 1077BJ Amsterdam
community and Hello Zuidas is the perfect platform for that.
hellozuidas
@HelloZuidas
@hellozuidas
Hello Zuidas
• 39
HELLO YOU
Available for immediate rent in various neighbourhoods in Amsterdam Register
Vesteda lets various appartments and family houses in Amsterdam
free of charge now!
• spacious apartments and family houses • complete kitchen with built-in appliances • luxury bathroom with bath and/or shower
• some with laminate floors and balcony/garden RATES from € 1650 per month, excl. service cost*
Merel de Groot, Paul Wevers, Mariska Bongaards & Jerry van Schaick
Huguette Crielaers & Rosemarie van der Ham
Caroline Adriaanse, Rose Wiewel, Marie-Christine Lodewijk & Elisabeth van Zijverden
Emiel Govaert, Ruth Jansen & Erik Maitimo
Sacha Paanen & Lande Grandpré Molière
Suzanne de Zwaan & Rebecca Sluijter
* Your gross income must be at least 3½ or 4 times the basic rent. Apartment sharing is not permitted.
www.vesteda.com
HELLO ZUIDAS CANAL CRUISE
THE GUIDE TO YOUR PERFECT MEETING
BOOK
Edward Zevenbergen, Kim Nordmann & Tico de Mulder
(MEMBERS ONLY) Thursday 17 May
Adam Tasi, Jordy Groot & Casper Klap
• Members were invited to join the
Ever y meeting matters. Our dedicated Crowne Meeting Directors will work with you to find the best space and keep your attendees energized and connected. amspc.meetings@ihg.com
yearly Hello Zuidas canal cruise through Amsterdam. • The event kicked off at BPD with a tour of the building and viewing of the art collection. • The weather was glorious, and
MEET Expectations will be exceeded with our brand new Promethean Active Boards and f ull HD projectors .
M e etin g f or t wo hun dre d, t wo minute s , or t wo A . M .? Crow n e Plaza Am s terdam So uth is th e pla ce to m e et .
members had fun chatting and Gawithrie Vaanholt & Lidi Brouwer
catching up on the boat.
Reina Hazenberg & Marlies Postma-Sienot
ENJOY! The per fect ending to the per fect meeting. Celebrate your success together with one of our signature cocktails!
Gertjen Kaandorp & Hans Augustinus
Photography Lotte de Graaf
Juliette Willemse & Letty Verweij
Rik Hoogendoorn & Jesse Gosse
• 41
HOTSPOT SPECIAL
HOTSPOT SPECIAL
VASCOBELO:
new hangout in Zuidas Looking to grab a quick sandwich, sit
Art” with our Belgian barista Peter Herno.
down for lunch, meet for coffee or work
But I wanted to build the brand and open
quietly? Look no further! New arrival
nice brasseries that served coffee and
in Zuidas is Vascobelo, a brasserie in
breakfast, with excellent service and a focus
NoMa House on Parnassusweg. The
on freshness, and a spot where people
Belgian family de Roeck is the owner
could come for drinks and dinner too. I want
and inventor of the Vascobelo brand
customers to feel at home, so at all of our
and Daan Meischke is the co-owner and
locations we’ve created a homey ambiance
responsible for the operational part. It’s
and centre everything on our guests.’
OWNER DAAN MEISCHKE
the seventh location in the Netherlands, and Daan is excited to open on this
GRAB & GO
location as well as looking forward to
Lots of people who work in Zuidas have busy
welcoming the Zuidas crowd.
schedules and don’t always have time to sit down for lunch. This location of Vascobelo
CENTRED ON GUESTS
has a ‘Grab & Go’ entrance. ‘People can grab
Vascobelo started out as a coffee supplier,
a sandwich or salad here, or a delicious soup
but owner Daan had bigger ambitions.
or ice cream in season’, Daan explains. ‘To
‘Initially we were wholly focused on coffee;
prevent queueing, we’ve created a special
in 2009 we even won the Gold Medal “Latte
setup to guarantee swift service.’
‘Vascobelo has Belgian roots, and with that comes a tradition of making something special out of every meal.’ MANAGER VASCOBELO NOMA HOUSE
BRASSERIE Menu items in the brasserie will change regularly, but the classics will always be
42 •
available. ‘Vitello tonnato, Caesar salad and our classic chicken, for example.
