#35 hellozuidas.com JANUARY • FEBRUARY 2018
David van Traa
City of Amsterdam (Zuidas Office)
‘I could definitely see a satellite of the Stedelijk Museum in Zuidas’
EMA CONSTRUCTION
in high gear
SHAPIRO BACKSTAGE
at Zuidas Corporate Events
CIRCULAR ECONOMY
from words to action!
HOME That’s where the SUNSHINE learned to SHINE
YO U R LUXU RY R E N TA L A PA R TM E N T + G A R D E N On the edge of Amsterdam Zuid, in a cosmopolitan area where work and living are combined, you will find Gershwin Brothers. Surrounded by gorgeous architecture with international allure, and numerous facilities to live comfortably. The Gershwin Brothers consists of two apartment buildings named after the brothers George and Ira Gershwin
G E R S H W I N B R O T H E R S .C O M
Gerhswin Brothers is an innitiative of Zadelhoff Beheer & Maarsen Groep
THE NEXT ISSUE IS SCHEDULED FOR THE 5TH OF MARCH
HOW WILL 2018 STACK UP AGAINST 2017? Talking to people in Zuidas about 2017, the general
many people in Zuidas will know, a truly world-class
consensus seems to be that it was a fairly good
building is set to rise on Beethovenstraat, near the
year. The economy has rebounded, construction
Amsterdam Football Club. The design of the Valley
projects are proliferating in Zuidas and all over
building, as it’s called, is also multifunctional, and
Amsterdam, and we have more to spend on the finer
will include features similar to New York’s High line,
things in life, large and small. Even so, people clearly
which is accessible to everyone. We also have detailed
have not forgotten the crisis of 2008. Symptomatic of
coverage of the EMA’s upcoming relocation to Zuidas
this is the emphasis the city an property developers
- a real coup for the district! - starting on page 12.
lay on mixed-use buildings. Our cover features David van Traa. He has been the director of Zuidas for
I’m looking forward to finding out what 2018 has
a year now, a role that puts him in charge of area
in store for us, and wish everyone a happy and
development. He explains why mixed-use buildings
healthy New Year!
are so important, and lays out his vision for the future of Zuidas.
Happy reading! Romy Lange
I also had a fascinating conversation with Jan Hein
Editor-in-chief Hello Zuidas
Tiedema and Tom Redecker of OVG Real Estate. As
r.lange@zuidaspublishers.nl
It’s the start of another year; a year in which the 21st century officially becomes an ‘adult’. But how old would Zuidas be? It’s impossible to pin down an actual birthday. The WTC opened in 1985; ABN AMRO arrived in 1998. I myself have been happily working in Zuidas for over 12 years. In any case, in 2018 we’re marking the district’s 20th year. We’ll be doing that in various ways, from spotlighting pioneering residents to showcasing the district’s physical metamorphosis over two decades. To me, the best thing about Zuidas is that it’s continually evolving. In honour of 20 years of Zuidas, I’d like to invite you to share your memories and photos of Zuidas in its early days. Please send stories and pictures to: news@hellozuidas.com. Best wishes for 2018! Olivier Otten, managing director of Hello Zuidas
•3
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CONTENTS 07 Trending Topics 08 David van Traa, City of Amsterdam (Zuidas Office):
‘I could definitely see a satellite of the Stedelijk Museum in Zuidas’
12 Building the Future 15 Hello Bike! 16 Hello Zuidas | Public Space
Got a Minute?
21 Column - Gregory Shapiro 22 OVG Real Estate:
The evolution of city life
24 Finance 27 The magic of in2motivation 28 Property management by Savills 30 Hello Zuidas | Agenda 34 Hello Zuidas | Mobility
Experience successful!
37 Hello You
Hello Zuidas | Sustainability 38 Boutique firm C-Law comes to Zuidas 41 Zuidas Architecture 42 Circular Economy - From words to action! 45 Hello You 46 Jaap van Rhijn 47
‘Hello Zuidas is the software of the district’
De Kredieter 48
Different mortgage rules for independent contractors, expats and variable earners
Hello You 50 Spa Sport Hotel Zuiver 51
A healthy mind in a healthy body equals a ‘pure life’
Zuidas Then & Now 52 Legal News 53 Hello Zuidas | New Members 55 Memo Board 58
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5
at savills we work with the best
people
At Savills we believe we have some of the greatest professionals in the world of real estate. But it’s not only their profound knowledge of real estate that makes them great. It’s who they are as people. With a strong sense of responsibility, honesty and determination. Considering your needs is their highest priority.
Property starts with people
SOCIAL MEDIA
#TRENDING TOPICS Sebastiaan Capel @sebastiaancapel Meer huizen erbij op #zuidas betekent meer mensen en dat zorgt voor stedelijkheid. En huizen in alle soorten en maten #xavier #ella #intermezzo #summertime #woneninzuid
YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas Worldeye Nederland @worldeyeNL
For employees of companies
Een vingerafdruk heeft 40 unieke kenmerken,
who are member of Hello Zuidas,
je iris maar liefs 256! Een belangrijke reden
it is possible to join our LinkedIn
Cognito Media Amsterdam @CognitoAMS
waarom iris-scans in toenemende mate
group or link to Hello Zuidas
Still happy @spacesworks @spaceszuidas
worden gebruikt voor veiligheidsdoeleinden.
as a contact.
in between @BKR_TIEL #buildingblocks
#Worldeye #amsterdam #amsterdamzuid
Hello Zuidas has an iPad app
#zuidas #amsterdamzuidas #oogkliniek
#oogheelkunde #Nederland
that allows you to flip through
@WebloyaltyNL @iSignthis_Ltd #zuidas #financeisdifferent
the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on
Mahlerplein & Zuidplein
•7
‘Art and culture are absolutely vital to a healthy city’
DAVID VAN TRAA • CITY OF AMSTERDAM (ZUIDAS OFFICE)
‘I could definitely see a satellite of the Stedelijk Museum in Zuidas’ David van Traa, in charge of district development for the City of Amsterdam
David van Traa, who was appointed director of Zuidas just under a year ago, is in charge of district development for the City of Amsterdam, which owns almost all the land on which Zuidas is built. It’s a job that requires almost daily consideration of the conditions needed to shape Zuidas as a residential and business district of the future. It also deals with questions like what value Zuidas contributes to Amsterdam, how to strengthen the quality of district activities and how to bring market creativity to bear in that process. Van Traa talks to Hello Zuidas about his role, looks back at his first year on the job and shares his vision for the future of Zuidas: ‘I could definitely see a satellite of the Stedelijk Museum in Zuidas.’ Zuidas is a dynamic place that’s still very much under
dam, paving the way for serious high rise development later on. In
construction and where new things are happening all
Kop Zuidas, across from the RAI, there’s still some space left as well
the time. How would you characterize the past year?
and so on. But construction can’t go any faster than this; that would
‘This past year was, in a word, fantastic! This job is great because it
be too disruptive to the neighbourhood. Our challenge is to strike
gives both opportunity and responsibility to think about the city and
the right balance between users and developers. With the start of
to contribute to the development of Amsterdam. The City is facing
Zuidasdok on top of everything we’re well aware of a certain tension
considerable market pressure. Recruiting is really tough these days.
this creates. We are therefore closely monitoring its development.’
However, Zuidas has such strong appeal that we’ve been able to attract capable people for every sector in the City’s district office. I’m
In November, we got the brilliant news about the EMA.
in contact with all of those sectors on a daily basis, which makes my
What will their arrival mean for the district?
job varied as well as challenging. Responsibility mostly lies with the
‘You’re right, it was brilliant news for us. So many people collaborated
teams, but there are certain set times when decisions must be taken
intensively to make this happen, so we’re thrilled with the outcome.
at executive level. Those decisions involve long, animated discussions
The EMA coming to Zuidas will certainly bolster our image as a top lo-
in which we analyse every single aspect, and that’s really fascinating.’
cation for international businesses and organizations, as well as add a huge impetus towards our aim to attract more knowledge-intensive
Everywhere you look in Zuidas there are large
institutions to Zuidas. Beyond that, the EMA’s many international
scale construction works to be seen. Is there
employees and visitors will no doubt help to enliven this place. And
still room to grow in this district?
they too will realize that this new urban district is a great location
‘In 2016, the city council adopted a vision document stating that now
to live, work and relax. I’d like to thank Wouter Bos especially, who
that Zuidas finds itself in a development phase, we need to focus
invested boundless energy these last months in securing the EMA for
on coherence between all of the subdistricts. Crucial factors are
the Netherlands and Zuidas.’
sustainability, mobility and local activity. Zuidas comprises a total of two million square metres in gross floor surface (gfs), of which one
There seems to be a perception, even despite the
million has been developed. So, yes, there’s still plenty of room! The
EMA announcement, that Zuidas is too small to
Ravel subdistrict, which comprises the strip along De Boelelaan, is
cater to big multinationals. Is that view accurate?
currently undergoing massive development. This involves relocation
‘It’s true that office availability is starting to tail off, which means
of the AFC football pitches, which in turn allows room for further
we have a very low vacancy rate in Zuidas. However, plans for the
developments in the future. The FC Buitenveldert football pitches in
coming years make ample provisions for new office construction.
the Kenniskwartier district will be moved to the rear of VU Amster-
Real estate firms are aware that companies are looking to locate to
Text Romy Lange • Photography Davien Hulsman
•9
Amsterdam sooner rather than later, and don’t want a drawn-out process. So we’re dealing with a changing office market, in which companies are looking for flexible concepts, and we’re working to meet that demand. It no longer suffices to simply crank out office blocks. You’ve got to build multifunctional spaces with a mixture of
DAVID VAN TRAA
facilities. That mixture also guarantees that, should the economy take another nosedive, a building won’t suddenly empty out. The
branch here. Zuidas would gain so much from having a public space
towers that used to house Stibbe and AkzoNobel are currently being
like a library uniting art, knowledge and culture. There used to be
overhauled for A-list tenants, and the WTC is also embarking on a
this idea that getting kids from districts like Nieuw-West, Zuidoost
serious expansion, which will create lots of space. So it’s not exactly
and Noord to come to Dam Square was tricky, because what would
a cut and dried situation. Furthermore, last November the City
they do there? That begs the question: who are these public spaces
Council agreed to look into the possibilities for development of the
for, and who does the city actually belong to? My dream, among
area bordered by Amstelveenseweg, de Schinkel and Nieuwe Meer.
other things, is that those kids will come to visit the public library in
By 1 January 2018, this area will be added to Grootstedelijk Gebied
Zuidas and that this can become a portal where young people from
Zuidas (the metropolitan area of Zuidas). For this new area, which
all over the city take their first steps into the future of international
will go by the name of Verdi, we have collaborated with city district
business. What I would also really love is a satellite of the Stedelijk
Zuid to come up with a plan of development, based on the concept
Museum coming to Zuidas.’
that sports and recreation are closely connected with residential and business activities. By placing our focus on connectivity, densification and greening of the district, we’ll create a place that will benefit
The Zuidas Office of the City of Amsterdam is responsi-
Amsterdam as a whole.’
ble for the development of the Zuidas district, the urban development zone on either side of the A10 Amsterdam
Have you got a wish list for bringing art and
ring road in the southern part of the city. Its tasks include
culture into the district’s public spaces, and is
creating building plots, designing the urban infrastruc-
this important in terms of local development?
ture, development of public space and negotiating with
‘Art and culture are absolutely vital to a healthy city. It’s my
property developers, as well as providing guidelines for the
deep-rooted conviction that the success of Amsterdam as a city
development of the buildings. Zuidas, which was already a
and its capacity for attracting international businesses, while also
high-profile international business district and a centre of
being a safe haven for people from all backgrounds, is closely
research and education, is now evolving into a fully-fledged
bound up with the actual presence of culture. We have plans to in-
urban hub - a place to live, work and play. For more infor-
stall a beautiful statue in the courtyard facing the new courthouse
mation, visit www.zuidas.nl.
and we’re also in talks with the public library about opening a local
10 •
TALENT. GROWTH. SUCCESS.