VASCOBELO V-BAR
We serve generous portions, and everything is bursting with flavour. Vascobelo
NoMa House
has Belgian roots, and with that comes a tradition of making something special
Parnassusweg 400
out of every meal. And that’s what we do here! We’re eager to welcome everyone
1076 AV Amsterdam
in Zuidas on our new location and introduce them to our concept!’
www.vascobelo.be
Text Romy Lange
• 43
HOTSPOT SPECIAL
In search of the ideal ambiance for your meeting, training, private event, reception or dinner? At De Nieuwe Poort, you can choose from a range of spaces accommodating up to 200 people. For additional information or to arrange a personal tour, email us at zaalverhuur@denieuwepoort.org or visit www.denieuwepoort.org. De Nieuwe Poort is also a social enterprise that offers support to people at a disadvantage on the labour market.
Claude Debussylaan 2 1082 MD Amsterdam 2 minutes’ walk from Amsterdam Zuid Station
RESTAURANT DE KRAAI at THE ZAANSE SCHANS
you too can
enjoy our delicious
OLD DUTCH FESTIVITY FOR YOUNG AND OLD!
pancakes
AT PANCAKE RESTAURANT DE KRAAI at THE ZAANSE SCHANS, IT’S ALWAYS a SPECIAL MOMENT. FOR EVERYONE!
Palante, the ‘borrel’ freehaven on the Zuidas
At this Old Dutch restaurant, you’ll momentarily forget the world around you. With an authentic atmosphere and friendly staff all in the idyllic setting of the Zaanse Schans, how could you not?
Ten (10) reasons to celebrate your special event at Palante: 1. Really nice terrace
EXTENSIVE MENU
2. Far from the madding crowd
Besides a range of truly Dutch pancakes, our menu features the most delicious sandwiches, soups, salads, coffee, tea and pastries. Homemade with fresh ingredients. And when the sun is shining then it’s pure pleasure on our patio by the water.
3. Sun shines on it from 12.00 till sunset 4. Available for private use in the weekend 5. ‘Gezellig’ and peaceful 6. Located on the greenest street of the Zuidas 7. A menu that pleases both the hedonist as the health lover 8. Very affordable. Very.
UNIQUE SETTING De Kraai and the Zaans Museum go hand in hand. Stroll along wooden 18thand 19th-century houses, mills, barns and workshops. Have a peek in the little shops, enjoy a bike ride or take a boat trip, and then treat yourself at De Kraai. You’re guaranteed an unforgettable day!
Discover our menu and all of the possibilities for a delightful day we are pleased to offer at www.dekraai.nl or call +31(0)75 - 615 6403 to discuss your requirements!
A delicious sunny barbecue on a unique location? It’s possible at De Kraai! Enjoy the best meat, fresh salads, a drink and lots more, in the sun on our terrace. When the sun doesn’t show for a second, we’re able to provide a solution for that.
9. Seven days a week open for private and corporate events 10. Feel the free wind in your hair while enjoying a drink
CAFE-RESTAURANT PALANTE breakfast – coffee – lunch – drinks – take away – early dinner Fred Roeskestraat 97, 1076 EC Amsterdam info@restaurantpalante.nl www.restaurantpalante.nl
44 •
Easy to Reach De Kraai is easily accessible by bus, train, car and bicycle. The Rnet-bus 391 runs from Amsterdam Central Station every 15 minutes to the Zaanse Schans. The station ‘Zaandijk - Zaanse Schans’ can be reached by local train from Amsterdam Central Station in 17 minutes. (+ a 15 minute walk to the Zaanse Schans)
PANCAKES PANNEnKOEKEN CRÊPES Pfannkuchen panqueques
RESTAURANT DE KRAAI Kraaienpad 1 1509 AX Zaandam www.dekraai.nl
HOTSPOT SPECIAL
HOTSPOT SPECIAL
Market 33 is the urban foodcourt in Amsterdam Zuid. We unite ten food stands serving mouth-watering dishes produced by passionate local food entrepreneurs. Experience the wide variety of healthy dishes, delicious tastes and use of fresh ingredients - ranging from Asian streetfood, crispy flammkuchen, handmade pasta and fresh poke bowls to gourmet pita's and of
Adam and Christiaan:
course juicy burgers. Our bars
STYLE MASTERS OF ZUIDAS
offer a variety of drinks like locally roasted coffees, real leaf teas, craft beer, naturally produced wine and organic soft drinks.
MARKET 33 - THE URBAN FOODCOURT Claude Debussylaan 33 - 1082 MC Amsterdam - Contact & reservations: hello@market33.nl
If you’re in search of menswear that’s a cut above the rest, Gentlemen’s Place in Zuidas is the place to be. Adam Tasi and Christiaan Sijnen, the shop’s owners and style masters, add a new dimension to the expression ‘the clothes make the man’. Their personal approach to selecting smart casual and/or business dress is bespoke in every way, and reflecting and reinforcing the personality
CHRISTIAAN SIJNEN & ADAM TASI
of the wearer. We asked Adam and Christiaan to tell us more. CLASSY CLOTHES FOR
a range of both men’s and ladies’ wear’. Adam: ‘That
STANDARD DEALS
THE MAN ABOUT ZUIDAS
way, we can make shopping for clothes hassle-free
• Buy any 3 shirts
‘We specialize in stylish ready-to-wear clothes by
as well as offer personal styling and advice. We’ve
and get the 4th
labels like Hugo Boss, Profuomo, Ted Baker, Cavallaro
noticed that there’s real demand for this.’ ‘Our
one for free
and Greve, to name a few’, explains Adam. ‘The new
style master classes are also incredibly popular’,
• Buy 2 suits and
Hugo Boss and Van Gils suit collections arrived just
Christiaan continues. ‘We teach you all about
get a shirt of your
recently’, adds Christiaan. ‘Those are ideal for men in
menswear, combining pieces, etiquette and how the
choice for free
Zuidas’. Adam fills in: ‘We can tailor suits to measure
senses and inner personality coincide. When making
within a day or two, so you can wear it straight away.
a first impression, after all, image is so essential.’
Given the ubiquitous time pressure here in Zuidas, that’s something our customers value.’
GENTLEMEN’S PLACE (ZUIDAS) Arnold Schönberglaan 7
CATERING TO COMPANIES
1082 MJ Amsterdam
The co-owners also routinely organize Office Fashion
www.gentlemensplace.com
Tours, where, Christiaan explains, ‘we set up a shop
Follow us on
and
in-house at companies for a full or half day, featuring
46 •
Text Romy Lange
• 47
MEMO BOARD
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48 •
• 49
HELLO YOU
Members Hello Zuidas • XXXX 2018 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AkzoNobel 07. Amsterdam in Business 08. AICS 09. Amsterdam RAI 10. Amsterdamse Bos 11. APG 12. Apleona GVA B.V. 13. Arcadis 14. Arnold & Siedsma 15. Art Zuid 16. ASEGA Media 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. AVIS 20. BackWERK Zuidas 21. Bagels & Beans 22. Baker McKenzie 23. Beheermij WTC Amsterdam 24. Being Development 25. Big Brothers Big Sisters A’dam 26. Blue Boat Company 27. Bolenius 28. Bouwens& 29. Boyden Global Executive Search 30. Breevast 31. Broersma Nieuwbouw 32. Bristol Global Mobility Europe 33. Bushwick 34. Caffè Belmondo 35. CBRE B.V. 36. China Construction Bank (Europe) S.A. Amsterdam Branch 37. citizenM 38. Club Sportive 39. Cognito 40. Colliers International Consultants 41. CompaNanny 42. Corporate Housing Factory 43. Cosmo Hairstyling 44. Crowne Plaza A’dam South 45. Customized Media 46. D&B The Facility Group 47. De Brauw Blackstone Westbroek 48. De Hypotheker 49. Deloitte 50. De Nieuwe Poort 51. De Zuidas Apotheek 52. Dentons Boekel 53. Domeco Development B.V. 54. Doppio 55. Dudok Patisserie 56. Eden McCallum 57. Eefje Voogd Makelaardij 58. Eigen Haard 59. Element Hotel 60. ENGIE 61. Euro CCP 62. Euroinfra 63. EY 64. Face Body Bar by Doctors Inc. 65. Fam. Advocaten 66. Financial Offices 67. Fit 20 68. Flexform Amsterdam 69. Fortron B.V. 70. Freshfields Bruckhaus Deringer 71. Fris Makelaars 72. G&S Vastgoed 73. Gentlemen’s Place 74. Gerrit Rietveld Academie 75. Grand Café Mahler 76. Greenberg Nielsen 77. Green Business Club 78. Greenwheels
FOOD ASSEMBLY OPENING Thursday 8 May @ Market33 • The first Food Assembly in Zuidas made its debut at Market33. • A wide range of local farmers presented their regionally produced products. • Orders placed online can be collected at the pop-up market in Market33 every Tuesday evening. • Sign up to become a member free of charge and with no strings attached on www.boerenenburen.nl. You will receive updates on this pioneering approach to shopping local!