WTC, F TOWER 3RD FLOOR, STRAWINSKYLAAN 381 +31 (0) 20 333 7888 WWW.GREENBERGNIELSEN.NL
MAKING A DIFFERENCE IN FINDING FINANCE PROFESSIONALS
BUILDING THE FUTURE
EMA CONSTRUCTION
IN HIGH GEAR
The news late November that the European Medicines Association (EMA) will be moving to Zuidas was received with euphoria– not only in Zuidas but also amongst policymakers and politicians in The Hague and Brussels. Since the announcement, preparations for the EMA’s move have kicked into high gear.
The EMA building will be approximately 80 metres tall, with 19 floors, and will include a conference centre and offices for 900 employees. The total floor area will be around 43,000 m2. Artist’s impression Central Government Real Estate Agency
12 •
BUILDING THE FUTURE
Drawing of the entrance of the EMA building. Artist’s impression: Central Government Real Estate Agency
The EMA office will be located on Scarlattilaan, next to EY. RAI station is to the right, and above is the site of the future nhow Amsterdam RAI hotel. At the right side of the KPN-tower, a Van der Valk Hotel will be built. Photography YourCaptain Luchtfotografie
The imminent arrival of the EMA, a European Union agency leaving
EMA TRANSITION TEAM
Affairs, the Central Government Real
Agency (CGREA): a 100%-government-
October, which will conclude in March
London in response to Brexit, is a big deal for Zuidas. The City of Am-
The relocation of the EMA will also involve a huge logistical operation,
Estate Agency and the City of Amsterdam
owned non-profit agency, which will
2018. Already, the plot on which the EMA
sterdam is going out of its way to attract more knowledge-intensive
with some 900 staff members transferring from London, many of
(together with contiguous cities) and their
operate as a one-stop shop, and will
office will be built is being prepared for
organizations to the district [also see our interview with David van
whom will bring along their partners and children. Entire families will
Expat Centres. The EMA Transition Team
concern itself with all aspects of realizing
construction, with the demolishing of a
Traa on page 8]. Not only is it profiling Zuidas as a top location for
be looking for places to live and for international schools for their kids
will be coordinated by the Ministry of
the new EMA premises. CGREA provides
parking deck next to the EY building now
international enterprise, it’s also promoting its growth as a new
in and around Amsterdam. An all-encompassing and personalized
Health and will act as the focal point for
real estate for the Dutch government
in full swing. Completion of the conference
urban centre with excellent business, residential and recreational
expatriation programme will be provided for the relocation of all EMA
EMA, regarding all aspects of the transiti-
and international organizations in the
section of the new EMA headquarters
prospects. The EMA’s relocation to Zuidas represents a big step
staff and their families who choose to relocate, and which will be
on process.
Netherlands. Its areas of expertise
is slated for 1 April 2019, after which the
towards achieving these ambitions. With VU University Medical Center
offered throughout the entire trajectory. It will provide support with
include real estate management, project
offices will follow. Given that the EMA will
Amsterdam and related facilities also nearby, the district will become
finding housing, selecting and registering with international schools,
BUILDING THE EMA OFFICE
development, building technology,
probably be in a transition phase before
an important international healthcare cluster as well as a magnet
choosing health insurance, supporting employment opportunities
No less complex is the job of building the
architectural design and tender procedures.
this, the Zuidas Amsterdam Development
for even more businesses. Also, the fact that the EMA receives some
for partners and assisting with any other administrative procedures
EMA’s future premises. And the pressure is
36,000 visiting experts annually, translating into around 15,000 hotel
associated with relocating to another country. This support will be
on, given the looming Brexit deadline of late
CONSTRUCTION PREPARATIONS
premises are available from 1 January
stays, will mean a terrific boost for Zuidas and the greater metro
provided by a dedicated EMA Transition Team, consisting of experts
March 2019. The relocation will be overseen
To get everything finished in time, CGREA
2019 to accommodate those EMA staff
region as a whole.
from the ministries of Health, Foreign Affairs, Education, Economic
by the Central Government Real Estate
launched a tender procedure this past
members who arrive earlier.
• 13
Office will make sure that full temporary
BUILDING THE FUTURE
BAT TLE OF THE ZUIDAS KICKBOXING GALA PUTS ZUIDAS IN THE RING AT THE CONCERTGEBOUW!
Looking for information? Got a complaint? Drop by or get in touch by telephone, email or via our brand-new website. Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 contact@zuidas.nl www.zuidas.nl zuidas •
@zuidasamsterdam
Step up to a once-in-a-lifetime challenge...! WHAT
Four months of intensive training to prepare to face off against a colleague or rival in the boxing ring during a festive gala evening at the Concertgebouw.
WHERE
Training at Gustav Gym and Club Sportive, with a central clinic every month at Vos Gym
WHEN
Training starts in the first week of January 2018 and the gala is in May 2018.
COSTS
The cost of participation is €100 per person, and every participant who ultimately competes
(with special guests!). The gala will be at the Concertgebouw (Main Hall).
in the ring agrees to book a VIP table for the gala. For full details, go to www.battleofthezuidas.nl and sign up for the informational meeting.
HARD WORK PAYS OFF
THE BATTLE OF THE ZUIDAS IS ORGANIZED BY SANDER BRINKHUIJSEN Having spent his youth on the hockey rink and career as a hockey trainer, five years ago Sander took on the challenge to get in shape for a kickboxing match for charity in just four months’ time. And he pulled it off, making it into the ring and winning his match. According to Sander, ‘I know better than anyone the importance of working with a great team of trainers to achieve a goal. My aim with this initiative is to promote White Collar Boxing and to give the kickboxers the best possible guidance. I prepare them to achieve their personal goal – entry in the annual Battle of the Zuidas - together with a top team of professionals.’
PUBLIC SPACE
GOT A
MINUTE? Zuidas is a district in development. And though we’re welcoming many new residents and businesses, there are also lots of faces that we’ve grown to know over the years. Hello Zuidas visited four long-time locals to talk to them about Zuidas’ transformation and its future.
WABE VAN ENK - PROPERTYNL ‘PropertyNL has been in Zuidas since its launch 17 years ago. As a real estate firm, we were really excited to have a front-row seat to all the area developments. In those early years, we were up to our ears in construction because of the expansion and renovation of the WTC. The changes have all been positive though, especially for our office in the WTC. This used to look like a sealed box, but the building has gradually been opened up, and now there’s lots more traffic in and around Zuidas. These days, Zuidas is no longer just closed off corporate offices.’
DRIES MEBUS - VAN ROOYEN DRY CLEANER’S ‘I’ve been a part of the local fabric since 1989, so I’ve been around for quite a while now. In those 28 years, literally everything has changed. None of these tall buildings you see now used to be here. Instead, there was a mix of small businesses and shops. There was a place that sold records, just as there was a barber and a cigar shop. The renewal of the district has changed things for the better, but it makes me sad to see that small businesses often can’t stay afloat in this place. The interaction with so many different people makes this into a great location to be. We get our share of suits every day, also from customers outside Zuidas. There is construction noise to deal with, for sure, but I’ve still enjoyed working here all these years.’
16 •
PUBLIC SPACE
HARPERT KOOPMAN - OLIVER’S RESTAURANT ‘Oliver’s came to Zuidas when it was still pretty much a blank slate. Now we’ve been here for eleven years and the area has undergone a genuine metamorphosis. Running a restaurant in Zuidas is different than in other parts of Amsterdam. For starters, it’s busier in wintertime than it is during summer. Oliver’s has carved out a place in Zuidas and fortunately people know how to find us.. All the changes that have taken place here have been overwhelmingly positive. There are more people out and about, lots of new businesses have appeared, Zuidas has grown explosively and the developments are nowhere near finished. Future plans like the new station also spell great opportunities for us. The only thing that’s still missing is basic services, such as a post office, but that’s all on the drawing board.’
BARBARA VAN SON-BREUER - SUSHI TIME ‘Sushi Time opened in 2001 in the back WTC’s central lobby. We moved fairly soon after that and for more than ten years we’ve been located on the first floor at the front of the WTC. Unfortunately, this is still not the most perfect of locations, as we prefer to be on the ground floor, where visitors can spot us straight away. One thing that needs to be tackled is more signage in the area, so that people know what’s where. Zuidas has its pros and cons. It’s a business location, which means that lots of people have to be here on a regular basis and drop in automatically. A big drawback is that we share a building with lots of other tenants. We cannot open or close our door whenever it suits us. Sushi Time tries to stay creative by keeping apace with the times and by responding to changing local demand.’
Text Celine Boute • Photography Davien Hulsman
• 17
PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: hellozuidas@zuidaspublishers.nl.
AMSTERDAM RANKS AMONG TOP 10 MOST POPULAR REAL ESTATE CITIES Zuidas - Amsterdam has been ranked among Europe’s top 10 cities for real estate investment and development prospects in 2018. Investors enthuse especially over the office market upsurge, the flourishing tech sector and pleasant living environment. This was the conclusion drawn by the Urban Land Institute and PwC in their publication Emerging Trends in Real Estate Europe 2018, which is based on a combination of interviews and a survey of over 800 international real estate investors, developers, lenders and other professionals. In this latest ranking, Amsterdam has moved up one rung to a solid tenth place. According to the report, office vacancies in the Dutch capital have plummeted to less than 10%, while rental availability is virtually zero in areas like Zuidas. Driven in part by rising rental earnings, net returns in the office market (yield compression) dipped to almost 4% during 2017. Source: www.accountant.nl
18 •
KROONENBERG TO DEVELOP 250-UNIT
ROCKSPRING PAYS €90M FOR FOZ BUILDING
RESIDENTIAL COMPLEX
Zuidas - Rockspring Property Investment Managers has
Zuidas - Kroonenberg Groep has announced plans to develop a
purchased the FOZ office building on Gustav Mahlerlaan
residential complex on Buitenveldertselaan in Amsterdam. With
from MCAP Global Finance, a British subsidiary of New
around 250 apartments ranging from 45 m² to 130 m², of which
York-based Marathon Asset Management. A purchase
40% in the mid-rent sector and 60% in the non-subsidized
sum of €89.6 million was registered with the Land
sector, the two-tower complex will be linked by a plaza. This
Registry Office. Delivered in 2009, the FOZ building
plaza was designed by garden architect Piet Oudolf, whose
was designed by Foreign Office Architects and has
previous projects include the High Line park in Manhattan. The
approximately 10,300 m² in office floor space and 2,400
ground floor will use around 500 m² for commercial activities.
m² for general facilities.
HOURGLASS GROUNDBREAKING CELEBRATED ON 19 OCTOBER 2017 Zuidas - In October 2017, construction of the new Hourglass building started on Parnassusweg in Zuidas. Named for its distinctive shape, the 80-metre tall tower has been designed the architecture firm Dam & Partners. The Hourglass will accommodate a mixture of functions, including offices and a hotel, and is being developed by SAX Vastgoed V.O.F. - a partnership of Maarsen Groep and Zadelhoff. It has been acquired by Bouwinvest - the offices by the Bouwinvest Dutch Institutional Office Fund and the hotel by the Bouwinvest Dutch Institutional Hotel Fund. The building’s office floorage totals around 21,000 m²., Loyens & Loeff’s Amsterdam office will be leasing the lion’s share of approximately 15,500 m².
AM WINS TENDER FOR MULTIFUNCTIONAL NEW-BUILD NEAR RAI Zuidas - For development of the first section of the strip along the A10 motorway’s RAI exit, the City of Amsterdam has opted for AM’s innovative, multifunctional concept, which combines residential, office and business functions in a flexible design called Crossover. Plans are to create 10,000 m² in rental housing (246 units), including 6,000 m² for social housing (156 units), ten homes for first-time buyers to total 600 m² GFA, and approximately 5,500 m² GFA for offices. At street level, 600 m² is slated for social initiatives and 550 m² for restaurants.
• 19
THEATER OP DE ZUIDAS
De edele kunst van het schijt hebben MEMBERS ONLY SNEAK PREVIEW Location
MBO College Zuid
Date
Monday 19 February 2018
registration servicepoint@hellozuidas.com By Janke Dekker Producties
20 •
COLUMN
Shapiro Backstage at Zuidas Corporate Events Granted I’m just a comedian, but I do get
Crowded in Amsterdam. I’ve spoken quite a
floor cleaner. It was so sustainable that the
some lovely, candid snapshots of corporate
few times at Vrije Universiteit, which is privately
directions to the location were first By Car
life in Zuidas - via the bizarrely revealing
funded. (As opposed to University of Amsterdam,
and - at the bottom - Public Transport. In
rituals known as ‘Dutch corporate events.’
which is comparatively not funded.) VU just
fact, I’ve been to a lot of events that talk a lot
Let me take you on a mini tour.
introduced a new space for their international
about sustainability and then serve veal for
employees, called The Global Room. And that’s
lunch. They talk about sustainable fishing
Brand identity. I spoke at the opening of
how crowded it is in Amsterdam. People got
and serve tuna. And there was an event
the Amsterdam Expat Center, which is now
excited just to have a dedicated room. I told
about eliminating unnecessary packaging;
known as IN Amsterdam. They wanted a
them the VU is a bit like Hogwarts: it’s nice to
they gave out gift bags with 200-page photo
one-stop to streamline the expat process
have a Room of Requirement.
books, which we all recycled immediately.
their opening at a location that was not the
Sustainability. I attended an opening
I’ve also officiated a political debate /
office. Then they changed their location.
of a building called the most green and
boxing match outside Station Zuid, and I’ve
Then they changed their name. Anyway, if
sustainable building in the Netherlands.
inadvertently helped white guys in suits
you can find them or identify them, they
Or at least Amsterdam. Or at least Zuidas.
cheat at a footrace. But that’s a story for
really are very helpful.
Partly because they had a self-driving
another time.
and make everything simpler. So they had
Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from ‘Zondag Met Lubach.’ Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. As host of ‘United States of Europe,’ Shapiro offers a ‘Daily Show’ for the EU. Making fun of Europe, the American way.
Photography Davien Hulsman
THE EVOLUTION OF CITY LIFE On Beethovenstraat, next to the pitches of the Amsterdam Football Club, the iconic new Valley building is set to change the landscape of Zuidas. The building embodies the major transformation that is reshaping the Zuidas district from a business location into a lively and multifunctional urban centre. Valley is in perfect keeping with this transformation, offering a space for living, working, recreation and leisure. Developer OVG Real Estate calls this ‘the evolution of city life’. Hello Zuidas sat down with Jan Hein Tiedema, OVG’s executive managing director for the Netherlands, and Tom Redecker, development manager at OVG and involved in this mega project. ZUIDAS HIGH LINE
top of the plinth will be accessible to the
GREEN, GREENER, GREENEST
The new mixed-use building will total 75,000
public. Standing at the top of the landscape,
The landscape is a defining feature of the
m². According to Redecker, ‘Valley will have it
you’ll have a view of the football pitches and
building. ‘The plants chosen are hardy
all: two hundred rental apartments, offices,
Beatrixpark, which will be a really unique
enough to survive winter weather, which
a car park, retail space, restaurants, a skybar
feature.’ ‘The project’s landscape architect
is important for the building’s image, and
and an amazing cultural space, designed
is Piet Oudolf, who also designed The High
will be just as important ten or fifteen years
by the renowned architect Winy Maas from
Line in New York,’ notes Redecker. Tiedema
from now,’ says Tiedema. ‘In cities across the
MVRDV Architects.’ ‘Beyond that,’ Tiedema
predicts that ‘Valley will be a building that
world, adding green space on buildings has
says, ‘Valley incorporates a one-of-a-kind
attracts architectural lovers from all over
become a real trend,’ adds Redecker. ‘Valley
public space. Two sets of stairs on Beetho-
the world. It will really enhance the city, and
is a great example of that. Of course, this also
venstraat that leads to the landscape on
being a part of that is brilliant.’
has practical ramifications. A gardener will
22 •
JAN HEIN TIEDEMA AND TOM REDECKER
maintain the plants. That will be organized
housing. That was also one of the City’s re-
and cultural organizations identify with that.
centrally by the owners’ association. There
quirements for development of this plot on
Like everything else, we want to make this
will also be a dedicated landscape manager to
Beethovenstraat. ‘Here in Zuidas, the plan all
component special. And, like David van Traa
keep everything alive and healthy.’ As Tiedema
along was for not just an office location, but a
said in his interview with you, a satellite of the
says, ‘From the beginning, we imagined a
full-fledged urban district with all the facilities
Stedelijk Museum would fit in very well here.’
building that would create a landscape for all
and housing that entails. The City of Amster-
residents and users of Zuidas.’
dam saw this could be a linchpin between the offices that are already here and the residential
Valley will be delivered in 2021. In search
MIXED USE
neighbourhood evolving around the AFC.’
of a stunning office space or top retail
It was and is the ambition of the municipality
Describing the space, Redecker says, ‘The
location? Visit www.ovgrealestate.nl or
of Amsterdam to create more buildings that
ground floor will have various small bars, cafés
email commercial manager Joppe van
are designated for mixed-use in Zuidas,
and restaurants, and we’re in talks with various
der Heijden (jvdh@ovg.nl) and get in
meaning that as well as offices, they also
parties about ways to shape Valley’s cultural
touch with OVG.
offer other facilities such as residential
space. The building has a very unique design,
Text Romy Lange • Photography Jesse Kraal • Artist’s impression Vero Visuals
• 23
FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@zuidaspublishers.nl. Photography Lotte de Graaf
ABN AMRO GEARS UP TO TAKE ON FINTECHS Zuidas - ABN AMRO has announced the launch of a new online lending company, to be called New10. The SME credit provider is keen to lend not only more money, but also to do so faster and cheaper than market competitors. The established bank will be entering an arena populated mainly by startups, extending loans in the bandwidth of 20,000 to 1 million euros – considerably more than famous alternative financiers like Funding Circle, Spotcap and Lendico.
24 •
BRITISH EXCHANGE PLATFORM PICKS ZUIDAS
PENSION FUNDS ACQUIRE
Zuidas - British broker NEX Group is relocating its trading
RECORD NUMBER OF NEW-BUILDS
activities to Zuidas, the latest in a series of UK businesses
Zuidas - Dutch pension funds bought up a record number of
to cross the channel to the Netherlands, fuelled by Brexit.
new residential buildings in 2017, acquiring 17,000 new-built
The move concerns the company’s electronic platform for
units through investment institutions including Amvest,
trading fixed income securities, employing ten people, it
Vesteda and Syntrus Achmea. This represents a rise of 35%
reported on the release of its half-year results. Listed on
relative to 2016 and a capital investment of €3.5 billion,
the London Stock Exchange and the FTSE 250, NEX has
according to the latest figures of real estate consultancy
expressed concern about the possible Brexit fallout. In an
Capital Value. But it seems the pension funds’ hunger for
interview with Bloomberg, director and founder Michael
rental housing investment is by no means sated: they would
Spencer praised the Dutch regulator and its solid knowledge
have added as many as 5,000 to 10,000 more units to their
of the market. ‘Amsterdam came out the winner based on
portfolios had they been available, says Capital Value. Indeed,
the entire package, including employee legislation and taxes.
not long ago it was reported that millions of euros in potential
Dublin and Frankfurt rated well too, but Amsterdam did
investments by Dutch institutional investors are languishing
better’, Spencer said of the decision.
due to the lack of building sites and municipal cooperation.
EU PARLIAMENT DISMISSES DUTCH BLACKLISTING Zuidas - The Netherlands will not be officially recognized as a tax haven by the European Parliament after all. An initiative by Dutch Labour Party (PvdA) delegation leader Paul Tang to get the Netherlands blacklisted was voted down by a narrow margin of 327 in favour and an equal number against, leading to its dismissal. The proposed amendment came out of an EU Parliamentary special committee investigation into tax evasion conducted in connection with the Panama Paper revelations. Besides the Netherlands, its report explicitly named Ireland, Malta and Luxembourg as tax havens.
NUMBER OF INDEPENDENT CONTRACTORS DOUBLES IN TEN YEARS Zuidas -The number of independent contractors registered in the major Dutch cities of Amsterdam, Rotterdam, The Hague and Utrecht has doubled in the last ten years, from 81,000 in 2007 to 165,000 in 2017, according to figures released by Statistics Netherlands (CBS). Utrecht came out at the top, with an increase of 135%, bringing its total population of sole traders to 22,100. Their number grew in the rest of the Netherlands too, by an average of 79%.
• 25
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INTERNATIONAL TRAINING
PETER KOIJEN AND LIGIA RAMOS
People looking for individual training are
THE MAGIC OF IN2MOTIVATION Personal development for people and organizations
equally welcome at in2motivation, says Peter. ‘We also offer training for individuals, covering everything, from leadership, public speaking to NLP. Like the in-company trainings, our open training sessions are easily accessible, active, open and internationally oriented. They’re led by trainers with loads of international experience and frequently attract as many as 11 different nationalities.
Working in Zuidas is like playing a competi-
ness.’ The secret to their success? ‘We’re a
As a result, our trainees not only grow on
tive sport. If you wish to stay on top of your
partner in customization. By personalizing
personal and professional fronts, but also
game, you need to train like a champion.
all of our training courses, we achieve better
learn that cultural differences are sometimes
in2motivation helps people to do just that, by
and lasting results’, says Peter, ‘and that
overstated. “Culture doesn’t say anything
training them to achieve their full potential.
appeals to a lot of organizations.’
about you and all your potential. Culture can
Owners Ligia Ramos and Peter Koijen speci-
say a lot about what you learned until now
alize in customized training for people and
UNIQUE CONTENT AND
and if you learn new things, you will change
organizations. With their passionate approach
EXPERIENTIAL LEARNING
as well. Valuable lessons for people working
and international experience, they work
Another thing that sets in2motivation apart
in an international setting like Zuidas.’
magic in the training room. ‘I literally see the
is its unique content. Ligia explains, ‘We
look in people’s eyes change during a training
develop our own tools and programmes. We
session’, says Ligia. ‘To me, that’s pure magic!’
don’t use standard models, so you’re always
CURIOUS HOW
guaranteed to learn something new’. At the
IN2MOTIVATION
in2motivation was founded ten years ago.
heart of in2motivation’s training approach is
CAN DEVELOP YOU?