50 •
Photography Lotte de Graaf
79. Gustav Gym 80. Gustavino 81. GVB 82. HAB Int. Accountants & Consultants 83. Hago Nederland B.V. 84. Health & Therapy Centre 85. Hestia Kinderopvang 86. Het Amsterdamse Proeflokaal 87. Het Zwarte Fietsenplan 88. Hogan Lovells International LLP 89. Holiday Inn Amsterdam 90. Houthoff 91. Hotel TWENTY EIGHT 92. Htel Serviced Apartments 93. IMA 94. InAmsterdam 95. INBO 96. ING Rayon A’dam Zuid West 97. JLL 98. Johan Cruyff Institute 99. Kempen & Co 100. Koetjes en Kalfjes 101. König + Neurath (Nederloand) A.G. 102. Legal Issues 103. Lexence 104. Liander 105. LibRT 106. Limon 107. Loyens & Loeff 108. Lunshof Makelaardij 109. Maarsen Groep Beheer B.V. 110. Macquarie Capital (Europe) 111. Made in May 112. Markit 113. Market 33 114. MBO College Zuid 115. Mech Make & Take 116. Miles Building 117. Mindfulbizz 118. Mondrian Espresso 119. Mondzorg Praktijk Zuidas 120. MUFG Bank (Europe) N.V. 121. Multicopy A’dam WTC 122. Mylk 123. Nationale Postcode Loterij 124. NDI ICT Solutions 125. Nederlandse Ver. van Banken 126. Nedstede Real Estate 127. NEWNRG 128. NH Amsterdam Zuid 129. Nicolaas Lyceum 130. NL Real Estate 131. Novotel Amsterdam City 132. NS 133. Oliver’s 134. Openbare Bibliotheek 135. ORAM 136. Oranje-Nassau Energie B.V. 137. OVG Real Estate 138. Ox & Bucks 139. Partou Kinderopvang 140. Pathé 141. Phisage Beauty & Wellness 142. Platform Beter Benutten 143. Projectorganisatie Zuidasdok 144. Property NL B.V. 145. Provast 146. Puramis Consultancy 147. Qbic Hotels 148. Q-Park Nederland 149. Rabobank A’dam Markt Zuid 150. Ravel Residence 151. Regus 152. Restaurant het Bosch 153. Restaurant Nine 154. RGA International Reinsurance 155. Rialto 156. Rivers 157. Rob Peetoom
158. Rocycle 159. Ronald McDonald Huis VUmc 160. Rosarium 161. RoyalCast 162. Russell Reynolds Associates 163. Savills Amsterdam 164. SCOR Global Life SE 165. Season-Flowers 166. Securitas 167. Simmons & Simmons LLP 168. SLFMD Tailoring 169. Spa Sport Hotel Zuiver 170. Speakeasy Inc. 171. Spine Health Incompany 172. Spirit Hosting & Promotions 173. Stella Agency & Academy 174. Stibbe 175. St. Olympisch Stadion A’dam 176. Summertime 177. Sushi Time 178. Symphony’s 179. Taalcentrum - VU 180. Tandartsenpraktijk Van de Veer 181. Taylor Wessing 182. Tax Consultants International 183. Taxicentrale Amsterdam (TCA) 184. The Bank of New York Mellon 185. The Barn 186. The Basket 187. The Bikevertising Company 188. The Office Operators 189. The TailorMates 190. Thomaskerk Amsterdam 191. TopJobs Consultants 192. TREC 193. Tribes 194. Trigion 195. Triple Ace 196. Urban Salad 197. Van Dijk & Ten Cate 198. Van Gool Elburg 199. Vermaat Groep (CIRCL) 200. Vesteda 201. VimpelCom 202. Visser Communicatie 203. Vistra 204. Vrije Universiteit Amsterdam 205. VU Medisch Centrum 206. VU University Press 207. Wagamama 208. Webster University 209. Wineboutique & Spirits 210. Wintertaling 211. Worldeye Amsterdam 212. WTC Amsterdam 213. WTC A’dam Business Club 214. WTCafé De Blauwe Engel 215. Xavier (Syntrus Achmea) 216. Your Assistant 217. Zuidas Bier 218. Zuidas Publishers 219. Zuidas gemeente Amsterdam 220. ZuidasTravel.nl 221. Zuidschans 222. Zwaan II
COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising. Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Kika Samsom, Celine Boute, Greg Shapiro, Jelmer Jeuring, Eefje van den Akker, Robert Niessen, Jos Moerkamp and Maartje Oome. Photography Davien Hulsman, Lotte de Graaf, Jelmer Jeuring, Wouter van Ierssel, Jesse Kraal and Ron Offermans. Editorial advisory board Olivier Otten, Jelmer Jeuring, Kenneth Goedhart, Jos Moerkamp, Maartje Oome & Sasja Albersen. Thanks to David van Traa, Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Maarsen Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie. nl, Savills, Greenberg Nielsen, in2motivation, OVG Real Estate, De Kredieter, Spa Sport Hotel Zuiver, C-Law, Accenture, Crowne Plaza, Clubsportive, The Office Operators and Colliers. Printed by MullerVisual Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl. Print run each edition 20.000 copies Circulation Free for Zuidas. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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