Since then, Ligia and Peter and their core
experience. ‘We’re specialists in experiential
www.in2motivation.com
team of enthusiastic trainers have been
learning. Our philosophy is: experience first,
+31 (0)20 7370312
helping a growing number of businesses
explanation second. We might use role play,
info@in2motivation.com
improve their performance in all areas, from
for example, but we also develop games and
Amstelveenseweg 739
teambuilding, sales and personal effective-
out-of-the-box exercises.’
Text Kika Samsom • Photography Davien Hulsman
• 27
FEMKE BOON AND MELISSA RAAP
PROPERTY MANAGEMENT BY SAVILLS ‘Property starts with people’ Savills portfolio includes many prominent buildings in Zuidas: from AkzoNobel’s head offices to the ITO and SOM complex. Tenants know they may count on Savills for a safe, clean and pleasant building environment. And Savills knows these services hinge on sound communication. That’s why they have ‘Property starts with people’ as their motto. Savills Property Management’s Commercial Manager Melissa Raap and Facility Manager Femke Boon explain.
28 •
According to Melissa Raap, communication is key.
Melissa. ‘We help the owners of properties we
‘Good communication with the owners and tenants
manage make their buildings more efficient, through
of the buildings we manage is our number one
measures which range from energy-saving systems
priority. Property management really is all about
to green roofs. Tenants also have an important role
people. Direct contact, personal service and serious
to play because no matter how energy-efficient a
engagement are all very important to us. Because of
building may be, what matters is how efficiently
that, we also invest in good IT systems, so as to give
tenants make use of it. We’re happy to advise them.
us more time to visit the buildings and tenants in
Tenants themselves are also increasingly interested
person. At the moment, we’re designing an IT system
in investing in energy-efficient systems, which they
that will let tenants check the status of their pending
earn back on their energy consumption.’
requests in real time. We want to ensure they always know where they stand.’
GOING THE EXTRA MILE Facility Manger Femke Boon is the first point of
‘Because we’re located in Zuidas, I can be on a tenant’s doorstep in just five minutes’
contact for tenants of properties managed by Savills. ‘Tenants can come to me with their questions and
HOSPITALITY
requests. Apart from forwarding incoming notifica-
Another important pillar of property management is
tions and technical malfunctions, I also try to go the
hospitality. According to Femke, the office market is
extra mile. If tenants want a dry cleaning service, for
trending towards offering a hotel experience. ‘These
example, I look into how we can make that happen.’
days, we can work anywhere, but we come to the office for the environment and interaction. Everyone
AT HOME IN ZUIDAS
contributes to that experience, from the security
As an added benefit for tenants in Zuidas, Savills’
guards to the reception staff and cleaners. It starts
office is practically next door. ‘Because we’re located
with a warm welcome by the receptionist when you
in Zuidas, I can be on a tenant’s doorstep in just five
arrive in the common lobby, but it’s also enhanced
minutes’, says Femke. ‘Plus, we know what’s going
by things like a nice coffee bar, where you can meet
on in Zuidas, are well-connected with the municipal
with colleagues.’
SAVILLS
authorities and involved in local developments. Our tenants see that as an added value.’
SAVILLS WANTS TO MEET YOU!
AMSTERDAM
Do you work in a building managed by Savills? Femke
Claude Debussylaan 48
SUSTAINABILITY
would love to meet you. ‘You can find me visiting our
+ 31 (0)20 301 20 00
Aside from communication, sustainability is another
properties almost every day. So if you’ve got questions
www.savills.nl
important facet of property management, says
or ideas, please be sure to let me know!’
Text Kika Samsom • Photography Davien Hulsman
• 29
AGENDA
AGENDA JANUARY • FEBRUARY
Saturday 13 January OPEN DAY, ZUIVER FITNESS CLUB @ Spa Sport Hotel Zuiver
Every Thursday
On Saturday 13 January, ZUIVER
DRINKS WITH COLLEAGUES
fitness club will be opening its doors
@ The Barn - Gustav Maherlaan
to all of Zuidas. The recent renovation
The Barn is now open for drinks on
Monday 8 to Thursday 11 January
and those New Year’s resolutions to
Thursday evenings. Every Thursday,
HORECAVA
get 2018 off to a healthy start are the
enjoy an after-work organic beer or
@ RAI Amsterdam
perfect reasons to come try out all the
wine at The Barn with your collea-
The food retail and service sector
new fitness equipment and classes in
gues. Looking for a healthy venue to
is evolving, and so is consumer
CrossFit, yoga, boxing, spinning and
hold a brainstorming session with
behaviour. These days, people want
more. As a member, you can also relax
your team or to host your party? Look
to be able to eat and drink anytime,
at Zuiver’s spa for an hour after your
no further than The Barn! No time to
anywhere. How will this affect your
workout. Plus, there will be a draw for
go out for lunch? The Barn delivers
business? Discover and experience it
a free one-month membership! More
special office boxes straight to you.
for yourself at Horecava, and make
info: www.zuiveramsterdam.nl.
For reservations: 020-2336548
your company future-proof. More
www.thebarnfood.nl
info: www.horecava.nl.
Every Tuesday afternoon GET MOVING WITH THE ENTERTRAINER! @ CIRCL Interested in getting faster and fitter
30 •
while minimizing your footprint? Want
Thursday 18 January to Sunday 11 March
to shed the holiday flab? And looking
DE COOLSTE BAAN
for a better balance between work and
@ Olympic Stadium
play? Then get moving with the Entertrai-
From 18 January to 11 March 2018,
ner’s running training in Zuidas. As the
the country’s coolest rink at the
name implies, fun comes first, but the
Olympic Stadium reopens for
Entertrainer is also an experienced and
speed skating! The rink is open
certified running coach. Routes will vary,
for all levels and ages and puts a
as will the training. Your result is a toned
modern spin on the Netherlands’
physique, better running technique and
long ice-skating tradition, offering a
a fun, locally based running community
unique combination of fitness and
with a mix of residents and professionals.
entertainment and recreational and
Time: 4:30-5:45pm. For info and to sign
championship sport. More info:
up: www.entertrainer.nl/Zuidasrunners
www.decoolstebaanvannederland.nl.
AGENDA
Our next issue will be published @ March 5. Send your agenda to hellozuidas@zuidaspublishers.nl before January 23.
Monday 22 January GRACHTENFESTIVAL PATRONS GATHERING Friday 19 January
@ Infinity building,
GRAND OPENING OF COFFEE DC
Amstelveenseweg 500
@ Claude Debussylaan 273
Grachtenfestival friends and patrons
On Friday 19 January 2018 Coffee
old and new are invited to this infor-
DC celebrates the opening of its first
mational gathering at the stunning
location on Claude Debussylaan! After
premises of festival partner Lexence.
a total refurbishment, the café boasts
Each year, the Grachtenfestival show-
a fabulous new interior to go with its
cases a new generation of up-and-co-
excellent espresso. Coffee DC is a spot
ming musicians at beautiful locations
for all local professionals and resi-
throughout Amsterdam. Interested
dents, and from March will also have a
in supporting the festival? Join us!
terrace and organize after-work drinks
Register before 12 January to
and nibbles on Friday afternoons.
info@grachtenfestival.nl.
Monday 22 January SPEED DATING FOR AGES 25-38 (HETERO) @ Restaurant à Deauville Single and in search of a date? Come speed dating at Restaurant à Deauville! You’ll meet 15-20 other hetero singles, with a new date every 4 minutes. The age category is 25 to 38. Please register at aboutlove.nl/speeddaten-amsterdam.
Thursday 25 January A REVOLUTIONARY VU ORCHESTRA @ Concertgebouw Amsterdam Friday 19 January
The VU Orchestra presents Shostakovich’s
JAVANESE COOKERY WORKSHOP
monumental 11th symphony, inspired
@ Restaurant NINE
by the Russian revolution of 1905,
Looking to sink your teeth into a new challenge? Come learn all about delicious
Debussy’s impressionist masterpiece
Javanese cooking in this workshop with Ruth Jansen. A Jakarta native, Ruth learned
Prélude à l’après-midi d’un faune,
how to prepare authentic recipes in her grandmother’s kitchen. Javanese cuisine
marking a watershed in modern
tends towards mild flavours, is more sweet than spicy, and has lots of vegetarian
music, and William Walton’s viola
dishes. The workshop includes time for fun and drinks, and of course to sit down to-
concert featuring world-famous vio-
gether afterwards to enjoy the fruits of your new culinary skills! Get together a group
list Amihai Grosz as soloist. More info:
of friends or colleagues and sign up today by email to info@phisage.nl.
www.vu-orkest.nl.
• 31
AGENDA
AGENDA JANUARY • FEBRUARY
Wednesday 14 February Friday 2 February DISCO CLASSICS Thursday 25 to Sunday 28 January JUMPING AMSTERDAM @ Amsterdam RAI From Thursday 25 to Sunday 28 January 2018, the RAI Amsterdam welcomes equestrian sports enthusiasts for top-class dressage in the FEI World
@ Ox & Bucks
VALENTINE’S DAY @ The Basket Tired of being on your own during the
Ox & Bucks cranks up the music
holidays? Don’t want to spend this Va-
on Friday afternoons to give you a
lentine’s Day solo? Then come to The
sizzling send-off into the weekend!
Basket Amsterdam on 14 February
Come enjoy drinks and dancing with
for a blind-dinner date and let us find
your colleagues at Ox & Bucks. More
you your perfect match! More info:
info: www.oxxbucks.com.
www.amsterdam.thebasket.nl/valentijn.
Cup™ Dressage plus spectacular show jumping on Friday evening, the Six Bar on Saturday evening and the Grote Prijs van Amsterdam on Sunday afternoon, alongside awesome shows and glittering afterparties. More info: www.jumpingamsterdam.nl.
From Thursday 8 February WINE-TASTING COURSE @ Wineboutique and Spirits This 5-day course teaches you all the basics of wine tasting. You’ll taste 40 different Saturday 27 January
wines and get a brief theoretical background, including information about the
KIKA RUN WINTER EDITION
influence of factors like grape variety, vinification techniques and ageing. After the
@ Amsterdamse Bos
course you’ll also know how to perfectly pair wines with different dishes. The cour-
Run for Kika on the Bosbaan terrain
se consists of 5 tasting sessions of 2½ to 3 hours each on 8 and 22 February and 8,
in the Amsterdamse Bos and join the
15 and 22 March. During each lesson you’ll taste at least 8 exemplary wines. Cost:
fight against children’s cancer. More
€285. Please register at Wineboutique and Spirits, WTC Tower H, or by email to
info: www.runforkika.nl/winterrun.
info@wineboutique.eu.
32 •
AGENDA
Our next issue will be published @ March 5. Send your agenda to hellozuidas@zuidaspublishers.nl before January 23.
Monday 19 and Wednesday 21 February
Tuesday 20 February
SWIMMING LESSONS
NRC LIVE: THE POWER OF CIRCULAR
BY SWIM IN BALANCE @ De Mirandabad
@ CIRCL Every company is part of a chain of
Swim in Balance is offering a new se-
suppliers, intermediaries, customers
ries of 6-week evening swimming clas-
and waste processors. To change any
ses for adults starting up on Monday
given subprocess in that chain takes
19 and Wednesday 21 February. Les-
the efforts of multiple actors, where
sons are held just a stone’s throw from
the key to success is collaboration in
Saturday 17 February
Zuidas, near Rai station. Master the
the broadest sense. Finding innova-
VALENTINE’S DAY
crawl, breaststroke or butterfly techni-
tive solutions and adding real value
@ De Nieuwe Poort
que in 6 weeks. Stiff after a whole day
requires all stakeholders to form a
Get fixed up in a jiffy! This year, De
at the office? Swimming according to
united front and share responsibility
Nieuwe Poort hosts another special
the Shaw Method will leave you feeling
from the outset. Which actors are
Valentine’s Day celebration, pairing
like you’ve had a massage and is
needed to set things in motion? What
young professionals and seniors for
ultra-healthy for your neck, shoulders
is the potential of ‘unlikely allies’, and
a fun day out. Get into the spirit of
and back. It’s also ideal training for
what are the secret ingredients to
Valentine’s Day this year with an inter-
triathletes! Swim in Balance also offers
successful collaboration? More info:
generational date! More info:
swimming lessons for beginners. More
www.circl.nl.
http://denieuwepoort.org.
info: www.swiminbalance.nl.
HELLO ZUIDAS EVENT
Monday 19 February HELLO ZUIDAS MEMBERS MEETING (MEMBERS ONLY) @ MBO College Zuid Hello Zuidas has something exciting in
Monday 27 February
store for its members! This February, our
SPEED DATING FOR AGES 25-38
members meeting will revolve around
(HETERO)
a theatre performance about Zuidas.
@ Restaurant à Deauville
The show is produced by Janke Dekker
Single and in search of a date?
Producties, in collaboration with MBO
Come speed dating at Restaurant
College Zuid. An exclusive sneak preview
à Deauville! You’ll meet 15-20 other
for Hello Zuidas members will take place
hetero singles, with a new date every
on February 19. Later this year, the show
4 minutes. The age category is 25 to
will tour through Zuidas with several
38. Please register at
performances.
aboutlove.nl/speeddaten-amsterdam.
• 33
ZUIDAS MOBILITY
EXPERIENCE SUCCESSFUL! 34 •
MOBILITY
Leaving your wheels at home to commute by public
authorities are collaborating on initiatives to achieve
transport for an entire month… Would you take
this goal. Arcadis is also taking a keen interest in the
on this challenge? Over the month of September,
transformations that are reshaping Zuidas, which is
the Zuidas Mobility Experience did just that,
‘literally in our backyard’, as Arcadis project leader
daring Zuidas professionals to forego driving for
Joost de Jong explains. ‘We’re eager to contribute
the duration of one month and to opt instead for
our knowledge and experience of traffic and mobility
a range of other ways of transport. This Mobility
to help design and test concepts for MAAS. At
Challenge, which is collaboration between Arcadis
Arcadis, we consider Mobility as a Service to be a
and the municipality of Amsterdam, was part of
genuinely crucial development.’
the wider MAAS (Mobility as a Service) project between these partners. The Green Business Club
EXPERIENCES
is among the initiators.
In all, 11 commuters, representing diverse companies and organizations in Zuidas, including Loyens & Loeff,
FINDING NEW WAYS TO COMMUTE
ABN AMRO, OVG, Deloitte and VUmc, accepted the
Unabated growth of the Amsterdam metro region,
Mobility Challenge. A majority of them reported to
as well as the current development of Zuidasdok
have had a positive experience with the pilot. Peter
(including construction of additional lanes and a
Alles, RPA consultant (Robotics Process Automation)
tunnel for the A10 south motorway and expansion of
at Deloitte, commented on the challenge, saying, ‘For
Amsterdam Zuid station), have led to a fast growing
my job I have to travel to lots of different locations, and
traffic congestion around Zuidas. In future, people
sometimes I have to make several appointments within
will have to find new ways to commute. Mobility as a
the same day. Getting around without a car is tricky,
Service (MAAS) could be the answer to this problem.
and it’s even worse when the weather is bad.’ Even so,
In essence, this broad concept seeks to replace
a day after the pilot finished, Peter said he enjoyed his
ownership of a personal vehicle with a wide range of
four car-free weeks. ‘It was a great experience. I think,
mobility options, comparable to developments such as
as far as my family and myself are concerned, we could
Netflix and Spotify in film and music. Experiences with
get by perfectly well without a car. It turned out to be
MAAS elsewhere show that the key to its success lies
a real eye-opener, and something I’ll be giving some
in user convenience. Travellers have to be guaranteed
serious thought by the end of this year.’
easy access to a comprehensive set of mobility services that meet their specific transport needs.
A second Mobility Experience is scheduled to launch in March. Knowledge gathered from both pilots will
CORPORATE ZUIDAS
ultimately be used to define the MAAS offering in
CONTRIBUTING
Zuidas.
Apart from the municipality, employers in Zuidas also have a stake in maintaining the accessibility
More info:
of the area. Now businesses and the municipal
www.amsterdam.nl/zuidas/zuidas-mobility/
Text Robert Niessen
• 35
E-mails met spelfouten? Dat is zo 2017... Vanaf 2018 maken uw werknemers geen spel- en grammaticafouten meer E-mails versturen, nieuwsbrieven maken en persberichten opstellen. Zelfs als je regelmatig schrijft, ervaar je dat je de spellingsregels niet meer goed paraat hebt. Hoe zit het ook alweer met de d’s en de t’s? Een in company Opfrisworkshop Nederlandse Grammatica en/of Spelling haalt de weggezakte kennis weer naar boven. Door heldere uitleg en uitgekiende voorbeelden en oefeningen doen collega’s in een prettige en ontspannen sfeer opnieuw taalkennis op. marijke@kaatee.com
Een workshop duurt één dagdeel met 4 tot 10 personen. Marijke Kaatee
+31 (0)20 6790651
biedt maatwerk. Samen stellen we de inhoud van de workshop vast zodat
+31 (0)652085336
uw medewerkers weer jaren vooruit kunnen!
WWW.ONDERWIJSENTAALADVIES.NL
HELLO YOU
Dick van Hal
Delicious snacks were served.
Ton Boon & Monique Maarsen
Waldo Kapoen, Monique Maarsen, Maarten Feilzer & David van Traa
HOURGLASS GROUNDBREAKING Thursday 19 October 2017 @ Parnassusweg • On 19 October a festive groundbreaking ceremony for the Hourglass building took place. • The new building on Parnassusweg will be shaped
Marlon Goûtier & Mara Koot
like an hourglass and will rise 80 metres. • Architectural firm Dam & Partners is responsible Waldo Kapoen & Monique Maarsen
for the building’s design. • The Hourglass building will accommodate a variety of functions, including offices and a hotel, and is being developed by SAX Vastgoed V.O.F., which is a partnership between Maarsen Groep and Zadelhoff. • The offices will be completed by the end of 2019; the hotel is slated to open in early 2020.
Helen Clark, Vincent van Sabben, Mara Koot & Luuk Kops
Hourglass Groundbreaking
Photography Blink Fotografie
David van Traa & Cor van Zadelhoff
Monique Maarsen & David van Traa
• 37
SUSTAINABILITY
SUSTAINABILITY
NEWS
38 •
SUSTAINABILITY
A GREENER ZUIDAS With Zuidas now rating as the most densely developed piece of city in the Netherlands, the city is stepping up efforts to preserve local quality of life by prioritizing green space. Its ideas for a greener Zuidas have been set out in the aptly named Green Plan. Aside from more planting activities, the plan also outlines measures to improve landscaping with a diversity of flora and fauna. Among locations to be targeted in the years ahead are Europaplein, Claude Debussylaan, Gustav Mahlerplein, the eastern stretch of De Boelelaan, the embankment along Fred. Roeskestraat, and Gershwinplein.
HELP US KEEP ZUIDAS ACCESIBLE Every other year, the Zuidas Accessibility Team polls everyone who lives or works in or regularly visits Zuidas on what they think of the district’s accessibility. The results provide a wealth of insight into all the ways we travel into Zuidas, how satisfied we are with our commute and which alternatives might be available. This information is used to improve access to Zuidas. As an extra incentive, participants in this year’s survey will be entered to win great prizes, such as a trendy raincoat from Regenpakhuis, bike vouchers from Het Zwarte Fietsplan, and lots more. Scan the QR code and take the survey!
GREEN BUSINESS CHALLENGE This year two more teams of young professionals are tackling the Green Business Challenge, an initiative of GBC Zuidas, in which participants are given five months to design and build their sustainable idea. The Sustainable Fashion Team has set its sights on greening locals’ wardrobes with a pop-up shop offering sustainable brands and vending machines stocking sheer tights. The E-Waste Team aims to reduce electronic waste in Zuidas, by exploring recycling options for electronic equipment and encouraging companies to buy more sustainable electronic products. Results of the Green Business Challenge will be unveiled during a celebratory gathering at the end of April. Good luck to both teams!!
Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses cooperate in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to: Maartje@greenbusinessclub.nl.
Text Maartje Oome
• 39
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BOUTIQUE FIRM C-LAW COMES TO ZUIDAS GUUS DE BRUIJN, BLANKA VITÉZ AND CLAUDIA BRUINS
Boutique firm C-law, short for Competition Lawyers, which is based in the Dutch city of ‘s-Hertogenbosch, has recently opened a new visiting address on Gustav Mahlerplein. In advising its corporate clients, C-law deals with regulatory authorities on a daily basis. Hello Zuidas caught up with C-law founder Claudia Bruins, who specializes in the broad domain of Dutch and European competition law, including state aid law, consumer law and economic regulation. COMPANIES & REGULATORS
notified to regulators like the ACM or the
C-LAW IS LOOKING FOR A SENIOR
With a team that also includes competition
European Commission. ‘We arrange for the
COMPETITION LAWYER/PARTNER
lawyers Guus de Bruijn and Blanka Vitéz, the
notification and for a speedy approval of
IN AMSTERDAM!
firm has increased its focus on the triad of
transactions. M&A lawyers, M&A boutique
C-law is seeking a senior competition lawyer
competition, consumer law and privacy. ‘We
firms and corporate finance firms rely
/ partner to build the new Amsterdam
assist companies that are dealing with different
upon us to make sure a swift closing of
practice. Interested? Please contact C-law
sector-specific regulations and with regulators
the transaction is possible. Economic
for more information.
like the ACM (the Netherlands Authority for
factors are important in the legal domains
Consumers and Markets)’, explains Claudia.
we work in and that has made our work
‘For example, when the ACM uncovers unlawful
more complicated. We regularly call in
(cartel) agreements, companies need a
economists to help us build a solid case.’
specialized competition lawyer who can assist
Bastion - Willemsplein 2-4
and advise them during the investigation.
RANKED IN CHAMBERS
Often, hefty fines are involved. This is just one
& PARTNERS
of our areas of expertise.’
Claudia Bruins has over 20 years of
VISITING ADDRESS AMSTERDAM
5211 AK ‘s-Hertogenbosch
professional competition law experience.
Vinoly Tower - Gustav Mahlerplein 2
MERGER CONTROL
She is ranked in the Chambers Europe 2017
1082 MA Amsterdam
By law, mergers and acquisitions that
Guide as a leading individual for Competition
www.c-law.nl
meet certain thresholds have to be
law and European law in The Netherlands.
Text Romy Lange • Photography Davien Hulsman
• 41
ARCHITECTURE
ZUIDAS ARCHITECTURE ITO Tower Zuidas icon remains up to date
42 •
Address
Gustav Mahlerplein 1-99
Height
100 metres
Architect
Yoto Ito
Floors
25
Building owner Union Investment
Floor area
35,000 m2
Completed in 2005
Main user
Houthoff and Accenture
ARCHITECTURE
Zuidas is renowned for its pioneering architecture. As it matures into an international quarter of Amsterdam, buildings in Zuidas are shooting up
distinctive transparency to the building that
FACTS
right and left. Amidst all these modern
serves to bring the outside world in. This
• The ITO (and the adjacent SOM tower) has
skyscrapers, it may be difficult to imagine
contrasts with the horizontal aluminium
a trove of secret gardens inside as well as
that only around 20 years ago, this
panels setting off the windows around the
outside. Take for example the park on the
stretch of land connecting the residential
remainder of the building, thus making it
roof of the parking garage, which comes
neighbourhoods of Zuid and Buitenveldert
feel more enclosed. Recent renovation of
complete with trees and benches. As for
consisted mostly of tennis courts and
the entrance has amplified the sense of
the interior of the building: look closely and
football pitches. In this series we zoom in
transparency by transforming the façade into
you’ll see glass-enclosed jungles that have
on the architecture of Zuidas. This time,
a wall of ultra clear glass, which was meant
been created at the building’s corners.
we take a closer look at the ITO Tower.
to give the ITO tower a more cosmopolitan
• The tower is named after Yoto Ito, its world-
look and feel, while whilst making it more
renowned Japanese architect. The ITO
To anyone who is the least bit familiar with
open and accessible at the same time. These
tower is one of his European creations, of
Zuidas, the ITO tower is an iconic building,
days - where flexible working strategies
which there are only a handful throughout
and one that’s been around for quite a while.
are gradually taking over and where offices
Europe. The ITO tower is the only building
Aside from being one of the tallest structures
sometimes seem a luxury we no longer need
in the Netherlands designed by him.
in Zuidas, it was also among the first. The ITO
- the refurbished lobby, with its restaurant
tower may look simple and straightforward
and sleek reception area, is clearly designed
among the four tallest buildings in Zuidas,
at first glance, but a closer look reveals a
to invite people in. That makes Zuidas’ most
only five metres short of the WTC tower,
wealth of interesting details. The glazed
iconic and trend-setting building as up to
ABN AMRO headquarters and Symphony
cut-outs in the façade, for example, lend a
date and future proof as ever.
residential tower.
Text Eefje van den Akker • Photography Jelmer Jeuring
• At 100 metres high, the ITO tower ranks
• 43
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CIRCULAR ECONOMY – FROM WORDS TO ACTION!
JAN JONKER
Early in December, Jan Jonker, professor
that wreak havoc on our environment?
of Corporate Sustainability at Radboud
These are just three examples of the
University, gave an inspiring presentation
hundreds of products that Jonker says we
to a packed auditorium at the CIRCL
throw out needlessly. Worldwide, all this
pavilion. His talk centred on the question
waste has become a massive economic
of how circular business models can be
problem, says Jonker, and it should be
effectively integrated and implemented
our mission to create a circular economy.
in organizations. In the Netherlands, we
Building that economy will take some
throw out a sum total of 1.4 mattresses a
thirty years. A 100% sustainable and
year, and worldwide we trash 1.4 billion
circular world is not feasible, but a few
perfectly functional telephones. And what
reasonably simple changes can go a long
to do about the billions of dirty nappies
way toward greening our planet.
FIVE BUILDING BLOCKS FOR CIRCULAR BUSINESS MODELS:
1. CLOSED-LOOP RECYCLING
3. CHOOSE THE RIGHT STRATEGY
5. DEVELOP REVENUE MODELS
The crux of the circular economy is to close
Instead of focusing on the sale of a product,
Circularity will change revenue models.
material loops in production processes and
value creation should centre on delivering
Revenue will be earned over time (lease or
product life cycles. This can be done both
added value over its entire lifespan. Resul-
performance models) or through shared
within organizations and among partners in
ting in a longer-term product relationship
value creation.
the value chain.
with one or multiple customers.
2. STRIVE TO CREATE VALUE
4. DESIGN CROSS-
By working according to the principles of the
ORGANIZATIONAL SYSTEMS
This evening was made possible
circular economy, we can create more than
The circular economy calls for the organization of
by partners Accenture, The Green
merely financial value; we can also create
chains and networks in collaboration with with
Business Club and ABN AMRO.
social and ecological value.
partners; no company can be circular on its own.
Text Romy Lange • Photography Ron Offermans
• 45
HELLO YOU
Maurice Noten & Michael Berendsen
Zuidas Beer!
Middle: Cees Huijing, right: Menno van der Valk
A contribution for De Voedselbank, Olivier Otten, Jennecke Stradmeijer & Letty Santé
Olivier Otten, Jesse Gosse & Remco Kappelhof
HELLO ZUIDAS END OF THE YEAR EVENT
Peter Braamzeel & Letty Verweij
Hans Bosma & Richard Aloserij
Thursday 30 November 2017 @ Amsterdamse Proeflokaal • The Hello Zuidas End of the Year event has become an annual tradition. • This year, Zuidas Beer was launched during the event! • Guests rated the new Zuidas Beer as deliciously refreshing. • Zuidas Beer is served and sold all over Zuidas. Jesse Gosse & Remco Kappelhof
Marja Cino & Floor Beeren
46 •
Angela Nijland, Geert-Jan Ankoné & Ilkel Taner
Tijmen de Vries, Bob Dolphijn & Wilfried Brussee
Leonie Völke, Ouafa Chickh & Romy Lange
Launch of Zuidas Beer
Photography Lotte de Graaf
JAAP VAN RHIJN
HELLO ZUIDAS IS THE SOFTWARE OF THE DISTRICT
ZUIDAS IN TEN YEARS Van Rhijn believes Zuidas could benefit from a little disruption and should also create space to think outside the box. ‘A few rough edges
After more than 20 years’ involvement in the Zuidas community,
are human and here we could use some more of that to help people
Jaap van Rhijn recently traded in his position as CEO of Colliers
feel at home. There is little random space in Zuidas, even though that’s
International to become programme director redevelopment at
exactly what people love, because it’s where stuff happens. Locals
Cordaan. Jaap’s local credits include sealing the lease of offices
need to colour Zuidas with stories, and planners and administrators
for Kempen & Co in the WTC, he was ABN AMRO’s contact
have to leave scope for that. Everything has been designed to be very
when they moved to the Gustav Mahlerplein and he coordinated
neat and tidy, which prevents people outside from seeing what’s hap-
the development of Claude Debussylaan many years ago. Because
pening inside. Beyond that, I hope that in ten years’ time this will be as
he was once a member of the of the Hello Zuidas foundation’s
much a residential location as it is a hub for business, and that there
supervisory board and chairman of the Zuidas committee of
will be more to spark the imagination.’
the ORAM, we wanted to take this opportunity to talk with him about Zuidas one last time before he bids us farewell.
HARDWARE & SOFTWARE According to Van Rhijn, the Hello Zuidas foundation and magazine have
ABN AMRO
been of vital importance to the district. ‘The magazine is a brilliant
It was 20 years ago that ABN AMRO came to Zuidas, Van Rhijn recounts.
medium, fostering a feeling of community. Everything in Zuidas may
‘They were immensely proud of this location because it’s very visible
look so sleek and streamlined, but the Hello Zuidas foundation has
from the A10. But even back then there were plans in progress to reroute
still managed to bring people together. The magazine and the foun-
the motorway underground, which would considerably diminish that
dation keep people informed and organize events that create a sense
visibility. This is why I proposed creating Claude Debussylaan, so the
of belonging. If the buildings are the hardware of Zuidas, Hello Zuidas
building would remain a landmark for pedestrians.’
is the software.’
Text Romy Lange • Photography Wouter van Ierssel
• 47
De Kredieter
DIFFERENT MORTGAGE RULES FOR INDEPENDENT CONTRACTORS, EXPATS AND VARIABLE EARNERS
RONALD BIEGER
When applying for a mortgage, independent contractors, expats and people with highly variable salaries are subject to different rules from those in regularly paid employment. De Kredieter is a mortgage broker that has been based in the WTC for over 20 years, arranging affordable mortgages with reputable lenders, which include these particular target groups. Ronald Bieger, financial adviser at De Kredieter, explains the special rules and conditions.
48 •
INDEPENDENT CONTRACTORS
EXPATS
According to Ronald, many independent contractors
De Kredieter receives a large number of referrals
work under the misconception that they don’t qualify
through the Expat Center and Expat Help, both of
for a mortgage, when in fact a growing number of
which assist expats with finding housing, among
lenders do cater for this clientele. ‘Even with the huge
other things. From experience, Ronald knows that
increase of independent contractors in recent years,
‘After a year or thereabouts, most expats want to
especially in Amsterdam, the banking sector has
switch from renting to buying a house. The rent is
hardly changed’, Ronald says. ‘Lenders have jumped
often higher than the mortgage costs, because of
in to fill the gap. Business owners who are able to
the low interest rates at the moment. That’s where
come up with figures for a full financial year and good
we come in. Estate agents also refer lots of expats to
earnings have an excellent chance of being approved
us. The rules for expats are different as well. Because
for a mortgage, and we can help. The more business
they pay lower income taxes in the Netherlands,
figures to substantiate an applicant’s request we
they can afford a larger down payment, which
receive, the better. A client’s own accountant or
makes them an interesting target group for lenders.
bookkeeper can also assist with that. Please note
On the other hand, they’ve also built up less state
that not all contractors can offer this service.’
pension in the Netherlands, so that has to be factored into the calculation as well. Procuring loans
VARIABLE INCOME
for expats from outside the EU tends to be trickier.
People in paid employment whose salary fluctuates
They often have to invest a greater amount of their
significantly are also assessed differently by
own money.’
mortgage lenders. ‘Banks are reluctant to overfinance clients, so they have to establish whether
NEW RULES
DE KREDIETER
that variable income is a structural occurrence’,
From 2018, mortgage lenders will be subject to
WTC Central Hall
Ronald continues. ‘This mostly concerns an income
new rules. ‘In the past, mortgages also covered the
next to tower A
consisting of earned bonuses and commissions.
closing costs for the buyer, which include real estate
Strawinskylaan 17
Bonuses depend on the volume of business;
transfer tax and notary fees, but that’s about to
1077 XW Amsterdam
commissions depend on personal performance.
change ’, Ronald explains. ‘As from next year, loans
+31 (0)20 - 575 33 20
Commissions can always be stated on the mortgage
will be capped at 100% of the purchase price. The
info@kredieter.nl
application, whereas bonuses are averaged over the
only exception to this rule is the remodelling work
www.kredieter.nl
most recent three years. So that’s a key difference.’
that adds value to the home.’
Text Romy Lange • Photography Davien Hulsman
• 49
HELLO YOU
Crowne Plaza’s cosy winter terrace
The band played beautiful songs
Jaska Cortez & Li Jochems
The music was good!
Team Crowne Plaza Amsterdam South!
Jingle Bells :)
WINTER TERRACE OFFICIAL OPENING Thursday 23 November 2017
Marv. Perego & Johanna de Groot
@ Crowne Plaza Amsterdam South • Crowne Plaza’s winter terrace is open! • Once again, Crowne Plaza has created an inviting winter wonderland. • This year, there will also be a tepee! • The winter terrace is open for drinks and snacks until the end of January.
Last Christmans...
Mariska, Melissa & Larissa
50 •
Ewout, Rosalie & Brian
Dog: Baco
Ingrid Cleerdin & Thuja Drontmann
Marieke & Paul
It’s still possible to enjoy this terrace!
Photography Davien Hulsman
FITNESS CLUB PLUS LUXURY SPA AT SPA SPORT HOTEL ZUIVER
A healthy mind in a healthy body equals a ‘pure life’
Curious? Request your free day pass now and see for yourself what Spa Sport Hotel Zuiver has to offer. Plus, if you sign up now, your membership is free until March 2018!* On Saturday 13 January 2018 the fitness
Have you been so busy in 2017 that you’ve
BodyPump or spinning sessions. There is
club will be celebrating its grand reopening
enjoyed hardly any time to relax? A good
no need to reserve in advance. And after all
from 9 am until 3 pm. Join the spinning
resolution for 2018 is to set aside more
that exertion, enjoy some well-deserved
marathon, take an extensive yoga session
of that time for yourself. Spa Sport Hotel
pampering at the luxury spa, free of charge.
or drop by to have a look around, with no
Zuiver, situated at the edge of Amsterdamse
obligations. Still tied to a membership at
Bos, offers a full spectrum of fitness and
With 13,000 m² of wellness facilities
another fitness club? No problem, Zuiver
relaxation facilities under one roof.
nestled in tranquil green surroundings,
can make you an attractive offer!
total relaxation is guaranteed at this The fitness centre was recently renovated
modern spa in Amsterdam. Unwind in
and expanded with more space and the
the traditional Finnish saunas, ease your
For further details, visit the website
latest fitness equipment. There is also a
muscles and joints in the infrared sauna,
at www.zuiveramsterdam.nl, send an
nutrition coach on hand who can provide
restore your body’s balance in the colour
email to Sales@zuiveramsterdam.nl
personalized nutrition advice to help you
therapy sauna and immerse yourself in
or talk to one of the representatives
achieve your goals. Request a free day
one of the aroma baths or whirlpools. At
by phone on +31 (0)20 301 07 07.
pass and try out one of the wide range of
Spa Sport Hotel Zuiver, you can unwind,
fitness classes, like CrossFit, boxing and
relax, recharge and, above all, enjoy the
yoga, or work up a sweat in the ever-popular
pure pleasure of luxury.
* Offer valid on conclusion of a full annual membership.
• 51
This beautiful aerial photograph was taken in the 1970s and shows a view of Zuidas looking south-east. In
ZUIDAS
Then & Now
those days, the Prinses Irenebuurt and Buitenveldert neighbourhoods were bisected by Zuidelijke Wandelweg, a road that divided two polders with a height difference of 1.5 metres. Encircled by poplars and stands of willow trees, this was a beloved corner of Amsterdam for well over forty years. During the construction of Buitenveldert (top right), the road was sanded over. Area development began with the academic hospital on De Boelelaan in 1960, followed in 1961 by the RAI’s Europahal (top left). The rest of the road was swallowed up by the A10 south motorway, which opened in 1981 and whose contours are already visible here. To the right is a patchwork of sports pitches. The lighter area on the left is now the WTC Amsterdam. In the lower left corner is the Roman Catholic cemetery in Buitenveldert. The road running from left to right across the centre of the photo is Parnassusweg, with Beethovenstraat parallel above it.
52 •
Source Zuidas Amsterdam Development Office
LEGAL
THE NEW AMSTERDAM COURT BY KAAN ARCHITECTEN
LEGAL NEWS
Source: advocatie.nl
FRESHFIELDS NEW PARTNER REMUNERATION MODEL TOPS OUT AT £3M As of 1 May next year, Freshfields Bruckhaus Deringer will be revising its remuneration system
CMS FIRST DUTCH LAW
for partners. From that moment, all partners will be judged according to the same criteria,
FIRM TO USE WATSON
including performance and profitability. This will widen the gap of pay difference between
CMS used the opening of its new office
partners, with star performers potentially able to earn up to 3 million British pounds - six
in Zuidas as an chance to share recent
times the salary of bottom-rung partners. The new remuneration model also applies to the
strides in legal tech with the rest of the
Amsterdam office. This follows in the wake of modest changes to their lockstep systems,
world. Most notably, not long ago CMS
previously announced by Clifford Chance, Linklaters and Allen & Overy.
became the first Dutch law firm to employ IBM’s self-learning supercomputer, Watson. IBM Watson offers CMS an
DENTONS LAUNCHES LEGAL CONSULTANCY
artificial intelligence tool that may one
WITH OVER 50 FORMER GENERAL COUNSELS
day be able to take over some of the work
Dentons, the world’s largest law firm, which also acquired Boekel as of 1 April this year,
as yet done by lawyers. An initial pilot
recently introduced Nextlaw In-House Solutions: a strategic consultancy offering advisory
with the software is already underway in
services to in-house counsels. More than fifty former general counsels from around the globe
the firm’s labour law practice, according
were recruited for Dentons’ new enterprise, which will advise legal departments on a wide
to Katja van Kranenburg, partner and
spectrum of issues, from cost management to compliance issues, to the implementation of
project trailblazer at CMS, who calls this
new technologies. Nextlaw In-House Solutions will also offer interim in-house support to legal
opportunity to experiment with Watson a
teams when and as needed.
‘no brainer’.
• 53
CompaNanny Zuidas
At CompaNanny Zuidas, we offer a Day Care centre with both Dutch and bilingual groups, as well as After-School Care (BSO) under one roof. For the After-School care we pick children up from the St. Jozefschool. Child development is at the core of everything we do. We also enjoy helping to make the combination of work and family life as easy as possible for parents, by offering for example: • A unique combination of MBO- (Intermediate Vocational Training) and HBO- (Higher Vocational Education) educated Nannies • Extended opening hours: from 07:30 until 20:00 • A warm fresh lunch made from organic products • Fresh take-away meals for the family and coffee to go
e have 7 m o c o t like 7 011 u 1 o 4 y 0 d l 2 u 0 Wo ll us on d tour. a C ? k o a lo guide a e g n a r to ar ZA-185x127,5mm-1710.indd 1
10/11/2017 12:03:05 PM
TEXTILE SERVICE FOR INDIVIDUALS AND BUSINESSES
Hendrikse Stomerijen is a family-owned dry cleaner’s with two locations in Amsterdam Zuid. With more than 50 years in the business, Hendrikse is a household name in Amsterdam Zuid!
DOOR-TO-DOOR DELIVERY Hendrikse Stomerijen is introducing a door-to-door service in Zuidas. We will collect all items you wish to have dry cleaned from your address and deliver them back to you freshly laundered. The building Intermezzo uses this service already!
ORDERS Orders can be placed on our website: www.hendriksestomerijen.nl.
INFORMATION For further information, please send an email to info@hendriksestomerijen.nl.
WWW.HENDRIKSESTOMERIJEN.NL Hendrikse Stomerijen info@hendriksestomerijen.nl
Gerrit van der Veenstraat 76 Amsterdam
Cornelis Schuytstraat 32 Amsterdam
Hello Zuidas welcomes
the following new members COMPANY HOGAN LOVELLS INTERNATIONAL LLP • SECTOR LAW, CIVIL-LAW NOTARY AND TAX CONSULTANCY • NUMBER OF EMPLOYEES APPROX. 110 Link with Zuidas: We have been established in Zuidas since August 2017. Reason for becoming a Hello Zuidas member: Hello Zuidas is dedicated to a clean, safe, accessible, vibrant and sustainable Zuidas. Hogan Lovells believes in joining forces to promote Zuidas and in investing every effort to make the district as pleasant as possible for all users. At Hogan Lovells we also love that Hello Zuidas supports a range of cultural activities.
COMPANY DOCTORS INC. CORPORATE • SECTOR COSMETIC CLINIC • NUMBER OF EMPLOYEES 9 Link with Zuidas: The Doctors Inc. location in Zuidas is easy to reach for business professionals who want to drop by for a quick treatment – from eliminating dark under-eye circles and smoothing deep wrinkles to vitamin infusions for an instant energy boost! Reason for becoming a Hello Zuidas member: Doctors Inc. is eager to be an active part of the Zuidas community and to offer all members the benefits of a broad treatment range at our high-end clinic.
COMPANY ZUIDAS BIER B.V. • SECTOR BREWERY • NUMBER OF EMPLOYEES 2 Link with Zuidas: Zuidas Bier is based in Zuidas. We brew beer for Zuidas, using a recipe that includes wild hops harvested in Zuidas itself. Reason for becoming a Hello Zuidas member: Hello Zuidas was instrumental to the creation of our beer. We got the opportunity to present our beer at member gatherings and celebrated our official launch at the End-of-Year meeting. As a member, we’re cementing our relationship with Zuidas.
COMPANY JOHAN CRUYFF INSTITUTE • SECTOR EDUCATION• NUMBER OF EMPLOYEES 5 Link with Zuidas: The Johan Cruyff Institute is a high-profile education institute, specialized in sports and corporate business. Zuidas is a corporate setting where we belong an to which we feel an organic and professional connection. Reason for becoming a Hello Zuidas member: We believe strongly in connecting entrepreneurs who provide business and facilitating services in Zuidas. We have the feeling we can play a useful role in all that.
COMPANY KÖNIG + NEURATH AG • SECTOR OFFICE FURNITURE • NUMBER OF EMPLOYEES 1,000 (4 AT OUR AMSTERDAM OFFICE) Link with Zuidas: As an international business, we want to be where our international customers are, preferably in a dynamic location with a strong business-based, residential and recreational core. We’re located in the leading cities in Europe, a list that includes Berlin, Paris, Zurich, London and, of course, Amsterdam. Reason for becoming a Hello Zuidas member: Being based in Zuidas, we want to immerse ourselves in the community. Through Hello Zuidas, we can also create that engagement ourselves.
hellozuidas
@HelloZuidas
@hellozuidas
Hello Zuidas
• 55
Ricoh is specialized in providing document-related services, advice, software and equipment for companies worldwide. It offers solutions keyed to fit your requirements and keep pace with your business. And with its excellent network, Ricoh guarantees support whenever you need it.
Ricoh offers the following: • Printing/scanning solutions • Unified communications • Document management
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BILDERBERG GARDEN HOTEL FEBRUARY OFFER! • Book an 8-hour meeting package in February starting from EUR 69 per person. Includes a 2-course business lunch at our restaurant, De Kersentuin. • Deluxe rooms can be booked at rates starting from EUR 109 per room during this period. *This special offer is valid from 1 to 28 February 2018. May we take your reservation? Contact Lucie Ludema on +31 (0)20 570 56 55 or via garden.banquet@bilderberg.nl for requests and reservations
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Dijsselhofplantsoen 7, 1077 BJ Amsterdam T +31(0)20 570 56 00 E garden.banquet@bilderberg.nl
A new home? De Hypotheker finds you the best deal.
The #1 Zuidas translation agency
We compare all mortgage lenders. Visit our website for more information: www.hypotheker.nl
wishes you a
SENSATIONAL 2018! www.taalcentrum-vu.nl 020 - 598 64 20 | info@taalcentrum-vu.nl
Amsterdam, Strawinskylaan 1427 / WTC, (020) 662 14 11
Hello Zuidas welcomes
the following new members COMPANY HOTEL TWENTY EIGHT • SECTOR HOTEL AND RESTAURANT • NUMBER OF EMPLOYEES APPROX. 12 (FRONT OFFICE) Link with Zuidas: TWENTY EIGHT is an aparthotel offering fully furnished apartments with hotel facilities, whether for one night or several months. We receive lots of requests for accommodation from companies in Zuidas. Reason for becoming a Hello Zuidas member: We feel strongly connected to Zuidas because of the increasing demand for our accommodation within Zuidas and our perfect location to cater for that demand.
COMPANY COFFEE DC • SECTOR CAFÉ • NUMBER OF EMPLOYEES 7 Link with Zuidas: We are located in a part of Zuidas slated for further development, and want to offer people who live and/or work in Zuidas a high level of service through our products from our modern coffee bar. Students at VU Amsterdam are also part of our target group. Reason for becoming a Hello Zuidas member: We want to keep up with developments in Zuidas, to be a proactive part of the dialogue, and to get to know other businesses in the district.
COMPANY SPA SPORT HOTEL ZUIVER • SECTOR WELLNESS AND FITNESS • NUMBER OF EMPLOYEES 43 (MANAGEMENT AND STAFF) Link with Zuidas: Spa Sport Hotel ZUIVER is situated between Zuidas and Amsterdamse Bos, and offers a wide range of fitness and relaxation facilities. We have a beautiful spa, and fitness class participants can visit this spa free of charge after excercising. As well as squash courts, we also have year-round tennis courts. Reason for becoming a Hello Zuidas member: Hello Zuidas is the perfect platform for us to present ZUIVER as a complete package and to be a part of the local business marketplace.
COMPANY SIMMONS & SIMMONS LLP • SECTOR LAW • NUMBER OF EMPLOYEES 140 Link with Zuidas: Simmons & Simmons located to Zuidas in 2010. Our partners, staff, clients, suppliers and other stakeholders visit us every day. Reason for becoming a Hello Zuidas member: As part of the Zuidas community, we feel it is important to contribute to this area’s ongoing development.
COMPANY IMA® (INSTITUTE OF MANAGEMENT ACCOUNTANTS) • SECTOR PROFESSIONAL ORGANIZATION • NUMBER OF EMPLOYEES 140 (2 IN AMSTERDAM) Link with Zuidas: IMA®, founded in 1919, is the largest and most respected global association, focused exclusively on management accounting. We chose Zuidas because it’s the place where many of our partners are located. Reason for becoming a Hello Zuidas member: We look forward to contributing to the career development of the financial professionals of other HelloZuidas members.
hellozuidas
@HelloZuidas
@hellozuidas
Hello Zuidas
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MEMO BOARD
LIGHTS, CAMERA, ZUIDAS! Dutch broadcasting association BNNVara has announced plans to shoot a new drama series about Amsterdam’s financial district. Titled De Zuidas, the eight-part series will introduce viewers to the hardworking lives of earners and burners at the fictional VDSGM law firm. The
RAISE YOUR LQ TO
corporate law firm run by partners De Santen-Grinten and Meijer, is specialized in mergers
REALLY LOVE YOUR JOB
and acquisitions. It’s a world of billion-euro deals closed by high-powered players, featuring
How much do you really love your
characters familiar to us all, except that they are more ambitious than most. However, in their
work, your team, your clients? The-
battle to the top, the series also shows the darker side to success. The show’s lawyers are
se are important questions! Accor-
burning the candle at both ends, but is that all there is to life – and will it make them happy?
ding to Jack Ma, founder of Alibaba,
Casting for the series is still open! Interested in auditioning? Go to www.multacasting.nl.
‘To be successful in the future, apart from IQ and EQ, you need a high LQ: short for Love Quotient. LQ
WANT TO COMBAT OPPORTUNITY
is the power of great relationships
INEQUALITY AMONG YOUNGSTERS?
at work. We all perform at our best
Sixteen CEOs of companies in Zuidas will be emptying their
when our deeper needs to feel Safe,
diaries on 12 April 2018 for non-profit organization JINC. They’ll
Seen and Supported (the Triple S)
be opening their doors to 130 vocational secondary school
are fulfilled. Once that happens,
students to teach them about successfully applying for jobs.
our creativity, service, energy and
Most of these students grow up in environments with few role
results shoot up. The new Dutch
models and find themselves at a disadvantage on the job
book Verhoog je LQ (‘Raise your LQ’)
market. By participating in JINC’s Job Application Training, which
by Robert Benninga and Ingeborg
teaches them how to prepare for and act during an interview,
Weser, reveals how to be futu-
including the importance of asking questions - these students
re-proof. To order, visit:
will be well-prepared once they enter the labour market. Want to
www.managementboek.nl.
combat opportunity inequality among youngsters? Go to www.jinc.nl and find out what your company can do for them!
‘BOARDROOM AND STUDIO MEET IN ZUIDAS’ (HET PAROOL ON GET LOST - ART ROUTE) In May 2018, a new edition of the GET LOST - art route will kick off in Zuidas. This large-scale public art event is a platform that connects talented young artists with the business community, encouraging local organizations to commission young artists to create new artwork. It’s not too late to sign up! More info: cecile@getlost-artroute.com / www.getlost-artroute.com/.
58 •
Members Hello Zuidas • January 2018 If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AkzoNobel 07. Amsterdam in Business 08. AICS 09. Amsterdam RAI 10. Amsterdamse Bos 11. APG 12. Apleona GVA B.V. 13. Arcadis 14. Arnold & Siedsma 15. Art Zuid 16. ASEGA Media 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. AVIS 20. BackWERK Zuidas 21. Bagels & Beans 22. Baker McKenzie 23. Beheermij WTC Amsterdam 24. Being Development 25. Big Brothers Big Sisters A’dam 26. Blue Boat Company 27. Bolenius 28. Bouwens& 29. Boyden Global Executive Search 30. Breevast 31. Broersma Nieuwbouw 32. Bristol Global Mobility Europe 33. Bushwick 34. Caffè Belmondo 35. CBRE B.V. 36. China Construction Bank (Europe) S.A. Amsterdam Branch 37. citizenM 38. Club Sportive 39. Cognito 40. Colliers International Consultants 41. CompaNanny 42. Corporate Housing Factory 43. Cosmo Hairstyling 44. Crowne Plaza A’dam South 45. Customized Media 46. D&B The Facility Group 47. De Brauw Blackstone Westbroek 48. De Hypotheker 49. Deloitte 50. De Nieuwe Poort 51. De Zuidas Apotheek 52. Dentons Boekel 53. Domeco Development B.V. 54. Doppio 55. Dudok Patisserie 56. Eden McCallum 57. Eefje Voogd Makelaardij 58. Eigen Haard 59. Element Hotel 60. ENGIE 61. Euro CCP 62. Euroinfra 63. EY 64. Face Body Bar by Doctors Inc. 65. Fam. Advocaten 66. Financial Offices 67. Fit 20 68. Flexform Amsterdam 69. Fortron B.V. 70. Freshfields Bruckhaus Deringer 71. Fris Makelaars 72. G&S Vastgoed 73. Gentlemen’s Place 74. Gerrit Rietveld Academie 75. Grand Café Mahler 76. Greenberg Nielsen 77. Green Business Club 78. Greenwheels
79. Gustav Gym 80. Gustavino 81. GVB 82. HAB Int. Accountants & Consultants 83. Hago Nederland B.V. 84. Health & Therapy Centre 85. Hestia Kinderopvang 86. Het Amsterdamse Proeflokaal 87. Het Zwarte Fietsenplan 88. Hogan Lovells International LLP 89. Holiday Inn Amsterdam 90. Houthoff 91. Hotel TWENTY EIGHT 92. Htel Serviced Apartments 93. IMA 94. InAmsterdam 95. INBO 96. ING Rayon A’dam Zuid West 97. JLL 98. Johan Cruyff Institute 99. Kempen & Co 100. Koetjes en Kalfjes 101. König + Neurath (Nederloand) A.G. 102. Legal Issues 103. Lexence 104. Liander 105. LibRT 106. Limon 107. Loyens & Loeff 108. Lunshof Makelaardij 109. Maarsen Groep Beheer B.V. 110. Macquarie Capital (Europe) 111. Made in May 112. Markit 113. Market 33 114. MBO College Zuid 115. Mech Make & Take 116. Miles Building 117. Mindfulbizz 118. Mondrian Espresso 119. Mondzorg Praktijk Zuidas 120. MUFG Bank (Europe) N.V. 121. Multicopy A’dam WTC 122. Mylk 123. Nationale Postcode Loterij 124. NDI ICT Solutions 125. Nederlandse Ver. van Banken 126. Nedstede Real Estate 127. NEWNRG 128. NH Amsterdam Zuid 129. Nicolaas Lyceum 130. NL Real Estate 131. Novotel Amsterdam City 132. NS 133. Oliver’s 134. Openbare Bibliotheek 135. ORAM 136. Oranje-Nassau Energie B.V. 137. OVG Real Estate 138. Ox & Bucks 139. Partou Kinderopvang 140. Pathé 141. Phisage Beauty & Wellness 142. Platform Beter Benutten 143. Projectorganisatie Zuidasdok 144. Property NL B.V. 145. Provast 146. Puramis Consultancy 147. Qbic Hotels 148. Q-Park Nederland 149. Rabobank A’dam Markt Zuid 150. Ravel Residence 151. Regus 152. Restaurant het Bosch 153. Restaurant Nine 154. RGA International Reinsurance 155. Rialto 156. Rivers 157. Rob Peetoom
158. Rocycle 159. Ronald McDonald Huis VUmc 160. Rosarium 161. RoyalCast 162. Russell Reynolds Associates 163. Savills Amsterdam 164. SCOR Global Life SE 165. Season-Flowers 166. Securitas 167. Simmons & Simmons LLP 168. SLFMD Tailoring 169. Spa Sport Hotel Zuiver 170. Speakeasy Inc. 171. Spine Health Incompany 172. Spirit Hosting & Promotions 173. Stella Agency & Academy 174. Stibbe 175. St. Olympisch Stadion A’dam 176. Summertime 177. Sushi Time 178. Symphony’s 179. Taalcentrum - VU 180. Tandartsenpraktijk Van de Veer 181. Taylor Wessing 182. Tax Consultants International 183. Taxicentrale Amsterdam (TCA) 184. The Bank of New York Mellon 185. The Barn 186. The Basket 187. The Bikevertising Company 188. The Office Operators 189. The TailorMates 190. Thomaskerk Amsterdam 191. TopJobs Consultants 192. TREC 193. Tribes 194. Trigion 195. Triple Ace 196. Urban Salad 197. Van Dijk & Ten Cate 198. Van Gool Elburg 199. Vermaat Groep (CIRCL) 200. Vesteda 201. VimpelCom 202. Visser Communicatie 203. Vistra 204. Vrije Universiteit Amsterdam 205. VU Medisch Centrum 206. VU University Press 207. Wagamama 208. Webster University 209. Wineboutique & Spirits 210. Wintertaling 211. Worldeye Amsterdam 212. WTC Amsterdam 213. WTC A’dam Business Club 214. WTCafé De Blauwe Engel 215. Xavier (Syntrus Achmea) 216. Your Assistant 217. Zuidas Bier 218. Zuidas Publishers 219. Zuidas gemeente Amsterdam 220. ZuidasTravel.nl 221. Zuidschans 222. Zwaan II
COLOFON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW – Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising. Art Director & Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Kika Samsom, Celine Boute, Greg Shapiro, Jelmer Jeuring, Eefje van den Akker, Robert Niessen, Jos Moerkamp & Maartje Oome. Photography Davien Hulsman, Lotte de Graaf, Jelmer Jeuring, Wouter van Ierssel, Jesse Kraal & Ron Offermans. Editorial advisory board Olivier Otten, Jelmer Jeuring, Kenneth Goedhart, Jos Moerkamp, Maartje Oome & Sasja Albersen. Thanks to David van Traa, Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Maarsen Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie. nl, Savills, Greenberg Nielsen, in2motivation, OVG Real Estate, De Kredieter, Spa Sport Hotel Zuiver, C-Law, Accenture, Crowne Plaza, Clubsportive, The Office Operators & Colliers. Printed by MullerVisual Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at info@zuidaspublishers.nl. Print run each edition 20.000 copies Circulation It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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